in this video we're gonna take a look at exactly how I use SEMRush to find kgr
terms now when I first started testing the keyword golden ratio I used
SEMRush almost exclusively to try and figure out what keywords to go for it
and it took me several months to figure out like the right filters to use and by
the way that's what I'm going to kind of show you in this there are four or five
filters that you can set up and tweak to really narrow it down so I'm going to
show you which filters I use and when to use them and the thing is you can narrow
down tens of thousands of keywords to a few dozen keywords that you can check
with pretty good confidence that those are the kind of keywords that will be
keyword golden ratio terms now I use semrush when I was testing the kgr and
in one of the later videos I'm going to tell you about a case study where I
published like 200 posts on one site and grew the revenue from about a hundred
twelve months just by publishing keyword golden ratio terms no link alright
so that's what we're looking at today now be sure if you haven't watched the
other videos be sure to check out some of the other videos in this playlist in
fact what you'll need to do after you get the list of keywords from SEMRush
you'll need to use the worksheet for the kg ARS and that is I showed you how to
use that in the first video of this playlist so be sure to check it out if
you haven't and let's go ahead and get to the demo right now we're looking at
some rush right now and this is the paid version this is the full version here
and you can get a trial I think for either 7 or 14 days depending on what
they're offering but the affiliate link is below so if you use it thank you I
get a small commission if you actually become a paid customer but even if you
only use this for seven days you can get a ton of value so this is like the main
dashboard and of course the focus of this video is finding keyword golden
ratio terms using SEMRush so there are many
different things you can do with semrush but we're just gonna look at the organic
keywords section because that is most relevant for the keyword golden ratio so
while you can do a lot of stuff we're just gonna focus on the organic keywords
now as you know probably when I tear down sites when we look at other sites
here basically I'm trying not to out anyone else's site so we're gonna look
at a very big site it's owned by a corporation we're gonna look at the wire
cutter so this will still give us a you know an interesting set of data but
we're probably not going to find specific kgr terms but what I'm going to
tell you are strategies so that you can use like some smart filters to get to
the kgr terms for whatever site that you're looking for so there's a couple
things we're gonna take a look at we're just gonna look at the wire cutter right
off the bat so when you're in the dashboard you put in like whatever
website you're looking for I advise you to just put in like the domain name dot
whatever it is comm org don't put in like HTTP colon don't put in the full
like URL like that just look at the you know the overall domain that will give
you the best information as you can see there's a lot of data on here so I'll
just quickly go over a couple things because it's useful so organic search
that's the estimated monthly traffic based on organic search traffic so when
you hover over any of these sections it'll tell you what it is no paid
traffic is being noted here the number of backlinks is listed so five hundred
and thirty six thousand from sixty-five hundred referring domains and by the way
I think the backlink numbers on some rush are not complete
I think aged refs has more data and as far as displayed advertising you know
that's not super relevant here and I basically just look at organic search
and maybe I'll peruse just quickly the backlinks so that's what we're seeing
here next section here shows us like the
geography of where the organic traffic is coming from
as you can see 60% is from the US and another 8.5 percent is from mobile us
and so on so that's interesting to note the other part is they show you the
amount of paid traffic in the organic traffic over time and you can see in
like January February of 2018 like there's huge growth over here at the
wirecutter so that's interesting and it's just been continuous growth like
since it looks like the part we care about is the organic keywords which
we'll take a look at at a sec in a second here but 1.5 million keywords is
what the wire cutter is ranking for and this is you know ranked in the order of
like how much volume it brings in potentially the amount of traffic for
the wire cutter next the organic position distribution is interesting so
there there are thirty two thousand of those keywords are in the top three 114
thousand are in positions four through ten and so on so this is 1.5 million
keywords ranked in the top 100 all right so really the ones that are most
important are the ones that are ranked on the first page in the top 10 if
you're ranked like 11 or beyond you're getting a fraction of the traffic now
the wire cutter because it's so reputable because it's such a big
company maybe they get a little bit more traffic but essentially you're mainly
getting traffic or a website it's getting traffic if they're ranking in
the top ten in google typical another section to point out is the main organic
competitor so it tells you sort of the relative competition level and that is
like common keywords and just in general the number of search engine keywords
that they're ranking for so this means that PC Mag com has 79 thousand keywords
in common with wirecutter top ten review has 41,000 keywords that are in common
with wire car so that's what that means in the competitive positioning map it
sort of gives you a bubble graph so you kind of see like where people are
relative to each other so very interesting very interesting and
that also means that PC Mag has 3.2 million keywords ranking in the top 100
that is why you know they're listed up here the the this graph shows the
organic search traffic I should have pointed this out in the number of
organic keywords so it's a very interesting graph and you know you can
get a decent amount of data relative to like where that site is compared to
other sites so you you get an idea of how many keywords are ranking for and
how much traffic that brings in so if we look here we see that
TechRadar is ranking for like about 3 million keywords and they're getting
like 15 million in the organic traffic or 14 million and if you hover over it
it'll tell you that right there in the graph alright so what we're gonna do
we'll keep looking down so branded search traffic interesting to note
follow a nofollow links so again I don't really look at some rush for the
backlinks if it's the only tool you have and you know it can give you some good
information but if you look at age refs you'll see that you know age refs has a
lot more data on the backlinks okay so now we're going to get over to the more
interesting part so you could click on View full report and then that'll take
you over to
the keyword organic keywords section and it will tell you all these keywords that
the wire cutter is ranking for in the percentage of traffic the estimated
percentage of traffic the each one of those keywords is bringing in for the
wire cutter so air purifier is apparently the number one term right now
right this - this varies and it's a huge search term so one hundred and thirty
five thousand searches per month and it's a very you know difficult keyword
just in general and their ranking number one in Google for that so that's kind of
crazy and so as we as we look at this we see
that 1.5 million keywords is a lot to sort through that is not helpful and one
of the most common questions I get is how can you like find kgr terms a little
bit easier what's a good start so this is how we're gonna do it I'm gonna I did
a little search earlier for best lawnmower as the keyword that we're
going to look at here so you could just type in you know whatever you want to
filter on and this is by the way this is the best way to do it so you know you
you end up on this screen here and you could filter by a keyword so that's how
you can sort of narrow it down if you're looking for buyers keywords which many
of us are looking for buyers keywords you would want to put in the word like
best all right best is usually a good format for these kind of keywords so put
in best you'll want to include something with best
that's in the key word and we wanted to contain that next like I said I just
wanted to narrow it down to lawnmower and I you know there's a couple public
case studies on lawn mowers and and here's the deal I don't think I could be
totally wrong but not that many people are buying on Mohr's online some people
are but it turns out they're heavy right they're heavy pieces of machinery so
most people are probably not buying LA mowers online and you know they're going
down to the hardware store that's local they're going to Home Depot Lowe's
whatever buying it from Ace Hardware right so that's another reason I pick
this one public case study so and we're also looking at the wire cutter so we're
looking at this and we see we've narrowed down from the 1.5 million
keywords here to 1,800 and that's a lot easier to deal with so at this point you
could potentially just export hit export go ahead and you know pull your CSV or
however you want to take your data and then you can sort it a little more
effectively in a spreadsheet format most people are more comfortable working with
the spreadsheet and of course at that point you save some data run some more
interesting filter stuff like that I would say 1800 is still a lot to sort
through so what are some other filters that I and this is sort of like advanced
stuff so it's not complicated but typically it's not the most obvious
thing that people are gonna like try and do so here's what I would do first I'm
gonna say let's um let's say I want to find keywords for the keyword golden
ratio so I want the search volume to be less than let's say 250 stick to the
formula and then I'll click apply so remember we were at 1,800 so let's see
what we end up at here
all right so we got rid of quite a few of them like 45% of them or so so now
we're at a thousand that's still a lot so what other filters could I add so I'm
going to add another filter I'm gonna say how about stuff where the wire
cutter is ranking in the top 20 so that is indicating you know maybe you
know the wire cutter isn't trying to rank for it necessarily and they're in
the top 20 all right so now we're down to 800 so we got rid of another 20% from
where we were at so now we're getting somewhere
so let's say let's add another filter and try and find like longer phrases so
these are typically kgr term is typically a longer phrase so we'll say
number of words is greater than four and I believe this is actually a equal to or
greater than situation so hopefully I didn't test this beforehand so hopefully
this is gonna work out so we're 271 now we're talking so this is you know you're
only looking through a few hundred of these terms at this point so we went
from 1.5 million for all the keywords that the wire cutter is ranking for -
you know narrowing it down to your niche applying some smart filtering techniques
so that you can narrow it down even more and then you're able to you know really
get a handle on some of these keywords that may be really good for kgr terms
and if you recall some of the other videos in this series by the way if you
haven't watched all the playlists or if you haven't watched all the videos in
this playlist then you should definitely check it out I talked to several people
who have used the keyword golden ratio and got like tons of his success right
so here is one little like ninja hack that you may not think of so we're
looking at stuff we're looking at keywords less than with the volume of
less 250 because that'll fit in the keyword
golden ratio so that's great we're narrowing it down quite a bit here
but what if instead we're looking at very low volume keywords so instead of
this 250 let's just sort this the other direction so perhaps we'll get
a picture of you know easier to rank for keywords so now we're looking at
keywords with a search volume of 10 and it's in ascending order here so
basically what we're seeing here is probably most likely keywords that are
much easier to rank for because they have a low volume now here's the deal
right so we have 270 of them or 167 in this list which I'm not sure why that
changed just now but regardless we have 167 my guess is there's probably like 20
or 40 kg our terms in this list right so not every one of these is going to be
great in fact a lot of them are probably not gonna be bad or not gonna be great
they're going to be redundant here's one best rated lawnmowers 2014 right it's
2018 when I'm recording this right now probably not gonna want to do that one
but best push lawnmower under 200 hey that that works that's that's actually a
pretty good one to go up so using these techniques you're gonna find that it's
much easier to find kgr terms now let me go back and show you a little another
little ninja hack right so we have you know we identified this site we wanted
to check out doing keyword research right so the wire cutter has you know
some keywords that we've identified that could be viable to go after so after we
do the you know analysis here I'm gonna export this export it to a CSV use
Google sheets to do further analysis I'm gonna go back to the general wirecutter
- dashboard view here and the main organic competitors we're gonna look at
the full report here what we're going to see is all the competitors that the wire
cutter has and what you can do then is cherry-pick
other sites to do the exact same analysis so you would do what I just
mentioned for PC Magazine for top 10 reviews for best products
TechRadar and so on however many you want to do then you run the same filters
on their organic keywords you export those you can bind all those keywords
into one spreadsheet then you have a sort of aggregated list of the
competitors for the keywords that you're looking for and they're generally sorted
in a you know fashion where or they're filtered in a fashion where you've
already you've cut a lot of the fat out and you're just looking at probably the
keywords that are pretty close to kgr terms and just for fun let's say five
words or more let's see what happens
and now we're talking 90 keywords so much more manageable to run the data at
this point you could you know take this exported file potentially right you can
send it to a VA to check the kgr terms for you one of the biggest complaints I
get about the keyword golden ratio is it's slow it's boring to do and it's
very manual so if you don't want to do it you can hire someone else to do it
now it's not really that bad once you get
going to be honest with you what I find is once I get like one or two terms that
look pretty good I'll find five or six related terms when
you start looking in the you know the Google Auto suggests and the Google
related searches those are just filled with keywords that maybe you didn't
think of those are sometimes zero search volume and if it's showing up as an
autosuggest and zero search volume I'll typically go for it no matter what the
all-in title is now your mileage may vary on that but for me I'm thinking hey
most people are not going to go for a zero all in title but I will so if you
have any questions let me know in the comments below and don't forget check
out the rest of the videos in the playlist should be very helpful for you
if you're trying to apply the kgr
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