TIKTOK FOR BUSINESS (What You Need to Know about TikTok Social Media Marketing) #Best Education Page #Online Earning

hey everybody welcome back to the

channel in this video I'm talking about

tick tock for businesses now this is

something that is kind of a strange

subject definitely a new subject and in

recent past if you go on YouTube and

look up tick tock you really only find

like code eco videos that are kind of

cringe reactions to the videos on tick

tock because originally tick tock

started off with a lot of the very very

young people so like the Generation Z or

like the Generation alpha maybe like the

very young people and some of their

videos were a little bit cringy but now

that it's really growing and expanding

as a platform it's really undeniable

that there is definitely a lot of

marketing potential there for businesses

so if you are a business and you are

considering any kind of social media

marketing and you're ignoring tick tock

then I think you really need to watch

this video to better understand the

potential for tick tock how many users

it has and how you could be using tick

tock to make more money and a more

successful marketing plan so in this

video I want to break down essentially

what is tick tock why you might want to

use it and how you should expect to use

it if you decide to use tick tock in

your marketing plan now starting off

with what is tick tock it's actually the

fastest growing app in 2019

it started 3 years ago as musically now

it's tick tock and it now has well as of

quarter as of hue 1 in 2019 it had 500

million users so now later in 2019 I'm

sure it has well above 500 million it's

really hard to get an exact number on it

because it's growing so rapidly but I

believe in q1 from my statistics I'll

link the sources down below they gained

118 million users in quarter one of 2019

so that's what I saw which is an

unbelievable number which is on track to

become one of the biggest social media

platforms out there yet and because it's

growing so fast there's this massive

deficit for creators so people that

start creating on tick tock draw so much

faster than they would on Instagram or

Facebook or Twitter or any of these

other platforms that are starting to get

a little bit more saturated so tick tock

in itself has a lot of growth potential

has a large user base combined those two

and you have a very large opportunity

for marketing for businesses and I'll

get into what kind of businesses should

be considering tick tock in a minute as

a quick aside this is my first video in

a quick miniseries about tick tock so I

will be

talking about how to set up a tick-tock

profile for businesses I'll talk about

how to monetize on tick-tock and I'm

also going to talk about how to make

tick tock ads so three more videos if

you are interested in seeing those make

sure you go down and click the subscribe

button in the Bell icon and then after

this video head on over to the channel

to find those videos but let's talk a

little bit more about what tick tock

really is now tick tock is essentially

for those of you who have not used it

kind of a mix of I would say Instagram

stories and vine so you kind of have the

scroll the infinite scroll concept of

vine and you don't have to really follow

people it's kind of just for use type

stuff like there's gonna be stuff that

you know that the algorithm chooses and

shows you based on what you're

interested in based on what's popular

right now and that's what you're gonna

find in the infinite scroll and it's a

little bit like Instagram stories in

that they're kind of like little

15-second Clips you can have little

filters on there they're almost all

videos obviously I guess you could

technically have 15 seconds of a photo

but nobody nobody does that they're all

videos and so you can either make the

videos on the app itself or you can make

them in like Premiere Pro and then

upload them from your phone and I'll

talk about both of those in this video

as well but it's really just kind of

this mashup of different apps that we've

seen before in kind of a new layout or

new style and it's definitely very

addicting anybody that's tried this you

can say is so easy to just keep drawing

it just keeps scrolling and scrolling

and scrolling and unlike Twitter or

Instagram there is no spot that says

you're all caught up you're good you're

done and then you get off the app know

for this you can just keep going like

forever so because of that people spend

more and more time on this app it's

really spreading among the younger

people and starting to move up and I

mean I'm saying this I'm 23 right now so

even some of my friends are starting to

use tick-tock I have it just because I'm

starting to learn about it for marketing

purposes but it's definitely something

that is becoming more viral as far as

social media goes now when you're using

this app I'll show you how to set it up

but what businesses should really be

considering tick tock when you're

looking at your marketing plan so I

think the first group and probably the

most obvious group would be the

influence or marketers so people that

are basically just out there to be

popular and then they're going to make

you know money from

sponsored posts or things like that

where they're advertising for like

makeup or they're advertising for a

watch or something like that so they

grow a large a influence people follow

them and because they have a large

network companies will come and say hey

if you wear our watch we'll give you you

know $5,000 or whatever right so because

of that like those people would be great

for tick-tock because they can grow very

quickly and really their audience is all

that matters the size of the audience

it's not so much about the click-through

rate and stuff like that for them

because one drawback with tick-tock

right now is it's a little bit tricky to

monetize so you don't really have links

all over there like you can on YouTube

you don't get paid for ads like you

would on YouTube and you don't have like

the link and bio setup that you have or

the swipe up to you know go to the links

that you have on Instagram so it's still

a developing app in some sense how you

can monetize it they're starting to at

least from what I've heard right now

they have a beta rolling out with the

link in bio so people can start linking

out to different websites different

sponsors different affiliate links and

once they have that it should be better

for the affiliate marketers so tick-tock

right now is definitely the Wild West of

social media and people don't really

know what works what doesn't work so far

all we know that really does work is the

simple kind of goofy you know again very

very simple videos of people just kind

of doing dumb stuff but we don't know

will educational videos work will like

inspiring videos work well marketing

type stuff work and so we suspect that

it will be working very well in the

future as more and more people start to

move to tick-tock but right now it's a

very large young audience and a lot of

these people may have never even had

Facebook so very big divide in a lot of

the older generation people with what

they think social media is in the newer

generation with what they think social

media is and so because of that I want

to ask you guys right now go down and

comment and let me know what you think

of tick tock do you think it has a

massive potential and is the next big

thing with social media marketing or do

you think it's kind of just a craze a

fad that is really hard to make money on

and will ultimately end up fading away

so comment that down below I'm

interested to hear that but also another

statistic I thought was interesting

talking about how younger people are

using this I believe it's 41%

of users on tik-tok as of earlier this

year we're between the ages of 16 and 23

so a massive group of youth on this

audience on this platform here now the

other group of people that may be

interested in putting their business out

there on tik-tok would be anybody

selling an online product or an online

service for that matter because it's

pretty easy to get people excited about

it and then they can go and just buy it

online and yes there is no linking right

now no direct linking but if you're

talking about like a watch or something

like that it can be very easy to just

show it and make your videos

entertaining and people eventually start

looking up your watch and you can gain a

little bit more traction so it's a

relatively low effort platform the

videos are each 15 seconds but up to 60

seconds if you splice a couple together

but still 15 to 60 seconds is a really

short video and it should be fairly easy

to make with all the filters on there

all the music that they have on there

and they really make it as like almost

idiot-proof as possible so creating

should be so simple and should require

so little effort that all you have to do

is be creative and think about something

entertaining and funny in a short little

skit and somehow implement your brand in

there and suddenly you have an effective

ad that can go viral and people can

watch it and at the very least you gain

a lot of exposure for your brand

now the third group would essentially be

the larger companies that are just

looking for exposure and maybe you're

not showing like a specific product so

for example I saw Walmart on there

recently now that was a paid ad but I'm

sure they have a lot of non paid ads as

well or not just I guess non-paid to

post really is what they would be and so

big businesses like Walmart are really

starting to capitalize on the potential

of this new platform and so let's go

into the app right now I want to show

you guys what I'm talking about because

there are also paid sponsorships like

paid post you can have on there and I'll

talk about that in another video

actually how you can set up your own

tik-tok ads which is obviously a very

powerful way it's such a large platform

right now you can definitely get a lot

of exposure and the ads are something

that you should definitely be

considering okay so here we are on

tick-tock and you'll see that it kind of

has this very interesting layout here

where instead of having like a

traditional feed that we have on

Instagram

this is like a full-screen video and you

just swipe up and down to go to other

videos and they kind of automatically go

to the next one anyway and you'll see

here also they're not necessarily just

people I follow it's not just my friends

that's where it kind of comes a little

bit more on the vine side where it is a

lot more browsing with random things so

I have no idea who made this video but

I'm watching it and so it's the for you

page on the top there's also following

there if you follow people you can go

and see like that's Nate's thing right

there he was in Manhattan in a

helicopter I guess but so there's this

kind of two different sides to the app

and for the most part people spend a lot

of time in the for you page and like I

said before as far as statistics go on

average people spend 55 minutes a day on

this app and I would argue most of that

is almost definitely just swiping

through the for you page so going down

you'll see that you have hashtags on

these they all have music on them they

have kind of stupid little like very

very short captions people don't really

read the captions as much but for the

most part like see this girl right here

is probably selling some kind of workout

right so she's probably like you watch

that you subscribed to her she shows you

a workout every day and maybe you buy a

fitness plan from her so that's a great

way for somebody to capitalize and start

making money on here now going across

the bottom so home is where this is

right here the following and for you you

can go over to discover and see some

different hashtags so it is very similar

to Instagram in the general

infrastructure of the app you'll see

right here having different hashtags you

can go and check them out so if we want

to say like Christmas ball and right

there you can add it to your favorites

you can also hit the little record

button and add something to that hashtag

then we go over to little plus much like

Instagram this little plus is going to

be just like us we can make a video

right now making it super easy to do as

well so if we just hit the record button

it's like recording what I'm saying

right now you can add filters on it

later you can add music to it later

and it's just overall really really easy

to do so right now it's doing that we

can add effects and I'm not going to go

through and show you guys how to

actually like make this whole post right

now because you can go through here and

see what effects there are they might

change they might add new ones so we're

gonna exit that over we have inbox right

there inbox will tell you again a lot

like Instagram you

have direct messages in the top corner

and you also have the typical

notifications therefore who followed you

who liked your stuff who commented and

then lastly you get over to your page

your profile and you'll see that you

don't I don't have a clickable link yet

which is one drawback but overall it

looks really really similar to Instagram

in a lot of ways so talking about the

type of content people make for tik-tok

it's generally not as refined as what we

see on Instagram or even on YouTube

especially where YouTube's turning into

like the new TV like people don't watch

cable as much as they watch YouTube now

and then instagrams like the perfect

life tik-tok is definitely more on the

vine side when you're creating stuff of

just like goofy simple things that are

really low production quality like

people don't go out and buy a fancy DSLR

to do tik-tok stuff most times people

are just using their phone for that and

so that kind of gives you this amateur

aspect there where it's like a lot of

lip-syncing a lot of like funny videos

just people jumping around doing stuff

and it's so simple that pretty much

anybody could really get into it and

start becoming like tick tock famous

right so as you start putting stuff out

there if people like it it grows on

their algorithm more and more people are

exposed to it and you can start getting

the snowball effect as you really start

to grow your influence there so some

drawbacks now the first one like I said

is you don't have links the second one

is you also don't have locations so if

you're like a local dentist I don't know

if putting your content out on Tech Talk

is really going to help you that much of

course maybe you can have locations I

haven't found it yet maybe they're gonna

update that eventually and have that

kind of like how Instagram has it but at

least for now that's not something that

I've been seeing now another drawback is

you are limited to 150 characters per

post so like you really can't put much

below there in the description but that

kind of relates to it's mostly just

video people don't care about like

that's 150 characters is almost

definitely going to be like at least 50%

hashtags so most of that's going to be

getting exposure in different places

people don't spend a lot of time reading

what the caption is for the video now

another thing to talk about here is if

we go up to the top right you can go to

analytics because I have a business

profile and I'm actually making a

separate video in the future to show you

guys how to set up a tik-tok business

profile so starting from nothing how to

make your profile make a business

profile

and make it as effective as possible and

I'll dive through here and show you guys

what the analytics actually show you in

that video but for the most part it

looks again really similar to Instagram

so I think a lot of the engineers the

software guys at tic toc probably had a

pretty good look at Instagram figured

out what worked what didn't work and

they use that when making this app which

is why we see so much parallelism to the

Instagram app and of course Instagram is

a great platform Instagram it works

really well a lot of people actually

make a full-time living on that there's

so much money flowing around Instagram

that tik-tok right here it makes sense

that because it's a new platform looks

like Instagram getting a large user base

like Instagram it really is worth

considering you know this might be a

good idea a good opportunity because

it's such the Wild West right now if you

start on tik-tok you can grow so much

faster because nobody really knows

exactly how to grow on tik-tok yeah

nobody knows you know can you have

educational content can you have

marketing content can you have like a

lot of influence or type content or is

it mostly just like the goofy simple

videos and so right now people are kind

of you know morphing it a little bit

pushing the boundaries making kind of

goofy content that can be educational

goofy content that can be a little bit

more like inspiring like there's

different content out there Gary Vee is

somebody who is trying to be a pioneer

in the marketing side of it and so I

recommend maybe you go check him out if

you want but overall guys that's what I

have to say about Tech Talk for

businesses do you think it's a good idea

or not is it just a craze or is it the

next big thing for social media comment

down below I actually really want to

hear it from you guys this is a really

interesting and very new topic and I

will be making many more videos on this

in the future so if you like this one

make sure you go down and subscribe as

always guys thanks for watching I'll see

you next time

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