[2019 UPDATE] 100% Free Keyword Research! How To Research Keyword Search Volume & Competition, Free. #Best Education Page #Online Earning

hey miles here miles Becker calm in this

video you will learn exactly how to do

keyword research for free I'm gonna show

you step by step on the laptop with free

tools and this is kind of the updated

for 2019 variation now personally I

still use a paid keyword research tool

but I bootstrap my business from zero

with my wife and I know that sometimes

it's really difficult to justify buying

yet another tool so I wanted to show you

the free approach and we're gonna go

kind of down two separate paths with

this there's gonna be the quick and easy

variety and then we're
gonna dig a

little bit deeper to show you how you

can do competition analysis as well so

we'll do both of those in this one video

and there's a free item you're gonna

need but Before we jump on the computer

I want to kind of reinforce the the

power and the benefit of taking time to

do keyword research you see my wife's

website has been kind of visited by

about 16 million individuals and over

eighty percent of those people found her

website from organic search engine

traffic the reason why 10 million plus

individuals closer like 13 million

individuals have visited my web my

wife's website through the search

engines is because my wife habituated

the process of doing keyword research

from day one that was one of the first

skills I taught her and it's something

that she still does to this day you see

the way the internet works and the way

the search engines works it's based on

relevance and engagement and you're able

to get the relevance between what the

users are searching on Google and your

content through the use of keyword

phrases how do you know what phrases

they're searching for

that's keyword research that's what

you're gonna learn right here and then

the next step just so you know is SEO

and that's search engine optimization I

have a free video that'll teach you how

to learn SEO how to implement how to

actually take these keywords and where

to put them and what to do with them

I'll make sure and link to that video in

the description below so you can check

that one out after it is a master class

I did it for free here for you on

YouTube and that's enough talking let's

get into it so first off the tool that

you'll need is called keywords

everywhere and you can access this tool

at key

birds everywhere calm now you're gonna

need to install it to your browser now

I've already got it installed it's this

black circle with the k' up in the bar

up on the right corner so you choose

whichever browser you're on whether

you're on Chrome or Firefox you click to

install it once it's installed you need

to give them your email address now

they're very clear on whether you want

to be on their marketing list or not I

chose to not be on their marketing list

and they have never sent me a marketing

email so they're really good at honoring

your information but they send you an

API key and an API key is how this tool

actually pulls all of the data that you

need it's free they email it to you you

just copy and paste it it's super easy

but you have to actually go through that

step to get the data that you're about

to see and I've already done that so I'm

not gonna you're not gonna follow me

along through that process so keywords

everywhere com then what happens is it

changes just about every page you're on

that has a search parameter into an

actual keyword research system so right

here on Google and as I'm recording this

it's November 19th so we're entering the

holiday season so I'm gonna use some

kind of pseudo holiday friendly keyword

phrases as our example and really the

first idea that I want to go for are

gifts for right so let's say you had a

website that was about unique gifts for

dads and for girlfriends and for moms

etc and you're wondering which piece of

content you want to create little heads

up you're a little late for creating

this type of content in November you

want to do this in the summer but that's

kind of beside the point anyways you're

trying to figure out what gets searched

more is it gifts for mom is it gifts for

dad is it gifts for girlfriend what are

the phrases so now that I have the key

words everywhere plug-in running and the

API key is set up I simply go to

google.com and I start to search so I'm

gonna type in gifts for now you'll

notice next to the auto-populate that

our art automatically comes up you'll

see it actually has search volume here

so gifts for men three hundred and sixty

eight thousand searches per month and

then it shows the actual cost per click

if you were running pay-per-click ads

the one is the competition but that's

only for a paid advertising so you

ignore that

last number that one's irrelevant to us

what we're really looking at is the

search volume and this is when I said

the kind of quick and dirty way of doing

keyword research you literally just look

here for the search volume to find the

phrases that have search volume so we

can say gifts for men and I can see

368,000 you can see gifts for men

birthday is 33,000 what if I want to try

best gifts for men I can see that has

sixty thousand five hundred searches per

month best gifts for men 2018 only has a

thousand searches a month so by just

looking at the numbers that are coming

up you're able to really understand what

gets the actual bulk of search who is

doing more searching and what are the

phrases that they're searching for so

let's do girlfriend here so best gifts

for girlfriend gets searched 33,000

times from us and there's only 26 cents

of the cost per click now I'm not

interested in running the cost per click

that's a very very easy way to see how

many people or how expensive is that

click gifts for girlfriend is only has

74,000 so there's almost twice as many

searches for gifts for girlfriend and

it's about twice as expensive so there's

more volume and there's a little more

competition so let's go ahead and search

this now and I'm gonna go ahead and

search the gifts for girlfriend and what

you're gonna see is here on the let's

see where did it hide it down at the

bottom you can see it's got the search

related gifts where is there it is sorry

about that it took a minute to load so

on the right hand side you can see it

comes up with the related keywords and

it's giving you the ideas that are

similar to what you searched so when I

search for gifts for girlfriend

it puts just below the search bar all of

the information about that keyword

phrase up top so I can see the search

volume I can see the cost per click and

then the competition again this is not

organic competition so you ignore that

number and you can actually turn it off

in their settings if you want but then

it shows me the related keywords

romantic gifts for girlfriend

interesting so now I'm seeing that this

is actually giving me a longer tail idea

long tail means there's more words it's

more specific generally speaking it's

easier for you to rank for more specific

keyword phrases but

on the competition for the search volume

I hear pretty soon surprise gifts for

girlfriend gifts for girlfriend birthday

creative gifts for girlfriend so you've

got all of the different phrases right

here on the right hand side and then at

the very bottom it gives you the Google

searches that are related and it gives

you the search volume for these as well

and that's why they call it keywords

everywhere right it allows you to really

just do your normal work you search for

things you search for and you just work

within Google and it displays the

keywords over top of the Google page

through the browser extension it's a

really handy tool and this is the game

right so if you're doing the I'll do the

vegan dog food niche so don't worry I

don't have a dog and I don't feed dogs

vegan dog food but I think it's

hilarious people kind of hate on me a

little bit for that because they're

they're carnivores and I get it but

you'll see there is a business around

this so searching vegan dog food you can

see there's nine thousand nine hundred

searches per month the cost per click is

a dollar fifty two and then on the right

over here it's gonna give us the other

keyword phrases so we've got vegan dog

food recipes get searched a thousand

times a month it has a two dollar and

sixty eight cent cost per click which is

crazy then there's different types of

vegan dog food best vegan dog food

balanced vegan dog food organic vegan

dog food you can see the different

phrases then down at the bottom you've

got more different phrases here vegan

dog food recipes vegan dog food reviews

best vegan dog food it tells you the

search volume because you always want to

be creating content that's focused on

keyword phrases that actually get

searched if you don't have relevance to

what's being searched in your content

you're never gonna be found you're never

gonna get any traffic because nobody is

actually searching for that it's a

number one problem I see with organic

search engine marketers getting started

is they don't use the keyword data they

don't do the keyword research and then

they don't integrate it into their site

the last one I'm going to look for is

fpv drone so an fpv drone is a first

person view drone it's the racing drones

you wear the head mask with it and you

got the controllers there's all kinds of

bits and pieces required to purchase in

the fpv drone world

it's definitely trending it's a great

gift idea for for young kids and whatnot

and you can see here fpv drone get

searched

27000 100 times a month and then it's

got all of the different keywords the

fpv drone racing kit 1900 searches a

month best fpv drone 1900 search per

month and you can see it asks about the

goggles the cameras and all of the

different parts etc and then we're going

to scroll to the very bottom and you've

got the different keyword phrases here

at the very bottom so that's that's the

basics of it right you just literally

you add this tool to your browser and

then every time you search on Google as

long as you get that API key in place

it's gonna pull all sorts of search data

and it makes it a really quick way for

you to when you're writing your content

and let's say I'm writing about a racing

drone and an fpv drone and I'm like do I

call it fpv drone or do I call it a

racing drone well I can see right now

that fpv drone gets 27,000 searches per

month so racing drone on the other hand

gets searched when it pulls up seven

hundred and ten times a month so if I

name my post about fpv drone it will

have a higher likelihood of reaching

that pool of 27,000 people who are

searching for fpv drone if I name it

racing drone then I'll have the

potential of reaching 710 people per

month who are searching for racing drone

which traffic source do you want to tap

into and I get this isn't your niche but

I'm saying do you want an opportunity to

have an audience of 27,000 people per

month searching or 710 people it's

really the same idea because a racing

drone is an fpv drone right like all

racing drones are fpv drones but now you

can see how utilizing keyword research

to make the decisions on what your

titles going to be where your

descriptions gonna be what your headings

what your videos what your blog posts

are going to be about are either going

to align you with large audiences of

people searching for content on that

topic or you're just gonna flat out miss

out because you named it something

different or because you think it should

be called a racing drone but the rest of

the market thinks it's an fpv drone so

that's the first part is to do the basic

keyword research now I've got a basic

spreadsheet here and I've got across the

top I have keyword phrase search volume

phrase competition title competition and

URL competition I

going to show you how to go get those

three levels of competition so you can

do a little bit of analysis now I'm

gonna do this for I think let's do it

four for keyword phrases and I'm gonna

go back to the best gifts because it's

gonna be relatively easy since it's best

gifts for mom dad girlfriend type things

so let's go pull those keyword phrases

first and then this is what you'll end

up doing if you're doing keyword

research for clients this is how you do

it or if you want to batch the work and

do a bunch of keyword research some

random Sunday or Saturday to have all

your work done in the future so when

you're creating content on Monday night

or Tuesday after work whatever you don't

have to do the keyword research it's

already done this is how you would batch

that work and it'll help you analyze not

just the search volume but what's the

competition because if it has a really

high search volume but it also has an

extremely high competition level it's

gonna be really hard for you to rank for

that phrase so let's jump in and do that

so I'm gonna do gifts for dad to start

and we're gonna let that pull up and I'm

gonna see what comes up from that so

gifts for dad has 135,000 searches per

month so I'm going to type in gifts for

dad here and that is 135,000 cool and

then I'm gonna do gifts for girlfriend

real quick

so you can see right here it pulled up

74 thousand per month and obviously the

idea here is that you've got some sort

of a Gift Guide type website so you're

just trying to figure out what for that

next blog post you're gonna write who

are you gonna write that about gifts for

moms one hundred thirty five thousand

and then let's do one more let's do

gifts for boyfriend let's not leave the

boyfriend out one hundred thirty-five

thousand interesting

so apparently girlfriends are better at

searching for gifts for their boyfriends

and boyfriends are searching for gifts

for their girlfriends how about that the

data says something true there so then

there's three ways you can use Google to

have Google tell you how many other

websites are out there with that exact

phrase with that phrase in the title and

then with that phrase in the URL so if

somebody's taken time to optimize their

page or their post all the way to where

they get that exact phrase inside of the

URL that means it's a highly optimized

post if it's in the title it's a kind of

optimized post and if it's just a phrase

on the page it's not all that optimized

eventually you might find that one of

these indicators is the best for you and

you might only do the research for one

of these every time I just want to show

you how to do all three of them because

I like being thorough and I like you

knowing how this all works so the first

thing we're gonna do is we're gonna go

back to Google I'm gonna copy the gifts

for dad and we're gonna actually put it

in quotation marks and we're gonna

search it right so I literally gifts for

dad in quotation marks and now we're

searching it so what I'm telling Google

by putting the phrase in the quotation

marks is I only want pages that have

this exact match phrase in them and you

can see we have twenty four million five

hundred thousand results so this is my

phrase match result its twenty four

million I'm gonna put twenty four point

five mm and let me Center everything up

here just so it's easy to read one quick

zag perfect so now I'm going to do the

same thing for girlfriend

ten million two hundred thousand gifts

for mom

forty-one million and then gifts for

boyfriend and again they need to be in

quotations to get this data point

fourteen point four million so the quick

and the quick thing I'm noticing is that

with the highest search volume of 135

thousand that the gifts for boyfriend

has the lowest phrase competition right

so this is the highest search volume and

this is the lowest competition if you

want to mark which ones look the best

I'm gonna use green because I think

green means a little bit more go that's

just telling me that in this column out

of all four of these phrases this one's

looking the best so far now we do title

competition and in order to get the data

from google for how many pages has this

in the title you need to use a certain

kind of custom search parameter and it

is in title so int ITL e colon and then

you just leave the words immediately

after there now if i leave it after

without the quotations they can be

rearranged but if i put it in quotations

it would need to be an exact match

i'm gonna leave it out of quotations

again in title altogether a colon no

space and then your keyword phrase and

then we hit enter and what its gonna do

is it's gonna pull and let me know that

thirteen point eight million results

have that in the title so that means it

is highly optimized right so we're at

thirteen point eight million now i'm

gonna go do the same for gifts for mom

ooop not an alum that's kind of funny

that doesn't work mum fourteen million

five hundred

that was a huge decrease you see we went

from 41 million to 14.5 million so a lot

of sites mention this but maybe even a

third of them are actually optimized for

that let's see what girlfriend is here

and 2 million is all there are there 2

million is a very low number for that

and then it was dad and gifts for dad 15

point 5 million cool so in this

situation again we've got a little bit

of a winner here on the gifts for

boyfriend but I'm noticing that the drop

down to 2 million so we've got half the

search volume but we literally have 1/6

the competition at the title level this

is very noteworthy to me and these are

the little data points that I'm looking

for so I like that one and I like this

one so I'm just gonna give them a quick

highlight now we do the URL competition

so we've got to change our little kind

of search parameter here and we just

remove title and we add URL so it's in

URL I n URL colon then your keyword

phrase so gifts for dads so now we're

looking for how many have ha ha this is

great so Google is now saying dude what

are you doing right like you are

searching crazy search parameters and

you're searching a little bit too

aggressively there's also the data being

pulled through Google from the API from

keywords everywhere so what I'm gonna do

at this point is I'm gonna turn off

keywords everywhere by simply clicking

the button and turning it off so it's

not gonna pull so much I'm gonna tell

Google I'm not a robot because I'm a

real human and in theory this is going

to let me finish my keyword research

when you pay for keyword tools they

bypass all of this they go in through

the back door API they're not browsing

from the front end and you literally get

around all of those types of challenges

now we get our data so so we're good and

hopefully this works for the the

duration of the video at this point in

url : gifts for dad gets 5.2 million

searches so gifts for des that's 5.2 so

now and then 4 million now you can see

from the title competition to the

in the URL we've dropped down in a third

so these are the most optimized right if

you're getting it in the title and the

URL that means you're highly optimized

for it that's what I teach in my learn

SEO video so that means there's actually

not that many in kind of the URL

competition now let's check what

girlfriend says come on Google let me

through alright we're getting is a 1.3

million then for Mom

six point seven million kind of rounding

up there a little bit and then for

boyfriend it's the last one twelve point

six million so at this point the

boyfriend phrase actually has a ton of

websites optimized for it so what I'm

noticing here is that the gifts for dad

has the lowest search vault the lowest

URL competition volume so that's gonna

get hit with the green box here and then

I'm kind of looking again this whole

like gifts for a girlfriend at one point

three million that is very very small

comparatively speaking right it's about

half the search volume here but it's

lower than half it's about a third of

what's it's less than a third of what's

going on here so that's really good

so from here at this point now this is

the data that we've been able to build

ourselves up to right like this is the

moment of like okay I've done my

research I think that looking at these

numbers my best opportunities are

probably gifts for dad and gifts for

girlfriend those seem to be and based on

the fact that gifts for dad has a very

high search volume but it has a low URL

competition volume I actually kind of

like that and I think that's worthy here

the gifts for girlfriend looks really

good because this number is so extremely

low over time I'm probably gonna create

content for all four of these this was

just an example to help you understand

how to get the data right it's not that

big of a deal what we do from here

because this was a random kind of out of

thin air type example but it shows you

the full process the first thing you

want to do is you go get your

keyword phrases and you let google help

you through Google's Auto populate and

through the related searches so again

I'm gonna search this without keyword

tool the keywords everywhere on and when

I search gifts for boyfriend I can put

space a and it's gonna automatically

pull up more ideas space B it's gonna

pull up more ideas I can go in the

beginning and put in best gifts for

boyfriend it's gonna bring me up even

more ideas so I'm letting Google prime

me and then if you go to the bottom

you're gonna see there's always more

ideas down here at the bottom as well so

Google is kind of giving me the ideas

and then the keywords everywhere tool

gives me the search volume then I use

the search in quote for the phrase

competition the in title so it's int I

TL e : for the title competition and

then in URL I and URL : for the URL

competition and I pull all the numbers

and now I have to use my brain and I

have to actually analyze this and think

hmm okay with that much search volume

and these types of competition which is

my best next keyword phrase to focus on

for that next piece of content I'm

putting out as a Content marketer and at

this point you might be thinking we'll

miles but out of all this competition I

don't know how strong the sites are on

the first page right so it doesn't

always matter how many different pages

there are ranking what kind of matters

is how strong is the competition on the

first page and that's really what you

get when you go over to a paid keyword

research tool I'm gonna show you the

tool I use just for a quick second to

help you understand how that works but

I'm not gonna teach you how to use it

cuz I have a deep dive video on that so

this is if you go to the miles bechler

com /kw finder you'll see the actual

tool that I use day in and day out I'll

have a link for that pop up in the top

of the video that you can click it'll

open a new tab that'll all obviously be

down in the description as well so you

can see I've got gift ideas for men

entered here and I've searched now this

tool is designed for organic content

marketers so the keyword difficulty

score here that has a number and it

displays right here

that is for us as content marketers and

what it's taking into account is how

strong are the sites on the top 10 of

Google so here is the top 10 of Google

shown it's looking at the domain

Authority it's looking at the page

authority it's looking at the citation

flow and it's looking at the trust flow

these are two Maas numbers and these are

two majestic numbers it's looking at how

many backlinks each one has and then it

looks at how many Facebook shares the

URL has so it really gives you a deep

analysis of the actual strength of the

keyword phrase and what you could do

when you search is you scroll down and

you look for the lower key word

difficulty scores so you can see right

here this one has a 39 that's a lower

key word difficulty score here's the 31

unusual gifts for men shows that it's

got a lower key word score there but

again you get a lower search volume at

that area so I like this tool because it

gives me a really clear and easy way it

gives me suggestions for relevant

phrases tells me the search volume I

don't really look at the cost per click

or the PPC stuff because I don't do paid

I look at the keyword difficulty the

keyword difficulty and then I'm looking

at what's here I'm always looking to see

if a YouTube videos on the first page

since I do YouTube I like to sneak on

the first page again this is at Miles

Beckler com4 slash keyword finder and if

you search for my how to do keyword

research like a boss video that's the

title I go do a deep dive in that tool

it's about an hour session I did a

session as if for a friend of mine they

run a mountaineering store an outdoor

store in the Lake Tahoe area and I did a

deep dive keyword research session for

them as my example so it was a

real-world example not just kind of like

pulling it out of thin air like I did on

this one using that keyword tool so you

can see it in action if you're

interested but again the whole goal of

this video was to help you realize that

there are free tools out there it takes

more time you got to do more digging

that's essentially what you're buying

when you pay for a paid keyword tool is

the ability to get all that data summed

up in an instant right like that that

keyword tool at miles becker comm KW

finder like that tool loads in a

millisecond all of the data that it

takes sometimes you know 10 minutes 15

minutes to obtain but if you're

bootstrapping where I will

when I got started we got time but we

don't have the money and that's why

doing keyword research for free is still

you got to do it one way or another

whether you're doing the free version

you're spending extra time to get all

the data to choose which ones you're

going after if you're doing it manually

for free great just make sure you're

doing the work if you've got the extra

money to be able to invest and actually

get the keyword tool to kind of give you

that data a little bit faster great do

that either way do your keyword research

and then move on and be sure you go into

the SEO video my learn SEO video so you

know what to do with the keywords you

want to create content on those phrases

but then how do you get those keywords

into your content on your website in a

way that Google's going to fall in love

with again because Google thinks about

relevance is the biggest biggest thing

that Google thinks about an engagement

that's the other side of the equation so

you need to make sure that everything

you're doing is hyper relevant to your

keyword kind of the keywords that you

find your post to your titles to your

descriptions all those different things

the images that you use the videos that

you embed on your post they all need to

be relevant to your main keywords so you

can create the most relevant and most

valuable post on that keyword phrase

that's what Google wants to see this is

how you find out what people are

searching so you can make sure when you

put your effort towards putting out that

kind of content it's done in a way

that's gonna get you to that pool of

tens of thousands of people and not to

the pool of seven hundred people as we

saw in that earlier example with the fpv

drone and the racing drone on that note

thank you very much for time I hope you

enjoyed this video give me a thumbs up

if you did if you know somebody who's

bootstrapping a business and they're

doing content marketing and they're

WordPress and and they're blogging and

they're doing their thing share this

video with them grab it send it to on

Facebook or email to them do what you do

I appreciate you I appreciate the

engagement be sure to subscribe if you

have not already I have another video

coming out in two days I do three videos

a week for you here if you have

subscribed hit the bell so you get

notified when these videos come out and

on that note I'm gonna call it thank you

very much for your time I look forward

to connecting with you on the next video

and until we connect again be well my

friend

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