hey miles here miles better calm and
this video is about your relationship
equity account we're going to look at
what it is we're going to look at how it
works and then we're going to help you
understand why if you're not seeing the
results you want in your business
whether it's an online business and
e-commerce business affiliate marketing
it doesn't matter this is the problem
and when you understand this in a better
light which you will at the end of this
video you're going to understand what's
required for you to do and how to move
forward to get more leads and more
customers because ultimately you do need
to make money as a business in order to
continue and grow and thrive so what is
the relationship equity account if you
know what an equity account is
essentially it's like a savings account
right but it's an intangible savings
account and this savings account is
based on how much good will have you
given to each and every prospect each
and every visitor who has ever come into
contact with what you're doing right so
the theory is that you need to give of
yourself more than you're asking in
exchange from customers so let's look at
it like a bank account for a minute
right if you open a new bank account and
you put zero dollars in that bank
account and then you go to the ATM to
withdraw one hundred dollars from the
bank account what's going to happen and
so many people are trying to build their
businesses in this exact manner I get
the comments all the time it's the idea
of well I heard that I could just run
Facebook ads and I can just link them to
a clickbank offer why is that not
working it's because you're not making
any deposits into the relationship
equity account first right you're simply
going up to an empty account and you're
attempting to make a withdrawal from an
empty account so what do you have to do
you have to make deposits first and in
this world deposits come in the form of
helpful and useful content that's going
to assist your user or your visitors
excuse me in your leads and your
subscribers going to assist them in
solving their problems and the bigger
problems that you help them solve and
the if you help them sleep at night
let's just put it that right if they're
if they can't sleep at night because
they have problems and they
up into your list and you give them a
report that they read and helps them
make a mental shift and now they can
sleep at night you have made a massive
deposit in that relationship equity
account now not every problem that we
solved has to do with people that it
doesn't keep them up at night right it
could be like board games it could be a
good deals on on like I don't know retro
video games like it could be anything
but you need to help that individual
more than simply saying hey by this
here's your help just buy this thing
that will help you right we need to give
first it's kind of the idea of pre
suasion versus persuasion the goal is
not simply to get your message in front
of people and persuade them to take an
action right the goal is to pre suede
them the goal is to give of yourself
give content give value first in order
for them to think wow this person knows
what they're talking about this person
has been really helpful I subscribed
they didn't bombard me with I offers
right away I trust this person now and
at that point that individual is 10 to
100 times more likely to become a
customer right so let's look at it in
the form of what I'm doing with this
channel if we will okay so I've started
this channel for a long time now about
eight months of publishing nearly i'd
say about 5 videos a week on average for
approximately eight months what am I
ultimately doing here I'm making lots
and lots and lots of deposits into the
relational equity account right I'm
giving them myself in a way that I'm not
focused on my knees I'm not focused on
getting from you I am focused on giving
of myself to you in order to help you
accomplish your goals I do get value out
of this personally in the comments I get
a lot of great comments and I'm seeing
where the sticking points and the
challenges are and that helps me make
more useful videos I am making some
affiliate sales because I do recommend a
few courses and if you specific products
so I am seeing a bit of cash flow it's
nowhere near compensating for my time
but that's okay because I see what I'm
doing is setting up a very long-term
savings account for relationship equity
and guess what happens
I finish a book and I want to give a
shot to his a new york times bestseller
and i need to sell 10,000 books in the
course of a week hmm at that point i can
go request and make a request for
withdrawal from my relationship equity
account what if i decide to start doing
a group coaching program at some point
in the future and i want to bring in 10
people to work closer with me in order
to help them grow their businesses to
the next level hmm at that point i would
be making a withdrawal from the equity
account but I've put so much value out
there in advance that that would be met
with excitement it would be met with
happiness and it would be met with
people lining up ready to kind of make a
purchase right to join me on that path
whatever that may be when the time come
now I'm not doing any of those at this
point I see those as potential outcomes
or potential timelines that I'm going
down but for right now i'm laying the
foundation through giving lots and lots
of relational equity you know another
way that this plays out a lot and I see
it in Instagram in the direct messages
and in comments is there's all these
kinds of people like hey can you help me
with this hey my love your videos are
great can you can I get something from
you can you get on the phone for an hour
I need you people are reaching out to me
the guy who's put out five videos a week
I've been spending an orbit amount of my
time which is incredibly valuable and in
scarce supply to put these videos out
and a lot of people I mean facebook
messages are atrocious I don't even look
at my facebook messages anymore because
I have so many people saying wow these
videos are great I need you to do
something for me as if what I've been
doing isn't enough and it's overlapping
I'm getting these comments on Facebook
and people will often times will say hey
I'll be willing to pay you but that's
not the exchange I'm after and if you
really want to get something someone to
do something for you right let me shift
this back around to you I apologize to a
little tangent but let's say you have a
clothing brand and your goal is to get
instagram influencers wearing your gear
you have a couple of options on how you
approach this right the worst option is
to go for withdrawal from a relationship
equity account before you make a deposit
yo bro I've got this lifestyle brand
that's awesome you'd love it you should
go grab
hat here link to your Shopify store fail
that's a two thumb down shitty marketer
move and that is an absolute hashtag
fail how is the right way to approach it
the overall I noticed that we have a lot
of overlapping kind of interests I love
what you did over here when you did that
thing right reference something that
they've been doing an Instagram show
that you're a follower I got these hats
and shirts I love to send you a
fifty-dollar bundle of schwag because I
think you're awesome shoot me your
address so I know where to send this and
then you come from a standpoint of
giving of yourself first right you're
going to get something in their hands
before you even ask for them to wear it
and at that one I would say don't even
ask just give it to them cut the cord of
expecting them to do something for you
and go around and give give give of
yourself if you're in that situation
where you got a hat company and a shirt
like a lifestyle brand in a clothing
company and you go send thirty to fifty
dollars worth of gear and obviously this
wholesale cost right like you ain't
giving fifty dollars a retail stuff away
you're giving thirty dollar twenty
dollars worth of stuff that's worth
fifty dollars to them so you're getting
a good deal there a lot of these people
are going to put on your hat take the
selfie post it they're going to tag you
they're going to say thanks they're
going to give a shout-out and sometimes
that can be equivalent to hundreds of
dollars of marketing for your business
you don't enter these situations asking
for stuff from people so you've got to
figure out ways to give of people right
to give value of yourself to people if
you're trying to build an audience like
I'm doing here then you need a figure a
way to do this at scale and it's using
your social media your WordPress blog
your videos and your audio content and
it's putting this content out in a way
that's just going to give value for the
sake of giving value it's the basic idea
of Gary Vaynerchuk Jab Jab Jab right
hook give give give ask for a sale right
so we have to get that done right now
another thing my wife and I do because
you might be a little confused it's like
well miles but you have an OT oh right
and I do I have a one-time offer that
displays on the page after people opt-in
but here's the thing most people who
encounter our content have already had a
good experience with our organic content
with our social media content and with
the story
that we tell then we give them a $17
product for free instantly now at that
moment we offer them a chance to
purchase something that's going to
enhance their experience with our
content but you got to get this like two
percent of people are taking us up on
that offer ninety-eight percent of
people don't take us up on that offer my
goal is to get has a five percent to
eight percent who take us up on the
offer right I'm going to work on my
messaging and try to tell better stories
and try to give more in that video sales
letter to make them have more aha
moments before I'm trying to pre suede
them not just persuade not put a
countdown timer and do all these sticky
tacky greasy kind of ninja internet
marketing tactics I'm trying to figure
out how can i give more in a condensed
period of time through a video sales
letter to get them to have an aha moment
so they want to purchase our items in
kind of a condensed period of time and
then once they're on the email list what
do we do we follow up and we give of
them we give our story we share what
we're doing we share things that are
going to help them we share new ideas
new perspective they're going to help
them approach their life and their
challenges in their life from a new way
and when they have good positive
experiences with what we teach they line
up they find our products right I have
people now this is the other side of the
story I get some messages sometimes like
yo Myles I was going to sign up for this
do you have an affiliate program give an
affiliate link for that I figure you've
given so much value but since I'm going
to sign up for it anyways like if you
have an affiliate link send it to me and
I'm like I'm blown away by those kinds
of comments and guess what I'm more
willing to keep an eye on these people
to connect with them on facebook to work
with them and it's not like I'm holding
out to help these people it feels
different for me as someone who's now in
contact with tens or hundreds of
thousands of people per week right
through social media YouTube in my blog
like it feels different when someone
does that kind of a gesture to me it's
them putting a deposit in that
relationship equity account versus the
dozens or hundreds of messages I get of
people who need something from me they
need to talk to me about their business
those have an absolute like I can feel
that literally it's like it's a
metaphysical feeling of them
tempting to get from me before they've
either I don't think I've watched every
single video I guarantee you that I've
explained it in all of my videos people
even have comments on YouTube like hey
where can I find a video about pixels
for facebook I've got an entire plate
like search use the search bar and it's
it's a prospective ship and I don't want
to go on the direction of a rant even
though I've kind of dipped my toe into
the ranch pool / say here I'm trying to
give you a really clear example so as
you move forward and I'm not saying this
as a way to live reach out to me I am
too busy i'm not able to get back with
all the messages i'm thankful for all
the messages and the positive comments
hit me in the comments if you got
something to say i'm happy to chat here
but in your business right you need to
incorporate this to your business
philosophy you see it so much with
network marketers and MLM errs right
they get going they're so excited they
bought into some random product niche
right they're doing keto fancy drink
shakes and now they're going around
telling all their friends and family
that hey this is how you make money
online this is how you make money online
and there's a total disconnect from the
value there and they're just simply
running around asking people to listen
to the presentation hey let's go get
coffee head fake bait and switch check
out my new presentation let me pitch you
something and it's an instant attempt to
make a withdrawal from a relational
equity account that is over drawn
already or empty so it doesn't matter if
the I didn't care if you're of a
mattress salesman at the local mattress
store right you need to give of yourself
you need to be helping inform people
through social media through video
through content about how the challenges
that mattress is all this random stuff
in your niche because you need to be the
expert on that and the moment they're
like dude keeps right like I got the
spring pokin in my bag this mattress is
dead they know who to go to and at that
point you get to make your withdrawal
from the equity account there's so many
people in our world running around
trying to make withdrawals they're just
like I need to make money God maybe I
can get people on Facebook and get them
in my n el Amer maybe I could run out
Facebook out and some directly to a
quick bank thing that's got high gravity
because I know that it that it converts
why is this not working for me we've
covered it it's because you haven't
given enough at this point right and you
don't have to give volumes like I have
here i am playing
readily long-term game I got a ten year
plus vision and I have a successful
internet business already that i'm
working on full time but in that
successful internet business we stay one
hundred percent focused on multiple
videos for free out every single week
multiple blog posts out every single
week dozens and dozens if not hundreds
of social media updates that are
inspiring and they're positive and
they're uplifting people in a timeline
full of rubbish and complaints and
political socio-economic global problems
we get to be a positive voice on
people's timeline and every single one
of those is a small deposit into the
relationship equity account so my goal
here has been to help you reframe this
idea of Jab Jab Jab right hook and to
reframe the idea of building a business
into the idea of you have this
relationship equity account available
for you and every prospect or every
vendor you want to work with right or
every influencer you want to work with
if you want to do influence or marketing
every single one of these has their own
separate relationship equity account and
you have to focus your effort in your
time and your energy on making deposits
every one too many people out there
trying to just make withdrawals hey can
I get that Iran I start a t-shirt
company when I was in college before
this print on demand before the tee
spring when it was tough when I had to
put in three grand for inventory of
money on credit right to get some
inventory to have small medium large to
design extra large to design for colors
and I carried a backpack everywhere
trying to sell at parties in college and
it caught on campus everywhere else
trying to sell shirt for ten fifteen
dollars I was hustling what did
everybody who knew I was in that Oh bro
let me get a t-shirt I'll wear it all
where your brand like like that's
special like like them wearing my brand
is somehow going to drive sales it was
my aunt was always yo bro give me ten
bucks right like I paid out of pocket
for this and everybody wanted to get
something for free from me when they
were delivering any value at all for me
it's crazy but this is really how people
go forth and now the coolest part of
this and your hashtag badass you watched
it to the end so you really get this at
a deep level
and I appreciate that because this is so
important you understand that if you
stay focused on giving value first being
of service first with your vendors with
your prospects with your leads even with
your customers give more value of
yourself over deliver at every step of
your funnel including the before they
see your funnel step of the funnel right
over deliver at every single level
because every time you over deliver that
is a deposit into the relationship
equity account and then when it comes
time for you to sell your product for
you to sell something for you to ask for
the opportunity for them to buy
something from you then you have
something in that account to withdrawal
upon it's just like making weekly
deposits in your savings account when
you need that savings money it's there
for you if you don't make deposits in
your savings account and you need money
from savings there's nothing there right
so start making deposits into the
relationship equity accounts at every
level of your business and you will see
that great things happen this is a
long-term game you don't make a deposit
today and go withdraw that tomorrow you
need to really build your philosophy of
business around this kind of a concept
this is the day and age we live in it is
a different day and age than we've
always lived in because the internet is
out people have so much information at
their fingertips their ah
meters are highly highly tuned right now
we know when someone asking us for
coffee and we know that we're going to
get an MLM pitch right and we're pissed
and it pisses us off because that person
hasn't talked to us for 20 years and now
they're hitting up about us up on
Facebook hey what do you do want to join
my team I'm looking for three people
help make money online ah it doesn't
work that way you have to give of
yourself first and I'm not trying to
pick on anyone Mitch it's just so easy
it's a global kind of everybody seen it
right everybody seeing people do network
marketing poorly and so it's a really
good example the internet marketing or
affiliate marketing version of that is
people trying to direct link from
Facebook directly to the affiliate thing
without building a list without building
relationship it's never going to work
long-term that's how my first business
online failed I made a few grand but
then it went crashing down and took me
years to get momentum back because I
didn't understand build a list
relationship with the list is actually
the game right that's actually the
biggest asset not the cash flow that you
get from the sales is the biggest asset
it's the list and the relationship that
you have with the list and you build
that relationship through giving value
so the value and your business is
actually built around how the asset of
your business not the value of the asset
of your business is actually built
around how much value are you giving to
the marketplace and how much value are
you giving to your list and when you
look at it as this kind of relationship
equity account it puts it in perspective
so you're like okay is what I'm doing
today am I focusing every day every day
I'm putting a deposit into that
relationship equity account if your
answer is yes great go forth and do more
of that if your answer is no and you see
yourself just trying to get get get get
get you've got to flip the script you
got to figure out a way to give to
educate to help people first got to give
results in advance before you start
asking for sales and that will
revolutionize your business cool thank
you very much for your time today I
really do appreciate it give me a thumbs
up here if you liked it hashtag badass
in the comments if you've made it to the
end I totally respect every single one
of you that make it to the end and leave
me that comment it means a lot to me
you'd be surprised it's the little
things if you haven't subscribed yet why
not click the red subscribe button like
just gets the new videos when they come
out yo all right thank you very much see
on that video really appreciate it
hey miles here miles better calm and
this video is about your relationship
equity account we're going to look at
what it is we're going to look at how it
works and then we're going to help you
understand why if you're not seeing the
results you want in your business
whether it's an online business and
e-commerce business affiliate marketing
it doesn't matter this is the problem
and when you understand this in a better
light which you will at the end of this
video you're going to understand what's
required for you to do and how to move
forward to get more leads and more
customers because ultimately you do need
to make money as a business in order to
continue and grow and thrive so what is
the relationship equity account if you
know what an equity account is
essentially it's like a savings account
right but it's an intangible savings
account and this savings account is
based on how much good will have you
given to each and every prospect each
and every visitor who has ever come into
contact with what you're doing right so
the theory is that you need to give of
yourself more than you're asking in
exchange from customers so let's look at
it like a bank account for a minute
right if you open a new bank account and
you put zero dollars in that bank
account and then you go to the ATM to
withdraw one hundred dollars from the
bank account what's going to happen and
so many people are trying to build their
businesses in this exact manner I get
the comments all the time it's the idea
of well I heard that I could just run
Facebook ads and I can just link them to
a clickbank offer why is that not
working it's because you're not making
any deposits into the relationship
equity account first right you're simply
going up to an empty account and you're
attempting to make a withdrawal from an
empty account so what do you have to do
you have to make deposits first and in
this world deposits come in the form of
helpful and useful content that's going
to assist your user or your visitors
excuse me in your leads and your
subscribers going to assist them in
solving their problems and the bigger
problems that you help them solve and
the if you help them sleep at night
let's just put it that right if they're
if they can't sleep at night because
they have problems and they
up into your list and you give them a
report that they read and helps them
make a mental shift and now they can
sleep at night you have made a massive
deposit in that relationship equity
account now not every problem that we
solved has to do with people that it
doesn't keep them up at night right it
could be like board games it could be a
good deals on on like I don't know retro
video games like it could be anything
but you need to help that individual
more than simply saying hey by this
here's your help just buy this thing
that will help you right we need to give
first it's kind of the idea of pre
suasion versus persuasion the goal is
not simply to get your message in front
of people and persuade them to take an
action right the goal is to pre suede
them the goal is to give of yourself
give content give value first in order
for them to think wow this person knows
what they're talking about this person
has been really helpful I subscribed
they didn't bombard me with I offers
right away I trust this person now and
at that point that individual is 10 to
100 times more likely to become a
customer right so let's look at it in
the form of what I'm doing with this
channel if we will okay so I've started
this channel for a long time now about
eight months of publishing nearly i'd
say about 5 videos a week on average for
approximately eight months what am I
ultimately doing here I'm making lots
and lots and lots of deposits into the
relational equity account right I'm
giving them myself in a way that I'm not
focused on my knees I'm not focused on
getting from you I am focused on giving
of myself to you in order to help you
accomplish your goals I do get value out
of this personally in the comments I get
a lot of great comments and I'm seeing
where the sticking points and the
challenges are and that helps me make
more useful videos I am making some
affiliate sales because I do recommend a
few courses and if you specific products
so I am seeing a bit of cash flow it's
nowhere near compensating for my time
but that's okay because I see what I'm
doing is setting up a very long-term
savings account for relationship equity
and guess what happens
I finish a book and I want to give a
shot to his a new york times bestseller
and i need to sell 10,000 books in the
course of a week hmm at that point i can
go request and make a request for
withdrawal from my relationship equity
account what if i decide to start doing
a group coaching program at some point
in the future and i want to bring in 10
people to work closer with me in order
to help them grow their businesses to
the next level hmm at that point i would
be making a withdrawal from the equity
account but I've put so much value out
there in advance that that would be met
with excitement it would be met with
happiness and it would be met with
people lining up ready to kind of make a
purchase right to join me on that path
whatever that may be when the time come
now I'm not doing any of those at this
point I see those as potential outcomes
or potential timelines that I'm going
down but for right now i'm laying the
foundation through giving lots and lots
of relational equity you know another
way that this plays out a lot and I see
it in Instagram in the direct messages
and in comments is there's all these
kinds of people like hey can you help me
with this hey my love your videos are
great can you can I get something from
you can you get on the phone for an hour
I need you people are reaching out to me
the guy who's put out five videos a week
I've been spending an orbit amount of my
time which is incredibly valuable and in
scarce supply to put these videos out
and a lot of people I mean facebook
messages are atrocious I don't even look
at my facebook messages anymore because
I have so many people saying wow these
videos are great I need you to do
something for me as if what I've been
doing isn't enough and it's overlapping
I'm getting these comments on Facebook
and people will often times will say hey
I'll be willing to pay you but that's
not the exchange I'm after and if you
really want to get something someone to
do something for you right let me shift
this back around to you I apologize to a
little tangent but let's say you have a
clothing brand and your goal is to get
instagram influencers wearing your gear
you have a couple of options on how you
approach this right the worst option is
to go for withdrawal from a relationship
equity account before you make a deposit
yo bro I've got this lifestyle brand
that's awesome you'd love it you should
go grab
hat here link to your Shopify store fail
that's a two thumb down shitty marketer
move and that is an absolute hashtag
fail how is the right way to approach it
the overall I noticed that we have a lot
of overlapping kind of interests I love
what you did over here when you did that
thing right reference something that
they've been doing an Instagram show
that you're a follower I got these hats
and shirts I love to send you a
fifty-dollar bundle of schwag because I
think you're awesome shoot me your
address so I know where to send this and
then you come from a standpoint of
giving of yourself first right you're
going to get something in their hands
before you even ask for them to wear it
and at that one I would say don't even
ask just give it to them cut the cord of
expecting them to do something for you
and go around and give give give of
yourself if you're in that situation
where you got a hat company and a shirt
like a lifestyle brand in a clothing
company and you go send thirty to fifty
dollars worth of gear and obviously this
wholesale cost right like you ain't
giving fifty dollars a retail stuff away
you're giving thirty dollar twenty
dollars worth of stuff that's worth
fifty dollars to them so you're getting
a good deal there a lot of these people
are going to put on your hat take the
selfie post it they're going to tag you
they're going to say thanks they're
going to give a shout-out and sometimes
that can be equivalent to hundreds of
dollars of marketing for your business
you don't enter these situations asking
for stuff from people so you've got to
figure out ways to give of people right
to give value of yourself to people if
you're trying to build an audience like
I'm doing here then you need a figure a
way to do this at scale and it's using
your social media your WordPress blog
your videos and your audio content and
it's putting this content out in a way
that's just going to give value for the
sake of giving value it's the basic idea
of Gary Vaynerchuk Jab Jab Jab right
hook give give give ask for a sale right
so we have to get that done right now
another thing my wife and I do because
you might be a little confused it's like
well miles but you have an OT oh right
and I do I have a one-time offer that
displays on the page after people opt-in
but here's the thing most people who
encounter our content have already had a
good experience with our organic content
with our social media content and with
the story
that we tell then we give them a $17
product for free instantly now at that
moment we offer them a chance to
purchase something that's going to
enhance their experience with our
content but you got to get this like two
percent of people are taking us up on
that offer ninety-eight percent of
people don't take us up on that offer my
goal is to get has a five percent to
eight percent who take us up on the
offer right I'm going to work on my
messaging and try to tell better stories
and try to give more in that video sales
letter to make them have more aha
moments before I'm trying to pre suede
them not just persuade not put a
countdown timer and do all these sticky
tacky greasy kind of ninja internet
marketing tactics I'm trying to figure
out how can i give more in a condensed
period of time through a video sales
letter to get them to have an aha moment
so they want to purchase our items in
kind of a condensed period of time and
then once they're on the email list what
do we do we follow up and we give of
them we give our story we share what
we're doing we share things that are
going to help them we share new ideas
new perspective they're going to help
them approach their life and their
challenges in their life from a new way
and when they have good positive
experiences with what we teach they line
up they find our products right I have
people now this is the other side of the
story I get some messages sometimes like
yo Myles I was going to sign up for this
do you have an affiliate program give an
affiliate link for that I figure you've
given so much value but since I'm going
to sign up for it anyways like if you
have an affiliate link send it to me and
I'm like I'm blown away by those kinds
of comments and guess what I'm more
willing to keep an eye on these people
to connect with them on facebook to work
with them and it's not like I'm holding
out to help these people it feels
different for me as someone who's now in
contact with tens or hundreds of
thousands of people per week right
through social media YouTube in my blog
like it feels different when someone
does that kind of a gesture to me it's
them putting a deposit in that
relationship equity account versus the
dozens or hundreds of messages I get of
people who need something from me they
need to talk to me about their business
those have an absolute like I can feel
that literally it's like it's a
metaphysical feeling of them
tempting to get from me before they've
either I don't think I've watched every
single video I guarantee you that I've
explained it in all of my videos people
even have comments on YouTube like hey
where can I find a video about pixels
for facebook I've got an entire plate
like search use the search bar and it's
it's a prospective ship and I don't want
to go on the direction of a rant even
though I've kind of dipped my toe into
the ranch pool / say here I'm trying to
give you a really clear example so as
you move forward and I'm not saying this
as a way to live reach out to me I am
too busy i'm not able to get back with
all the messages i'm thankful for all
the messages and the positive comments
hit me in the comments if you got
something to say i'm happy to chat here
but in your business right you need to
incorporate this to your business
philosophy you see it so much with
network marketers and MLM errs right
they get going they're so excited they
bought into some random product niche
right they're doing keto fancy drink
shakes and now they're going around
telling all their friends and family
that hey this is how you make money
online this is how you make money online
and there's a total disconnect from the
value there and they're just simply
running around asking people to listen
to the presentation hey let's go get
coffee head fake bait and switch check
out my new presentation let me pitch you
something and it's an instant attempt to
make a withdrawal from a relational
equity account that is over drawn
already or empty so it doesn't matter if
the I didn't care if you're of a
mattress salesman at the local mattress
store right you need to give of yourself
you need to be helping inform people
through social media through video
through content about how the challenges
that mattress is all this random stuff
in your niche because you need to be the
expert on that and the moment they're
like dude keeps right like I got the
spring pokin in my bag this mattress is
dead they know who to go to and at that
point you get to make your withdrawal
from the equity account there's so many
people in our world running around
trying to make withdrawals they're just
like I need to make money God maybe I
can get people on Facebook and get them
in my n el Amer maybe I could run out
Facebook out and some directly to a
quick bank thing that's got high gravity
because I know that it that it converts
why is this not working for me we've
covered it it's because you haven't
given enough at this point right and you
don't have to give volumes like I have
here i am playing
readily long-term game I got a ten year
plus vision and I have a successful
internet business already that i'm
working on full time but in that
successful internet business we stay one
hundred percent focused on multiple
videos for free out every single week
multiple blog posts out every single
week dozens and dozens if not hundreds
of social media updates that are
inspiring and they're positive and
they're uplifting people in a timeline
full of rubbish and complaints and
political socio-economic global problems
we get to be a positive voice on
people's timeline and every single one
of those is a small deposit into the
relationship equity account so my goal
here has been to help you reframe this
idea of Jab Jab Jab right hook and to
reframe the idea of building a business
into the idea of you have this
relationship equity account available
for you and every prospect or every
vendor you want to work with right or
every influencer you want to work with
if you want to do influence or marketing
every single one of these has their own
separate relationship equity account and
you have to focus your effort in your
time and your energy on making deposits
every one too many people out there
trying to just make withdrawals hey can
I get that Iran I start a t-shirt
company when I was in college before
this print on demand before the tee
spring when it was tough when I had to
put in three grand for inventory of
money on credit right to get some
inventory to have small medium large to
design extra large to design for colors
and I carried a backpack everywhere
trying to sell at parties in college and
it caught on campus everywhere else
trying to sell shirt for ten fifteen
dollars I was hustling what did
everybody who knew I was in that Oh bro
let me get a t-shirt I'll wear it all
where your brand like like that's
special like like them wearing my brand
is somehow going to drive sales it was
my aunt was always yo bro give me ten
bucks right like I paid out of pocket
for this and everybody wanted to get
something for free from me when they
were delivering any value at all for me
it's crazy but this is really how people
go forth and now the coolest part of
this and your hashtag badass you watched
it to the end so you really get this at
a deep level
and I appreciate that because this is so
important you understand that if you
stay focused on giving value first being
of service first with your vendors with
your prospects with your leads even with
your customers give more value of
yourself over deliver at every step of
your funnel including the before they
see your funnel step of the funnel right
over deliver at every single level
because every time you over deliver that
is a deposit into the relationship
equity account and then when it comes
time for you to sell your product for
you to sell something for you to ask for
the opportunity for them to buy
something from you then you have
something in that account to withdrawal
upon it's just like making weekly
deposits in your savings account when
you need that savings money it's there
for you if you don't make deposits in
your savings account and you need money
from savings there's nothing there right
so start making deposits into the
relationship equity accounts at every
level of your business and you will see
that great things happen this is a
long-term game you don't make a deposit
today and go withdraw that tomorrow you
need to really build your philosophy of
business around this kind of a concept
this is the day and age we live in it is
a different day and age than we've
always lived in because the internet is
out people have so much information at
their fingertips their ah
meters are highly highly tuned right now
we know when someone asking us for
coffee and we know that we're going to
get an MLM pitch right and we're pissed
and it pisses us off because that person
hasn't talked to us for 20 years and now
they're hitting up about us up on
Facebook hey what do you do want to join
my team I'm looking for three people
help make money online ah it doesn't
work that way you have to give of
yourself first and I'm not trying to
pick on anyone Mitch it's just so easy
it's a global kind of everybody seen it
right everybody seeing people do network
marketing poorly and so it's a really
good example the internet marketing or
affiliate marketing version of that is
people trying to direct link from
Facebook directly to the affiliate thing
without building a list without building
relationship it's never going to work
long-term that's how my first business
online failed I made a few grand but
then it went crashing down and took me
years to get momentum back because I
didn't understand build a list
relationship with the list is actually
the game right that's actually the
biggest asset not the cash flow that you
get from the sales is the biggest asset
it's the list and the relationship that
you have with the list and you build
that relationship through giving value
so the value and your business is
actually built around how the asset of
your business not the value of the asset
of your business is actually built
around how much value are you giving to
the marketplace and how much value are
you giving to your list and when you
look at it as this kind of relationship
equity account it puts it in perspective
so you're like okay is what I'm doing
today am I focusing every day every day
I'm putting a deposit into that
relationship equity account if your
answer is yes great go forth and do more
of that if your answer is no and you see
yourself just trying to get get get get
get you've got to flip the script you
got to figure out a way to give to
educate to help people first got to give
results in advance before you start
asking for sales and that will
revolutionize your business cool thank
you very much for your time today I
really do appreciate it give me a thumbs
up here if you liked it hashtag badass
in the comments if you've made it to the
end I totally respect every single one
of you that make it to the end and leave
me that comment it means a lot to me
you'd be surprised it's the little
things if you haven't subscribed yet why
not click the red subscribe button like
just gets the new videos when they come
out yo all right thank you very much see
on that video really appreciate it
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