hey miles here miles Becker calm and
this video we're looking at the results
from 10 months of my video marketing
efforts here on YouTube we're going to
look at the analytics inside of YouTube
we're also going to look at the
analytics on my blog because I am kind
of leveraging some of the content I'm
creating over to my blog so you're going
to see the traffic and the kind of reach
results over there and as I said this is
10 months so I started last August and
I've been putting out videos very
regularly it started with a hundred and
twenty consecutive videos in a hundred
and twenty days that is how I can
recommend if you start a video marketing
challenge or any kind of a marketing
day which is 90 unique videos or 90
unique blog posts in 90 days and then
I've continued on since then I've been
doing three videos per week at this
point so let's jump in and take a look
at the numbers and if you could tell
behind me I am currently on a road trip
so my first screen share from out in
nature at a campground which is kind of
fun so you can see at this point I have
about eighteen thousand five hundred
subscribers I've got just over five
hundred and seventy five thousand views
and I've published let's see here to
show on the next page I think 200 and
yep two hundred seventeen different
videos in ten months
so I'm averaging what about twenty one
videos per month it seems like and you
can see these most recent ones since
I've been on my trip I'm not really
adding the covers at this point I don't
really have that much time or bandwidth
but I'm still getting good views on high
quality videos and that's ultimately the
main goal is to keep this going so let's
jump in here to the analytics in YouTube
first and you're going to notice that my
numbers are actually down a little bit
right now and that is actually a very
good thing it's very healthy to see the
numbers come in gonna go up and down so
on the watch time here you notice I'm
down about 8% on my watch time on the
view duration I'm down about 7% and on
the unique number of views only about
one and a half percent down and that is
in the last 28 days over the 28 days
before that a few things have happened
since I'm kind of in this last period
number one
I completed the DIY video kind of a DIY
sales funnel video series so now that I
don't have new ones going into that
series there's not that hook for some
users to keep coming back and checking
the channel I do have some new syriza's
that I'm working on organic Facebook
marketing I just did a contest marketing
we just actually sent out a big prize
and that works really well so I'm going
to do a case study on that and this is
how I'm kind of continuing to evolve my
channel and my content to really
maximize the return on my energy
another thing is I've been publishing
Monday Wednesday Friday up to this point
I may consider changing my publishing
schedule here in the near future because
I'm noticing consistently the Friday
videos really don't get that good of
reach I've tried different types of
videos on Fridays and I think because
the nature of my videos are teaching
internet marketing and it's kind of
business-to-business if you will or me
to entrepreneurs type content Fridays
don't seem to be the best time to
capture people's attention so I may try
changing just the schedule and see if
possibly a Monday Wednesday Saturday or
some other kind of schedule will work
better with my audience to get more
views for the same amount of effort now
don't take this as a hard fast rule this
is kind of for me and my niche if you're
targeting parents or kids Friday could
actually be a great time for you right
people get into the weekend they want to
relax if you're putting our
entertainment based videos it could work
for you it's just that theory of you
really have to test things and you got
to pay attention to you know I'll do a
facebook video specifically on Monday
and a facebook video specifically on a
Friday and I'll notice that the Monday
video seems to get two to three times
these views in the same amount of time
in the same two to three day period
after publishing then the Friday one
does and so I'm just adapting my process
and it's just it's really normal to see
these kinds of numbers and you know was
there a big algorithm change in YouTube
over the last month probably I don't
really care you know I'm okay with
seeing these kinds of ups and downs
because I'm in it for the long haul and
I know that in two years
with keeping this marathon runners pace
that I've got I'm going to be seeing
insane
numbers in here and that's really what
I'm trying to help communicate to you I
don't want to just show the good numbers
and skip the months don't have good
numbers I want to show you every month
numbers because as we continue to put in
effort you know their seasonality our
family's going out on vacation more my
audiences mostly in North America and
indeed the campgrounds are more proud of
this month than they were last month so
a lot of different factors can
contribute and I don't let these numbers
kind of scare me or challenge me in any
way you can see my dislike numbers are
up which means that's awesome I'm
getting more reach to more people I'm
obviously more of these fake gurus or
finding my content my channel and
they're frustrated with me giving away
the same information they try to charge
lots of money for and real quick let's
do a 90 day number because I actually
prefer to do 90 day Windows I like to
look things quarterly and you can see
I'm still writing this kind of higher
level I've had over three million
minutes viewed in the last quarter about
a half almost about four hundred
thousand views in the last quarter and
let's do a quick comparison because this
is 90 over 90 and I either previous
period here this is really kind of the
Tell Tale interesting side of things
right so you can see I still have about
a three hundred percent watch time
increase probably about 250 two hundred
seventy five percent view increase and
my average view duration is still way up
and this is really the kind of number
that that means the most to me you can
see the likes or up the dislikes are out
so you know if we stay too zoomed in on
the numbers a 28 day or even a seven day
I'd rarely look at my seven-day numbers
if you say to zoomed in we could kind of
maybe get things anxious or we could
give ourselves these false feelings that
something's changed and oh no and I
think this is how people get into that
fear base like Oh SEO is dead or
blogging is dead or video standards
they're just looking at the wrong
numbers when you zoom out of the big
picture these numbers are getting
absolutely incredible it took me like
six months to get my first million views
and here I'm getting about a million
views a month at this point which is
pretty impressive so let's jump over to
the blog itself so this is my blog and
as you probably know I'm having a lot of
my content syndicated over to my blog
I'm having it transcribed and edited by
professional writer
I'm only doing a few maybe one blog post
per week I started doing kind of bigger
blog posts like my the DIY sales funnel
has all of those videos on one blog post
I've also done my how to advertise on
Facebook which has almost 30 videos it's
a massive post on how to advertise on
Facebook and these posts will take
months potentially to really gain
traction and start getting returns in
the search engines but once they do they
could literally deliver tens of
thousands of visits per month so you can
see at this point the trend line is
still looking in the upward direction
right these lows here are lower than
these lows so my my highs are getting
higher my lows are lower my lows are
also higher you see eleven thousand
sessions in the last thirty days and
let's do a quick comparison here and
compare it to the previous period and
you can see a four percent down change
right so I am down a little bit you can
see my average session duration is up a
tiny bit my bounce rate is up tiny bit
to me all these numbers all being within
5% range of each other I'm about even
right I'm getting about the same amount
of return on energy this month as I did
the last month I still honor in a major
way the fact that I'm getting twelve
thousand roughly visits per month that's
an astounding number especially if you
realize that when I started this I
actually was getting two or three
visitors a day tops to the website so
now what I'm going to do is I'm going to
back out to three months and try to do
that same kind of 90 day view here so
let's why is it see here so jus one
quick second on this when it due March
21st click apply and this will give you
a little bit better than idea of the
trendline so you can see really not even
bumping up against the midline here
until that point and at this point I'm
crossing it on a very regular basis
let's do a comparison because this is
where we really get the good kind of
data that makes the most sense so here's
really this is the big picture again and
it's so important to stay focused on the
big picture
155 percent increase
that's literally more than double right
that's double and a half the traffic I
was getting in the previous three months
to these last three months so my list is
also growing at a faster rate the income
continues to climb from the affiliate
products I'm promoting and all in all
what I'm most proud of about this kind
of channel about those marketing efforts
and and the entire platform that I've
built here is that I'm giving away all
of the information right like this is
how affiliate marketing works best
I go create these very in-depth series
of videos on how to do Facebook
advertising or how to build your own
funnel on a Do It Yourself platform and
then I simply link people to if they
want more coaching and more kind of help
with deeper on the Facebook Ads I
reference a product that will help with
that the product that I use or if when
people want the theme or the hosting
that I use I simply give them the links
and people are using them and people are
purchasing from them and it is
generating revenue from me and that's
really how affiliate marketing works
when it truly works is you give of
yourself you give of the information you
actually help people out you get them on
your list you do build a relationship
with them on the list but then you
simply offer them the tools the services
and the courses that they need that
you've used and that you like in order
to help them accomplish their goals and
it all seems to work everyone is
grateful in this process I'm grateful
for the affiliate Commission's the
people who are clicking on and getting
hosting and following along in the DIY
sales funnel series for example they're
grateful that I'm showing them exactly
how to do the entire funnel creation
process at no charge on YouTube and
obviously the tools that we're
recommending they're grateful for the
sales for the new customers and it is
absolutely a win-win-win this is how
affiliate marketing works and these are
the kinds of potential that you can
create when you do long-term consistent
effort over time focused in kind of
building out content right this is how
content marketing works and I highly
highly highly recommend that if you
haven't begun your marketing challenge
yet start whether you want to write out
blog posts every day for 90 days get
started or if you want to do a video a
day for
days get started you have the cellphone
in your pocket I'm sure or in your
handbag if you will that cell phone is
good enough that's what most of my
videos are recorded on this one happens
to be on my laptop I'm using
screencast-o-matic which is about a
twenty dollar software to actually
record my screen so the tech in this day
and age is so easy to use that is not
the limiting barrier by any means it's
that mental self-talk it's the fear of
being vulnerable it's the fear of
putting yourself out there I know I
spent 7 plus years wanting to build a
platform one thing to share this
information but I was scared to be
honest to put to be vulnerable to put
out my voice to to really push forward
and it wasn't until I committed to a 90
day challenge that I said you know what
it's time for me to break that habit
it's time for me to build a new belief
in myself that I can do this and I
started one video at a time I didn't
know what the next video was going to be
until I set up and recorded it and Here
I am 10 months later I'm enjoying the
process I'm recording from amazing
places now while I'm on this trip I've
recorded from all around the world there
there are challenges in it right like of
course we're going to run into
challenges but that's ok as you overcome
these challenges you become more
adaptable you become more skilled at the
process of content creation and truly
content is king on the internet if you
truly desire to build a business online
you're going to have to master the art
and science of content and nothing will
help you get there faster or better and
really gain that experience then simply
condensing that learning curve down and
doing some sort of a video challenge or
a blog challenge where you're putting
out one piece of content a day for 90
days it's like working out if you want
to build muscles you've got to work out
a lot if you want to get really good at
golf you need to go hit golf balls every
single day to get good at golf you don't
hit golf balls once or twice a month and
expect good results you got to put in
the work and that's what I've done here
on this channel that's why I show you
these analytics because I want to show
you the results from putting in the
effort it's not about how much money I'm
making is not about income reports those
are messing with your head
because that's the
wrong metric to follow it's about how
much helpful information have you put
out for your customer avatar and for
your target audience and it's when you
commit to putting out as much great and
valuable and helpful information to
really help them with something in their
life that is when content marketing
affiliate marketing and internet
business begins to work this is not my
first rodeo here that you're watching my
wife and I have multiple successful
businesses online I just wanted to start
over from Ground Zero last August to
show you exactly what's possible and
exactly how to do it and that's what
we've done with this channel so at this
point I thank you very much for your
time I hope you've enjoyed this video
and I hope you found it to be
enlightening I look forward to
connecting with you on the next video
and if you enjoyed it give me a thumbs
up here if you made it to the end
hashtag badass leave me a bad-ass meant
comment in the comments here below
because you my friend are badass and
it's time to kick that badassness over
into content creation go be of service
give of yourself to your audience they
will thank you for it and amazing things
will line up for you that I promise if
you stick with it long enough thanks
again and I'll see you on the next video
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