Today I'm going to make my second extremely bold claim my first bold claim
Was that I could take you from a complete beginner to expert in facebook
Advertising in at just one video that video went viral I proved that I did it
I've had thousands of comments and messages on that video thanking me for
It we're gonna do it again and I'm gonna make my second bold claim when I tell
You that even if you are a complete beginner you've never advertised on
complete beginner to a Google advertising expert so stay tuned
sup ninjas welcome to the how to advertise on Google tutorial that's
going to absolutely rock your world if you haven't we had one of the biggest
Facebook advertising videos if not the biggest Facebook advertising video to
ever hit YouTube that went completely viral helped a ton of people completely
start to kill it on Facebook ads we're gonna do it again
we're gonna bring it back and go over Google advertising so let's kick it
directly off guys and we're gonna do this from the perspective of if you have
a product and you want to sell it right maybe you have a Shopify store maybe you
have an Amazon store it's going to kind of cover all of that but these same
exact principles that we're going to learn here right how to use Google
advertising how to advertise on Google um and how to remarket which is also
extremely important on google using google adwords so let's kick it off as
always no fluff we're gonna go right in here
but before we do that we're gonna teach you exactly a little hack right from the
very beginning right so if you want to sign up for google adwords do so and get
this coupon a lot of people don't know about this one but all you have to do is
google search google adwords coupon click on this first option here right
and then all you have to do literally is enter your email to get started I
usually use my normal gmail you know click this little button right here
click I'm not a robot and then you'll get a free $75 and it'll walk you
through exactly how to sign up for Adwords I'm not gonna bore you guys and
do that but this is where you're going to end up so once we're in all campaigns
here we're gonna click this little button and we're gonna make a brand new
campaign so the first thing we're gonna do guys is start campaign this is the
magic of Google right there's billions of Google searches every single day so
we're literally just gonna go to search here and there's three options and it's
important to kind of understand what these three options mean because the
purpose of this video is not only to teach you how to do it but it's gonna
understand you know why certain things work so you can then you know if you're
a consultant and you want to help other people or you want to you know assist
your own business or your friends or your family or whatever it is right I
want this video to teach you how to go from a complete beginner to somebody who
could open up a Google ad agency tomorrow right and so the three options
here are sales leads and website traffic sales is generally what people pick
because they don't understand kind of you know
overarching portions of each one so let's go through them really quickly
sales is generally the most expensive because Google is only going to show
this ad to people who they've proven with their back-end data are the most
likely to click an ad but to not only click that add to then go through to the
landing page of that ad and actually make a purchase right leads basically
means that you know attracting people to your business getting leads and
conversions by by encouraging customers to take action right and so if you want
leads this is getting kind of people interested in your site and then if you
just want website traffic website traffic is generally the cheapest option
it's going to bring a lot more people to your site but they're not going to be as
likely to actually convert into sales and so you might ask yourself why would
somebody choose website traffic if they're not as likely to purchase and
the answer to that and good question if you're sitting there behind your screen
and asking that the answer that is if you have you know remarketing pixels and
the Google and the Facebook pixel on your website maybe it's a Shopify store
or whatever it is right if you get people to come to your website if you
get website traffic it's going to give that pixel or give that Google
remarketing tag data so that you can then use to remarket or re target people
on Facebook with very highly specific ads for your products and as everyone
knows who is you know more advanced in marketing the way that you become truly
profitable is by you know heavily utilizing remarketing right and so what
we're gonna do is we're gonna click sales just for on the ease the way that
we'd like to reach our goal is with website visits and this is the key guys
so we're gonna use an example from one of my demo stores and I just used this
store to like show how to how to use things and particular services so we're
gonna choose one of the random products I have set up so this is a golf tees
right so it's pretty easy we're gonna head over to Amazon and you're guys are
about to eat I see a track that is a hack excuse me
that has made me so much money with Google advertising and nobody else
teaches this nobody else that I've seen knows about this hack but you guys are
about to see it straight from that last time ninja baby so make sure you're
paying attention so we're gonna start off teas here in amazon as you guys know
obviously Amazon is the biggest you know physical products company by far in the
world and so we're gonna use Amazon's
incredible amounts of data right because Google indexes Amazon listings often
because the people who appear first on Amazon
generally have the best kind of keyword research and things like that so we're
not we're gonna ignore these three sponsored posts and we're gonna click in
to the top post right and this could be anything this could be light-up shoes
this could be golf tees we're just using this and as an example this works for
any type of product or whatever you might actually try to be actually
advertising so we're gonna click on this particular post and we're literally
gonna take this this URL here we're at a copy and paste it and we're gonna come
back and we're going to go to and we're gonna put my business's website as this
particular post and it says enter URL to see keyword ideas when you set up your
ad groups so we're not going to actually drive traffic to this we're gonna drive
traffic to our own product page where we actually make money but this is the Hat
guys this is how you get the best keywords is how you get Google to
actually do all the work for you insert the number one organic results in Amazon
for your particular product which is right here and we copy and pasted it and
put it right there so we're gonna go to continue excuse me we're gonna call this
one golf tees we're gonna include both search Network and Display Network what
search Network is is when you you know type in for example maybe a drone so so
here's a search a search Network you see that the ad right here saying the
airborne revolution drone innovation with Intel and then if we went to like
drone reviews what we're gonna see is like PC Mag but if we click into this
we'll see some on the side some ads on the side potentially so we see like a
bunch of different reviews of drones here this is a huge website apparently
it's loading and then if we wanted to see like a drop our excuse me a display
ad we could do like best drones and then we could pick one chart Digital Trends
and so display ads basically show up on the right and left like here's one right
here you'll see the little ad it knows that it's there retargeting me
because I was looking at Google Suites to try to use for you know my team that
I that I use for my own business and so people are retargeting me and that's why
this ad is showing but if I was browsing a bunch of drums and somebody was
choosing to retarget me these would be drone advertising so that's a display ad
so when we actually go ahead and choose search Network and Display Network we
want both search Network so it appears in the search results and Display
Network so it appears as displays on people's websites both to appear and so
location you know you can do it whatever you're targeting if you have a Shopify
store in the UK and that's that's your target market obviously you can use that
I tend to use the big four when I am selling products specifically on Shopify
if you are in the USA or if for example if you sell in the USA market of Amazon
obviously you'd want to choose the United States here but you can choose
whatever you want so I'm gonna do the United States Canada Australia and the
UK and so then I'm going to do English
budget I'm gonna do 51 dollars a day I generally do a one at least one dollar
higher than multiples of ten and most people think in multiples of ten so if I
put most people are gonna put fifty and so I'll get a little bit more bang for
my buck I'll be served a few more times right Google is gonna prioritize me just
more just a little bit more than the next person so you always want to kind
of be one step ahead we are going to prioritize for conversions again because
this is a conversion campaign if we just wanted web site traffic
obviously we could choose clicks here what we're going to do conversions
because we want sales even though it is slightly more expensive we still want
sales we want people to only show these ads to people who have proven from past
data that Google has all of that data they've proven that they're likely to
actually buy when they click on ads and we are going to leave all of the rest of
this the same so we are going to save and continue now and we are going to
call this one golf tees one and now what we see here guys is because we put that
Amazon link in we are going to actually get a lot of different keywords here
that otherwise we wouldn't really see and so
what we're gonna do is we're gonna come down and we're gonna add in you know
golf accessories golf tees plastic golf tees right Golf TSI maybe and we are
gonna call this one golf tees and for those of you who are brand-new to Google
you won't see how you won't understand how magical this get keyword ideas is
here right now but because we put that Amazon link that is optimized right it
has a lot of keywords it's been proven by Amazon which is one of the best
aggregators of data in the world it's been proven by Amazon to have you know
the most relevant keywords for a hugely searched search term which is golf tees
and so by using this particular link as our original link right and we're not
gonna actually drive traffic to this I'll show you guys exactly how to do it
don't worry we're not gonna skip any steps we never do it that lifestyle in
job baby we are going to get so many words here that we wouldn't have
otherwise had completed for free so golf accessories is a huge one right golf tee
is obviously huge golden team might be a brand of golf tees I'm not a huge golfer
so I'm not sure plastic golf tees for sure martini golf tees and we you know
we're gonna we're gonna do a little bit more research on this in a second but we
just want to add some fright now professional golf tee system rubber golf
tee is three one four inch golf tees golf ball on tee golf tees bulk right
all of these great words right and so what we're gonna do then is we're gonna
add these and what we see right here is super important guys so these are match
types and if you want to learn more about match types just click learn more
it's the best way for me to explain it anyways so broad match basically means
that your keywords would be anything so like if you're kid if your keywords keep
women's hats somebody searching for buy ladies hats might see your hats even
though these words aren't that similar Google kind of makes the determination
through an unbelievable amount of data and you know machine learning to show
your ads based on broad match I don't often use broad match because there's a
much better little-known way to actually do this that works significantly better
right and so there's other ways like phrase match for example an exact match
so you'd want so your ad would only show if somebody wrote golf accessories
version versus with broad match it would show
like if somebody put like golfing stuff or like golfing things Google would make
that determination but the best way to do it is what's called a broad match
modifier and so how this works guys is all you have to do is put a little plus
in front of all of these and what this does is it changes it from broad match
here to a broad match modifier right so if you want to make it phrase match what
all you have to do is put little quotations around it if you want to make
it exact match all you have to do is put brackets around it but you know using
Google a ton and spending you know thousands and thousands and hundreds of
thousands of hours on Google I found with products right it's better almost
always to use modified broad match right and if you want to experiment you know
the best way to do this is to make a campaign right and then just duplicate
that campaign and then change the the keywords that you're using from broad
match modifier to phrase match those are the two that worked the best right so
we're gonna do these as broad match modifier all you to do is add a little
plus in front of the keywords and we're going to save and continue and so now
we're gonna actually make our ad right and so what we're gonna do here is we
are going to create it and it makes it really easy it actually updates in real
time we're gonna remove this really quick so this is actually the link for
somebody to come by this from my Shopify store right from my this is for my demo
so it's not live but it's the exact same thing if you have your own Shopify store
right this is an unbelievable way to drive a ton of traffic from Google which
is the biggest one of the biggest website in the world to your specific
Shopify store so we're gonna grab our our URL here and we're gonna put it into
the final URL we're gonna make our headline so we're gonna say you know
premium grade golf tees and then like our next headline would be like you
ready to tee off I like to have it on one line though so like ready to tee off
and so it has our it has you know premium grade kind of gives that luxury
feel golf tees ready to tee off right get them in the mindset about you know
going in they're golfing game and things like
that and then the description would be like you know premium grade and we want
to see like the sizing too so it's a hundred pieces 69 millimeters premium
grade golf tees 65 69 millimeters and you'd want to convert that to inches too
if you're if you're doing it in the USA and you do like a hundred count or
something like that right and so we'd save and continue' and if this was your
own ad you might want to put a little bit more time into the creative and
writing a copy like that but this is just a you know a tutorial so I wanted
to make it quick for you guys so we're gonna continue to the campaign right so
now that we're at the company at the campaign what we can do is come in and
we can actually go about adding a few more keywords so if we come into plus
here we can do a lot of things right we can do we can type in golf tees and we
can you know you this is the top-ranked result so we can copy and paste this
come back into Google Adwords and we can put a website right and then we can see
what people is suggesting there's a couple cool things we can do so Google
is gonna pre populate you know things related to golf here but if we enter our
product or service and type in golf tees and we're gonna see some new things pop
up that are actually you know not what was originally shown to us right so we
do see some of the same things golf accessories plastic golf balls we do see
a golf ball on tee unbreakable golf tees right so this is a good one wooden golf
tees personalized golf tees golf tee holder right a lot of different things
that we didn't see before and again we can trust we can test them as phrase
match let's make a couple of these phrase match just to show you guys
exactly how you do it you just follow these syntax guidelines right here and
then the last way that you can kind of do keyword research and guys the most
important part about advertising on Google is keyword research you want to
put yourself in the mind of your buyers right if somebody's gonna come and buy
your product if it's light-up shoes right do they call them light-up shoes
or do they call them LED sneakers or you have to think about all the different
ways to actually name your product and there's a ton of different way
to do that right utilize the power of Google it's gonna show you a bunch of
different stuff by using these magnets the last month that I want to show is
called Google Keyword planner so from right here if we go to the little wrench
and we can go to keyword planner and that takes us to right here and then if
we type in golf tees here and get started we're gonna see even
more stuff so this is like the actual keyword tool so this is the most
detailed it'll give you you know bid ranges of what you should be bidding on
these keywords you can import it directly you can get estimates like if I
click one of these and go to add to plan and then I go to view forecast here
it'll show me you know for $490 you can get one point two thousand clicks right
so you can get a one point two thousand people to your store and if you're
making $10 a sale profit right you're gonna make one point two we're gonna
make twelve hundred dollars and you're gonna spend 490 on advertising so it
gives you just a ridiculous amount of data but how I like to do it is you know
type in golf tees and then I'll literally just download all the keyword
ideas and then once I get these into a report I just kind of like to do it in
Excel and it depends what you're actually selling right yeah it's
obviously there's obviously a bit of logic involved but let's say that you
know I was selling golf to use little sayings on them or I was selling you
know golf golf tees in bulk or maybe I'm selling wooden once or maybe I was
selling long ones or short ones or unbreakable ones or novelty ones that
said like you know something funny or maybe I was selling a specific color
like black or you know with a logo on the more or all of these different
things right and so all of these it gives you the exact or the average
monthly searches for these particular words it gives you everything you could
possibly need so come through here maybe I like you know maybe I like these ones
and we didn't have these before black golf golf ball on tee blue logo right so
we just take these we'd come directly into our little campaign here and we'd
Adam it's as simple as that guys if you want to make it broad match modified out
a little plus if you want to make it exact match right at the brackets and it
s as simple as that so then we press save and now we have a can
paying ready to go we can see all of our words here we can see the clicks
impressions click-through rates right there's not gonna be any right now
because I literally just made this campaign but you can come back and you
can actually see your cost-per-click right and then you can actually see what
um you know your overall ROI is on your campaigns driving traffic getting those
conversions at your Shopify store if you're watching us and you're saying
yourself you know how do I know how like if I spend a hundred dollars on Google
Ads how do I know how many sales I'm getting from that hundred dollars right
cuz if I'm making ten dollars profit for sale I want to make sure that if I'm
spending a hundred dollars on ads I'm getting at least a hundred profit and
you know ten conversions from that hundred dollars that I'm investing in
advertising revenues so I'm sure you were thinking that and good idea I'm
about to show exactly how you can track all of that very easily in your Shopify
store but really quick I wanted to give a huge shout out to our featured shout
out how you kind of get this is if you leave a comment if you interact in the
ninja community I like to give back and you know highlight one of you beautiful
ninjas for watching my videos I appreciate you guys so much I mean if
you have it make sure you click that little red subscribe button and touch
the little notification bells so you stay up to date on all of the brand new
and ninja content and if you guys leave a comment you will be immediately
entered to win our daily 100 dollar giveaway where we shoot $100 directly to
your PayPal just because I love you guys so much and I want to give back so we're
giving away a ton of money and make sure you subscribe to stay up to date on all
of the new ninja topics so let's get into exactly how you actually track this
guys so now that we set up our keywords what we're going to do is come up here
and go to the little tool the little wrench and we're going to go to
conversions and once you come over to conversions what we're gonna do is we're
gonna create a new conversion we're gonna go to website here and we're gonna
call this you know bought golf tees we're gonna go to purchase sale here
we're gonna use the same value for each conversion let's just say that we make
$10 on each conversion just so we're able to track right but you'd have to
obviously depending on what your product is you have to calculate what your
particular profit margin is to give the value of the conversion we're gonna do
every here because this basically means that somebody clicks
your ad and then buys three golf tees and then you'd add three conversions
rather than just one so every is better here I'm a conversion window I like to
do 45 days or excuse me 60 days here just to give yourself a kind of a big
window just to make sure that you're accurately you know measuring your
conversions over time but not giving it too much and that's pretty much it guys
literally I have to do is press Continue there we're gonna choose install the tag
yourself and what we are going to do is just grab this code right here and all
we have to do is come over to our Shopify store if you have Amazon you're
not able to do it in the same way but there may or may not be a ninja hack to
do it so if you're interested in that make sure you leave a comment and I
could make another video and a lot of people have also been asking you to make
a completely comprehensive YouTube advertising video how to advertise on
YouTube how I personally spend thousands of dollars every single day on YouTube
to promote the heck out of my business for physical products for my course to
promote my channel all types of ways YouTube advertising guys is unbelievably
cheap right now it is one of the best ways to make a ton of profit in the
e-commerce world if you guys are interested in me making a a tizzy for
beginners tutorial with all the best hacks on YouTube advertising make sure
you leave me a comment below telling me that and if I get you know 500 comments
or so of people requesting that I make a youtube advertising video of course I
will do as always and do exactly what the people want do what you amazing
beautiful ninjas want me to do because I just want to get back to you guys and
free you all from the 9 to 5 as fast as I possibly can so what we're gonna do
next guys is we're gonna come into here and we're gonna go to checkout and all
we have to do is come down to where it says additional scripts here and this is
in the order processing step and we are going to literally just take this little
code snippet that we grabbed from right here and we're gonna put it into the
additional scripts and now anybody anytime somebody goes through the
checkout process and actually goes on to this page Google will then know from
this little snippet of code that a conversion has been triggered and you're
gonna be able to track okay I spent $100 on Google Ads and I've sold 200 profit
of my golf tees which means that that $100 of Google advertising sold 20 units
and I had a two hundred dollars in profit which means that I had a one
hundred dollar difference between what I spent on advertising and the amount of
sales and so that's profit directly into my pocket which means that the Google
ads were worth it and then you're able to scale those Google ads you know
instead of spending ten dollars a day you're spending a hundred dollars a day
and then instead of that hundred profit in your pocket it turns into a thousand
so that's the beautiful kind of scalability of Google ads and
advertising in general guys so we're gonna save this year and that is
literally all we do now you have gone from a complete beginner to you know you
know you know exactly how to advertise on Google you know how to do your
keyword research you know the hacks of using Amazon listings to have Google
tell you the best keywords you know how to you know get your automatic bids you
know how to track conversions you know more than 99% of people out there who
are using Google advertising I guarantee it and the last step guys is how to re
market on Google how to retarget people how to continue to show people your ads
because everyone knows who's been around the marketing world for as long as I
have the thing that differentiates people who are making some money with
advertising and the people who are making an absolute killing with
advertising is understanding how to retarget people successfully so let's
get into that right now we're gonna go over from a beginner's perspective
exactly how to use retargeting and remarketing with Google Ads all right
guys so we're back at the Google Adwords I'm overview what we're gonna do is
we're gonna go to and we're gonna type in audience manager and then we're going
to create an audience website visitors we're gonna do visitors of a page and
we're gonna call this one golf integers that's the name of my website we're
gonna do match any rule group URL contains and this is gonna be our
overall Shopify site right so this means that they've come to any any one of our
pages so assuming that we have all golf products is gonna work really well if we
have you know some golf products and some you know lingerie for women this
isn't gonna work very well because we're gonna re target these people with you
know golf ads if they're only interested in lingerie
it's not gonna really work right so your your website kind of has to have a
general theme for this to work there's a ton of different ways to utilize you
know remarketing this is really what separates the the beginners or
intermediate even advanced levels from really the absolute rockstars at
advertising this is you know the difference between making a hundred
thousand dollars a year and making a million dollars a year and we you know I
can't possibly cover all of that all of the really super advanced stuff in this
one video but if you guys are interested make sure you check out the link in the
description for a completely free webinar on the Shopify ninja master
class where we can go way way more in depth on this guys
I just can't possibly get through all of it and one YouTube video but if you're
interested in more you know check out the Shopify ninja master class we've had
a ton of success stories it's amazing the turnout for it's been incredible and
people are starting to really really make you know serious amounts of money
on Shopify with that course so what we're gonna do is we are going to then
go to create audience but first actually we're gonna do include people from the
last 30 days membership duration for in the last 120
and we're going to create this audience so now we just created that audience it
is called golf ninjas and then when we come in we are going to create our
remarketing campaign so what we're gonna do is we're gonna go to campaigns we're
gonna create a campaign I mean this time instead of choosing search we're gonna
choose display because how remarketing works means if somebody comes to my
Shopify site then I want every other Google ad that they ever see on anyone
else's website to be my products that they just saw right is this the exact
same thing with Facebook but if I'm shopping for like a canoe right on a
canoe website and then I go on Facebook you better believe that all see ads for
canoes it's the same exact thing if somebody comes to my Shopify site for
golf products and then they're browsing you know some other thing they're maybe
on a golf blog they're gonna see ads on the side of that blog for my particular
products that is what remarketing is with Google so we're gonna go to display
here we're gonna do sales again we're optimizing for sales we're gonna choose
standard display campaign you guys we're gonna actually do it in a specific way
you're gonna choose the standard display campaign so we're going to continue
we're gonna call this one golf tees remarketing you know we can
choose whichever countries we want again you could do the big four if it depends
on what your target market is I'd usually do the United States Canada
Australia in the UK that's where I make 99% of my sales on Shopify anyways so
that's what I would choose there so we're gonna focus on conversions again
we're actually gonna change manually set bids to automatically maximize
conversions Google is better than better at this than we are they have
unbelievable machine learning and just incredibly intelligent artificial
intelligence and algorithms in the background we're gonna do our target
cost per action at 1 we're gonna pay for links here our budget is gonna be 51
dollars per day we're gonna call this ad group golf tees remarketing one and this
is where the magic happens right we're gonna go to remarketing here and we are
going to search for what we just made it's called golf ninjas this is our
website visitors remarketing that we just made that audience we just made
right if we want to we can set our audio our demographics even further you know
we can only show it to males we can only show it to specific ages right once you
run your website longer for golf obviously you know my my target market
would be you know men probably a bit older probably with a you know in the
top you know half of household income because golf is generally a more
expensive hobby so you know the more information that you're providing to
Google the better job that they're going to be able to do showing your ads to
relevant people right and so we're not gonna create the ad for now because we
already created the ad but that is how you do remarketing guys from a very
basic perspective if you can market if you can master remarketing it's going to
completely change your business guys and that's a very brief overview but it
should get you understanding you know how you create audiences how you use
those remarketing audiences to then show your product to people who've already
viewed your pages it's the difference between being a beginner intermediate or
advanced and being a complete rock star making an absolute fortune on the
internet guys and so I hope you enjoyed this video I wanted to make the best
video tutorial anywhere on how to advertise on Google I hope I've done
that leave a comment if you want me to make a you know a video on how to
advertise on YouTube leave me a comment I'm
you want to enter our hunter dog giveaway and as always guys I'm putting
out all this content for free for you guys of joy the ninja family smashed
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