hey miles Becker with Miles Becker calm
here this video we are going to cover
the marketing funnel stages and whether
you're just getting started online with
your online business or internet
marketing or whether you've been around
the block and you've been doing this for
a while understanding these stages and
funnel are going to help you really be
able to focus your efforts on the four
pieces because there's really only four
pieces that make all of the difference
you know they say there's the 80/20 rule
right where 20 percent of what we do
creates 80% of our results this video is
going to cover very quickly and very
clearly what the 20 percent you need to
be focusing your time on to be sure
you're creating a successful online
business that generates leads and sales
and really kind of maximizes your
efforts to do that as easily as possible
so let's actually jump right in get
myself out of the way and pull up the
funnel so this is the funnel here and we
are going to fill this out together now
the top level of the funnel is the
awareness step right so this is people
don't actually know who you are yet and
the goal is obviously for them to
encounter your content in some way shape
or form now you probably know that I
love Facebook pay-per-click advertising
I've got an entire playlist here on
YouTube I've covered how to create ads
and run ads it's a form of interruption
marketing and what you can do is you can
take people who you have you know have a
high likelihood of loving your content
and you can display your advertisement
to them which is your content to them
and effectively making them aware of who
you are through paid advertising now
that's not the only way to go about this
right you can also be running a content
marketing strategy where you're writing
awesome long-form blog posts that answer
people's questions so when they take to
Google and they're typing out their
questions you know how do I fix this
problem in my life and then they go to
Google and they bring Google returns
your content as a search result and at
that moment the person the individual
searching for a problem that you can
solve they become aware of you Pinterest
marketing is another way right if you
have a physical product or if you're in
the the health and wellness kind of
niche and someone's searching through
Pinterest for a new
meal plan and they find your pin that
talks about the the awesome meal plan
that does XYZ in 14 days and they pin
that to their board or they click
through that pin and they go to your
website to read the post at that moment
they've been they've become aware of you
so the top of the funnel is awareness
the quickest way to build awareness is
through paid traffic but we can do it
through earned traffic and through
organic traffic so we're going to move
forward now but if you want to go deeper
on any of those just search my channel
for like Pinterest or or organic traffic
I have a lot of videos about how to
specifically do that but the next step
is once they're aware of you you need to
build the interest now this interest
building component comes from your
opt-in page right this is your squeeze
page or this is the lead magnet side of
things
so of all the people who have seen you
and become aware of you you now need to
filter those who are interested in what
you offer and we do this through a
squeeze page by offering a report a
tutorial a case study offering something
of value in exchange for their email
address at this point what you're doing
is you're saying okay all of these
people who are aware of me now based on
their the pins or the ads that I'm
putting up I know let's use the personal
development niche I know these people
are interested in personal development
because I'm only showing my Facebook ads
to people who like Tony Robbins check so
I know that they're interested in this
then they become aware of me from my ad
and my ad offers them a free video that
reveals the secret to personal
development in seven days now there's
some of these people who have seen my ad
who are very interested in what I'm
talking about
interested in my seven-day solution
those people will enter their name and
their email address on my squeeze page
and that's the entrance into my funnel
that's how they express interest and
then what do I do I build desire so in
the video I'm telling them all about
this seven day process that I've got I
give it I just lay it all out I give
really really good valuable information
at this step in the funnel to really
help them see that a I'm an expert be
they can trust me and it helps them
light
me as well and at that point you've got
the desire build they're like wow I
really like what this person's talking
about I really like what they're getting
at I really like that end result that
they're talking about
I want that end result at this point
you've got desire going and you can
build this desire on this first video
this video can give a lot of value and
transition to sell a product of yours or
the video can give a lot of value and
then offer an affiliate product it can
be just a link to an affiliate product
at a certain point in the video so you
can quickly go from the interest step to
the desire step I call this an oto or a
one-time offer right a percentage of
those people interested they already
desire that which you have so giving
them the opportunity to purchase quickly
is a quick way to kind of recoup your
advertising cost allowing you to put
more money at the awareness level and
bring more and more people down into
your funnel quickly so that's kind of
how it works on the quick end but the
other option is if you go from the
interest level to the desire level
that's where your email follow-up
sequence is a huge help and in this we
use kind of the Gary Vaynerchuk idea of
Jab Jab Jab right hook so in your email
follow-up sequence after they opt-in for
the interesting item you give them more
content you give give give and then you
offer the sale that's what the Jab Jab
Jab right hook stands for so in your
follow-up sequence in your automated
emails you give give give valuable
content to help them know like and trust
you and then you ask for the sale and
that is allows you to build the desire
through a series of emails and you're
also kind of building credibility and
you're building the relationship you're
nurturing a relationship with them and
that builds the desire to have more of
what you want and some people will
purchase at that point and honestly with
the email marketing you just keep going
and going and going with the give give
give offer kind of methodology we mail
our lists just about every single day we
send millions of emails to our list of
about 90,000 people every month and the
reason is the timing is not always
perfect for everyone we want to say top
of mind we want to continue to give of
ourselves
to show our expertise when I'm saying
our I mean my wife and I because we're
business together if you weren't aware
of that and it's through that process of
continually giving staying top of mind
that when the timing is right for them
we're right there in their inbox and
they're ready to purchase because we've
at some point in that relationship
building process we've built enough
desire so the last step is action and at
some point you need to call them to
action you need to display a Buy Now
button you need to explain what your
product is what the solution that your
product will give them is you need to
explain how much it is you got to make
sure they know about your 30-day
money-back guarantee
give them the testimonials that you have
from your excited and happy clients and
really compel them to take action and if
you're kind of going for the affiliate
marketing model if you're building an
affiliate marketing funnel then the
action is actually clicking on your
affiliate link to go to the vendors page
right you're not selling if you're an
affiliate you're pre-selling the content
and when they click that is the action
that you're that you're taking forward
and at that point it's up to the vendor
whoever your affiliate for to actually
sell the product if it's your products
that you're selling your information
products your own membership program if
this is a membership funnel the action
is purchasing your product it's clicking
on a Buy Now button it is entering their
information in the checkout process and
that's it really these are the four
stages of the funnel there's ways to
look at a marketing funnel on the stages
in in more complexity but this is the
most simple way on the awareness they
don't know who you are and you need to
make sure they know who you are once
they know who you are they need to
become interested in your story in your
successes in what you can help them with
and then they need to get the desire
built up within them to have that which
you can offer or to have that which you
have and then you need to offer them a
mechanism to obtain this from you or
from a partner vendor through an
affiliate link it really is that simple
and I like breaking things down in this
simple way because so many people online
make this marketing funnel stuff so
complicated and it's just these four
simple steps so if you're just getting
started lay out your roadmap and lay out
what the
those steps are going to be just rough
it out with pencil and you can always
change it and we're going to test to see
what works the best if you're currently
marketing and you have a product or you
have some of these pieces in play figure
out which one you don't have in play yet
or figure out which one isn't working
the best for you and zoom in on that
area and get to work and get testing get
that piece of the funnel added and
really kind of make sure that your
visitors and that people who want and
need what you have are able to go
through all of these steps on for
consistent steps in a very short period
of time and what you'll find is you'll
be in a situation where you can put
money into advertising the ads turn into
leads leads turn into customers you then
take that money you pump it right back
into more ads and you have a business
that's a successful online business and
you don't take the money out of the
business you keep pumping it into more
ads you grow a bigger list and a bigger
list and that's where the backend sales
come and that's really where you're able
to create a lifestyle business online
again I'm Miles Becker I thank you very
much for your time today I hope this has
been informative if you've liked this
video give me a thumbs up if you have
questions on this leave me a comment
here below and be sure to subscribe so
you get the next video as they come
available have a great afternoon
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