The Two Key Types Of Information And The One You Need To Avoid While Building Your Business Online Best Education Page #Online Earning

hey miles here miles back there calm and

in this video we're going to talk about

the two different types of information

we're going to look at the one you

really need to avoid as you're growing

your business online as it can cause

more distractions than anything and then

we're going to look at the one that you

really need to focus on because that's

the key to actually achieving success as

quickly as you possibly can so we're

going to discuss these two things and

I'm going to teach you the trick at the

end I've actually covered in another

video but I want to reiterate the trick

to helping you stay focused on the one

type of information that's going to be

of service for you so what are the two

types of information well there's really

two kind of main categories and it's

either just-in-time information or it's

just in case information now

just-in-time information an example of

this is when you're amidst a project and

you've kind of hit a stumbling point

you've reached a point within the

project that you physically don't

understand how to move beyond at that

point you need to go find a piece of

information that is going to help you

help kind of unlock that problem for you

and help you understand what you need to

do to get beyond that challenge so you

can get back to making progress in your

business

maybe you're amidst running your first

facebook ads campaign and you're at the

ad set level and you're like this

interest thing it's not making sense to

you

and you're not able to get through to

get your ad campaign launched at that

point it makes sense to go to the videos

and to search for a video about how to

find the interests and Facebook

advertising and then consume the

information you need to get enough

knowledge to be able to make a kind of

strategic decision go implement and get

back to making progress because it's

actually that implementation it's

actually the creating and putting out of

content whether it's ads or content

marketing that's what really kind of

thrives and generates and grows your

business now the other side of the kind

of paradigm on the information the other

side of that coin if you will is B just

in case information now my channel has a

very good potential of sending you down

this kind of path of learning all of

these different things that just in case

might be able to help you at a certain

point in your business and that's

because I've done so many varying things

over the course of eight to ten years of

growing my business online so

for example a lot of people will be kind

of starting in one direction they're

like okay I'm going to do content

marketing I'm going to do a 90 day

challenge if they don't send an email

from a marketer hits them and they're

talking about fulfillment by Amazon and

they're wow this Amazon or drop shipping

man drop shipping sounds so interesting

they don't even need the products and I

can just sell other people's products

and this is kind of a result of just in

case because maybe you're thinking all

right I'm going to build my content

marketing business and build my audience

but at some point I might be interested

in drop shipping to them cool maybe I

should go learn drop shipping right now

and that's that's the problem right

that's when it becomes a problem because

learning about drop shipping now in that

kind of hypothetical situation is not

going to help you grow your content

marketing right now it's going to be a

distraction for you and this is that

just in case marketing and unfortunately

this is how a lot of fake gurus make all

of their money is they continue to sell

and promote new ideas that keep people

kind of on their heels and backpedaling

and jumping from one thing to another to

another and these individuals who are

consuming the content they never go deep

enough with one idea to create results

to create the cash flow to build an

actual business because they're

constantly bouncing around around around

the unfortunate part about this

situation which I've been in many times

I'm absolutely a recovering opportunity

seeker the problem for me as a

recovering opportunity seeker in this

scenario is that I never actually build

a business and I'm instead spending

money on information or potentially

worse spending my time consuming

information that's not actually in

service to me right now

who's the winner in that situation it's

the fake gurus it's the individuals out

there selling the courses and

unfortunately there's a lot of them

their entire goal and business model is

offering you new shiny object after new

shiny object and they profit from you

not going deep in any one idea for me

one of the biggest compliments I get on

this on these videos aside from the

likes that thumbs up the comments and

the shares is when somebody disappears

for a few weeks and all sudden pops back

up in the comments again like miles I've

been gone for three weeks but I built

something I've got content marketing

going I've got my first

Bunnel going and it's not often you're

going to meet YouTube kind of creators

who literally I want you to kind of I

don't want to say disappear but I want

you to I want to be sure you're spending

more time creating than you are

consuming because that's ultimately if

you're watching these videos you want to

build a lifestyle business you want to

market your business online you want to

build a business right in order to do

that you need to make sure you're

producing more than you're consuming

that is the big key trick to it all and

in order to do that make sure you're

consuming content that's just in time

that just solves that one little

challenge that you're working on now

then go right back to producing content

go right back to putting out your

content versus staying in the consume

consume consume mode that is so key so

what's the big trick right I have a

trick and it wasn't until I really

implemented this and really kind of

safeguarded myself in this way that I

created the the freedom the mental

freedom and that like almost patients to

be able to go deep in one business model

and that is the power of the unsubscribe

button the odds are you are subscribed

to five ten maybe even fifty different

email lists from different marketers and

you got to remember that your email

inbox is actually your it's it's other

people's to-do list for you right so

other people send you be like I'll be

honest I run a small growing email list

at this point and when I send out an

email I'm giving content and my to do

for the people I'm sending the email is

to go watch that video now my intention

is for that video to be able to help

them with what they're working on but a

lot of marketers they're to do for you

is for you to buy their idea for you to

buy their product for you to watch their

webinar which is actually a sales pitch

for their philosophy of growing a

business and if that doesn't actually

help you with what you're working on

it's going to confuse you and distract

you from taking the action you want now

I have created a video on the power of

unsubscribe but really I give people I

rarely first of all I rarely like

subscribe to people's lists with my

actual email box I check every day I

have a separate email account that's

kind of my spam account it's a gmail

account I rarely go into it but if I'm

interested in like a free report

if I want to see somebody's funnel I'll

use that email address so I can go look

at what they did but anytime someone's

email reaches my inbox and it does not

seem like it's offering me value or

helping me take steps which is pretty

much never I hit that unsubscribe so

fast and I really encourage you to get

to that point you're not missing out on

anything if these new launches are

coming out and this is one of the things

that happens is when you're on a several

people's lists you might hear about the

same product launch for three from three

or four or five different individuals

and what this does is it creates a buzz

and you're like man everybody's talking

about this new thing it must be exciting

no they're all just having an

opportunity to make money if you click

through and buy and it creates this fake

kind of exuberance in this fake

excitement because they're just

affiliates promoting products right like

you need to be really really protective

of your inbox and really make sure that

the only messages that are making it

into your inbox are people who are being

of service who offer you the kinds of

information that are actually supporting

you in growing your business in the

model that you're going to if people

kind of come out of the box and they hit

you with promotion for something that

does not match the kind of business

while you're in click that unsubscribe

button and those emails right if you

have to use the report spam if they

don't have an unsubscribe link on there

just get off of those emails so when you

do go in your email box it's not going

to send you a bunch of distractions and

it's not going to send you a bunch of

just in case information opportunities

now the one thing I do I'm on a road

trip right now and in beautiful Ojai

California staying at a friend's house

and I do listen to a lot of audiobooks

as I'm on road trips and if you're a

commuter if you ride the train or you

drive

odds are you're listening to podcasts

and audiobooks as well and what I like

to do is kind of I focus my time and

energy on like the broad psychological

ideas or the broad marketing idea books

that really can be adaptable to any sort

of a niche product whether it's drop

shipping or an information business or

membership business etc so in that sense

I do consume content but that's really

like the only content that I consume

when I'm on my laptop to get work done I

never ever go to youtube and watch

videos I

rarely go to other people's blogs I

don't read medium I really have limited

my intake of content because I know what

my business is I know what I'm doing I'm

doing content marketing I'm doing

Facebook Ads I'm split testing my funnel

and that's all I need to keep doing so

when I have that time at my laptop I get

in I look at my numbers I set up new

split tests I publish a piece of content

I create a video to publish it out here

right and I really want to encourage you

to make that shift to be sure that

you're producing more content than

you're consuming you're being very

defensive about the comment is that is

getting through to you so you're really

not kind of opening yourself up to these

distractions that are ultimately really

kind of just in case information and

you're focusing your content consumption

on just-in-time content only so you're

making progress in your business you're

working on whatever that next step is

for you whether it's finding your

audience finding your niche building

your first funnel running your Facebook

Ads doing your content marketing and if

you're in your content marketing you run

out of content marketing ideas I've got

a video to help you with that if you're

looking for content marketing how to do

keyword research I've got a video to

help you for that help you with that but

if you're not working on those things it

doesn't make sense to consume that

convert calling back that content yet

right so only try as hard as you can I

really encourage you to kind of limit

the amount of content that you're

consuming and see if you're really

really able to limit the content you're

consuming to only the content that's

going to help you overcome challenges in

the in this day right here right now so

you can get back to producing content

and you can really kind of take steps on

that path that is the path of growing

your business I thank you very much for

your time I hope you found this video to

be helpful if you have give me a thumbs

up here in YouTube I do appreciate that

and I look forward to connecting with

you on the next video be well

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