all right we are live and I believe I am
live at a link I didn't email so right
now if you're watching great hit me in
the comments let me know you're watching
but I'm gonna jump into another window
for a second and make sure to invite
everyone who I emailed because I believe
I have a different URL so thanks for
your patience right there we go
so me a second here
and one quick moment I'm just making
sure and notifying people where I am
live so we can get this going about one
minute and we will be rockin and rollin
with this so let me come over as anybody
on this channel anybody catch me on this
broadcast live stream and do you
appreciate it
Shane Cox hello I'm odd sunny hey there
you are cool so you guys can hear me
right give me a yes I can hear you just
to be sure there's a little delay
awesome flown through I'm doing well
good to hear good to hear perfect so at
least I got a pop up brought you there
perfect we got Vietnam in the house love
to know where you guys are at as you can
hear me Shane Cox you can hear me great
so we're in awesome two thumbs up it has
been such a long time it's been been a
while to be honest that I've wanted to
do more live broadcasts I've been
traveling I've been in poor Internet
situations so this is really exciting to
me to get to kind of connect with you
live there's something special about
these live broadcasts if you're creating
content for your platform I think doing
live broadcasts it gets here you're kind
of Energy's going it gets the heart
pounding a little bit but I think it's
really good because people feel a little
bit more of a connection in a live
broadcast I don't exactly get the
psychology behind that but it's it's
proven so true
so what we're doing today now that I've
to do fun reviews add reviews and I'm
happy to review whatever it is you have
going on that you have questions on or
if you have questions just simply ask me
and I'll answer them now for me in order
for me to go find your landing page your
sales page or whatever it is I need you
to enter your URL into the comments box
and when you do you're not going to be
able to enter the actual URL so take the
dot and put a parentheses do t
parentheses so it's your URL parentheses
do T parentheses com forward slash
whatever your landing page is that way I
can just kind of copy it really quickly
I can load it in I'll just change out
that prints a CD ot to a dot because
YouTube's gonna block you if you try to
put in your actual URL they're trying to
stop spam
which I always I always appreciate ate
spam stopping
we got Malaysia in the house we got
Kenya in the house that is awesome we
are literally international all over the
place so New Jersey fluid frame in the
house what's up man Tyler Texas in the
house
UK Beverly Hills Salt Lake the
Philippines I'm in a vacation rental and
their phones ringing I didn't even know
there was a phone here that's amazing
so um from Dubai this is awesome ah cool
so I'm gonna jump in in just a minute
let me get this freaking phone I can't
believe it like vacation rentals they're
calling me poor form but that's what
happens live you get everything you get
the the confusion I don't even know if
you heard that phone but it was it was
something that felt make to me so get in
your questions I have an hour I've got
till 10 o'clock and I'm gonna get
through as much content as I can
anything about Facebook ABS anything
about fun rules whatever you want I'm
happy to go into it for you and I might
be doing more of these lives if if this
works out and really just excited to
connect and see what comes with it so
I'm in the comments if you see me
looking away I'm just looking through
the comments to try to find all of the
different things man so much
appreciation in the comments I thank you
all I thank you for being here
darris Williams launched your site last
night cool
thrive affiliate link some air don't
even worry about it like if it works
great if not I'm just happy you're
taking action Daris to be honest they
fill it links for me like it's great to
get some some revenue back but I'm not
doing this for the affiliate Commission
I'm really doing this to help I think
taking control of your financial future
as I did and my wife did years ago it's
been so liberating for us I just want to
share that with you so that's really why
I do what I do I'm Ian Katie the first
question hello which is the best ad
objective to market with on Facebook so
Facebook stuff right the the ultimate
answer is it depends but that's kind of
a shitty answer and I think that the
conversion focused ads on Facebook are
the best and I like to focus conversions
on my email list because my email list
which is sitting in a hundred thirty
hundred forty thousand subscribers right
now that is by far the biggest asset of
business if I you know send out an email
of the promotion generally it will
create one two three four five thousand
dollars in revenue and once you have a
relationship built with those
individuals you have a very long term
value mechanism if you think about your
email list it's really like your
distribution channel right like
Starbucks so you think of Starbucks and
I got a little coffee here so it cuz
this morning like if you think about
Starbucks like what what is really the
core business of Starbucks is it Coffee
needs to argue that the core business of
Starbucks is the fact that they built an
insane distribution channel they
distribute all kinds of different things
yes coffee but they do food they do mugs
they do pastries they do music they got
all kinds of different things and it's
really the distribution channel is what
makes it valuable so that's why I like
the conversion focused ads converting
leads but with that said messenger ads
work really good for high ticket items
lead ads work really good for people who
have very long term kind of long term
sales cycles and don't have one-time
offers there's there's a lot of
different ways you can I don't even want
to say it like there's a lot different
ways you can shuck that corn so you got
a test ultimately to figure it out
perfect man so many people I'm so
honored by this Thank You Missouri New
Jersey Oklahoma excited to have you guys
here so Darris Williams do I use Google
tag manager in thrive themes you know I
actually don't because I've been setting
it all up separately if you learn how to
use Google tag manager it is actually
really easy cuz once you get it in place
all you got to do is go into Google tag
manager and modify what codes in there
but I kind of just I kind of got started
building out things before Google tag
manager was a thing so it's almost just
natural for me to just go plug in my
facebook code and my analytics code but
that's really it if you want to do it in
Google tag manager it's pretty easy but
whatever works for you so that's awesome
looking around somebody say I'm some up
some free tires that's awesome it jumps
around a little bit oh we got all kinds
of questions there it is Jamaica in the
house no Namibia Africa in the house
Paul what's up man that is awesome
and
I'm starting to see some URLs but he
figure out where was to Google tag
manager Daris also gonna get you set up
with free tires for over landing so were
you the recycled tires if so I worked at
a tire shop all through high school five
years busting tires six years busting
tires covered in brake dust every day
that's where I grew up that's how I used
to make my money breaking my back bus
and tires um we're gonna be in touch
tears William there's the example calm I
like it
Karen Kitchener cool Slovakia and how
Southwest Florida Croatia boom we have
our first one sunny what's up I got your
travel Academy go duh I think that's
just calm alright that's a little little
difficult to read so I'm gonna copy this
I'm gonna flip over let me get us over
to screen share so one quick moment here
we may and there you go kinda been a
while since I've done that done this and
share the screen cool so we are we're
here so you can now see my screen and
I'm gonna go into the first leave this
is actually what travel hacking
academy.com
love to travel hacking space I just got
some flights to Bali for business class
to and from Bali for 80,000 points each
they've got one point eight cents per
point so it was right around 15 okay so
I maybe did that wrong so let's see here
travel hacking Academy Ford / go calm hi
okay like can you do /in I mean that
doesn't make sense to me at all
alright we are having a challenge here
travel hacking Academy let me just make
sure I got this right copy that and this
is where just be sure if you put it in
we got a limited amount of time here so
travel hack the travel hacking Academy
so alright I might get oh are we loading
oops that is members-only
protected in some way shape or form so
uh I'm gonna go back to the questions
and try and find somebody else here so
as you guys can see on the screen here
which is cool like Oh
Germany Detroit Namibia Jamaica Atlanta
Cinci Ohio
what's up Ohio there might be some snow
headed your way they got snow in Montana
which is crazy um on what audience size
is working now honestly like it's not
exactly about the size of the audience
it's like what relevant audience is
working well I have in my running
Facebook campaigns some very small
audiences that are like 20,000 30,000
people but I have some really big ones
that are like 1.5 and two million people
and both are delivering me leads within
my KPIs so it's not an audience size
thing it's more about the relevance of
that audience right you need to make
sure that that the the audience that
you're targeting they really do want
what you have they have a burning need
or desire or problem in their life that
your product solves and then it's just a
matter of having the right kind of
conversions how do you know you have a
winning campaign so I did a video series
on this if you searched the channel for
how to analyze Facebook ads it's about
four videos I did one video a week for
four weeks following a campaign that was
running it was a $5 a day style campaign
so if you want you can go through that
and it shows you to look at but you need
to know what is your value per lead and
what is your value per new customer and
when you're when you're getting leads
for under what you make with them that's
pretty good sunny there it is so all
right I'm gonna try one more time sunny
I got you here let's let's see if this
works but but you could see how I'm
putting this in like I changed the dot
to a dot and I don't get why there's a
slash in front of it so that doesn't
really make sense but let me see yeah
yep so it's not working but um give it
again go figure out why it's working
here ax family we got one for ya and
it's the funnel perfect so let's go here
and let's start with your look at I
believe this is oh I gotta obviously
take the dot out that was my dad's and I
hope you all are doing well on this
Saturday or if it's Sunday where you're
at is it's night day I just hope all is
beautiful in your world
I am loading a Facebook ad at experience
preview okay this is getting fancy free
e-book basics of essential oils and how
they can impact your life cool free
ebook there so I got the link above
tailors free e-book on essential oils so
the one thing that's missing here right
what I'm looking at this like it's not
necessarily talking to me and my needs
right so like the basics of it like how
I want to know like how can they impact
my life right so you obviously
understand the power of essential oils
and and you have an angle in your e-book
like there's gonna be like three things
or five things or nine things that nine
ways that the essential oils can impact
one's life help me understand here at
the ad level what benefit I'm going to
get cuz right here there's no benefit
you might think the free ebook is a
benefit but like we're all bombarded
with free this free that free this so no
that's no longer the value I'm in tune
in to WI I FM right like me as the user
who sees your ad it's what's in it for
me here and I want to know like what am
I going to get out of this so honestly
hiding the fact that you're doing
essential oils is probably good I'm your
I'm assuming you're either a doTERRA or
a Young Living rep right because that's
essentially what ninety percent people
running essential oils are and a lot of
people have already been pitched right
it inappropriately from a from someone
they know right so a lot of people could
be like essential is like oh yeah I
heard about that that one time so it's
like learn about the secret that can
help you blend like get desired result
in your life with just two drops a day
and feel like let's use drops today
what's that right and get the free ebook
that explains everything using a little
more curiosity is kind of what I'm
getting out there let's see I think this
will take me over to what it looks like
on there it is so this is kind of how
you look another thing I've been using a
lot more like long text up here tell me
a story up here right if you actually
tell a story in this that's gonna go
through and it's really going to kind of
tell me a story about I was here and
then this have the hero's journey right
I was I was cruising along life was good
and then all of a sudden I had this big
problem presents itself of my life and I
had no idea how to figure out how to fix
this problem you maybe know what I'm
talking about if you had this problem
before yourself so I researched your
research and then I found there's these
three things I was able to do that solve
the problem in less than
two weeks if you're interested in
learning what those three things are
click here and get the e-book where I
explain everything those three things
can be oils it could be the three oils
that you use it can be right you can
it's diffusing the oils it's consuming
the oils and it's putting the oils
topically on your skin whatever it is
you don't necessarily want to give it
all away beforehand but then let's go to
your free ebook I think that was the
next one you have I hope that was
helpful
final is live flourished calm and
remember since I've tried to coach you
in a little bit different direction on
the app-v the landing page would need to
follow that you want to re stoke that
curiosity we don't necessarily want to
give it all away yet we want to you got
to make sure you get them on your list
first cool like my big question is how
like discover how like like I actually
want this I don't want to opt-in to
learn this so like discover how sensual
oils can Blanc like give me more than
just impact your life what's that now
what's the actual benefit going to be
from me Zen helped me lose weight is it
gonna help me have more energy is it
gonna help me breathe clearer is it
gonna help me sleep better like what
exactly is it with all of this said I
think you're doing very very good right
you've got a funnel together this whole
thing loads easily get the free ebook
now I would get rid of this blue here
because I don't I think since it matches
the button color it doesn't necessarily
add anything this is looking really good
alright I just need your emails to send
cool like I would test this like if you
pretty much have it just enter your
email so I can or enter your email
address so I can send you the book right
now
same basic stuff this is small tweaks
but really I think the whole the big
hook right like you're already revealing
that essential oils are what you're
selling and I don't think you want to
you want to disclose that yet I think
you want to sell the idea of me the
viewer getting a benefit in my life at
this point and once that's there the
book reveals the aha moment helps them
have that aha moment that essential oils
are the answer they're looking for
because here if I'm predisposed to not
like essential oils or if my friend
pitched me all weird because like MLM or
sometimes when they get in there just
like they vomit all over people like you
got to buy these oils or the greatest
thing right so if they had that
experience they're already predisposed
to be closed off to the idea of
essential oils so you have to break
through that
and I hope that's helpful and let's get
on to the next because time is of the
essence here what I say that men style
or imagine consulting as a niche I don't
even know what imagine consulting is do
you love it are you a men's style like
guru is that something you kick out on
all the time like is it possible to make
money in it of course but is it
something you love that's the better
question and then you start with a
Minimum Viable funnel I've got a video
if you search Minimum Viable funnel and
you can kind of dig down but I mean any
niche could work I think you just need
to be passionate about it what if you
don't have a funnel what's the best
campaign make Facebook Ads go start a
funnel so Pinay entrepreneur go to Myles
Beckler comm and search there's a search
bar up top now for click funnels
alternative let me see if I can do it
real click here so it's Myles bechler or
slash click funnels alternative so go
here and just set up a funnel like don't
try to not do the thing that works right
and ask how Facebook Ads are gonna work
without a funnel like go set up a funnel
and then run Facebook ads because you're
gonna get a lot more value out of it
wouldn't let me add that for some reason
so just go to my site you can click on
this search button click funnels
alternative or it's under the blog there
and it's free like I show you how to do
everything for free you gotta get
hosting you might already have it and a
theme so that's it caricature spell
check must be a cool you guys are chat
and I love it
I do well getting customers for other
businesses so struggle getting new
clients Shane cool so like a are you
getting testimonials from people who who
are getting you know value from you like
do you have testimonials and videos that
that from people who you've got business
for and they're like yo my business was
about to die
I met Shane Cox Shane Cox helped me get
all these leads now my business is
flourishing you should do business with
Shane Cox you don't have those kinds of
testimonial videos figure out a way to
incentivize them get them to do that
it's really important because me as a
business owner when I hear you say oh I
can help you get more leads like yeah
everybody tells me that I get spammed
from VA s all around the world with
terrible English about hello sir I can
help you improve business more leads
cash flow you win thank you reply yes
for you know it's like it's terrible so
every business owner in the world
they're all
public records they get bombarded the
other thing is are you working in your
local market can you start a local
meetup group right teach how to do it
right you might think we'll miles but if
I teach how to do it like why would
anybody hire you because they don't have
any time because they're business owners
because they're busy with the girl who
called it calls in sick every day and
they got to fire her and then they gotta
hire somebody new and then the
bookkeepers out they gotta do the books
and then the quarterly tax they have so
much going on as a business owner they
want to know what to do and they want to
hear you explain it away and then once
you explain it in a way they're like oh
dude can you just do that for me boom
you say yes you got to educate more I
would do more education starting a local
meetup group is probably a really
brilliant way to just be that that pulse
that heartbeat that that that like light
house right that that consistent
broadcasting of here's how to do it go
go fix your business get your business
going because if business owners aren't
showing up on the top of Google they're
dying and they get that helped them
understand that but help them understand
what to do teach them how to optimize
their Google my business teach them how
to build a blog and put posts up every
month they're not gonna do the work and
then they're gonna hire you to do the
work so best way to accept payments on
the blog PayPal buttons pretty easy I
use stripe in with different plugins I
have theirs in the DIY sales funnel
series there is uh you can use member
mouse you can use Sam cart Sam car it's
really easy it's 99 bucks a month but
it's really easy so um yeah struggling
Facebook Ads for make money online
opportunities yeah everyone is it's
really really expensive Paul like you
are literally going up against the best
marketers in the world right like we're
talking the Ryan Deiss is the Russell
Brunson is the Frank Kern's like you
need to have you need to be able to
outspend Russell Brunson and Russell
Brunson has a thirty thousand dollar per
year high ticket program he sells to
entrepreneurs so he can spend way more
than he makes on the front end right if
he's making a twenty dollar sale in
front end he could spend fifty eighty a
hundred dollars to make a twenty dollar
sales because 0.0002 percent of people
who buy that by his thirty thousand
dollar thing and one percent by his
clickfunnels thing and that's a lifetime
value for him I'm guessing of thousands
of dollars right so you're going up into
one of the most difficult things so you
need to either have a really really
unique hook a really unique spin
and honestly educating people like look
get my channel right I've done zero
Facebook ads I've built I've got almost
30,000 subscribers on YouTube I've got a
million views on YouTube and that's
because I have just been putting out
more consistent more helpful content
with less pitches than anyone else so
it's like how do you go about that but
like Facebook ad targeting for make
money online business opportunities like
I would target Frank Kern I would target
Russell Brunson clickfunnels those
things that people want but you just you
got to know that you're gonna probably
be paying four to ten dollars or more
per lead like every Facebook ad guy
who's selling a course for a thousand to
two thousand dollars for their Facebook
Ads course you're you're competing
against them not only are they
professional Facebook advertisers but
they have a fifteen hundred or a two
thousand dollar back-end sale that
they're promoting so you they're willing
to spend $800 for a sale can you spend
eight hundred dollars for sale if not
what is that like next level what's that
step before make money online right like
what can you educate people on how can
you get them into your ecosystem in a
way maybe it's the mindset maybe you go
into the mindset the self-help area like
what are those other things that people
are interested in and you can promote
make money online on the back end but
you need to find a front end offering
that kind of clicks more with them and
then you can find some targeting that
would be potentially cheaper so how to
know a winning campaign when you're
doing five dollars per day when you're
making five dollars and one cent per day
that's winning if you're making $5 back
per day you're winning if you're making
$4.99 per day I'd still say you're
winning right that's it like if you're
putting in five dollars a day are you
getting out five dollars a day if yes
you're winning if no optimize until you
are best way to make money online right
now is do something you love share it
with the world and figure it out be
willing the best way to make money right
now is be willing to commit for three to
five years of giving value to an
audience that's it go do that that it's
super simple that's exactly what I've
done in here do I recommend building out
a landing page as a proposal to a client
you know for proposals to clients I
would always do it in person I would sit
down with them I would show them the
numbers on my laptop show what I'm gonna
do kind of lay out that proposal in
person I would either get a yes or no if
they said yes I would log in right then
in their to PayPal I would send them an
invoice
that minute and I would have them fill
out that invoice while I was sitting
there with them I get paid I go start to
work so could you use a landing page and
a funnel to potentially get more
potential clients to write proposals for
absolutely and that's how I would do it
would be that lead gen but when it came
down to the point where I'm actually
like offering them something I would
have a personal touch because generally
I would be charging thousands of dollars
and I feel like business owners like
having that personal touch when they
spell that spend that much money
collection ads are hot right now for
privacy comments only platforms perfect
exactly I think it's a good example of
how many different things are possible
today entrepreneur been using the
engagement campaign because you don't
have a landing page yet it's okay no I
can't like lead ads will potentially
build a list for you but like you need a
landing page I don't understand why
you're not wanting to build what's
needed like every successful person
online runs a funnel with a landing page
go do what every successful person
online is doing if you want to recreate
success online it's that simple
what do use for my it so my email list
I'm currently on active campaign I have
other lists on Aweber I don't love
active campaign it's very techie it's
confusing to me
Aweber is super simple so they're both
about the same price once you get going
on them 19 20 bucks a month type things
like Aweber is you're so simple to get
in you set up a list you set up your
follow-ups and you go active campaign
you need to use tags you need to so
you've got to do lists tags automations
and it just it's just kind of confusing
to me so yeah good luck with that but
but one of those will work email lists
are awesome they are Brian Smith does it
matter if your funnel or landing page is
by itself run existing website know like
my my best landing pages are hidden on
my website not hidden like they're just
on my website it's forward slash
something right and that's how we do it
I I build big websites Authority sites I
like organic Google traffic and then I
funnel traffic over to my landing pages
and I do it all from one big website
tainless designs I figured I would do an
email list when I got bigger after
watching videos so wrong yeah get
straight to the email list growth um
that's the one thing I should have done
earlier myself I got almost 2000
subscribers on my email list and I've
been at this for like almost a year now
no actually over here I take that back a
year and a month 11 months I've been
doing videos and all this I have about
2000 people on my list and I love it I
appreciate every one of them get started
as soon as you can um hi miles used my
video to set up your weight loss
training course yeah right on I'm glad
to hear you're taking action that's
that's exciting
um cool what are the KPI is with winning
campaign for five dollars a day I went
ahead and answered that like you get
your money back
convert tree vs. convertkit neither go
with Aweber or active campaign and it
jumps me around like that let's see here
- - where'd that go oh there it is
alright just kind of flipping through
how do you know when you use Facebook
Ads versus Google AdWords that's a
really good question so Co 4321 how do
you know when you use Facebook Ads vs.
Google AdWords so this is a really big
distinction Facebook Ads are great when
it's an interruption marketing type
situation right so my wife and I sell
meditations few people some people do
few people go out of their way to search
for meditation
most people who need meditation in their
life are too damn busy their phones are
lighting up they gotta pick up the kids
from soccer practice their boss is
calling me up they took work home from
they're just crazy busy right they don't
necessarily have the time to sit down
and okay how do I calm my thoughts and
make my life easier okay and they don't
really have the time to go down the
rabbit hole so I interrupt them with an
idea and that idea is in the form of my
facebook ad and it's like you need to
take a couple minutes for yourself want
to reset and cleanse your energy and
wash yourself with light for a start get
a new start to your day for the right
people on Facebook ad they're just
scrolling around like wasting a minute
there who god I need that click there in
right so that's me interrupting them
with a new idea and planting the seed of
thought that what I have is gonna give
them value but on Google if I knew and
had data that people were searching like
how to meditate and I had a course that
was how to meditate I would go bid on
the phrase
how to meditate right but that's a
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