here are 12 ways to improve the rankings
for a keyword I'm Doug Pennington I talk
about Amazon affiliate marketing and
around the channel and please subscribe
if you like what you see let's divide
these 12 tips into two different
sections we'll talk on page SEO right on
site SEO and off-site SEO and by the way
if you're not sure how to check like
what your ranking I'll place the video
below so you can you know use the same
sort of technique I do I use a tool
called SERP lab code UK I'm not
affiliated with them but they provide a
good service and that's the service that
I use just cost a few bucks a month to
monitor your keyword rankings first on
site SEO number one make sure you're in
the right keyword density range how do
you figure that out you need to go check
the competition so I recommend getting a
tool like SEO quake which is free it's a
Chrome extension and then you can check
out the competition and figure out what
keyword density range you should be in
for your content
number two use images on your content
you should use keyword rich captions and
keyword rich alt tags and your file name
could have a keyword thrown in there too
number three you should embed relevant
YouTube videos that are within the niche
or specifically about the topic by the
way that's a good thing to put a video
on your site because if someone actually
watches it it could increase the on-site
time as well number four use subheadings
like h2 and h3 tags throughout your
content that are keyword rich as well by
the way those are a great place to put
in your longtail keywords like a
question or something like that and
number five this is probably my favorite
on-site technique you should go find
keyword golden ratio type keywords
that's kgr if you're not familiar be
sure to check out the playlist on the
topic published several keyword golden
ratio compliant pieces of content on
your site say like four to ten pieces of
content that are relevant around the
keyword that you're trying to rank and
then place links in those pieces of
content to the post that you're trying
to rank basically you're creating a lot
of relevancy around a specific topic and
the kgr content is probably gonna rank
and you're probably gonna get trapped
those pieces of content and then that
will hopefully show Google that that is
a good piece of content that you're
actually trying to rank there so publish
kgr relevant terms and it should help
your page move let's move on to off page
SEO number six get more backlinks to the
URL that you're trying to rank now you
need to make sure these are high quality
backlinks right you can't go in a Fiverr
and pay five bucks and get a bunch of
crappy links that's not a good idea but
if you do you know networking within
your niche and outreach and you work
with other people that are in the niche
so then you may be able to guest post on
their site for example or maybe if you
make friends with them they'll just
naturally link to you in one of their
upcoming posts something like that those
are the kind of backlinks you want to
get number seven get backlinks to the
homepage with like brandable type anchor
text right it is a good thing to have
links to your home page if you can get
some branded links to your home page
that's a good thing it'll help your site
overall and Google will recognize your
site further as a relevant brand in the
niche number eight get more backlinks
with keyword rich anchor text now what
is anchor text that's actually words
that make up the hyperlink so if you're
trying to rank like best ballpoint pen
for journaling then you would probably
want to have like some words of that
phrase best of all point pen for
journaling in your anchor text now you
don't want to go crazy with too much
exact match anchor text but a lot of
times it's good to make sure you have
ballpoint pen for journaling that sort
of thing in your anchor text so if you
don't have much of that then you should
probably go investigate your competition
and see what their anchor text
distribution is and you want to be sort
of in that range as well number nine
get backlinks from relevant sites it's
really good to have relevant posts and
relevant sites linking to your site if
your sites about ballpoint pens it may
be great to have some sites about
journaling and that sort of thing
linking to your site versus say like a
survival site it wouldn't
be nearly as relevant to have the
survival links going to your site versus
the journaling site which go hand in
hand with ballpoint pens so the more
relevancy you get the better number 10
get more shares on social media so we're
talking Facebook Pinterest Twitter there
are many others you know social sites
out there but really any kind of sharing
that you can get it's a good thing so be
active on those specific platforms
you know honestly me personally I'm not
into social so I just kind of ignore
this area but I have had a couple posts
go viral on Pinterest and seem to help
the rankings and it also brought in some
traffic which brings us to number 11 get
more traffic via social shares as I
mentioned I had a specific post to go
viral and it wasn't really intentional
it's hard to you know make something go
viral but what we did was a huge long
very tall infographic and that
infographic did really well on Pinterest
because it looked you know number one
authentic add a good headline and it was
long writer the format was made for
Pinterest so if you were you know
searching on Pinterest it would pop up
and take up a whole lot of real estate
on that search on that board so if you
can't get more traffic via social that's
gonna be even better than just getting
the shares right so if you can get
shared and you can bring in the traffic
that goes a long way I don't have a you
know specific test data but the word on
the street is if you get social shares
it can help your rankings number 12 is
get traffic via YouTube so you're
watching YouTube right now
I'm liking YouTube a lot over the past
you know year and a half or so and you
could create videos like on your phone
targeting specific keywords potentially
you could rank in Google potentially
you'll rank in youtube search and if you
can get traffic through YouTube that's a
good thing of course getting more
traffic is a good thing but that sort of
relationship can help improve your
rankings again I don't have specific
test data on it by the way you could
actually post that relevant video or
thinking back to point number
here on your site and have you know the
relationship of you know some traffic
going to YouTube some views going to
YouTube from your site and you're
getting some traffic from YouTube to
your site so that's a great thing to do
here's the question of the day what tips
do you have to improve your rankings for
a keyword leave them in the comments
below there are way more than twelve
ways to do it these are just the ones
that I thought of off the top of my head
today and I've had some decent success
with them so let us know in the comments
below if you have any questions about
this specific 12 points feel free to ask
in the comments below I'm gonna do my
best to answer every single one of them
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