#1 Marketing Idea From Breakthrough Advertising By Eugene Schwartz [Most Marketers Get This Wrong!] #Best Education Page #Online Earning

hey miles here miles Becker calm in this

video you're going to learn the number

one marketing idea from the book

breakthrough advertising which is by

Eugene Schwartz and it's by far the

number one best marketing book ever made

now this book is currently selling on

Amazon for about two hundred and eighty

dollars at the end I'm gonna show you

where you can get the copy for about a

hundred and twenty-five bucks kind of a

cool arbitrage possibility there for you

but first I want to unpack the idea

that's in this because so many internet

marketers are getting this wrong so many

digital entrepreneurs
course creators

coaches they're getting this wrong and

when you understand this idea and get it

right everything's gonna work in your

business from your opt-in pages from

your traffic growth in your subscriber

growth all the way down to your sales

ultimately the bottom line and your

profits so the first thing I'm gonna do

is I'm gonna read you just a couple of

quick paragraphs from the book I want

you to get it exactly from here we're

gonna unpack this see how people are

doing it wrong and then we're gonna help

you understand how to apply it to your

life and I'll tell you where to get a

copy of the book if you're interested so

he says let's get right down to the

heart of the matter the power the force

the overwhelming urge to own that makes

advertising work comes from the market

itself and not from the copy copy cannot

create desire for a product it can only

take the hopes dreams fears and desires

that already exist in the hearts of

millions of people and focus those

already existing desires onto a

particular product this is the copy

writers task not to create this masked

desire but to channel it and direct it

actually it would be impossible for any

one advertiser to spend enough money to

actually create this mass desire he can

only exploit it and he dies when he

tries to run against it so that's it

that's the whole big idea from this book

um honestly if you haven't got a copy

and you haven't read it it really really

truly is better than I would say 80 or

90% of marketing courses I've ever been

through and when you read it you'll

notice a lot of the fake gurus selling

one thousand and two thousand dollar

courses they got most their ideas from

here but I want a really really zero in

on this idea because it's so important

and to me my take on this is that the

idea is that

you cannot manufacture or create desire

for whatever it is you're offering

within the eyes of your target market

right there's your audience there's

their hopes their dreams their goals

their desires their problems their

challenges and what they already believe

what they're already kind of

experiencing and going through mentally

emotionally physically in their life

that is what is you're not going to

create a new desire within them that

desire lives within their experience

already and your job as a copywriter and

a marketer is to identify that desire

and connect with them over that desire

at your ultimately at your copy right so

on this channel how I've used this on

this channel is I'm constantly giving as

much free value to help you grow your

business online because the desire that

you have is to have a lifestyle freedom

business a business that will generate

10 grand a month a hundred grand a month

you have a number and that number is

kind of irrelevant it's more about

having a business that allows you to

generate the cash flow you desire with

complete lifestyle freedom you can wake

up when you want you can work from home

you can work from a villa in Bali if you

choose you can work from anywhere in the

world and you reclaim that time freedom

the location freedom and ultimately

financial freedom that's the desire and

I understand that because I've been

there so when I'm creating every single

video when I'm creating everything on

this platform the miles Beckler platform

from this video I'm sharing with you

right now in this exact moment to my

opt-in to my membership program and my

inner circle all of those items are

based on the desire that you already

have right you have the desire for

someone to show you how to do all of the

things you have the desire to be able to

ask someone for help when you encounter

a challenge with your Facebook Ads or

with your funnel or when you can't

figure out why something isn't working

you have a desire to be able to ask

somebody who's been there and done that

before so they can remove the roadblock

that's exactly why I created my inner

circle so the biggest part to me is that

the desire itself comes from the market

right you're not creating something for

the market

here's where so many Internet

entrepreneurs and digital marketers get

it wrong they go make the product first

they go create the thing they're so

confident that this thing they made they

just invented something totally new no

one's ever done this or proven that it

works before but they invented it now

how do I go get people to want this

thing that I have and as he says and he

dies when he tries to run against it and

that is ultimately running against the

market is when you go create something

first so what do you do well that's why

you run a Minimum Viable funnel which

I've got a video on I'll have that pop

up above my head so you can go look at

the Minimum Viable funnel idea you've

probably heard a lot about Minimum

Viable products you start with a Minimum

Viable Product when I launched my

membership program it had two trainings

inside of it and about five posts inside

of a forum it was pretty close to an

empty forum today it's got seven or

eight very very in-depth trainings on

different topics from traffic to like

all kinds of different things Google ads

etc organic traffic social media traffic

backlinks etc all that is now built in

and there's dozens and dozens of video

tutorials in an addition to that in

there so what I'm getting at is today

now that my product has been running for

several months it's in a lot different

of a shape than it was when I launched I

launched with the bare minimum idea in

order to test the market and say does my

understanding of this desire that lies

within my market am i right

am I really truly right that I think

that I understand what that desire is

and that I've created something that's

going to resonate with these individuals

in that and that will get them to take

action to join me in this kind of inner

circle situation so that was my idea and

the copy is what communicated that idea

and ultimately it worked it worked like

gangbusters like 500 members signed up

in a few days for that right so so

that's how it played out for me but you

always need to be analyzing how this

plays out for you in your business

because your business is ultimately

there to serve the needs the desires the

once the goals to solve the problems and

challenges of your audience and you need

to understand that the goal your goal

should be to really truly get a deep

understand

who they are what their problems are

where they are in their life so you can

understand their core desires right when

you know what their core desires are

exactly what they're looking for then

it's very easy to offer it to them and

one of the cool things is if you've got

an audience if you've been putting time

in growing a YouTube channel for example

growing your blog growing your email

list you can ask them what their biggest

question is around that thing that you

do right like if you help people lose

weight but not just all people lose

weight you've got a very specific subset

you've got you helped pregnant moms lose

weight through vegan diets for example

and you've got an email list of 1300

individuals who kind of fit that mold

you can ask them what's their number one

question about losing weight and that

was probably a terrible example off the

cuff but I'm trying to make you

understand that that you want to be

super super targeted on those

individuals and where they are in their

life because that person is gonna have a

very different goal need and desire than

the thirty two-year-old bodybuilder who

wants to go all plant-based and he wants

to lose weight but he's looking to lose

body fat percentage and he's trying to

cut and trim body fat percentages so

there's very different goals and needs

with each segment of the market and you

need to understand what those are and

you're never in a position or you should

never put yourself into a position where

you feel the need to create the desire

your job is to identify it to find it

and to tap into it and ultimately to

channel that desire towards your product

we use copy copywriting videos video

sales letters opt-ins emails those are

all the the tactical things right the

actual tech that we use in order to

accomplish those goals but truthfully

none of that actually matters until you

a can help a group of people achieve a

desired result right help them fulfill

their desires but then you need to learn

how to identify what that core desire is

and channel that desire into your funnel

into your opt-in through your videos

through your blogpost through your

social media updates and ultimately to

your product and when you get that in

alignment to where their desire and your

call

and your product are all in alignment in

your product is truly going to help them

get that which they desire your

copywriting your video sales letter your

sales letter is written in a way that it

so clearly identifies the problem for

them helps them understand you have a

new unique solution it gives them proof

that it's going to work for them that is

how you channel their desire through

your sales material to your product

itself and when you get that right your

business will absolutely explode that's

the kind of offer that's required to

scale facebook advertising a lot of

people who are saying Facebook

advertising doesn't work it's because

they don't have this dialed in correctly

their offer is not irresistible to their

market and when you have an irresistible

offer for your market another way of

saying that is that you've sufficiently

or successfully channeled the desires of

your audience of your market to your

product itself that's when you have one

of those offers that's just going to

convert that point traffic is the easy

point easy part you can run traffic from

all kinds of sources and get sales when

you've correctly done this that's just

one big idea from this book I think this

book is absolutely fantastic if you're

interested in getting a copy you can go

to break through advertising book calm

boardroom the publishing company is

actually reprinting these and selling

these there are a hundred and

twenty-five dollars each you can only

order three of them at once so it's a

small arbitrage potential for somebody

to maybe buy some and sell them on

Amazon or some on eBay but ultimately I

think it's just a worthy book to have

and that's just the start of it so if

you do sales writing sales copy if

you're growing a business selling

digital products selling coaching I'm

selling anything through the web through

video or written content boy that book

is going to help you really truly

understand how to get better results

because it's gonna help you understand

your people and how to communicate with

them better and how to ultimately help

them get which that which they desire

right so that's it for the this video I

hope you've enjoyed this one marketing

tip and idea from breakthrough

advertising by Eugene Schwartz if you

have any questions for me about this

idea this topic the book itself get at

me in the comments below that's what the

comments are therefore I'm happy to

connect when I do have time go ahead and

subscribe it give me a thumbs up if you

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I do three new videos per week here so

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on that note I'm gonna cut it so thank

you very much for your time today I hope

this has been a helpful marketing tip

for you

brought to you by Eugene Schwartz and

breakthrough advertising and I wish you

nothing but success moving forward into

2019 and Beyond for your business thanks

again for your time I look forward to

connecting soon

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