hi miles Becker here miles Becker comm
and in this video we're going to talk
about your Minimum Viable funnel now
what is a Minimum Viable funnel it's
kind of an adaptation of the Minimum
Viable Product idea that comes from the
Lean Startup and the hundred dollar
startup the idea is don't spend too much
time adding on bells and whistles and
fancy stuff put together the minimum
version of your product and see if the
market wants it and then if they like it
people buy you iterate and make it
better and better if no one buys you go
back into the lab you kind of change
your approach you change your market and
then you try again with another Minimum
Viable Product so we're taking that same
concept and we're applying it to our
sales and our marketing funnels we want
to put out the most basic funnel we can
that still has a high likelihood of
success and we want to run traffic
through it to see how it performs does
this work does the audience that we're
targeting actually take action on the
messaging we're using if yes we can
iterate and tweak the funnel we can add
components to it or get into conversion
optimization if it's a total flop out of
the blocks great we just learned that
another Minimum Viable funnel and you
keep trying them until you get one that
really kind of comes out of box and
works pretty well and you then work with
that funnel to optimize it and make it
better and better the whole time the big
side benefit for you is you're building
a list with all of these so the whole
time you'll be growing your email list
which is the most valuable asset for
your online business so the other
benefits of doing the Minimum Viable
funnel versus spending a bunch of time
and building it all out fancy shiny with
bells and whistles it's not going to
cost you that much you're going to save
a lot of money putting together a 2-page
funnel and running some traffic versus
spending weeks or months and thousands
of dollars building out a complex funnel
before you know if it works so it's
really important to test our ideas
before we invest too much and it's going
to save you time this is going to
quickly allow you to realize or know
with
actual data from cold traffic does the
people I think will want what I have do
they actually want what I have if the
answer to that is no great let's learn
that as quickly as we can so we can
either a change our audience or B change
our offering cool so let's jump into it
I'm going to go ahead and draw it up on
the whiteboard and show you exactly what
you need for your Minimum Viable funnel
and the first page is your opt-in page
so the opt-in page is just uh it's
really easy setup I use either thrive
themes or click funnels for the opt-in
page and you just pretty much have a
headline which offers something and then
the opportunity for them to enter their
information so we're going to go with
the free video reveals the secret to
link
then there's the email area and then
there is the button so really simple
right and it can be this simple and I
recommend you start with it being this
simple the blank up here is ultimately
your target markets biggest problem so
our offer is with our opt-in page that
we're going to give them the secret to
solving their biggest perceived problem
all they have to do is enter their email
and click Submit that's it so once they
do enter their email and click Submit
two separate things happen number one
they go to another page and we will
cover what's on that page here in a
moment but number two and this is the
the most exciting and valuable part is
they get put on your email list and they
go into your autoresponder and your
autoresponder will follow up with them
for as long as you set it up once they
opt-in you have the legal right to
followup with them as often as you'd
like forever until they unsubscribe and
that is really the power of your funnel
and that is really the engine that
drives your business because your email
list is effectively your distribution
system so when they get on this email
list we follow gary vaynerchuk's Jab Jab
Jab right
hook concept and in this concept that's
the name this book highly recommend
reading that the jabs stand for giving
and the right hooks stand for making an
offer right so when they're on here our
autoresponder sequence needs to give
give give offer now notice I did not say
give give give get because you don't get
to get from them you can present them
with offers to solve their problems if
you've built enough relationship if your
copy is good enough if they realize you
can help them achieve their goal of
solving this problem or kind of moving
towards their their ultimate dreams and
desires they'll purchase from you if not
you keep this process going right that
we don't stop here we have more emails
and then we give give give and then
offer give give give offer you can mix
it up three to three gives four gives
two gives but you always want to be sure
you have an interval of several giving
based emails more content that's going
to help them understand how to solve
their problem proves you're an expert it
helps you build a relationship it gets
them to know like and trust you so you
become a trusted adviser and then
they're more likely to purchase from you
so that all happens automated you set it
up once I use Aweber right now for this
and they manage all of my emails for me
when they reach this next page we need
to deliver on this prop on this promise
we gave them here and there's two
different ways that happens the first
way is if you have your own products if
you are a if you have a membership
course an info product course even if
you have physical products essentially
if you own and control the checkout page
this will work one way if you're an
affiliate it still works it just works a
little bit different so let's look at
that so it says watch the video now
right and then there's the video on this
page and then there is a button here
so first we're going to look at this if
you are an information marketer if you
have a membership program or a physical
product this video is going to actually
truthfully reveal the secret we always
have to deliver on what we're talking
about what we promise to people if you
don't deliver
if you skip that step there's no way
anyone's ever going to purchase from you
so the first thing we do is we do
actually reveal the secret to them and
generally speaking secrets are
conceptual and within the idea of a
secret there's a lot of little steps so
you're able to transition in this video
from here's a secret this is exactly how
it works too and then here's all the
little steps that are involved and all
you got to do is abc123 abc123
and by the time that they realize
everything that's involved in solving
their problem they're a little bit
overwhelmed and at that moment you can
offer them your membership program your
product your info product that either
takes them by the hand and walks them
through every single step and you will
help them get through the problem like
you've helped hundreds of other people
it's really simple but I just gotta
really stress this point one more time
you have to actually give the value you
have to give them the secret first and
then you transition into how your
product or membership system will help
them do that more quickly and you will
hold them by the hand you'll walk them
through the whole process and then they
click this get it button they go into
your shopping cart they checkout and
boom you've made a customer at that
point in time if you're an affiliate
marketer this is the same sort of system
as what you want to build the only
difference is you need to go to
Clickbank or wherever your affiliate
marketplace or network you're joined
with and you need to find an affiliate
product that reveals a secret in their
video sales letter
so essentially you just are relying on
an affiliate - or a merchant excuse me
to create this for you and this video
becomes you actually taken out your cell
phone and actually introducing yourself
something to the effect of what I'm
going to do here in a moment so it would
be hi I'm miles Bechtler and I'm so
excited to share this secret with you
because when I first learned this secret
it really helped me change my life
for the better and I'm just so grateful
that I learned this and I took action
because now my life is more enjoyable
than ever before click the button below
and you'll get access to that video
right now and by the way I'm going to
send you a few emails over the next
couple of days they're going to help you
understand even more about how to solve
your biggest problem because I was there
and I'm now through that and I'm really
excited to help you get through that too
so click the button below and watch the
video now that's the video you would put
in as an affiliate and then when they
click this button that button is your
affiliate link and that would take them
to the affiliate product where they
would watch the video sales letter that
delivers on this for you and if they
purchase over there you earn commission
right so either way we've got this set
up to where it goes from opt-in to the
opportunity to purchase very quickly
then we have the follow up sequence here
which is really where we make money we
never expect this system here to be cash
flow positive off of paid traffic and
that's because really our goal is to
have this break even if you can get to
where all the ad money you spend is
broken even you get just as much as you
put in back from the one-time offer
you're putting in here or from the
affiliate product that you have here
then everything you make off of this
here is pure profit so what are the
numbers what's the possibility of this
right so I'm gonna give you some basic
numbers that you would look for coming
out of the box starting your first kind
of affiliate funnel or your first
personal funnel so of course we're gonna
have advertisements up here right and
advertising costs money so let's say
just I'm going to use some really rough
numbers just to kind of give us a
baseline to work off of so let's say you
spend $100 and your opt-in page converts
it about 25% and let's say I would say
out-of-the-box you want to see 20 to 25%
opt-in rate now you should be able to
get that up to 30 or 40% I usually so
most of my often pages that are on cold
traffic to convert at 35 to about
50% of traffic but if you're just
starting out and testing your Minimum
Viable funnel you do want to see
something in the twenty twenty five
percent range you're the 15 to 18
percent range easy to boost it and you
boost it by testing new headlines so
let's say for $100 in you get enough
traffic at the twenty five percent
conversion rate to get 100 subscribers
right so 100 people actually make
through that puts it about a dollar per
lead I often see 50 to 65 cents per lead
I've got friends who are new they're
able to get like a dollar dollar 25 per
lead so these numbers are very very
possible but they're going to fluctuate
and as you practice and get better
you'll be able to lower the numbers on
the cost and you'll be able to increase
the returns that you're getting from
your advertising dollars through
optimization so 100 subscribers go
through this follow-up sequence right
and a hundred people go look at your
offer here whether that's your offer or
whether that's an affiliate offer now
let's say that this is converting at 2%
right so if you've got a 2% conversion
rate and 100 people see that that is two
sales and let's say it's $27 per sale
you have made on the front end $54 okay
this is the front end of the funnel
rookies think the front end of the
funnel is all there is and that's where
they focus the pros the real internet
marketing pros they know it's the back
end of the funnel is where all of the
money is made so at this point right out
of the gates we put in $100 we've made
54 back so we are negative right so
minus 100 so we are negative 46 bucks so
that means we've paid 46 dollars for a
hundred subscribers here's the really
cool part these hundred subscribers go
through our email right and they get to
hear where there's another offer made
and this offer lets say this is for a
$97 product and let's say 1% of these
people
subscribe there that means 100 people
times the 1 subscriber who takes us up
on it right 1% one subscriber on 100
that means we just made 97 bucks right
here
so now 46 negative 46 plus 97 what is
that I'm getting crazy with my math here
was that 51 so now four days in if you
have all of these at this point we're
profitable right so we didn't expect or
make it profitable here our
profitability came here now this offer
could be another product of yours it
could be the same product with a
different sales letter it could be an
affiliate product that's relevant it
doesn't really matter but here's where
it gets extremely exciting and here's
where it proves the power of building
your list is ultimately what you want to
be doing is that they keep going right
we have more emails these automated
emails keep going and you're able to
broadcast this list as well we email our
list almost every single day and most of
the time you know 60 plus percent of the
time we're giving them something of
value and we might mention in a PS a PS
have you checked out our membership
program yet but ultimately we give give
give offer them something to purchase
and we follow that same process here and
every single sale you make from this
point on is pure profit to your bottom
line so real quick I want to I want to
double down on this a bit if we can
right so we've run a hundred dollars in
traffic on this kind of hypothetical
funnel and we are at day number four or
$51 positive so we have literally just
turned a hundred dollars into a hundred
and fifty one dollars if this is our
product we're selling that money goes
into our stripe account or PayPal
account instantly we can get daily dumps
from stripe I get online weekly but
literally that money comes straight to
you pretty much instantly and now four
days later you can not only run your
original hundred through but you can
increase that budget without going out
of pocket so your next time around you
know run run number two you do one
50 right and guess what happens
your numbers hold right so then you're
not only getting this but you're giving
50% on top of that because now this time
you get 150 subs right and so since this
is 2% now you see three sales at $27
right so that becomes what 81 bucks here
and now we've got another person here so
maybe they hit this time maybe they
don't and that's how this game works is
to really take this front end of your
funnel and all the money you make when
you get to break-even you start a profit
you put it right back into the ads and
you put more people in your funnel the
ultimate result is you grow a list from
a hundred to a thousand to ten thousand
I can tell you when you get to the ten
thousand list mark it gets kind of fun
then you can go to fifty thousand and
beyond and when your list grows to a
certain level it's that's where the real
magic happens because you're doing the
same thing your give give give you send
the same broadcast email you're actually
taking the same actions but the results
you're getting can be 10x 100x 50x it's
really powerful so this is the Minimum
Viable funnel and we took it a little
deeper than I expected honestly getting
into the numbers and what not if you're
seeing a 20 percent conversion right
here if you're seeing a one or two
percent conversion right here on your
first generation of your funnel you are
doing excellent and I say work on
optimizing it and we optimize it through
our headlines and through our sales
video is where you can really optimize
it and ultimately make sure you're
staying in touch with this list because
this is the relationship that creates
the lifestyle income it's not here it's
here is where you're making your
lifestyle income I'm Miles Becker I hope
this has been informative I hope you
take action and get your minimum viable
funnel going I've got a video that I'm
linking to below here where I actually
walk you through the process it's
designed for an affiliate funnel like
this I walk through the process in full
in click funnels it takes about 30
minutes I literally like click here you
look over my shoulder this is kind of in
the clouds work and that video is the in
the dirt of exactly where to go exactly
what to click to build this funnel it'll
take about 30 minutes so I'll put the
link to that video below here
if you have any questions the comment
area is where you can send me your
questions I'm happy to answer those
questions here in YouTube and if you
want that next video when it comes out
click the subscribe button because I got
another video coming for you tomorrow
thank you again for your time and I look
forward to connecting with you on that
next video
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