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Wednesday, April 29, 2020

How To Start A Digital Marketing Agency From Zero & Grow To A Million Dollar Business W/ Tim Conley #Best Education Page #Online Earning

How To Start A Digital Marketing Agency From Zero & Grow To A Million Dollar Business W/ Tim Conley


hey miles here miles Becker calm in this
video I've got my friend Tim Conley here
and Tim Conley came all the way up to
discuss growing an agency because Tim
Conley is not only an entrepreneur a
marketer an investor in agencies but
he's probably one of the most
intelligent business strategy
consultants that I know and his sweet
spot is really helping agencies grow
from bootstrap to full-on business like
a real business that runs without the
owner and then beyond you helped a
friend of ours go from I think 600,000
to about 3 million dollars a year don't
know if we want to throw his name I
think he sold that business but anyways
and helped them create a saleable asset
which is obviously the ultimate goal Tim
welcome back well thanks for having me
absolutely so before we jump in Tim
Conley is publishing videos to his
YouTube page to his YouTube channel now
what's your YouTube channel name I don't
have that yet it's just go to hate Tim
Conley hey Tim call my husband a father
see if you can help me out pokemon motor
subscribe up to my youtube channel then
I can actually have a name he could be a
real youtuber with your help I could be
real so I'll have a link to that down in
the description below and you put out
great content so and which we're trying
to put out more and more on YouTube
trying to really get that dialed in yeah
but the I think the coolest stuff we're
doing right now is over on my Instagram
at hey Tim Conley at hey Tim Conley so
go find him there on Instagram as well
he just did a keynote presentation at a
conference in Bangkok and he uploaded
that whole thing to his YouTube channel
about scaling a seven-figure business
yeah alright so growing an agency that's
the goal we're gonna jump right into the
content at this point the first phase in
growing an agency is like I'm throwing
my hat over the fence I've decided I'm
I'm able to go help other businesses in
my area but it's just me
I'm bootstrapped cash flow is my biggest
problem in the world finding people how
can I help people like for those
individuals who are literally at ground
zero getting started they've committed
they're ready to go they're ready
certain networking like like how do they
find their first clients how do they
get some cash flow coming in what's
what's that like zero two step one part
of the game in your opinion okay
so part of it was that you knew you
could help someone which III frame that
as domain knowledge got it if you don't
have domain knowledge you're going to
struggle yeah you're there's nothing
wrong with that you just have to
understand that it's gonna suck right
you're gonna have a long period of suck
because you're you have to you have to
get domain knowledge there's nothing you
can do right if you don't have the
ability to help someone know you can
actually fulfill on that promise if you
can't do that then then you're going to
struggle right so you figure that lots
of sucking will be going from what I've
heard yeah so then so it's like you need
to build a skill or you need to have a
merchantable skill or you need to have a
marketable skill I've taught a lot about
SEO keyword research the basics of
getting a local business to rank on
Google it's technically simple stuff and
people can learn it theoretically from
my channel but then the practical
application of it right like there's
there's a difference between watching
videos and knowing quote-unquote what to
do and then actually doing the work it's
a little bit different should people
find friends and family businesses and
then just jump in and help them for free
to get a little experience if you have
zero if you have zero from zero yes I do
it for free do it for free because
you're probably gonna do it badly right
if you do and it's gonna take a long
time so hourly wouldn't be a good deal
for mine would be a good deal for the
client to charge them hourly whatever
project fee you end up charging them
there's a good chance you're gonna have
to give that money back because you're
going to something's going to go wrong
but just get going
right so so that's like zero to one
right like you've made that transition
the the biggest trap with doing any kind
of professional service is getting
trapped in the labor game the debt like
doing everything doing everything right
I sell the things I fulfill the things I
deliver the things I am it's not a
business at that point is a job yeah
the worst job it is literally the worst
job because you're doing all the jobs of
a company and it's just you right that
makes it the worst job in the world but
in b2b professional services the great
thing is you don't ever have to do the
labor you never have to do it you do
need domain knowledge you do need to
have an understanding of it you should
still get those skills because you need
to be able to properly sell it right and
properly market it that's that's the
part where you're gonna spend most of
your time you're not gonna be able to
get out of that for a while
right so the one thing is just don't get
yourself trapped in making the cons
fulfillment doing the fulfillment but
don't get trapped in that part of of
your particular business if so if you're
doing SEO don't be the one who does SEO
right no enough so you can sell it
properly so you can given the benefits
for me one of the other reasons it
helped to know to have it all the skills
when I was selling these services I had
a couple of outsourcer teammates
disappear I had a couple of projects
come down to the line and I actually had
to finish up a few things so having that
knowledge and when it came down to the
the eleventh hour per se I'm not that I
wanted to do that and I put systems in
place to avoid that but but every once
in a while you do have to get that going
so I've heard a quote that's your
biggest problem is someone else's
solution and it's the idea that the
fulfillment is kind of the biggest
problem once you get clients in your
goal should be to go get more clients
get more clients make presentations help
your your local market help the business
owners realize you can help them so
you're getting that cash flow machine
going and then are there like
white-label systems should they be
plugging into to productize services
that already have it done and be
reselling something should they be going
to up work and and building a bench and
building a team on up work like is there
a normal first step or two in that
direction or is it just a giant can of
worms
giant can work yeah unfortunately but
let's let's break it down into a usable
can of worms I do not like outsourcing
my product just don't like it
long-term it's detrimental okay however
it's a great place to start go hire an
agency that already has a team right you
go out so the client right that also
means you have to charge appropriately
because or you won't make any money yep
so you go out you find the client you
charge appropriately then you can have
someone who has a team
not a single person right but an actual
team that can do although of work for
you delivered the thing that you
promised got it then you are going to
spend your time managing that agency
making sure that they actually deliver
kind of a project manager roles you will
step into a project manager role then as
you get more clients you will hire a
project manager right and that project
manager is then going to manage that
agency it's going to manage the people
on up work it's gonna manage that VA
that you hired in the Philippines you're
gonna your team will expand like that
and then you will spend more time going
out getting more clients doing more
marketing and then eventually you will
have someone helping you do marketing
you'll have someone helping you do sales
you'll that's how you will grow that's
how you turn it into a business how do
you turn it into an actual business
because but the problem that I've seen
over and over and over again is that
people get trapped in the deliverable
right they get stuck there and then they
get on this hamster wheel or roller
coaster they're up and down up and down
oh I got money I got money I don't have
a client anymore I gotta go get another
Glide
oh now I got money oh no I don't have
any money and that's a terrible i I've
done it right and it's it's stressful
haribol is so stressful or you're like
oh and this goes back early my career my
daughter who's operating the cameras
back here and working for my company now
when she was born I was on that roller
coaster and one day I'm like yay diapers
we can we didn't buy diapers yeah and
baby food and oh I don't have any money
yeah I need to go out and get another
client right or there's no diapers or
there's there's no baby clothes there's
none of that stuff and so that was
my rollercoaster until I figured out
that oh I need to stop doing the
deliverable right or if I'm gonna be an
artist like I am today I would consider
the work that I do like art okay and and
so it's me yeah I'm the arts actually
what people are buying into is to get
more what Tim what I am delivering right
so so I charge appropriately for that
right and and now I'm still not on a
roller coaster right even though I go
from one client to another client but
they charge significantly so that in a
matter of the first two months of every
year are good for the year I have made
enough money to pay all my bills for the
year perfect and then after that it's
like I can work or not work if I write
please and it allows you to be choosy
for the clients and at first and this is
zero to one step and step one to two
it's difficult to be choosy kind of
anybody who's willing to pay you money
is who you choose yes but then you get
to a point where you're you get to take
projects that you feel like you'll be
able to add the most value you'll be
able to have fun with or people you like
or you'll be able to say no to the
people you can just tell from a mile
away they're just gonna drag you down
which you'll get that experience one
thing you mentioned was reselling and
other teams services is an option at
that kind of step two to three phase but
markups and margins are really important
in that situation absolutely but you
could if you don't resell someone else's
services and they're a fixed cost and
you could you could quickly crush your
hourly by getting that wrong is it you
have a basic rule of thumb like if I'm
if I'm gonna take $1,000 a month package
of someone else's that I'm gonna resell
should I mark it up to two grand to
three grand is it you know like a do you
double it do you triple it or any rough
ballpark I know there's a lot of
variables triple it okay that's that's
the minimum okay because what will
happen is someone's gonna go wrong
tap always yeah and you're going to need
money to fix that right every problem is
solvable if you throw enough money yes
in business yes in business every
problem is a money problem right yeah if
you've got if you've got enough money
you can get it fixed so you have the one
there is going to the delivery services
services so then you've got another
third sitting around that can be used to
fix any problem they got just long and
then you actually have a third leftover
profit for profit running your company
paying for internet gotcha paying for a
camera equipment yep a laptops the whole
war taxes right taxes right so see well
you know you end up spending all that
money rataxes isn't abroad right let's
show that's the point but if you get
your margins right
you have profit left over you're gonna
have to pay taxes too which is a good
place to be in like if you actually have
profit to pay taxes on so that's that
that's the minimum but but here's the
the we go back to being a beggar right
Oh
charge 1.15 if you have to right right
make 15% markup just to have a little
bit of cash and get a testimonial on
your onto your site so those early days
is prove to the world you can help them
which a part of that is proving to
yourself that you can help others you
kind of like you know you might not know
you're worth you might know a lot to
help local businesses and you might know
20 30 X with the local business owners
know but you don't have that experience
of helping them so you don't know at
kind of like a muscle memory or a deep
level that you can help them so that's
that's one of the layers but then you
got to go prove to the other prospects
that you can help them through the
third-party testimonials and the
credibility you gain by helping the
business owners because one thing I
noticed when I was doing this all the
local business owners in my town knew
each other and when I became really
helpful to a couple of people the word
spread and eventually I'm bumped into
one person who was a total linchpin for
my agency and they turned me on to I
think five or six different clients that
totaled about six or seven thousand
dollars a month in cash flow for my
business from one person and I met that
person from another person and the the
kind of the little relationship I think
business owners just know each other I
think that's what happens at that level
any any recommendations for people to
where to go to find the clients should
they be running Facebook pay-per-click
ads should
be pounding it out on instagram or
should they be on on LinkedIn should
they be going to Chamber of Commerce
mixers in their local areas what would
be one of the easy ish methods I mean
nothing it's easy per se
it's all a grind it's all it's all a
difficult work but but how do you stand
out in a crowded marketplace where
everybody's bombarded by crappy spam
dear sir I from India I can help SEO
your website type emails every business
owner gets those so how do you as an
agency owner or BAE as an agency how do
they stand out don't do those things
don't do those things or if you are
going to use those tools you don't use
them like a tool right
I don't be a tool when you're using them
so this is something that I I get a lot
on LinkedIn I get the same message I
generate all this money for coaches and
consultants and I stop just like you and
it's and it's almost identical I've got
in my LinkedIn right now like five of
those messages they all went through the
same course they all swipe the same
template and they're just changing the
name yeah maybe hammering the exact same
people right like you would never yeah I
cannot believe you will be able to get
me right be able to help me in any way
when you can't even come up with an
original message right
you can't even sell your service to me
originally right which means you don't
actually know what your no skills yeah
right you don't know what you're doing
so don't do that don't copy what other
people are doing this is a ridiculous
way of trying to stand out is by doing
exactly what everyone else is doing so I
understand the appeal of it right oh if
you don't you're not vulnerable you just
sit behind the computer and I don't
actually have to talk to people so it's
not scary I just copy paste copy paste
copy paste but that doesn't work it
doesn't well it's spam right BAM
eventually works that's still being done
that's why it's done so if you do that
to a million different people one of
them is going to give you money right
that's a terrible way to build a company
it's not a conversion right you're
shooting for
it's just not something that you should
go for and it's also self-degrading like
you started wearing out like oh does
this even work and am i any of any good
am I do I have any value yeah all right
so go directly to a person and say I can
do this for you I do it in person
yep that's that's like the shake their
hands shake their hand face to face
learn how to do face to face spammers
can't do that yet they won't and won't
do it right those people on LinkedIn
that are sending out the identical
messages that I can actually help you
those people won't do it right they can
actually get in front of somebody and
talk to them right I am an introvert I
fake it in any kind of place like that
every opportunity you get you fake being
extroverted deep down but yeah but then
afterwards I'm gonna go crash for like
hours to run recharge so so even
somebody like me who does not like the
that face to face interaction somebody
who gets tired from it someone who is
self-conscious even after all these
years I still am I'm I still fear
rejection it's still fear you are a
human yeah I fear it yet I still do it
right so that's the thing that most
people are afraid of is actually talking
to another human being but then that is
that is your golden ticket if you speak
to another human being you have the
greatest chance of landing a client that
that's when you're at zero or at one or
two your best bet is to go direct to the
person that you believe you can help yep
directly to them should they show up
with with some data with a print out
wish that you keyword research
beforehand should they should they find
some optimization capabilities and be
ready in that moment if they get to
shake their hand to show them the
opportunity there and and kind of or is
it more go meet them shake their hand
and see if you can get them to a coffee
appointment to take it to sit down with
them a coffee and show them that sort of
stuff okay so you never know how the
prosper
is gonna react right so be prepared
right perfect but understand that 99.99%
of the time they're gonna say yeah that
sounds interesting but I don't have time
for right now right so let's set up a
time later right right that's that's
most of the time absolutely yeah
but then there's every so often you
catch somebody at the right moment and
they're like oh my gosh
yes let's I want to hear your pitch
right now yeah and maybe by right this
very second right but typically what
happens is hey boss how you doing good
man how are you good oh so so you know I
saw your restaurant love this place so
coming in in here like every few weeks
and and I love the food love the love
the ambience and everything for here but
I noticed you don't do anything online
nothing no why just no time don't on the
right people fires in the kitchen you
know staff it's just running a business
well like I said I love what you do you
know what I do is I actually help
businesses just like yours get online
and in US and and I set all these things
up and and would you be interested in
just hearing what I might be able to do
for your business yeah absolutely
absolutely I got the dinner rush coming
in where we've got prep cooks go and
full-on back there but we should
definitely sit down when's a good time I
know like you you have your lunch you
come in at lunch so when do you do your
prep we're closed
in well we're closed Mondays you can
come by any Monday I'm here just doing
the books and doing my little business
stuff and that's that's my day I focus
on these types of things and that's why
we're closed Mondays okay great
yeah I I'll make sure I've got an
opening in my schedule
what about like 10:00 a.m. on Monday
perfect it is that simple it really is
and it's it's like there's this awkward
moment you have to be willing to go for
it's it's literally like talking to
girls like is one of the one of the
weird things to almost relate it to or
if you're a girl if you've ever gone and
talked up to a guy obviously but it's
it's one of those things that you have
to be willing to go through that one
awkward moment to actually see if
something can kind of come out of that
because the business owners want to grow
their businesses the business owners
realize that every one of their clients
is using this thing and the business
owners realize that if they're not
showing up when they're
well the client has their head down and
they're not looking at the signs anymore
we don't look we look at these things
yes the business owner knows that and if
they see you is the individual that can
help them find their audience who's on
this and that makes sense to them but
you've got it right and that's that's
the question is how do you present that
idea in a way that's going to be
well-received by that individual and the
honest answer is a study some sales
study Tom Hawkins study the basics of
sales but then go do it a lot and the
the the big thing that you have to make
sure you don't do and that's trying to
like do this conversation where you
didn't leave me correctly is that know
from as a beginner panner yep because a
real beginner I don't know anything
right right and so I'm like oh I can do
this yeah but I don't know yet right
right so you have to it was in the
movies some years ago the amazing quote
ten seconds of courage that's it that's
it like that okay now it's time to pitch
yeah I shook his hand
you see he's seems friendly Oh
memorize that first line like get that
one line out now it'll start going
literally yeah you've got to get that
you've got to get that ten seconds of
courage to get that spit that line out
with as much confidence as you can yeah
and I think also I think business owners
understand the value of an ambitious
individual so even if you're not
polished even if you don't have it
dialed like man talents hard to find
like you you probably hear that from all
your business owners as a business owner
like talent really good talent who shows
up who's willing who's ready to just
roll up the sleeves and actually do the
work like here's your spoon go move that
mountain like yes sir that kind of
talent is really tough to find so if you
at least have that your heart in the
right place boy you're gonna stand out
and you're already leaps and bounds
above everybody spamming them via email
so I think I think that's a really good
approach is you ultimately do have to
get that in you know three seconds of
courage ten seconds of courage and just
up and jump one idea we've talked about
a couple of times is the real business
idea and we've been like oh well it's a
job it's the worst job as and eventually
it gets to a real business so what is
what is what is a business what is a
real business or what does an agency
look like that is in this category word
calling a real business okay it's the
one we call this like phase five yeah
like ten yeah hundred okay out there the
goal the where you own it right don't
work in it
and it grows it brings cash flow okay
assuming yeah but if you're able it's
giving you a check every single month
money shows up in your bank account
every single month and you didn't have
to work in that business right you have
a business you have a business you could
also sell said asset at that point in
time yes so sellable asset you can have
one of those so say let's go
Stage five as you own it you don't work
in it you're you know you're sitting in
a Cabana somewhere then but their stage
maybe three point five to that five
where it's become sellable right someone
will buy it right sure
you're not gonna get much money for it
because some they're gonna have to put
an executive active you're in your seat
or they're going to have to take it over
so another agency comes along and buys
you well they already got the team there
I've got the executive team right there
just after your clientele thereafter or
whatever secret sauce your agency
particular it has and and it's sellable
right you won't get much money from it
it definitely is not retirement money
right straight up will never be it'll
float you for a couple of years to come
up with that next thing you're gonna do
but there is more work in your future at
that point yeah as a business I guess
you will not retire from right money but
if it's a one hundred percent cash flow
producing entity that runs without your
input it's got sales it's got a customer
and lead generation systems it's got
fulfillment systems it's got people who
manage it it's got management and it
runs that was gonna pull a much higher
multiple then one that requires you but
at that same time that's the kind of
cash flow stream I mean that that's the
Holy Grail for investors right like
that's what what investors want is a
hands-off cash flow I don't know if I
call it passive because at some point
someone something's gonna happen and you
will have to dig in and rolled your
hands and be engaged and you'll want to
keep an eye on the way things are going
you probably sit on the board absolutely
absolutely but but that's ultimately the
goal
is to get all the systems so we start
where we kind of doing everything
ourselves doing everything for free
prove you can do get a couple of
testimonials then the first thing you
want to try to unload not try to do the
first thing you want to unload is the
actual fulfillment of the things and you
stay in the sailing side and you almost
manage that project you are the actual
in-between between the client and then
whoever you're reselling the products
from the next phase you get a project
manager to be that interface who does
all of that for you so you could spend
more time selling and then at that point
you bring in a hotshot salesperson
incentivize them the way they want to be
incentivized which is through money
because that's what sales people care
about and at that point you can really
step back you can really kind of look at
the processes you can kind of start to
fine-tune things you can bring on a
hotshot kind of consultant who can help
you find the next level because there is
extra money laying around everywhere
within these businesses but ultimately
that is the path to grow a business kind
of from zero to multiple seven figures
per year and one that could be
potentially sellable in the long term
it's a whole hell of a lot of work
though yes it is but it's methodical
work it's one of the things that I love
about b2b businesses and not not just
b2b service businesses but just b2b in
general is that it's methodical you you
understand the customer understand their
problem have a solution and then be able
to tie that solution into their ability
to pay for it and you do it over and
over and over and over again
whereas consumer businesses I don't
really like working in them because
consumers are fickle yeah they are one
month they love a product very next
month no one's buying it nobody wants
fidgets spinners anymore right right but
they were the hottest thing for for a
long time you could have made a lot of
money right for a month or two right and
then you're out of business right and
that's right back to the where you
started it's that feast or famine idea
it's that rollercoaster of like yeah I
can buy the oh never mind I can't paper
I can that's like you can't really build
a long-term lifestyle on that so then
one question I have is team versus
automation right like like there's a lot
of different steps in a business process
and there's a lot of different roles
that
to be filled when do you bring on
teammates when do you build procedures
yourself when do you bring on automation
and technology is there an easy way like
is is one of those for a business owner
who thinks like I need to automate I
need a team and I need all of this
like should they just focus on one to
get going forward to try to improve the
efficiency of their system okay don't
care about efficiency until you're a
millionaire that's it
I just grind it out and just do whatever
it takes and just bust your ass right so
you can sell a million dollars worth in
a year because until that time you don't
know anything so let's talk about that
million dollars in a year mark because I
think a lot of entrepreneurs now think
that a million dollar your business is
like the norm or a million or your
business is like like you haven't even
really made it till you get there the
average American family earns what like
Val 55 about $55,000 a year the income
that's the households that's that dual
income usually income on average that's
dual income so that's what four thousand
dollars forty four to six hundred
dollars a month ish give or take so so
there's a huge gap between that and if
you're a business owner you're
generating even ten grand a month which
is barely six figures per year after the
the third cut out for taxes and then the
other third for fulfillment you're
really left with thirty three hundred
bucks a month or you're living on kind
of that lower level numbers right but
yet everybody there's so much today the
big the big thing they talk about the
big thing why do I say a million and
hitting that million dollar mark is is
one that if you can get there if you
spent all your time systemizing and
automating before you are able to do a
million dollars a year in revenue what
you've done is you slow down the growth
of your company but if you but if you
never here's the caveat if you never
want a multi-million dollar your
business then you systemize as soon as
you possibly can got it right if you if
you're comfortable making $55,000 a year
and and to do that you'll need to bring
in about a hundred and thirty thousand
or so in gross revenue and then you'll
be able to take home about fifty five
thousand that's that's a good income
absolutely I'd say good income in a
mirror
so you could do that well get to do
everything you possibly can to get to
130,000 sprint to that point and then
sir systemising what you have gotcha
right so so whatever my clients and the
reason I always say 1 million is because
my clients want to have businesses that
exceed 5 million but they start
systemizing and they start automating
and they start spending all their time
on processes before they figured out how
to sell a million dollars worth of their
service got it they haven't even figured
out that part the hard part and yet
they're trying to systemize something
they're gonna throw away so it's almost
like you're automating the result you
don't want yeah right it's like it's
it's when you you get to automation when
you've kind of achieved a level in your
business that you're stoked with so I
didn't move over on my email marketing
system until very recently to a system
that allowed me to do all of this kind
of fancy segmenting and and the
different follow-up sequences based on
what they do and and everything's you
need that first and I worked in an
extremely simple super linear system for
about eight years until we were
generating a very very significant
amount of income and then I went back I
was like okay now it's time to take on
that stuff because I just wanted to
learn how to sell things I just wanted
to figure out what my audience wanted I
wanted to keep testing and testing and
testing as fast as I could and it's kind
of that same approach with this business
is sell sell sell go pay attention like
you're you're always paying attention to
what worked what didn't work you're
always trying to kind of improve what
you're doing your sales pitch your your
introduction that handshake all those
little bits you're trying to improve it
kind of mentally but you're not
necessarily like mapping it out and
building infrastructure and hiring
engineers to to create these processes
and paths and automations for you until
you've actually generated the ultimate
result that you want to experience
continued long-term correct that's
pretty logical right and and yet if you
look at anything you see online it tells
you to do the exact opposite start
making standard operating procedures and
and worse do them yourself make your own
SOPs when you should have experienced
one
and then have them actually make it have
making SOPs as an entrepreneurs the one
the worst uses of your time that you
could possibly do is that's time you
could go out and get another customer
right that's that's time you could spend
creating great marketing that's time you
could spend coaching your team to work
at much better levels and elevate
everyone in your company to a higher
level oh no I'm gonna sit here and write
out write depths to how how do you send
out an email right the steps for someone
when a customer asks you this here is
your template right like they they
should be that is that is one hundred
percent waste of time for an
entrepreneur they should never ever do
one and and you'll see advice to do that
all the time yeah you don't do it don't
start systemizing something until you
get it perfected right like that's don't
be afraid of doing the work I think it's
one of the big things I feel like a lot
of sales pitches and a lot of people who
are selling courses and stuff in this
they're they're trying to make it not
sound like work or they're trying to
make it sound like it's easy and it's
just that the other but the moment I
committed and I was just like dude this
is just gonna be a lot of work but the
the ultimate results on the other side
is gonna be worth it it was a really
empowering moment well they didn't feel
great because I was like okay spoon
mountain-like all right all right here
we go
but once you're doing the right things
and you're just moving forward it's
almost like you can confidently just
keep going and boy before too long
you're making progress it's like it's
like the channel is like getting a
YouTube channel going it's like it's
like kind of getting momentum with
anything it gets easier you get faster
you get better at it etc etc do you
think maybe should even started with
this question do you think now in what
it's like November 13 2018 of this
recording like is there room for more
digital agencies is there room for more
digital marketers out like is this a
path that you think is a great path for
an aspiring entrepreneur I'll expand
that beyond perfect thank you know that
there is room for nearly an infinite
number of new businesses mostly because
everyone else is bad that's true most
people
right my go back to my LinkedIn example
I in is sitting in that these messages
is identical messages pitching the exact
same service which I could actually use
right that's the funny part I would
never give any of these people my money
right ever because they've proven to me
they don't understand sales and
marketing when they're trying to sell me
a sales and marketing type solution
right they've proven it right so why
would I ever do that so is there a room
for someone who could help a business
coach like me make more money absolutely
absolutely
because I can show you hundreds of
examples of people doing it badly right
so there's a lot of competition but
there's a lot of rubbish competition yes
and there's an opportunity to literally
stand out and be epic and deliver with
excellence and just really like I think
another thing we were talking about is
is talents hard to find people stop
showing up like you could be the one who
keeps showing up you could be the one
who drives things forward you like I
think that's a very common feeling that
business owners have is I wish I had
somebody I could rely on I wish I had
somebody who was dependable who I could
trust and every business owner wants to
make more money that's why they're in
business you wouldn't be in business if
that wasn't a part of it even if that
money is the means to like a higher goal
it's still in that business
functionality is about that business
entity creating generating income and if
you actually can help them accomplish
that goal and you'll show up more often
and you actually will be their guy and
like there's always room for that right
always every time when I was running an
agency I was in a town of like 6,000
people 7,000 people and it grew quickly
to six seven eight thousand dollars a
month because I actually did what I said
I was gonna do i priced myself extremely
extremely low to get going I was doing
$25 an hour work left and right because
I had one client at 20 and I was like
cool my next client I'll give you 25
until I'm full and I just kept
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