hey everybody welcome back to the
channel in this video I want to talk
about something that I find extremely
interesting and if you are starting a
YouTube channel you should find this
very interesting as well and it is
YouTube's creator on the rise in which
they essentially find a smaller creator
and they feature them on the trending
page for 24 hours so number four on the
from your channel listed there for
everybody in the entire country to see
it's something that gains a lot of
traffic and is a really interesting idea
it's only been around since 2017 and
they only pick two creators per week now
I was fortunate enough to have my main
channel listed as a creator on the rise
just last week for 24 hours and in this
video I want to share with you one how I
got that and two I want to talk about
the analytics a little bit to really
dive in and see what happens when you're
listed as a creator on the rise so how
much of growth do you see what do you
see changing with your CPM your watch
time your click-through rate and all
kinds of stuff like that so let's get
into this video guys I'm very excited I
hope you enjoy this video as well so
starting off with before it hit the
trending page this channel had twenty
nine thousand five hundred 15
subscribers gained about a hundred
ninety subscribers per day so it's
definitely not a gigantic channel it's
nowhere near the size of like unbox
therapy or any of those but it's a tech
review channel that's not all so it's
not tiny so it's small but it's not like
500 subscribers now in order to be a
creator on the rise one of the criteria
is that you need to be a small creator
so on the rise meaning that you're not
already gigantic and then also you need
to have more than 1,000 subscribers so
I'll put a link in the description to
YouTube's article describing what
constitutes a potential creator on the
rise in case you're interested but one
of them like I said you have to be a
relatively small creator they look at a
lot of other metrics like watch time so
if you have really good watch time if
you have good and you know engagement so
people commenting if you have a really
good click-through ratio then they might
be more inclined to list you as a
creator on the rise now when they
selected my channel I didn't have any
say in which videos they listed up there
they listed five of my most recent
videos but not my very most recent video
so they have like if you look at the the
six most recent they ignored number
and they took the next five which I
thought was very interesting so next I
want to get into the like ratios in the
comments of these videos so I hear a lot
of people saying that when you're on the
trending page you get a lot of really
nasty comments and really angry people
some people are just like for some
reason they just wake up and they have
their underwear on backwards you know
they just hate their life and they go
out there and I'm gonna show someone on
YouTube what's up you know so that's
something I didn't actually experience I
didn't have a lot of people complaining
I think my videos you know some videos
that I release are a little more
controversial than others sometimes
people get you know real triggered about
something but the videos that YouTube
shows happen to be ones that already had
a really good like ratio and they're
already videos that a lot of people
liked so I wasn't getting negative
comments on them before and so you know
putting that under the magnifying glass
of the trending page I also didn't
really have any negative comments I
think I might have had one or two but
none of them were like death threats or
anything that you hear from a lot of
other people digging into the analytics
of this I think the most interesting tab
is the reach tab right here and so you
can see impressions first of all so you
go from having about a quarter to a half
million impressions every day to a
massive jump up to almost a 13 million
impressions in one day I think you guys
can tell which day was on the trending
tab then of course over here it drops
down because there's only half of the
day so until 9:00 a.m. and then it goes
right back to where it normally was so
huge spike right there and of course if
we go over to the click-through rate you
see a massive drop in the clicks right
there so I think the reason for that is
because on the trending page people are
just browsing so normally the four to
five percent is when people are either
watching similar videos and these are
being suggested or maybe they subscribe
to my channel and these are suggested or
maybe they searched and so they're
already interested in the general
subject here they don't know what
they're interested in they're just
looking at what's out there and so you
have a much much lower click-through
rate now if you average those two out
you get the views right here which you
end up having a you know a small spike
up in the views it's generally
relatively large so it's going from
right here about 50,000 real-time views
and then between this day and that day
it was approximately 100,000 real-time
views so I think this gained me
approximately 40,000 X
reviews so pretty sick it's pretty
substantial right there if we go over to
unique viewers that matches the views as
well so these were all unique of course
they were not subscribers that happen to
be on the trending tab I'm sure maybe a
few were but for the most part it was
all unique stuff now going over to
engagement I think this is also
interesting because if we look at the
average view duration another thing with
the trending tab is people tend to watch
your video for not as long so instead of
the normal 5-minute average watch time
it dropped down to two and a half
minutes when it is on the trending tab
and again keep in mind that half of the
views in that day so if we consider
normally at an average day we were
getting about right there 28,000 views
and it went up to 58 thousand views so
that extra 30,000 views in that one day
you know once you factor that in the
people that clicked on it from the
trending tab were probably not watching
it very long at all something else I
think is really interesting is if you go
over to audience this one actually is
arguably the most interesting side
effect of this entire situation so if
you go right here you'll see that before
I was on the trending tab it was
somewhere around 190 to 200 subscribers
per day it varied a little bit from day
to day but then on the trending tab
I gained 540 that day the following day
remember it only was in the morning the
following day on Saturday
I gained a thousand subscribers and I
thought that was strange and the next
day I gained 800 and then I gained a
thousand and I just kept going up for
several days there I had a significantly
higher than usual subscriber rate
although the views were not
substantially higher there so I'm not
sure why that carried over but then
after about one week from the day that I
was on the trending tab it dropped back
down to a pretty normal rate I want to
point out something that I was concerned
about it first so when I first saw you
know it was going up and I thought well
you know after him off the trending page
is my channel going to hit a huge
recession or the new viewers going to be
less interested in my stuff I wasn't
sure what it was going to look like and
it probably varies from case to case but
in my situation the next video I put out
performed very well as you see right
here and overall I think this did help
my channel so over here my but real
times were somewhere around 50,000 now
there's somewhere around 70,000 so
parsha part of that was from having a
bunch of videos that did vary
but I do think that trending tab helped
me grow quite a bit so not talking about
money too much but my CPM did drop by
about 25 percent for that one day so
it's significantly lower on the trending
tab but considering that there was twice
as much volume of traffic it still was a
much higher paying day than most others
24 hours before you are on the trending
page YouTube sends you an email and says
tomorrow you will be a creator on the
rise and you will be on the trending
page and they explain basically what's
going to happen now that leaves you 24
hours of anticipation and excitement for
the big day but in that time it's really
important that you actually go and do a
bit of a tune-up for your channel now
right now if you have a youtube channel
and maybe you're not even a creator on
the rise yet maybe you are maybe not
it's really important that everyone
should do a tune-up anyway so in the
tune-up there's a couple things you can
do the first one I recommend for the at
least a 5 or 6 and most recent videos is
to actually go and make sure that they
have end screens and they have cards so
when someone's watching your video you
want them to have a next step so they
want to say like hey I like this video
the video ends it pops up and says
here's another video that you're
probably going to like from this creator
here's another video that is very
similar to this one also from this
creator so you want to have that going
on just to keep the traffic within your
channel also you want to make sure you
have a pinned comment on all of your
videos it just kind of helps to get the
conversation going you can have that
comment directing people to maybe your
Instagram or to another video or you
could just start a conversation in the
comments section so regardless those are
some things that really help your
channel it really get people in and like
the like your channel more make them
more likely to subscribe and just get
more out of the traction more things you
can do on your actual main page you want
to reorganize your playlists make sure
everything makes sense clean everything
up make sure you have a new trailer up
there or maybe not into the newest
trailer but just something relevant and
you want to make sure that if you have
any kind of links on your on your home
page right there so you know you can put
your Instagram link up in the top corner
on your wallpaper you want to make sure
those are up-to-date and they're working
now lastly if you have any affiliate
links in your description I don't really
like changing descriptions of videos
once they're up but you want to make
sure that the links are still good
they're still live and you're not
sending people to a dead page
which one makes them frustrated into
could cost you money so if you're using
Amazon Associates make sure the links
all work on your most recent videos
which might end up on the trending page
so guys that is essentially the tune-up
I would recommend there's more I can
cover in another video some different
things that I do from time to time just
to make sure your channel is still
running smoothly and everything as as
good as it can be now to the big
question of how can you become a creator
on the rise now unfortunately YouTube
does not have an application for this
you can't just apply and say yep I would
like to be a creator on the rise please
instead really owning a channel and
working with your channel is essentially
your application but there is stuff that
you can do to really drastically improve
your chances of becoming a creator on
the rise now the first is of course
meeting the criteria I'll link it down
below but you need to have at least 1000
subscribers
obviously not be a gigantic channel but
if you are then that's even better
anyway you just get on the regular
trending page but then the third thing
is you want to make sure that you're
uploading regularly and you're really
putting out high quality content now
this is what YouTube's looking for
before I got selected actually just a
couple weeks before that two weeks
actually I had a couple videos that did
really really well people like them a
lot a lot of engagement a lot of very
positive responses in the comments
section and I think that's kind of what
triggered the algorithm to choose my
channel now that's just speculation but
if you want to know more about how to
make your channel better and increase
your chances of becoming a creator on
the rise go down and click the subscribe
button and the bell icon on this channel
I'm making many videos about that my
brother and I are making tons of videos
in the next month about how to improve
your YouTube channel and overall any
kind of marketing you are looking to do
there's a lot to cover here guys as
always thank you all for watching I'll
see you next time
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