WHAT is up Ninjas! If you use Facebook ads to sell ecommerce or anything on the
internet that you need to know what the ninja pair strategy can do for you this
video is going to show you how to create super eye-catching video ads on Facebook
and the ninja pair method is going to show you something that I promise you
you've never used before stay tuned in just this is gonna be a
good one watch this way
hi guys what is up today we're gonna go over some very very good stuff I'm
specifically related to Shopify and Facebook ads and what we're gonna talk
about is how to make ads that catch people's attention and how to do that by
being a little bit different right using sub title bars like this using emojis
catching people's attention and then advertising them in two unique ways
right if we're doing things like doing quality infusers or you know slot t and
fusers what we can do is we can target people who are interested and like it's
a sloth related types of products are slots in general and we can also dually
target people who are interested in tea right because if you hit people on two
passionate niches I'm kind of with a single synergistic product then you can
and laser target your audience and we're also gonna target how our we're gonna
talk about how to make these sub title bars because being able to like make
these and using emojis it just really stands out especially if you have kind
of a high quality video so we're gonna talk about how to do that even if you
have no video editing skills of any kind guys and I don't know if you guys know
this but at the end or like near the end of every single video that we're putting
out giving away $100 cash every single day to whoever gives us the best
funniest comments right whoever is the most active on all of our social medias
on Instagram on you know with our podcasts commenting on YouTube right so
if you want to win $100 cash or thousands of dollars worth of courses
make sure that you're commenting on all of these videos watching all of these
videos to make sure that or to see if you won guys so let's talk about how to
actually do this right and so the first thing we're gonna do is we are going to
make sure that we're choosing our location correctly right because one of
the things that I think a lot of people do wrong with Facebook ads is they leave
it on everyone in this location instead of people who live in this location
right because everyone in this location means that you'd be showing ads to
people who are traveling who are you know on on vacation here who are touring
through the United States for example when they're not going to be buying from
your Shopify store because they probably don't have an address to ship it to here
so what we're gonna do is we're gonna change this to people who live in this
location and we're gonna leave it as United States but you know you can also
target the other big four countries like Australia Canada the UK and the United
States which make up about 95 percent of our e-commerce sales and so the next
thing that we're going to do guys's let's take a let's take a quick
look let's say that we're gonna sell you know like a slaw tea infuser or even a
koala tea infuser right and what we're gonna do is we're taking a quick look at
what the kind of demographics that people have are when they like a page
related to koalas right so we're gonna choose koala but let's go over in the
audience insights and to get here super quick just head into audience insights
in business manager we typed in koala here under interest and we can see that
almost 70% of people who like koalas are women right so we're probably gonna
focus a little bit more on women we also know that people who like koalas also
like animal rescue they like National Geographic right some of these things
like if somebody likes kind of exotic animals like that they probably also
like other animals like I love my dog crazy animals all of these things right
here right so I like to kind of go by affinity score what this means basically
is if somebody likes koalas they're two hundred and seven times more likely to
also like this page per feyo's right and so these are kind of the ones that I
would take a look at if I was also trying to kind of split test and test
targeting these interests also for people who have shown interest in koalas
right but what we're gonna do is we're gonna do what I like to call this the
ninja pair method and so if you guys have never heard of the ninja pair
method it basically uses when you're targeting products specifically like
this right it hits people on two fronts they like koalas but they're also
interested in tea right what we can do is instead of doing a create new ad set
we can go to create multiple new ad sets right here and then what we can do is
down in detail targeting we can do koala and then we can also do we're gonna
narrow the audience right so they have two like koalas and they must also match
they must also match that they're interested in listen and let's change
this from koala to tea right so people that are interested let's do green tea
so people who are interested in green tea 73% of them are women right we can
see other things that they like traditional medicines simple most whole
foods market right they kind of have like the homeopathic five a little bit
traditional medicinal is right here blue apron so we're gonna do koalas and we're
also going to do green tea and what this does guys is it allows you to target
people who both like koalas and they all also have to like green tea so you're
narrowing your audience so much and your laser targeting people because if
somebody likes a quality infuser you know how much more likely are they
gonna be to buy your quality infuser if they've already proven through their
browsing history on Facebook to both like koalas and also like green tea
right somebody that's using a koala green tea infuser this would be a
perfect gift and one of the other things that I want to talk about really quickly
is how we can do it like this right so we can do and must also match further
right we can do birthday if we type in birthday here what we can see is here we
can do close friends close friends with people with birthdays in the next 7 to
30 days right so we can target people who have who have friends or close
friends or best friends right close friends and best ones to be the same
thing close friends of people with a birthday that's coming up we can do
close friends of women with a birthday in seven to thirty days and think about
how amazing this is because we have looked right here that when we type in
green tea seventy-three percent of them are women and when we typed in Koala
sixty-nine percent of them are women right so seven out of ten people who
like both of these things or more about 71 percent of everyone who likes both of
these things is women and we can literally target close friends of women
with a birthday coming up if they have a birthday coming up it's likely that
their close friends are gonna buy them a gift and what an amazing gift that it
would be like a little funny gag gift especially if they're close friends they
probably know that this person likes koalas if they like koalas enough to
actually go out of their way to like a koala related page on Facebook then they
really like koalas right and their friend and their close friends probably
know that and so this is how you really get creative with Facebook Ads guys
you can literally target people in such unique ways and you can target them you
know they have to like koalas they have to also like green tea and they also
have to have close friends of women with a birthday in seven to thirty days so
these are the types of ways that you actually take your Facebook Ads to the
next level and become profitable right from the start all right so let's talk
about the ninja pair and strategy because this strategy is one of the best
ways to kind of split tests up front using these kind of pairs right like
usually I'll have to but sometimes I'll put three if it like works perfectly I'm
just a kind of illustrated though I'm just gonna keep it as two right this
koala being one korean t being the other targeting people who would be interested
in kind of a gag gift which is a koala tea infuser which is probably like
almost nothing when it comes to actual cost so what we're gonna do guys is for
the second version of the pair we're gonna click add a detailed targeting
variation so we click Add util targeting variation right here now we're gonna
split his Facebook is gonna create split tested ad sets for us automatically and
this is a beautiful time-saver if you've used Facebook Ads in the past you
understand how exciting this feature is it's amazing right so what we're gonna
do is we're gonna head back into audience insights and we're gonna look
at page likes right so let's do a traditional medicinal medicinals because
people who like green tea are 56 times more likely to also like traditional and
medicinals which is really hard to say try saying that five times fast so
traditional medicinals we can type this in right here traditional medicinals has
a million people right and we're gonna narrow the audience so they also must
match whatever is closest according to audience insights for koala
all right so we're gonna raise green tea here and we're gonna go back in and
we're gonna look at koala and now we're gonna see according to a fit the
affinity score per face is one there's not that many people who like it though
I guess they have nine hundred forty-one thousand so let's do awesome ocean I'm
so we're gonna do awesome ocean right and let's take a quick look just to make
sure that this is like reasonably related so awesome ocean looks like it's
okay so it's like a brand yeah and they have like cute animals like seals and
stuff like that and like animals yes this is perfect so we're gonna do
awesome ocean here and so now we have two pairs right so people have to like
both of the most related thing to green tea and the thing that's most related to
koalas so these are two sets of pairs right the ninja pair method and these is
um this is a fantastic way to really target people I'm kind of from the start
on two fronts right they have to they have to match two things one thing and
also right we see that it's very important and must also match the
and this is a good way of laser targeting your audience kind of from the
very start and so you know what we would do next is take a look at kind of the
demographics so you know 70% are women most of which are kind of the 25 to 34
year old range so if we wanted to get even more kind of aggressive here or we
wanted to make our audience size smaller you know we could narrow this by only
doing women and we could only do like for example 24 year olds through 35 year
olds because they do happen to be the largest kind of data set here oh yeah 20
25 to 34 year olds I mean so 25 to 34 year olds and so that's a great way
using the ninja pair method to kind of hit people on to two different fronts to
make a super super targeted audience from the very start and then also split
testing based on these two pairs because what you're gonna see is you know koala
and green tea might be might perform awesome and it's getting you a ton of
sales super profitable and then traditional medicinals and awesome ocean
is just complete crap right and it's not doing anything for you and it's not
making any sales and so then obviously you know you'd create automation rules
to automatically scale the ad sets that we're winning and automatically stop or
pause the ad sets that we're losing if you don't know how to make automation
rules they are a kind of a more advanced technique that we do talk about a ton in
the Facebook ads ninja master class shameless plug link in the description
if you guys want to check it out this is completely free training it will be the
first link down in the description all right so let's talk about one more very
important hack because this hack has given us a bunch of really profitable
results because you can actually target people by if they're engaged
shoppers right and what this means is Facebook actually has kind of data
surrounding people who spend more money right because they partner with credit
card companies and they purchase you know for huge sums of money all of this
data pretty much on all of us right and it's creepy but it's good for us as
advertisers right so we're gonna choose engaged shoppers here and then if we
kick suggestions it'll give us other kind of options here and what I've found
to work really well is people who are active credit card users and people who
are top spenders so we're gonna click on top spenders here and this is also
something that is worth noting right like this just popped up I've never seen
this before Facebook changes
all the time right we will be removing some detailed targeting options your
audience contains interest behaviors or demographics which will soon no longer
be available on our platform you can still publish these changes for now but
eventually you won't be able to use these items right and so this is a good
kind of idea so you know like any business we have to continue to evolve
continue to change continue to find things before other people and use them
to our advantages right continue to find interests that are converting and you
know if you're part of the ninja family you will always have access to the best
ways to target things whether it's ecommerce Shopify Amazon whether you're
creating a Facebook ad agency you know if you're trying to create like your own
personal brand it does not matter right if you are a part of the Facebook Ads
ninja master class you will always be you know not one step ahead but three
steps ahead guys we just did a literally live QA for like two hours yesterday in
the private student group where I answered questions personally alive
sharing my screen for all of my different students in the Facebook as a
ninja master class really going into their specific businesses right we
talked about a shipping and logistics company that somebody just got hired to
run ads for we talked about a ton of things and it was so much fun I love
going through all of that with you guys and so the last thing that I want to
talk about guys is actually how to kind of make these ads right because if you
want to make you know ads like this for example but you don't have kind of the
video editing skills um it's very easy to do this and I could teach you you
know how to actually do this yourself on Camtasia or I could teach you the lazy
way to do it which is actually the better way to do it so if we go to
fiverr.com and type in video editing here i like to sort by best selling and
if you contact any of these like that and give them a video and say hey i need
a video that fits you know facebook ads and that you know they'll probably all
know and if not you know just do like a quick google search and you'll be able
to figure out what the dimensions are just say hey I need a Facebook ad that
looks like this ad like the top subtitle bar you know with this text ad emojis
just like this you know add emojis down on the bottom and these ads guys they
work right trust me when I tell you that ads with subtitle bars like this work
and people on Fiverr can probably give you a video like this where they'll add
these you know top and bottom subtitle bars for like five to ten dollars and
it's so so so so worth it for your products guys and make sure that you
outsource things like this because it's gonna save you a ton of time and it's
gonna make it's gonna put you a step or even two steps above
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