How to Succeed on YouTube in 2020 [Understanding The Algorithm & Optimizing Your Channel] #Best Education Page #Online Earning

hey guys welcome back to the channel in

this video I want to talk about

succeeding on YouTube in 2020 and I

kinda want to break this down in two

separate parts for this video and

starting on YouTube you know we talked

about how it's not too late to start in

2020 we talked about some things that

you can do to help start off your growth

in this video I want to give you a

blanket just to generalise no matter how

big your channel is what you can do to

improve your growth in 2020 these are

observations that Nate and I have been

making in the past couple months really

we did a lot of deep diving analysis

into YouTube looking at our analytics

looking at other analytics talking to

other Creators and this is a list that

we came up with for the best ways to

improve your growth in 2020 so the two

parts I want to talk about the first one

is this generalized channel success and

this is just generalized tips not

necessarily algorithm specific but just

ways that you can really grow and just

catapult your channel into the next year

and then part two I really want to talk

about some algorithm specific things so

how you can make each specific video

perform better on YouTube through you

know some of these different tricks

right here what you need to focus on

where you should really be optimizing

your videos in terms of length and like

quality and standing and in frequency

and stuff like that so definitely a lot

to talk about in this video I want to

start off though like I said with

channel success now the first one that I

think is really important you hear this

all the time and I have to say in this

video content is king so number one your

content needs to be really high quality

you need to focus on it you need to be

original you need to be unique you need

to be interesting you can't just go out

there and just put out content that's

kind of junky or looks like a home video

or isn't really fully thought out or has

incorrect information you really want to

make sure that this is going out like

every video you put out you want to ask

yourself is it okay if this gets 5

million views because honestly it might

and if you say well 5 million people

there was that one part that's not

correct maybe you should go back and fix

it and then that should drive you to go

back and fix the things that are wrong

which will ultimately help you grow your

channel faster and don't be ashamed of

making videos and never publishing them

I have dozens of videos that I've made

uploaded then watch them

I didn't release them me I just uploaded

them as like private videos I watched

him again I thought you know what

I could do better than that this is not

this is not for me so I took them down

and I'd never released them

number two is to collaborate now this

could be in or outside of videos now as

YouTube is getting larger and larger

there is a massive audience and it's

really hard for you to reach as you know

everybody obviously you can't reach

everybody but it's really even hard to

reach many people in your own space so

there could be like if I'm a tech review

channel and then somebody else has

another tech review channel reviewing

very similar stuff to me we might have

some small overlap in our subscribers

but for the most part a lot of people

don't know the other channel exists so

me collaborating with another creator in

a relatively similar area could benefit

both channels really greatly this is

something I've done in the past I did

this in 2019 but not just in videos this

is also really important outside of

videos where you can meet up with other

creators and just kind of talk about

what works for them in the specific area

so everybody should be doing their own

research diving into your analytics and

figuring out what does and does not work

so meeting up with other people that

also do this and are working hard in

your field you can really benefit both

of you when you're bouncing ideas off

each other and figuring out what really

does work for your content niche and you

know we say this all the time and just a

reminder it is not a zero-sum game

YouTube is something that if I'm

succeeding somebody else is making

similar videos I want them to succeed

really badly like I I'm fully vested in

their best interest there because if

they succeed I succeed we succeed

together because if they have a video

that gets 10 million views and I have a

similar video even though we're

different channels mine might get

recommended against them which means

that you know a rising tide lifts all

boats I could do well as well if my

friend or other you know creator in the

similar area is also doing well that

brings us to number three which is

running tests now I think it's really

really important that you're running

tests all the time to just learn as much

as possible about your platform about

what you're doing about your audience

and just everything like that so this

could be something that example what I

did in 2019 a recent test actually just

like two months ago was I test it out

you know is it better or worse to run

mid rolls does it decrease your watch

time does it decrease your views and

then changing different things on the

thumbnail

I add the logo do people recognize my

brand if I add you know bigger text or

even no text at all does that increase

the click-through ratio so you want to

do different tests where you have actual

like professional proper experiments

going on or you have a control group and

you really just follow the full

scientific method there to just make

sure that whatever you're doing is a

proper experiment you can have an A to B

comparison and really determine you know

if one variable helps you or hurts you

which can obviously increase your growth

on YouTube

number four then goes to that one is

studying your analytics doing a deep

dive on what works and what doesn't work

for your channel is part of this but the

other part is actually doing an audit of

other channels so it's very easy to

maybe watch other channels to get ideas

for videos or maybe just not watch other

channels at all and focus on yourself

but if you are able to look at other

videos objectively and think about what

are they doing what was their best video

why was it their best and what did they

do differently from me do they have a

different intro do they have more music

in there do they have a different kind

of thumbnail and then bring that back to

number 3 or run an experiment on that

with your own channel and don't copy

people obviously but you can say like

hey maybe if they have background music

maybe I can try that right so trying

different things in that sense will

definitely help you as well and that

brings us into number five then which is

to set goals operate efficiently so

really trying to make systems and make

everything don't waste your time on

email too much don't waste your time on

Instagram too much or watching too much

on YouTube create a good balance create

a good system that you are being

effective but you're also growing very

quickly you're spending an equal amount

of time on like research and development

so like discovering what works as well

as you know creating new content

interacting with your audience create a

good balance and just operate more like

a business and less like somebody just

filming videos in their basement for fun

right because when you're operating more

like a business you're looking at things

in a more logical way to figure out what

is going to optimize your growth so that

brings us into Part B which i think is

very interesting this is stuff that we

have observed and other Creators that

we've been talking to also observed

about to the YouTube algorithm so what

works and what doesn't work today and

moving forward in 2020 how is the

YouTube algorithm really trending so the

first thing is the video length no way

back in

day two three minute videos were the

biggest thing on YouTube and then

gradually moved up to five minute videos

then maybe like the casein ice that area

was like the eight minute video so

2016-2017 people putting out eight

minute videos everyday really thrived on

YouTube but now if you start looking at

what they are they're getting a little

bit longer so people are moving away

from television watching and people are

moving towards watching things online so

YouTube is a great medium for people to

you know consume media and because of

that people are used to you're getting

some TV viewers moving into YouTube I'll

show you where I'm going with this and

they want to watch kind of longer

content they want to be clicking they

don't want to click through videos

non-stop so right now something around

thirteen minutes seems to be the optimal

video length and you'll see people like

mr. beast doing this and a lot of the

really big really successful youtubers

are starting to use longer content now

this also depends on category as well if

you're talking about maybe like a

tutorial for example I've seen videos

that are an hour and a half long and do

they perform extremely well so don't

think that you should be stuck on an

eight-minute video like that you know

try to copy what Casey nice that did a

couple years ago because it worked

really well then but now longer content

seems to be what the algorithm is kind

of preferring a little bit number two

this one should be pretty obvious you

really shouldn't be streaming too much

any more streams generally seem to hurt

your channel more than help them they

get fewer views and they it's something

that YouTube you know they put it out

there it seems like there's a little bit

half-baked it wasn't really what they

actually wanted I think and then now it

doesn't really work so well doll so I

wouldn't be surprised if it even got rid

of streaming eventually but streaming

doesn't really seem to be the optimal

way to present media on YouTube now on

the flip side something that you can

utilize that I've been experimenting

with and I think it works really well

now is actually creating posts so in

between your videos if you post two

videos a week maybe throw out one post

just you know a poll or you just come

kind of message to your audience and get

them to engage and maybe it's not a

video you know obviously it's a post but

maybe it's gonna provide other value

maybe you give them a good picture maybe

you something funny maybe it's something

you know just a discussion with them and

it's a good way to interact with your

audience engage in a little bit more

discussion and become a little bit more

personal and better friends with

your audience number three tags really

don't mean anything anymore so in the

new bata studio you'll see that they

kind of moved it down into like advanced

settings and even above there it says

you don't really need tags they're good

for like misspelling this is what they

said which means tags are no longer the

way that YouTube is going to identify

your video instead they're gonna use

their own you know they're gonna listen

to your video and figure out what you're

saying

so like text or voice to text right

there to figure out what it is what the

script is in your video and they're also

going to look at your title and your

description so you really want to focus

a little bit more effort for you know 20

2008 for your tags really don't even

worry about those and focus more on your

description to really fill that out make

it as you know import it significant as

possible don't just have links to like

your camera gear but actually include

what the video is about talk about

things you know you utilize that almost

as like a blog post because the more you

can write there and the more relevant

information you put there with specific

keywords the better your video is there

or more likely your video is to rank

number four then is bold yet sort of

simple thumbnails now in the past we

might have seen some people hire like

graphic designers or just make these

really gaudy like just over-the-top

thumbnails and people make like weird

faces they I don't know why everyone

does this everyone thinks they need to

make a really weird face and their

thumbnail and then so they make this

weird face they have a whole bunch of

like dollar signs behind them crazy

green and red stuff going all over the

place and then some text that's like

bright yellow and it's honestly just

really hard to look at and those videos

generally don't do as well now as maybe

they did a couple of years ago now

YouTube is trending towards or at least

the people watching YouTube are really

clicking more on the simpler thumbnail

so just like a just sometimes just a

picture with no words at all sometimes a

picture with two or three words

sometimes a picture with just a big

number on it you know so you want

something a little bit simpler and again

this can vary from one you know from one

niche to the next but for the most part

having just a simple well taken photo

you know a really good photo with some

simple text right there seems to be the

best performing thumbnail in my opinion

across many different categories number

five is actually a little bit more about

the type of content you're creating so

they're moving a little bit away from

the controversial or even funny like

bullying type stuff is what they call

so they they had a recent update where

they're pushing people away from

bullying as they say and I put quotes

around that some of it actually was like

bullying some of it was just kind of

funny stuff that maybe some people might

consider bullying but regardless moving

towards the safer content that anybody

can advertise on is really what YouTube

is looking to do to you know it attract

more advertisers and really increase

their revenue your revenue and just the

platform as a whole so doing this it

really means that you want to be

focusing a little bit more on making you

know friendlier things nicer things and

when I say not controversial things this

is an older one obviously you can't go

out there and start talking about any

kind of hate speech or anything like

very violent or mean because you're

gonna get demonetised anyway so now it's

just a little bit more emphasis on

emphasis on that where they want

everyone to be a little bit nicer on the

platform number six the big three things

that YouTube really cares about when

they're looking at your video so what

are the big three things that are going

to make you rank higher on YouTube or

even just get shown out to more and more

viewers and just have a sort of viral

video now the first one is your

thumbnail so the click-through ratio is

going to be extremely important to

click-through rate of how many people

see your thumbnail versus how many

people click and depending on if you're

ranking in search or browse or trending

or whatever you want this number to be

obviously as high as possible if you can

get it up to 7 10 15 percent or even

higher then you know the higher it is

the better your video is going to do

because YouTube says wow this is

interesting people like this and along

with thumbnail the second thing that

they really care about is the title so

title and thumbnail go hand-in-hand for

your click-through rate when people see

that they click on it they say that's

really interesting YouTube registers

that is hey people are interested in

this video we should show it to more

people and maybe more people be

interested and the second thing then is

your watch time so you want to make sure

that you have a really captivating intro

you want to have a really good beginning

of your video obviously the whole video

should be good but really focus on the

beginning get a really good hook in

there number seven is the frequency of

uploading back in the day like I said

Casey nice that era it was really really

popular to have daily uploads and

obviously Casey nice I had extremely

high quality videos which is why his

videos performed so well his channel

just blew up in that year but a lot of

other

people perform very well without even

really high quality content just by

uploading so frequently so YouTube did

reward the frequent uploads the daily

uploads or like you know every other day

uploads they rewarded that and people

grew more quickly but now what the

algorithm seems to be trending towards

is again you have to think about what

they're doing here so people are moving

away from television onto YouTube so

YouTube's growing in that sense they're

growing in advertisers they want better

higher-quality content and they don't

really care as much about how frequently

you upload so number one thing to focus

on kind of goes back to number one in

this entire video content is king you

need to have the best quality content

you possibly can this doesn't

necessarily mean buying the absolute

best camera but it does mean talking

about the best quality just the content

itself not necessarily the lighting and

everything that comes second and it's

still extremely important but you want

to make sure that you have great ideas

well thought-out well executed well

edited and of course then the next step

like I said having a decent camera at

ecent lighting decent background you

want to make sure that overall your

content is as good as you can possibly

make it

so don't compromise quality for quantity

anymore this is something that you

really need to focus on when you're

trying to grow in 20 20 or 20 21

whenever you're trying to grow guys

these are my tips these are what I

discovered learned and talked to other

people about so Nate and I have both

been talking about this with other

creators and it seems to be a pretty

common agreement in the community that

these are things that really you should

be focusing on in 2020 so if you're

growing your channel guys comment down

below let me know what your channels

about what you're doing to grow it and

as always guys Happy New Year thank you

all for watching I'll see you next time

#Best Education Page #Online Earning

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