vhey miles here miles Becker calm in this
video you're gonna learn step by step on
the computer exactly how to create a
playlist inside of YouTube and then
you're gonna learn how to embed that
playlist into your YouTube channel page
essentially your home page on YouTube
now I was doing a members-only live
review yesterday with my members from
the content and conversion comm program
and a lot of the kind of 90 day
challengers on YouTube were missing this
little component this is a great way to
optimize your channel to get better view
time to get more engagement from your
viewers so it's really important for you
as a youtuber to get this dialed in now
let's first and foremost take a look at
the example of the problem we're seeking
to solve so this is Shirley Corrine if
you don't know Shirley Currie I call her
the granny gamer and she's a beautiful
example of an extremely successful
youtuber you can see she has about four
hundred and ten thousand subscribers
she's in her 80s and she videotapes
herself playing PC games and she just
has a lot of fun with it and she's grown
quite the following but you look she
literally has four videos on her
homepage and that's it there's a lot of
opportunity for her to essentially
create playlists based on the different
games the different things she's doing
to offer her visitors more videos to
watch more videos they watched the more
view time she gets that increases her
channel authority and essentially
YouTube will bring her more visitors so
you see I've got first of all like a
fifth of the subscribers she does so
good on granny gamer but really you'll
notice I've got all of these different
kind of playlists embedded here that
give a viewer who reaches my page more
options of videos to watch trying to
meet them at where they're at if they
want to learn how to analyze Facebook
Ads to run Facebook Ads to build a
funnel essentially email marketing you
know there's all kinds of different
ideas the second thing we're doing is
we're getting more text on our page
right so how to make money with
affiliate marketing is one of those
keyword phrases that my channels
optimized for so I not only now have a
video with that title but I've got that
title actually on my channel page along
with some extra text about that here so
it's just good for the
overall optimization of your channel so
for me the first thing I need to do now
is to think about okay what playlist
makes the most sense and this is what
you should be doing as well as think
about what is the playlist that makes
the most sense you want to go group a
bunch of or I don't know three five
seven videos that are of a similar topic
right there's relevance to each other
that you want to group them together in
a playlist so for me I've done some
speeches on stage at internet marketing
digital marketing conferences Facebook
marketing conferences around the world
in the last couple of years so that's
what I'm gonna create I'm gonna go group
all of my keynote speeches and my
conference speeches together in a
playlist and add that here so how did I
come up with that well first I came up
with the idea of that's what I want to
do but then I went into my keyword tool
which is Miles Becker calm /kw finder
and I've got a video my keyword research
video it teaches you how to use this
exact tool and I started searching
around and I did probably about 15
searches and I found that digital
marketing speech it's got a low search
volume right it's only 50 searches per
month but it's got a low keyword
difficulty score as well which is why I
like this I want to go after a low
difficulty phrase and even though it's
only 50 searches per month I'm thinking
that these are potentially like
marketing conference promoters or
marketing kind of event coordinators who
are looking for people doing digital
marketing speeches to have them at their
events which is why I want to rank for
this type of a phrase and then I can see
over here on the top 10 you can see that
YouTube comes in so they're showing
YouTube videos for these the other one I
found was marketing keynote
presentations I think that's the other
side so you'll see how I combined those
two and then I was curious which phrase
is it digital marketing or is it
internet marketing what's the what's the
right phrase to use because they're
about the same idea so I went to Google
Trends and I searched and it's it's
abundantly clear that the phrase digital
marketing is indeed where kind of most
of the searches go compared to internet
marketing so that's how I came up with
my ideas
now that was essentially the foundation
if you will of all the pieces I need and
at this point we're gonna get in and
actually do the work so the first thing
we're gonna do is go into the creator
studio which is essentially the
- bored in your kind of YouTube
management system it brings us to the
video manager I'm gonna click on
playlists here and that's actually gonna
bring me to where we can create the
playlist you can see I have 25 of them
created already and then we want to just
click the new playlist button up top and
it's asking us for the title and I'm
getting my keywords in here is my
ultimate goal so I've got let me type
this out real quick
cool so I've set it up as digital
marketing speeches and marketing keynote
presentations and now it brings me to
the page where this is actually my
playlist itself I've got two things I'm
gonna do here on the page number one is
we're gonna add two videos and then
number two is we want to add a
description to this but let's go ahead
and add the videos first now when I
click on the edit we're gonna go to edit
here it's gonna bring me in the editor
side and I can add the video right here
on the right and you can see the edit
button for the add description is this
little pen icon here so the first thing
I'm gonna do is add the videos and it
wants to pull my YouTube videos right
here but what happens is it just lists
all my YouTube videos and it doesn't
give me the search functionality which
is a little bit annoying so I set it up
to the URL itself and then I'm gonna go
back to YouTube in another window and
I'm gonna go to my channel now I'm gonna
search my channel to find the video URLs
and then I'm just gonna paste them
inside of there for me this is the
easiest way and I use this lower search
bar here on my channel to make sure it's
getting just my searches here and the
first one I'm gonna search is for DMS s
which is the digital marketing
Skillshare that's the actual image
you're seeing up here on my bar so you
can see facebook advertising keynote
from DMS s I'm gonna copy this link
location and then go over here and I'm
gonna paste it in and then it pulls it
up and then I just click add videos and
then it adds it to the playlist down
here takes one quick second now it also
pulls whichever the top one is as your
main imagery here and I want to add a
few more videos I've got as I said I've
got several of them that one was in Bali
I did the event in Slovenia the in orbit
event so let me type that in search for
the in orbit presentation I did and that
ones
right here the $5 per day Facebook
advertising system so I'm going to copy
that link and I'm gonna paste it in here
I'm gonna go through this just a couple
more times I'm gonna put maybe four of
them in here I think I've got about six
or seven total you don't want to make
your playlist ridiculously long I've got
one that's like 25 videos I think that's
too long I think it's good to have it
digestible and able for someone to get
through one quick more second here the
fast-track to Facebook advertising was a
speech I did
so this was on the Nomad cruise when we
cruise from South America to Europe
location I did a talk there so I'm gonna
go add this video here and you just keep
adding them until you get all the ones
that you want in there let's see here do
the rest of the optimisation so
I'll show you how to organize them next
so copy that link click Add videos and
then put the URL in paste my url it's
gonna automatically pull it click Add
videos alright so that's easy right easy
enough I go search them in one window
and I go add them here now there's two
ways to kind of edit the order because
you rarely are gonna get it done in the
order that you want so the number one
way is on the right where it's got the
more tab you can drop this down and you
can move to top or move to bottom that's
one of the ways you can do it but the
easier way is to just grab on the left
you see how it highlights these three
little buttons then it becomes a drag
and drop situation and you're easily
able to drag and drop the different kind
of order that you want it in get it all
set up the way you want I'm gonna
actually put that one on top because I
really liked that speech I feel like it
was a great shot and it was a lot of fun
with that group next up we're going to
add the description you always want to
add a description because this is just
another opportunity for you to get the
keywords and the relevance through the
written word into the search engines
right YouTube is the second largest
search engine in the world so it's an
opportunity to get that inside of the
page inside of your homepage once we
embed that to your homepage here so I'm
gonna speed this video up and I'm gonna
type up a quick couple of paragraphs for
this and then we'll go add it to the
home page together so one quick second
here
you
okay then when you're done you simply
click out of that box and it
automatically saves it here that's it so
I've kind of added this since mine's
really truly designed to find someone
who's looking for a keynote speaker I
tailored my content in that direction
but you'll notice I've got digital
marketing keynote speaker Facebook
advertising keynote speech I've got the
the keyword phrases inside of there plus
some content for that potential reader
at this point I'm happy with it and just
one more heads up you've got the X
button if you want to remove any videos
here but I'm pretty stoked on how this
playlist just worked itself out so now
let's go figure out how to add this to
your homepage so I wanted to just go
right back to the home page on the
channel will kind of start back at zero
now I have that extra playlist in what
we want to do is we want to use the
customize channel button this time and
it's gonna bring us into our channel
customization process where we can
actually customize that home page so
down here I'm gonna go on the bottom of
this now you notice yours will be a lot
higher but I go to the very very bottom
and there's an add a section item and
you can just click that add a section
it'll be a lot higher on yours and then
select content now I've got my popular
uploads and my uploads showed showing up
but at this point I want to add a single
playlist so I choose single playlist I
like the horizontal rows personally
choose a playlist it's already set for
my playlist and then I click find
playlist and I'm going to type in
keynote because that's what I just made
a playlist out it was keynote speeches
so you can see it auto populates here
I'm gonna click that and it's gonna give
me a little kind of a preview of it here
I click done and there it is now it's
live I can use this little up arrow to
move it up and I want to move this up up
up to the very top I think this is maybe
some of the most valuable content I put
out I put a lot of time energy into
building these cases are these these
presentations and then you know I think
there's a lot of added credibility to my
YouTube channel so I'm literally gonna
move these all the way to the tip top
and that's where they're at now and
that's it
I'm done there's really nothing else I
need to do here in order
kind of modify or to save it it
automatically saves it when it's in
place and that's it at this point we're
gonna go back one last time let's go see
what we actually created here and just
go back to my channel URL youtube.com
slash miles B and when it loads we're
gonna see that we have right up top
digital marketing speeches and marketing
keynote presentations and you can see
you've got my best ones right here up
top and I can again I can move this
around I put my popular ones up above if
I want full organizational control over
how we do this but this is the process
that I've used over and over to add a
lot of my content and again really the
goal is to give your readers who are
your viewers excuse me who find one of
your long tail keyword videos they find
a video about a specific topic from the
search engine results they watch it they
like you then they click on your name or
your headshot that's right below the
video that point it takes them to your
channel page and the question is do they
see four videos or do they see a wide
variety of the quality helpful videos
you've created that's what we're doing
here is adding more quality videos and
quality playlists to your homepage you
want to group them based on keywords and
you want to make sure you get the
keywords in the title of the playlist in
the description of the playlist and you
want those keywords to be kind of used
throughout the videos on the playlist
itself it helps you get extra relevance
in the search engine right in their
algorithm it'll help you get more time
watched from the users who find your
videos all in all it's gonna help your
channel authority it'll help you become
a better publisher that YouTube loves to
send more traffic to that's the best way
to win at the game of youtube has become
a the type of content publisher that
YouTube falls in love with if you
enjoyed this video give me a thumbs up
here if you know someone who's got a
channel and they're not really
optimizing the channel and they're
missing this optimization key please
grab the URL send them the video go post
it in the Facebook group whatever it is
do what you do I appreciate any sort of
engagement questions about this process
you can get at me in the comments below
I'm happy to answer your questions when
I have time and on that note I'm gonna
call it for this video but be sure to
subscribe I do three videos a week here
I got another video coming out in a
couple of days teaching you more digital
marketing tactics more on
burner shipped tactics I'm happy to help
you grow your business online I thank
you greatly for your time today and I
look forward to connecting with you on
the next video until we connect again
be well
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