all right what's up I'm gonna go over
how many keyword you should use and your
content I bet we'll have a few people in
the chat do let me know if you could
hear me I'm just gonna roll with it I
got an email early this morning and it
said I saw a video about how many
keywords to use and I'm wondering is
that per piece of content I saw other
videos where people said to use Ford and
nine keywords and John as a person who
sent it in thank you
John by the way said how many keywords
should I use how many should I target
per piece of content so I'm gonna go
over two main pieces of content and the
answer by the way it's probably gonna be
a little bit unsatisfying all right
buddy gonna have to give me a shout and
this is gonna be one of the shorter form
videos I'm gonna try to get to the point
a little bit faster
by the way if you're interested in
longer form videos Q&A that'll be Friday
that'll be tomorrow at 10 a.m. so if you
happen to catch this in the next like 18
hours be able to check that out so
here's the deal with keywords so I don't
think about it too much
alright I don't I don't think about it
too much here are the two pieces of
content that I'll talk about so one is
keyword golden ratio content if you
don't know what the keyword golden ratio
is basically it's a data-driven way to
find keywords that are underserved on
the Internet you can check out some
other videos on that if you just search
for it you'll find several of them so
for a keyword golden ratio piece of
content I'm only targeting one keyword
whatever the kgr term is usually some
sort of long term a long phrase where
maybe it's like best pen for journaling
something like that so I would just use
that as the title or something really
close to that is the title and then
write the article as an you know as you
need to write whenever you're trying to
cover you write the article how many
keywords I make in a ranked forum for
that particular page it'll be a lot more
than just the
one keyword that I'm targeting there are
probably dozens of longtail keywords
that I may rank for if someone searches
for something similar like for example
best pen for journaling if you're
writing underwater alright something
really obscure I'm a ring for that as
well because maybe I mentioned
underwater in there it doesn't make
sense but that doesn't matter
for our example so in case number one
keyword golden ratio content I recommend
you just go after one keyword that's the
point of the keyword golden ratio
don't try and shove two or three keyword
golden ratio terms into that it's not
gonna work out as well as you think now
that is an approach that you may be able
to you know look at however I don't
necessarily recommend it the other kind
of content is going to be like longer
form content and that is going to be
stuff that is not kgr compliant you're
using the keyword golden ratio you're
just writing content you can pick you
know a handful of keywords that are
maybe related maybe you pick like a a
gel pen and then like a fountain pen and
you want to write an article where
you're kind of targeting two terms bad
example that I used pens a lot because
they're just right in front of me you
can target two terms if you would like
to and you know write about those two
items or products or whatever it is
provide the information value you need
to for your audience and then from there
again you're targeting two key words but
most likely you're gonna rank for all
sorts of longtail keywords now what is
it what is this like sort of me on a
grand scale you if you think about the
visitor the searcher out there who is
trying to find information you'll be
able to try and help them alright if
you're thinking about the visitor and
your how you could help them information
they're looking for the problem they're
trying to solve the pain they're trying
to get rid of if you take care of that
you'll be in good shape so if you have
that in the back of your mind you'll be
okay now if you are looking at
you know from a strategic standpoint
you're thinking well I want to maximize
email of keywords that I could rank for
in that article it'll lead to short-term
potentially bad decisions it's not
necessarily bad but there's a chance
that you may end up taking you know an
article that could be good and valuable
and then making it a little bit a little
bit weird you may end up stuffing
keywords into that article so that it's
just not gonna rank and you won't know
what's going on because you know you
were just trying to put in you know 9 to
12 keywords like some person said but
maybe it's out of context in that sort
of thing
so my overall point is if you have the
visitor in mind and try to solve their
problem that is the best route to go so
for me I don't try to figure out how
many keywords I'm going to try to rank
for or anything like that I have a
keyword in mind and then I'll ask a
writer to write it I don't give them any
guidelines about using keywords I don't
tell them anything
in fact if someone has SEO writer in
their credentials or resume I don't hire
them I literally stay away from someone
who says that they're an SEO writer
because I don't know if they know what
they're talking about and I may end up
with like a piece of content that you
know should have been published in 2005
it's stuffed with keywords and they're
using you know very strange phrasing
just to use keywords because they think
that's what I want so that's my overall
point for today if you're new to the
channel I'm Doug Huntington talking
about Hamazon 3 it sites a lot and
project management general internet
marketing they do a live Q&A usually on
Friday so I think I may move that to
Thursday's moving forward to maybe take
Friday's off we'll see how it goes but
tomorrow I'm actually gonna do a Q&A I
see we have Marc in there we have alway
we
curious devil what's going on in Duke
kind moderator and then we have a couple
random questions but I'm a nice guy I'm
going to go ahead and answer them here
all Wayne says since the Google update
most of my kgr post from move from page
1 to page 5 and trust me they're high
quality ok
that's not really a question it's more
than a statement but I'll wait I think
you may be asking me what I think so in
general I haven't gathered like a ton of
data on the new update but per my
understanding I've heard it has to do
with some science that maybe cover like
medical related terms or other terms
where the authority and where the
expertise of the site is important so I
don't know if yours falls into that I'm
not sure
however Duke has a good suggestion says
compare the new top pages to your page
look at the keyword density and where
they're placed and literally that is do
best the same exact answer that I gave
to some people when you're doing this
sort of analysis you have to look at the
data that we have available so the best
data that you have is literally the
results that are now in Google so you
could totally you know reverse engineer
what they've done this is something you
should probably be doing when you're
writing content anyway where you take a
look at the keyword density look at the
subheadings how many images are there
using are they using what are the
captions like how many outbound links
didn't have how many inbound links do
they have internal from their site how
many inbound links are external from
their site and all the data that you
could possibly get all that stuff is
important and you may even check out a
tool like similar web where they can
give you some metrics about the site in
general now those are just pure
estimations they don't know all that
data but you may be able to see that
people are spending like five minutes on
that site and all the other sites on is
reporting on a similar web and then you
can like go
in I mean there's not much you could do
with the Typhon site other than take
that data and look and see like is
everybody on the front page like are
they over three minutes and everybody in
the second page is like less than a
minute something like that curious that
list says any seminars alternative tool
to find competitors keywords yeah
there's tons of them out there you can
use a drafts as and when I would
recommend it's more expensive and I
think it's a stronger tool for you know
an all-around SEO tool
Jill's on says I have a new background
yeah so I'm sitting on the kitchen table
today I you know I talk about the guest
room that I use as my office or vice
versa and actually we have guests coming
in so mr.zhang shut this down here I'm
gonna be cleaning up because my in-laws
are coming in town tomorrow all right so
that's why I'm sitting over here all
right thanks everybody thanks everybody
for watching and I am I'm just gonna cut
it short right at the 10 minute mark
don't forget I'm going live on tomorrow
to answer your questions
normal Q&A so if you do have questions
leave them as a comment here I'll take a
look and I'll actually sort of be
scouring the questions out there as
comments just to answer them tomorrow so
thanks everybody hope you're having a
good week and we'll check you out
tomorrow thanks
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