hey miles Becker here miles Becker calm
in this video we're gonna talk about the
80/20 rule and we're gonna go a level
deeper we're actually going to apply the
80/20 rule to the 80/20 rule which is
called going meta a level now first of
all if you're not familiar with the
80/20 rule or the Pareto principle it's
an idea that was first kind of come up
by a scientist in the late 1800s in
France or maybe it was Italy in Europe
somewhere and he observed that 80% of
the peas from his garden came from 20%
applying that and he found out that 80%
of the land in Italy was owned by 20% of
the land owners and this principle has
been kind of documented and been ruled
out across all kinds of different niches
and in scientific data points that
really go to show that oftentimes we'll
find that 20% of our input is creating
80% of our output so that's the Pareto
principle right that's the 8020 rule so
let's apply the 80/20 rule to the 8020
rule and see what we get and what I mean
by this is so we're gonna now take 20%
of 20% and that leaves us with 4% and
then we apply 80% to 80% and that leaves
us with 64% and what we're kind of left
with at this kind of meta focusing on
the 8020 rule is that 4% of what you do
4% of your efforts generate over 60% of
your results which is an amazing
relationship right there
so one thing my wife and I have
habituated over the last few years since
we learned this idea is constantly
asking ourselves what is my 4% am I
currently working on my 4% right now and
then organizing our business and
building our business and hiring our
teammates and outsourcing tasks to allow
ourselves the freedom the ability and
the time to focus only on our 4% so what
is our 4% it's that thing those things
which we can only do so you I've kind of
said this in a different way before you
have something very unique inside of you
there's something that you know
and can do and can teach in this world
that only you know and can teach and can
help the world with and this is kind of
a combination of how you were raised
where you were raised what you were
taught as a child with your parents the
experiences you had going through
college your professional experiences
you've had since being in school and it
not just college like it doesn't even
matter like high school and elementary
school even it's all these experiences
you've had because you've had a very
unique series of a nearly infinite
number of experiences that have built
you up to be this exact person you are
right now and as this person you are now
there is something unique about your
take on the world or your take on a
niche whether it's fitness or love or
meditation or making money or financial
freedom or living a frugal life you know
I don't know you and I don't know what
that is so this is where you know
garyvee talked a lot about in his new
book the askgaryvee show he talks a lot
about self-actualization and
self-realization and how
self-realization is one of the most
powerful things for an internet
entrepreneur or for any entrepreneur for
that matter and it's all about really
knowing yourself and knowing what is
that inside of you that is ultimately
really unique that is your little piece
to share with the world and then build
systems and figure out ways to get that
out so for me I'm kind of like it's in
my DNA that I'm a teacher I'm not just a
teacher I enjoy speaking the spoken word
these videos are my 4 percent right like
no one can go be miles Beckler on video
other than me it just it doesn't make
sense could other people create videos
similar to this sure are they gonna have
a different approach absolutely are they
gonna connect with a different kind of
audience absolutely are they going to
use the same words and stories and ideas
that I use no way are they gonna cover
the same videos in the same series in
the same way that I do absolutely not so
that is my 4 percent then what about
like writing the descriptions for the
YouTube posts not really my 4 percent
what about turning these these posts in
the audio track here into a
transcription in
a text format and then publishing it to
my blog not my four percent right I
could hire those things out I can get
other people to do those jobs with about
a 80 90 percent efficiency that I don't
need to actually spend a bunch of my
time doing that what's important for me
to do right here this video this moment
with you sharing this idea with you and
this is something that I can only do
because I've got this unique series of
experiences and I've read a very unique
compilation of hundreds of books at this
point and I've gone through so many
training courses and that's what I'm
passionate about sharing and it took me
years to figure this out so now I've
been building my team bringing on new
teammates to help me get these ideas out
through my blog through social media
through Pinterest and pins etc without
me actually doing that work right I'm
just doing my 4 percent which is this
video and then I set up a system and I
put people in place to make sure that I
get the maximum amount of reach from
these efforts and the same as the the
same is true for my wife's business we
start with an audio track in her
business we've been recording these
audio meditations for years and those
audio meditations now are in books
they're in print books they're in Kindle
books they're in apps on the iOS store
they're on the Google Play Store they're
on the Amazon App Store if anybody
actually uses that they're in blog
content on WordPress they're turned into
Facebook posts they're turned into
Pinterest posts they're turned into
tweets on Twitter they're there I mean
they're all over right we maximize we
put him on SoundCloud like we maximize
the reach of every single one but my
wife's not doing all of that right like
she's just creating that audio file that
unique thing that she does it's her
voice it's her personality it's her
energy on the audio track that's what
people love and we built a team and
systems around that to make sure that
once that's done all kinds of other
value can be had from that same effort
she puts out right maximizing that value
so she puts out that four percent that
creates that 64 percent of results and
then we've got teammates in place that
do that other 16 percent that make up to
the 80 plus percent of our results and
that's really the focus another analogy
really quickly before we wrap this up is
you know I like to look at our business
and our processes and our procedures as
like a row of dominoes right and
ultimately when all those dominoes fall
you know you set up a row of dominoes
when your kid and you flick over the
first one and they all kind of knock
each other over that's kind of the
analogy we're going with and so we're
stacking up all these dominoes which is
a blog post a social media update on
Facebook a Pinterest pin on Pinterest
and all of those different areas that
our content goes into whether it's a
book or an app or a free content on the
blog all of those are individual
dominoes right and they're all lined up
in a line but all I want my wife to do
and all I'm doing with this video here
is I'm just flicking over that first one
click I get this first one which is the
video and then my team and my procedures
and my my processes are in place so that
once I kick this over and upload it and
put it into a certain spot on my project
management system the other people are
notified the other teammates who take
the next steps they're notified they
know what to do
they take their step they send it down
the line to the next person they send it
down the line to the next person so it
can go from an audio file to a
transcription to an editor to a editor
to a publisher to a social media manager
and by the time it's done it might take
weeks sometimes and ultimately we've got
that content going out through several
multiple different channels to maximize
the reach out of each one we put in our
4% we stay focused on doing what only we
can do and then we send it out through
our processes and our team to make sure
we're getting the maximum reach and
value out of everything we do so a
little bit of story there but now if you
can kind of translate this and bring it
back into you your situation your world
your life in your business what is it
that you know and what is it that you do
that only you can do and use that as
that first domino and start to think
okay so I do this every day and what
else needs to happen if you're naturally
a writer great right right just just do
the writing and get it on your WordPress
plug
we're press post and if you don't know
how to build the WordPress awesome so
you need a tech person to lay that out
if you don't know how to make the social
media graphics awesome you need someone
on graph
who can sort that out for you you just
write write write write write and
publish every day do a 90 day publishing
challenge and ultimately you don't just
get that one blog post out of it but it
goes out in all kinds of directions you
can even find somebody who could speak
out your article turn it into a YouTube
video for you and all of those things
can be automated through kind of a
series of procedures and through a
project management system and that's
your goal so finally if you're thinking
but but I don't know what my my thing is
I don't know enough about myself that's
okay and what you need to do at this
point is you need to skill up you need
to come up with one new skill that
you're excited to take on one new skill
that interests you and matches with your
your DNA if you will so for me making
these videos is kind of one of the
things that I took on and I challenged
myself with a few months ago and I've
been going with it and if you've been
back to the the first ones in the
channel like those videos are pretty bad
right I didn't really get where I was
going I just knew I had to do it and
sometimes it's like turning on a hose
that's been sitting there right the
first water that runs out of the garden
hose it's gonna be dirty and nasty but
if you keep flowing water through that
hose it will get crystal-clear you will
be making great points you will be kind
of coming out of your shell and stepping
into it so if you need to figure out
what your thing is skill up learn
WordPress learn marketing funnels learn
pay-per-click learn how to write great
for the web learn how to create video
learn how to do podcasting any of those
are a brilliant way to scale up and to
make an impact and to build an audience
in this world and you don't do all of
them you just pick one that sounds like
the most fun
so you'll follow through and really
really nail that get going on that get
your message out I know it feels awkward
I know we want to just record the videos
and kind of like save them on our hard
drive until the timings right the
timings never right start publishing
them just put them out they'll get
better and better and better and it's
the consistent action over time that
makes all the results so you focus on
your 4% do only that which you can do
and keep doing that over and over and
over and over and when you have time in
between figure out how to hire and
outsource people who can help you fill
the gaps to get the maximum reach out of
what you're doing and trust me you set
this kind of a system up you get to do
the fun part that's an alignment with
your DNA your message is getting out you
will build an audience then you have
teammates who expand your reach and that
will simply grow your audience and at
that point you have a platform going and
then you can sell books you can sell
products you can build an email list you
can recommend affiliate products all of
those other ancillary things that can
create revenue for you show up once
you've habituated the process of getting
what is ultimately that which only you
can do out because you my friend have a
very special message for the world and
you your voice is needed in this day and
age thank you very much for your time
again I'm miles back there with my
inspector comm go ahead and give me a
thumbs up here on the video if you
enjoyed this video leave me a comment if
you have any questions about the 4% rule
or the 8020 rule and be sure to
subscribe so you get the next videos as
they are released thank you again for
your time I do appreciate it
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