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Thursday, April 23, 2020

2 Ways to STREAMLINE Content With FAQ & RPM for Blogs, Niche Sites, Authority Sites - LIVE TRAINING #Best Education Page #Online Earning

2 Ways to STREAMLINE Content With FAQ & RPM for Blogs, Niche Sites, Authority Sites - LIVE TRAINING





yo what's up Doug Pennington here this
is the webinar on two ways to streamline
content for niche and authority sites
and I see we got III it on how's it
going we have Mia I expect a few more
people to hop on in here and we will get
started try to clean up a little bit and
at the closet door closed I forgot that
last time welcome everyone
let me know where you're from let me
know if it's your first time joining
thanks everyone for hopping on today
again this is the webinar on content I'm
going to show you two ways it's gonna
make content a lot easier for you we got
pas long we got fur hand
Patrick cat Mia from Macedonia awesome
yeah just give me a shout let me know
where you're from hundra from Quebec
awesome welcome welcome welcome we were
gonna get rolling here in a second I
think because people haven't said that
they can't hear me
I think people can't hear me which is
always cool with a nice mic setup today
we got Patrick from Czech Republic
first-timer welcome we have Brian from
Phoenix I think I saw your email
recently I don't know if I responded
back but so I might list today we have
Pavel for Moscow for Han from London
it's 5:00 p.m. here nice we have ales
from Slovenia cool ales is an awesome
name if I'm pronouncing it right it's
gonna be a topic today we're gonna talk
about beer a lot I like beer if it is
the first time that you are joining for
one of these webinars and have seen much
from me before I drink a lot of beer
then I talk about beer lion we're going
to talk about beer today in the context
of producing content cuz why not talk
about beer of course right now is the
morning where I'm at it is 10 o'clock
drinking coffee here
all right we have Ben Lee what's up and
Matthew in Malaysia very cool up at
midnight
thanks for burning the midnight oil
we're gonna get rolling in a second it
always takes a minute or two for people
to join up and all that stuff so we'll
give everyone a minute we'll burn some
time I brought some props in here to use
so I will tell you about a couple books
for them I'm reading right now it just
started snowing again which is probably
Steve and Denver I heard you guys got a
little snow this week right after the
Great American Beer Festival again and
tie it all together I know I've been to
GA VF many a times Steve but it's
snowing here so for you and Malaysia and
some other places that are much warmer
it's probably crazy but yeah got a
little snow coming down anyway reading -
Thank You economy I this is a Gary
Vaynerchuk and I used to not be a huge
fan of Gary because I would be scrolling
through Facebook and then someone would
share a video where this guy with a you
know northeastern accent was like
yelling at people to work harder and I
thought to myself well I'm working like
a full-time job working like twelve
hours a day as a project manager and
then I'm doing stuff at night for and
waking up at like 4:00 in the morning to
do work I'm like I don't know what else
I could do me and like I'm pretty
motivated like I don't need you yelling
at me dude Gary but after it was a while
after about three years I saw him Gary
interviewing and talking to the name
escapes me right now he was talking to
have several of his books Seth Godin he
was talking to Seth Godin who's very
calm he's up he's another very small
smart bald man like myself and I was
like you know what Gary is all right I
just he was talking he was talking
sort of down at people to work harder
but when he was speaking to appear he
seemed like so friendly and likeable and
I thought coming in I'm gonna check out
gear so I've been watching a lot of
YouTube stuff been watching a lot of his
other content just in general he's
actually a nice guy but it was hard to
tell in those videos where he was
yelling at you
so it took like two or three years for
me to find that out
this book's pretty good it's a little
bit dated but it's an interesting take
just in general and you know I find a
lot of this stuff in here is very true
the Thank You economy that's what I'm
reading right now and then another that
I'm just I flipped through often is
tools of titans by Tim Ferriss I have
like multiple Tim Ferriss books out here
on my desk anyway but yeah just checking
those out so it looks like the people
that are joining up for the first part
or in and that's awesome so we have
Dennis from BC and then Steve I am in
Bozeman Montana so a little bit north of
you but I've spent spent a pretty good
amount of time in Denver actually I am I
didn't realize it at the time by the way
if you're just joining up Williams
talked about content I'll show you two
ways to do content for niche Authority
sites actually any kind of content you
need you could use these tactics this
podcast material if it is for a YouTube
channel like you can use this these two
tactics they're solid bulletproof they
work really well and they're adaptable
but I was gonna say Steve and realize
that was a digital Nomad for a while I
wasn't going to like Southeast Asia
Orlick in expensive places I was my wife
and I were like traveling to expensive
cities like Bozeman or Austin or Denver
and we would like rent a house and just
like vacation from like a month while we
were working and probably taking
Friday's off I did that a few times
where I just took Friday's off and yeah
40 weeks
for like six weeks or so all right in
Matthew he is super excited about the
RPM I will definitely get to it in fact
I don't even realize it
Steve I got my Colorado bug here just
happened to be the one in grab today all
right let's get to it
I'm gonna share my screen right now boom
okay this is the webinar the free
training on two ways to streamline
content for niche sites again this works
for authority sites or you know
basically any place that you may need to
have content this will work so Sam check
everyone can hear me because I haven't
heard any complaints so far so I know
that's true I'm duck huntin I managed a
project I think at least a few people
it's the first time that you're joining
up and I welcome you thanks for spending
time with me today this is you know sort
of the opening on why you should listen
to me so I'm vendor of niche site
project that is my my late dog Brodie he
passed away earlier this year and my dad
who is still alive which is good and
then we're hanging out at Old Faithful
which is only like a couple hours from
where I'm located here in Bozeman I've
been featured or quoted in several
places and it was also featured on
social triggers so this is sort of like
you know why should you listen to me I
have you know proof and sort of social
proof because I have been featured in a
lot of places down several podcasts and
YouTube channels to additionally I don't
just share the highlight reel like a lot
of other people do I'm gonna tell you
about like the hiccups that have had and
you can see in my niche site timeline
here that I got a quick start but I also
had some trouble
within a year after getting started
online but within a you know few months
I've made $6,000 from a niche site
before it was penalized and had some ups
and downs I will say upwards trajectory
which means I need to watch out but it
also means that back in June of 2017 I
sold a niche site kind of like the stuff
that you're probably familiar with if
you're watching this for 235 with a
business partner and myself guy named
Rob I'll show you some of his
credentials and seconds and I see ales
mentioned we get the presentation on
email no sorry
you will get a replay and you can you
know watch it later but what you're
gonna wanna see is going to the video
I'm gonna do like a live demo this is I
did a small amount of preparation but
basically you're gonna see me like go
through the thought process I did a
similar presentation by the way similar
topic but I changed it up cuz it's more
exciting for me it's you know people can
watch this version and they can watch
the one that I did several months ago
and get something new out of it so by
the way Q&A is at the end you can ask
questions throughout like a tails dead
here totally cool please mark questions
as a question I'll repeat it again
please mark your questions as a question
it'll make it way easier for me to see
them as we go through later Q&A is at
the end but feel free to ask questions
throughout as you think of them before
we move on I'm gonna say that if the
video freezes if the sound goes away if
something weird happens and it looks
like there's a connection issue refresh
your browser or there's maybe a refresh
button in the webinar Jam interface try
that first and also let let me know in
the chat I try not to watch this guy too
much but I do keep an eye out for you
know a bunch of people saying they can't
hear me it's possible that you know
there's connection issues but a lot of
times if you
refresh it works fine so why niche sites
do mention this because when I laid a
baseline for everyone and a few people
have been to a few of these so forgive
me while I digress the wine niche site
so now I got started with niche sites by
the way and I think if you're interested
in working for yourself this is probably
the best way to get started there's
several reasons I'm not going to belabor
this but you can get started with niche
sites or like 200 bucks right you could
pay for a year or two of hosting you can
get a premium theme and maybe like a
couple plugins or something like that
and you're set for a year and the amount
that you can make from a niche site is a
lot it's way bigger than you think most
likely and I mean it still impresses me
I was talking with my mastermind group
earlier today and it is just ridiculous
where we're leveling up in ways that a
year ago we wouldn't imagine in three
years ago we would have you know thought
we were crazy you some of the
projections that were looking at and our
goals for next year
that sort of thing so so basically the
niche sites are a great way to get
started with your own business and if
you're interested in you know working
for yourself working online having a
flexible schedule this is probably the
cheapest way to get started and learn
the ropes now the thing is I even said
learn the ropes there so the thing is
you may not stick with niche sites like
me my my friends have but you may find
out that you're really good at SEO and
you really like that piece of the puzzle
and you just open an SEO agency right
you can specialize in certain areas
maybe figure out that you like web
design and you become a wordpress
developer gets launched a whole career
an agency you know support company right
just on those specific areas right
with niche sites you can learn each
piece of the puzzle you can learn about
content like we're talking about today
you can learn about domains and domain
flipping and just buying websites so
there's a whole suite of ideas skills
you can learn just with niche sites so
that's one of the main reasons now I'll
give a couple of examples - so Dave Fox
is a coaching student - sort of working
with in early 2015
like in January or so he had a couple of
sites for the few years before that but
he never really connected the dots and
like made it work now
Dave and I have like five or six
coaching sessions over the course of
like five months and he grew his site
from basically zero revenue to 100 bucks
a month then 200 and 500 than a thousand
he's making about five to seven thousand
per month currently and he has been for
over a year right so think about that
for a second that is a site that's worth
probably you know a hundred two hundred
and seventy five thousand dollars which
has been sane and by the way Dave is a
musician he's a drummer he's a singer
he's a guitarist and he was doing some
music instruction in those areas and now
he's a full-time affiliate marketer this
is Rob Hawkinson good friend of mine
this is his revenue for 2016 he's doing
even better this year but I haven't
bugged them for a new screenshot since
this tell us a pretty good story
and by the way Rob makes about 50% of
his affiliate revenue from other sources
outside of the Amazon so also let that
sink in and if you know if you're
interested in learning more about Rob or
Dave I have YouTube videos on both of
them there's hours of content related to
them and like I was coaching Rob from
Mike
I think was like early 2015 maybe the
end of 2014 but a lot of what Rob is
doing of course he's a smart smart guy
he knows what he's doing but we
developed a lot of templates when he and
I were working together to coaching
capacity so that he can expand so
instead of spending a bunch of time in
certain areas it was a repeatable
process so these are just examples on
why niche or authority sites are you
know a great place to work okay we're
gonna get into the two content
techniques this is where I'm gonna have
to think on the fly it's a lot of
pressure on me we do have you know over
30 people watching if you are you know
if you were tuning out for a second come
back we're getting into the good stuff
here so come on back turn off your you
know notifications put your phone away
pay attention I suggest you get out a
piece of paper and a pen and just keep
some manual notes here all right so
we're gonna get into it this is the FAQ
method now this is the exact method that
I used on my first site and I kept doing
it over and over again this method works
and it's perfect if you don't know much
about the topic alright so if you think
about that and you think of how you know
you find a niche to get into you may not
be an expert in it and I'm gonna have
everyone to help me out on this -
because I'm hopefully picking a topic in
which you don't know much about all
right so I'm gonna I think this is gonna
work but I'm gonna have to check
something real quick here
math share a different window a
different screen here so appreciate your
patience as we're making this happen I
think this is gonna work so we're doing
FAQ method and I believe let me go in
the chat can everyone see this new
Google Doc that we're working with right
here
I think you can I could see it on my
hands you should be able to see it on
your in there and cool so we're gonna
talk about choosing your glasses Nigel
says you can see it Adrian says you can
see it awesome thank you everyone for
letting me know so if you are Newt and
you uh didn't know I'm a beer judge I'm
a certified beer just judge I'm actually
a high like a pretty high ranking I'm a
nationally ranked beer judge which is
sort of like sorting the upper tier the
doing I've been home brewing for about
ten years and I've been a judge for
about five or so and in fact like in the
last year or two I actually taught a
beard judging class to like you know
people that wanted to become beer judges
so not only are there any like Trappist
beer fans or like a BB or fans because
these beers right here are very
especially the unlabeled ones here they
are a very special beer that basically
is almost impossible together it's
called West letter in 12 and these are
other Belgian beers so we'll go on too
far but the reason why we're picking
this is probably a lot of people don't
know much about pickin beer glasses
except Adrian so you're a sommelier
which which is cool very cool
the thing is that there's a lots of
different beers shapes so we're gonna
just brainstorm right the idea of the
FAQ which is frequently asked questions
is to you know think of common questions
that people may have about choosing beer
glass so what I'm gonna have you doing
the chat is just ask questions about
like whatever you think you want to know
about choosing a beer glass and now I'll
you know pick a handful of them but
basically this is how the FAQ best
works you start off with you know
thinking about questions that you
specifically have about you know
choosing a beer glass in this case so
you start there and we're just gonna
list them out and usually just make a
list like this and start with the
questions that I personally have and
I'll look for your questions - I know
there's a little bit of a delay so it'll
take a second for your questions to you
know come through the chat and then once
you run out of questions there's a few
tactics that I'll tell you about we
could find like even more deeper
questions okay so first off I'll just
say like yeah and make this a little a
little bit bigger for everybody here
does your glass even and then I see
Brian says do different shapes affect
the taste
then we got awesome yeah great great
questions everybody okay what volume
beer glasses can you get do I need a
special glass for drinking beer then
Steve is asking about a like bottles so
does the color of glass matter and I'm
going to pause for just a second I'm
going to mention this so this is a
brainstorming exercise okay so when
you're brainstorming you should focus on
getting out ideas I know the answers to
these questions as I mentioned I'm a
huge beer nerd I can start answering
them now in fact I'm tempted to start
answering to educate people on beer
stuff but that's not the point because
it's going to stop the flow of
generating new ideas so I'm just
ignoring that you know suppressing that
sort of urge to tell you all about beer
and stuff just so we can get out ideas
I'm also thinking about hey what order
should I put these and maybe I should
resort them don't worry about them right
now this is brainstorming we're gonna
get the ideas out now there's going to
be some bad questions there's going to
be questions that don't make sense
there's going to be repetitive questions
we can edit and figure all that stuff
out later like do it later
you maybe even you know brainstorm for
you know 30 minutes you come up with as
much as you can and then you sleep on it
you come back a day or two later you're
gonna come back with fresh ideas
particularly if you try not to think of
it and you just let your brain process
these thoughts in the background it
works
so just remember brainstorming don't try
to evaluate don't try and reorder
trying at it just get out your ideas and
then you can go from there
and then we got can you put beer glasses
in the freezer all right and then the
shape effect the taste so that was sort
of in there
we got chilled or warm so temp of the
glass and I'm just gonna start
abbreviating a little bit how much
should have your glass cost and we got
Nigel with the awesome question this is
the endless question with what your
glass 4x type of beer and the great part
with that is you basically have you know
at least a hundred or more different
subcategories of beers that you can go
and write an article for each one of
those or you know have a general effort
FAQ page a FAQ page where all those are
listed ok so I think we have like a good
core right here so what shape
corresponds with what type of beer what
shape for which ear so let's for a
second just I know right that for each
one of these questions you probably can
write thousand words on it right
so this potentially is ten thousand
words of content I know some people may
disagree and say I couldn't write a
thousand words on do I need a special
glass for beer but when you start
digging the
and if you actually take a look at like
some you're brewing blogs or you take a
look at another source which I'll
mention in the second forums you'll find
that people will talk at length about
these you know seemingly mundane topics
but these are points where you know you
can really go deep you can give examples
and so on in fact you know this question
here like what glass for a specific type
of beer you know you can you can write
you can create a whole website just on
that topic so when you think about that
like the number of beers that are out
there the network glasses and the
capability for expansion like you can
really make them on content so just that
alone we haven't even gone to other
sources right so one of the main other
sources and I'll just note it here so
it's easier to see is for so the cool
thing with forums is there's a lot of
different people that are asking a lot
of different questions now it depends on
the specific niche you know some niches
are not active in forums anymore forums
are you know a little bit dated for some
industries and some niches and maybe did
that particular niche is active in say
Pinterest right so you may not be able
to get great ideas from forums if
everybody's on Pinterest nowadays it's
now home brewing beer actually has like
a couple like very active forums where
there's like new content posts I mean
there's like thousands and thousands of
members and all you have to do is go and
peruse some of the forums there and
you'll see you know common questions
write forums are great for you know new
people into hobbies they ask questions
and then experts answer the questions
right
so there's that's a easy place to get
ideas and then a lot of times we'll just
find stickies that are right there with
the frequently asked questions and the
answers and you can you know utilize
those as resources right you cannot copy
those and none of this has any kind of
copying I guess like don't copy stuff
right it's not cool it's not gonna help
you out there's no shortcuts all this
stuff takes time but basically if you go
to forums you could use it as a resource
and you know you could link to where
you're getting the information and
consolidating it and stuff like that
that is probably all the other places
you would need to look but if you happen
to be in a niche where it forms aren't
active anymore then go to quarrel go to
you know Facebook groups you could
probably get good information there and
you could even go to blogs that are
active and see what questions people are
asking there so this is the FAQ method
it works awesome and then a little bonus
little pro tip you're gonna get you're
gonna find very like low competition
longtail keywords just by the fact that
your phrasing out these questions I
recommend like putting each of the
questions is in h2 or h3 tag and you're
gonna rank for these longtail keywords
where someone just typed into Google or
maybe they speak it to Google and they
say do I need a special glass for IPS
and then if you have that is a
subheading and your copy then you're
probably gonna rank probably gonna rank
for
so that's FAQ and it's pretty
straightforward super effective and it
is expandable to so quick quick note
keep going back so these are the ones
that we came up with in about eight
minutes or so
potentially enough for 10,000 words or
more and guess what you can add more
questions later so maybe you just figure
out six initially and then you stop you
have the content written and then you
can go come up with some more ideas and
go from there after you get the ten
maybe you only have budgeted to have a
certain amount written or you don't have
time go ahead and publish it you can add
to it later right there's no harm in
publishing something and then improving
it later in fact that's a really good
idea all right
as we are moving on here I have a sip of
water and as a summary so you write
questions
that's the first part of it then you
answer them so you got to go do the
research and answer questions again you
can have sort of shorter answers in a
lot of ways you're gonna answer these
questions here in three sentences but
you can also do it in three pages so you
know depending on what level you're at
will dictate you know how long you make
that content but the core is your right
questions then you answer them super
simple and here's our example so I
obviously did that a little bit out of
order this was a beer that I had in
Carter's brewing over in Billings a
couple hours over it was a pretty good
beer if I remember remember right okay
now on the RPM this is research paper
method this is the method rpm that I
used for the site that I mentioned
before then Rob and I sold for 235 K the
content was not good and I knew we
needed to add more so that was like the
number one thing that I did so not only
is this an effective method to
with what to write for like a guide it's
also quite effective for improving
existing content it is literally what we
did promote a outline with a method that
I'm gonna describe in a moment
I found a writer on up work I paid him
like $200 or so if I remember right
about $200 to write about 5,000 words or
so I don't remember exactly but about
5,000 words and we published it and then
the traffic went up by about 40% the
revenue went up by about 40% and it was
hot like the revenue was high I'm not
talking like you know $1000 site and
then moving it up to 1,400 it was
$10,000 a month and then it jumped up to
14,000 and changed within you know um 45
days or so
additionally it continued to grow after
that so this works in a works in
practice and I've done it before I've
done it on multiple pages multiple sites
and it works so in this case your
research the topic and then create
create an outline so each of our two
tactics here these strategies you
basically have two steps so this one
research the topic and then you create
an outline in this example we're going
to talk about how to become a beer judge
and I didn't do much free research
you're gonna see me like think through
the process you're gonna see me struggle
a little bit which is part of it and I
want you to see that that's why I'm
doing it this way it's not like none of
this stuff is supposed to be easy per se
it all takes time so what we're gonna do
let's see need to go here so what we're
gonna do so we're going to google the
topic right we're going to google the
topic then we want content around and I
arbitrarily chose this one to stick with
a beer theme
because why not so when you google it
you're gonna end up with probably decent
results right probably pretty good
results and what we're gonna do the
whole idea is to treat this like a
research paper from our school days
right from your school days you think
back to how you used to do this you know
back when I was in high school we had
libraries with print books and stuff so
we didn't have Wikipedia then we're
actually like real encyclopedias and
stuff and then other books on the topic
so we literally would go to the library
for I don't know like a few days in a
week or something like that and we do
research and we would you know take
notes on the topic we would have our
resources and references handy and
that's exactly what we're gonna do here
the research paper method is named that
way because it's how we used to do
research papers for people that are
familiar with libraries with print books
I'm sure you're familiar with it so with
that in mind we're gonna go out and this
is going to take you an hour to you're
gonna have to not do anything else
you're gonna have to like go deep into a
topic and most likely you research just
about any topic for about an hour or two
you know number one you're gonna be an
expert in it you're going to understand
the sort of users or consumers of that
kind of product or you know that process
or whatever it happens to be you're
gonna understand like what makes them
tick you're going to understand what
matters to them and its really an
advantage for you in your niche in in
general like if you understand the
visitors you're going to be able to put
out better content and you're going to
understand what the struggles that they
go for or that they go through so you
can provide them with better solutions
now in this case becoming a beer judge
I'm just gonna like open up a couple of
these here so we have serious eats so
I'm going to open that up with the beer
judge certification program
and we'll take a look at that one that's
actually the parent program and it's you
know going to be I don't know if they've
launched their new site but it's a
little bit it's an older site I think a
straight HTML
we're gonna go to craft beer in the
Brewers Association so we'll leave it
leave it to those for now and the goal
here is to go do research and to
consolidate and curate the information
from multiple sources hopefully in a way
that no one else is presenting that
information and through that you're
presenting creating the new unique
resource that has like its own inherent
value and through that you'll be able to
you know serve your visitors better if
it's truly a better piece of content
like it's probably gonna rank better and
that's what happened with the project or
whitehat site okay somebody just go
through these in order and we have our
sheet here right so all we're gonna do
is create an outline and I'm going to
probably probably like I said I'm going
to struggle through it a little bit
because I didn't do this ahead of time
and I want you to see me struggle there
just so you know it's not supposed to be
a slam dunk it's not supposed to be
super easy key thing and I'm going to
try and you know obviously we have a
time constraint here so I'm going to get
the gist of it and then I'm going to
come back and sort of go back and forth
so you're gonna see me do this okay so
we have how to become a beer judge again
this is the Serious Eats article and we
see like why judge beers and that's a
good thing to talk about here we're just
kind of getting would get an idea of
like what other people have covered and
sort of put it together from there so
why judge bigger make beer decide if
BJCP is right for you that's the beer
judge certification
ring now the interesting thing is
presumably and they say right here
you're already into home brewing now
making beer is an important first step
because it's impossible to give
technical feedback if you don't know the
flavors and aromas in the beer so part
of the beer judging scenario that
they're telling us here is you need to
be able to get feedback to the brewer so
you need to figure out and understand
like making beer and deciding if it's
right for you okay so that's interesting
Stewart some competitions so like
homebrew competitions happen every
single weekend across the country and if
you're a steward you're sort of an
assistant right so an early step that
they mentioned here is to reach out to
homebrew and competitions and then ask
about stewarding so turns out they
always need help and they're giving you
good advice here is the steward you get
to sit tableside and see what beer
judging is all about that is true okay
so we put that into our head take a
training course so they talk about like
getting like sort of more formal
education to like learn about judging
and again this is what this is the class
that I did earlier this year and usually
they're by home brew clubs or by judges
like myself and that sort of thing so
that's another data point to have and
then the fourth part is taking the
entrance exam signing up for tasting
beer and then go forth and judge while
you wait to take the exam okay crush the
exam be a judge okay so from here we
have like the core idea of what's going
on so what what I sort of see like right
off the bat for rpm and the thing is
again we're going to sort of brainstorm
this and we can organize it better later
so I'm going to say that there are some
free wrecks here right so we have pretty
wrecks that we have to deal with those
are going to be things like
brewing in your knowledge right so you
can't really come right off the street
and try and become a judge so you have
to have that knowledge stewarding
experience is not necessarily required
but it's sure gonna help and then it's
not a hundred percent necessary to take
a class I didn't but I am a good student
so but I will mention you know we'll
just say in prison class all right so
those are sort of just like a little bit
of core prereqs the other stuff that
they tell us here is signing up for the
exam and studying so some those are
fairly straight forward sign up or the
exam now the thing is a lot of times you
have to sign up for the exam like way
ahead of time maybe even like I decided
like eighteen months ahead of time and I
can tell you in this I live in Montana
now there's not many people here
there's not many judges here in fact I'm
like the only person that can give a
test in the state so I held a test
earlier this year so you may have to
sign up really early so I happen to do
that so sign up for the exam and then
the other part is you know studying for
the exam and then play on top of the
in-person class so you have to know a
lot I won't go into the details but that
is sort of it now we're going to go over
to the BJCP like official site so this
is the course I read one site I kind of
got the core of what was going on we're
gonna append to it we're gonna have to
it edit it as we see more information
here
so other homepage there's it's kind of
like a blog update section and what
we're gonna do is go to the exam center
and we will see frequently asked
questions here how do I become a beer
judge and they tell you pass an online
exam and then passed the corresponding
tastings and so oh that's funny they
never mentioned in this Serious Eats
article here which doesn't necessarily
surprise me right so they actually maybe
don't don't know much
this author seemed to be fine sorry I'm
scrolling so much but this author he
seems like he's knowledgeable he's
actually part of the home brewers
grilled in SF which is great he's a
certified Cicerone which is a different
program but he is not a BJCP judge so
maybe he didn't know that there's an
online exam so I'm just gonna like
Google okay yeah so he doesn't business
he doesn't mention behind lying of
course oh I'm sorry
he did mention it right here he didn't
point it out in this step it is kind of
a critical step so you have to take the
online exam that's something that the
BJCP mentioned here so I'm going to go
back to sign up for the exam actually
before you can sign up for an exam with
the take e online okay they get to sign
up for the written exam so we got a
little clarification and again I didn't
check this beforehand and I want you to
see me struggling through it if you're
having happening to just be joining
that's why we're going back and editing
this is a process but I'll point it out
multiple times
alright now the other thing that I'm
going to you know point out here there's
a lot of information on here in this
page right this is the parent
organization you can expect that you're
gonna get the best info from the parent
organization you're gonna get the best
info from like manufacturers of the
products that you're you know
researching a lot of times you research
paper method rpm is going to be useful
for like product buying guides so if you
go to the manufacturers site you take a
look at some of their user manuals those
are awesome resources and a lot of
people don't go that in-depth a lot of
niche sites why they just copy other
sites and rephrase their content you
don't want to be like everyone else so
go a little deeper in this case I may
even you know I will you know copy copy
and paste this in again this is you know
specifically for the like outline I
guess so we're gonna just paste it
straight up in here and then I'll
probably I may know like you know this
is from DHCP so like it's noted it's
clear that like basically I needs to be
rephrased right so it needs to be
rephrased and this is a way that I may
do it now I didn't mention it before but
after you finished this outline like you
can write the content if you want if
your budget is tight or something like
that but if not then you can go ahead
and just like hire a writer and say hey
here's an outline I'd like you to follow
up pretty closely here are the resources
and you know what writers love it
because then they know exactly what
you're looking for they don't have to do
the research you've already done it for
them and they just need to put in their
own words and they could be you know
they could craft the words how they want
and that is going to make it way easier
for them maybe they pick something up
that you would have missed and if they
you know if you're doing a really good
job hiring you may hire someone that
actually cares about the topic
and they'll be you know interested in
learning and you're going to be able to
put a little bit more heart into it so
as we're looking at the BJCP area here I
would probably also like provide links
to the exam structure which is here and
you know maybe give instructions for the
writer to do that too so we'll just come
here and say please review full exam
structure and I'd probably copy that
link so that so that is sort of the
general idea of what happens now go to
craft beer comm so you want to be a beer
judge so the goal like the reason why
we're looking at different areas is like
people cover different stuff and the
BJCP like we didn't even scroll down 25%
there's a ton more information here okay
there are there's like each of these
PDFs are like one of them's like 80
pages like there's so much information
here that if you like if you dig deep
you could find a lot of info here tons
of info there are study guides multiple
templates all sorts of stuff some of it
isn't relevant but things different
things are covered by different people
craft beer comm is going to be a little
bit deeper than serious beeps a little
bit better most likely you know they
have ties to other sort of related BJCP
or Brewers Association type
organizations I guess so they're gonna
have a little bit more information so
they talk about the Brewers Association
and they're going to talk about the BJCP
guidelines so there are different
guidelines
the Brewers Association is what they use
for a lot of pro beers like Great
American Beer Festival and the world
Beer Cup but the BJCP is run by home
brewers so that is a little bit
different in a you know they note the
distinction has a sort of core they're
getting into like practicing judging
beer expanding the vocabulary
identifying all flavors and sort of like
the technical knowledge that we
mentioned in the prereqs here so brewing
and beer knowledge so that's kind of
covered and we could use that as a
reference here for specifics so maybe we
say you know we're gonna put these two
sections in like specifically yeah and
that will give us a little bit more to
like build our outline here and for the
stewarding you know they talk about it
here craft beer as well it's a
stewarding and volunteering and then
beginners resources so they actually
give you specific resources to go and
learn more so these are you know a
couple of the like I guess basic yeah
your one-on-one courses and then they
have advanced sections here as we go
through yep they kind of you know they
leave it a little bit more brief then
Serious Eats version but it's very
thorough and I see we don't have too
much time so I'm going to skip ahead
without writing too much more and this
is the AAA chain to help American home
brewers association and they they are
closely tied with B UCP and they go
through this stuff oh and this is uh
this is kind of a crazy thing here this
guy right here in the picture that was
my beer judging mentor
his name's Phil Farrell so he he's a
well-traveled person and yeah I
that with and adjudged probably over a
hundred beers with a good guy down in
Atlanta so anyway the thing is that we
go through kind of the same information
and this is probably one of the most
thorough sort of sections or resources
you know what it's actually pretty short
- I thought they were going to give a
little bit more to it but they link out
to the BJCP exam site so from here we
end up with a pretty good outline and
you can you know do with it what you
want again it's really good to step away
from outline for a day or to come back
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