I'm going to tell you about specific little quirk with a keyword golden ratio
my name is Doug Pennington I'm from niche site project let's talk
about internet marketing it was an affiliate site project management and
talk about today so if you remember the keyword golden ratio is the number of
all in title results divided by the local monthly search volume where the
local monthly search volume is less than 250 you don't remember that video please
go watch that when it sort of breaks it down into it a little bit more detail a
little bit easier to understand but I'm going to talk about why it has to be
under 250 searches per month today so the reason why is because the sheer math
of it right so when you look at the search volumes that are 250 or less when
you look at the ratio of 0.25 that is 62.5 right so the problem is when you go
to higher search volume say 1000 you end up with 250 so the sheer number of what
you're competing with just works out that it needs to be 250 or less what
we're looking for here is like content that you publish and it immediately
ranks as soon as it's indexed in Google and it immediately ranks for the term
that you're trying to rank it for so the thing is like I mean I get emails all
the time someone will email me and say hey I found a great keyword golden ratio
term it gets 6,000 searches per month and I think to myself that's not gonna
work because that means there are 1500 other pages on the internet that you're
competing with and if you're you know launching a brand new site and you don't
have you know any backlinks it's gonna be pretty tough to compete with 1500
other you know sites that are probably well established and they're already out
there they already have backlinks and stuff so when you look at 250 or less
that means you're only competing with like at most 62.5 if we if we round that
up to 63 you're just competing with 63 other pages on the Internet and chances
aren't not all of them are actually trying to rank for it and they just
happen to be ranking for it so at that point you're going to be able
to rank a little bit faster there's just less competition when you look at the
map there's a secondary thing going on with this 250 search volume as well so
it's my opinion I haven't tested this in an experimental way or anything but as
you go to higher search volume say 500 searches per month or a thousand or
10,000 per month you're gonna find that it takes a little bit longer to rank for
those I think there's a lot of factors involved but it's my opinion right my
pure opinion that Google probably makes it take a little bit longer to rank for
these higher volume search phrases now inherently there's more competition for
those too so I think that has something to do with it as well there's more
competition because it's a more profitable set of keywords because more
people are searching for them and it just makes more sense that there's more
competition for you know more profitability so that sort of makes
sense to me again when we look at you know if you're gonna aim for a search
volume of you know 50 searches per month versus 5,000 searches per month I've
seen just in general it's easier and faster to rank for 50 searches per month
compared to 5,000 stick to the formula and I think you're gonna have better
success with the keyword golden ratio in the next video of this playlist alex is
going to talk about how long the content should be when you're trying to do a
keyword golden ratio sprint be sure to check out the rest of the playlist and
if you haven't you know seeing the other preceding videos be sure to check out
the link in the description and watch this in a series I'll send it over to
Alex
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