[2019 Update] How To Advertise On Facebook! Exact Step-By-Step Tutorial Shows My #1 FB Ads Strategy #Best Education Page #Online Earning

Hey Miles here, milesbeckler.com. In this video you're going to learn how to

advertise on Facebook. This is a September of 2018 update I'm going to

show you inside of the ads manager as it currently is today because they're

always changing it so we're gonna launch a campaign together you're gonna follow

along on my screen on my computer I'm essentially implementing my $5 Facebook

Ads strategy you can learn much more about that strategy through the playlist

I have here on the channel I'll put the link to the blog post in the description

and the biggest part that you really want to follow one of those two links

for is because I teach you how to analyze the data when you start getting

data back in I went back to an older ad set and I analyzed the data four times

in four weeks because it's not just about launching your campaigns on

Facebook to the world but it's how do you analyze it is it working what do I

increase what do ideas what do i scale etc so that's really important and the

resources for you on that are the playlists for the $5 Facebook campaigns

or the blog post for that now again as I mentioned we're doing that $5 Facebook

Ads strategy this is the brief brief overview of what it looks like we're

gonna set up one campaign that's gonna be a website conversion campaign because

we want to leverage Facebook's machine learning system I'm gonna focus it on

the lead level you need 50 conversions per ad set per week in order to get that

benefit of running these kinds of campaigns that's why I'm not kind of

focusing these on checkout or Add to Cart conversions but lead conversions

for my business then we run each ad set individually there's one interest per ad

set I start them at $5 per day and then we run all of them back to one AB so all

of the social proof cumulative from all of these different ad sets really builds

the engagement on our one ad so this is kind of an overview image that I created

to try to make it understandable of what we're creating now I have a little

notepad the demographics the interests I'm going to include I got these from

the audience insights tool here in Facebook I have a video that teaches you

how to do that the video is called steal your competitors customers then I have

my exclude audiences these are people who have already taken actions that I

don't want see my ad right so somebody who's

already a customer or already a lead or already at my website or has engaged on

a post I want to remove them from the audience so they don't actually see the

ad because they've already taken an action then I've got the ad copy and

I'll show you how to go pull your past ads as well so that's it for the setup

and let's jump right in out one more thing there is one more thing on the

setup I'm using custom conversions to identify the goal I'm using the website

pixel the the Facebook pixel and the custom audiences I have separate videos

on each of those if you need to learn how to use those to get them in place

but moving forward at this level you need to have those things in place so I

create I click the green create button to get started and I'm gonna name this

campaign just with my brand and then today's date so 8 31 18 and then I want

to set this to a conversion based ad now I'm gonna simply copy the campaign and

duplicate the name as the ad set and the ad if yours doesn't look like this if

you've got a very different look you want to switch here to the quick

creation they have the guided creation which is another way to build campaigns

this is how I run it obviously and then we save to draft so our approach is to

set up one campaign with one ad set then we're gonna launch it to the world this

is kind of our framework this is our skeleton then once it's launched we go

back in and we duplicate out those ad sets and it'll pick up the ad and

everything gets easy it'll make sense in a minute welcome to the new ads creator

here on the left this is the big area that has changed and this is really

helpful for creating ad sets like this you'll see how that works here in a

moment so the first thing we're looking at here

is we got the campaign name we're on the campaign level then there's the ad set

level in the ad level everything looks good on the campaign level so we click

into the ad set level here on the left and it brings us in now you can see the

first question it has is what is my conversion event location this is a

custom conversion I have already set up this is a custom conversion base on a

page that they reach this tells Facebook they brought me the kind of person I

want someone who converted so this is what Facebook's machine learning is

going to optimize for I need to get 50 conversions per week in order to really

get the benefit of that which is why I focus on the lead level now they're

always adding new things I keep it really really simple with how I set

these up I run $5 a day to start I'm trying to force Facebook to bring me the

highest quality traffic that they can and I only increase my budget on Camp ad

sets that prove to bring me leads and sales within my KPI or key performance

indicator so it wants to automatically run that's totally cool now we get into

the audience part and I want to set up not just a custom audience but I want to

use those Exclusion audiences that we talked about so if you just type in here

this is what it's going to include so if you want to retarget your website

visitors you search for your website visitor audience here and that will

retarget them I want to set my framework up to exclude all of the people who have

taken action that I don't want them to retake so I've got it written down so I

don't forget but ultimately I'm gonna search for these real quick I named them

pixel when they use the pixel so I've got the I forgot three pixels I'm gonna

add here I'm gonna add all of these so essentially these are pixel based

audiences when someone kind of takes a specific action that I want them to take

they get added to these pixel audiences then I exclude them from my main

campaign let me go take a look at my notes make sure I get all of these so I

got the pixels I want my visitors let's type in visitors because I named and you

name these whatever you want I am going to all visitors is the big one that I

want to remove and then let's go look at post engagement so this is something you

can set up that's pretty good the post engagement for anyone who's engaged on

your post or your ad what that will do is it will eliminate anyone who has kind

of left you a comment or giving you a thumbs up on your advertisement they

will no longer see your ad so it keeps your frequency number of your

advertising down based on people who have engaged so if

somebody gives you an angry face or leaves a comment like why am I seeing

this I don't want to see this that will instantly exclude them through this

engagement audience and somebody says thumbs up thank you I got it it'll also

exclude them from that audience so you don't keep displaying your ad to

somebody who doesn't need to see it I want them to find more people who

haven't seen my ad that's how I help force them to do that so for me on this

brand I go for the big four Australia United Kingdom Canada and the US so I

just typed these in here give me one quick second

perfect so this is where I'm advertising and then I leave languages blank unless

you're if if you're doing English based advertising not many people put that

their language is English so this can actually eliminate people for my gender

I have 25 to 39 year old women so let me set that up real quick

women now this is the detailed targeting this is the interest based advertising

that we're doing so this is where I take what I got from the Facebook audience

insights tools those competitors of mine whose audience I can steal I'm gonna go

one interest per ad set and I'll show you how we duplicate that out over time

but for right now I just put in the first one which is yoga so it should

pull right up click on it so yoga the interest now I'm focusing this ad set on

yoga and I want to click out of there it's always trying to get us to expand

our interest Facebook is trying to give you an infinite number of ways for you

to essentially spend your money I choose not to use this because I'm split

testing all of my audiences this Facebook mashes up everybody in the

world into one audience you don't know what is working and what isn't working

and you're reliant on the air machine learning system I prefer to keep

everything separated out into ad sets so I can see clearly the yoga ad set is not

converting well the Oprah ad set is converting well I then move my budget

from the yoga ad set to the Oprah ad set that's converting well that's the basic

theory I leave the connection type off this is how you would choose somebody

who's connected to your fan page and then I edit placements again Facebook

loves to spend our money as advertisers and I'm not really a fan of them wasting

my money so I turn off actually just about everything except for Facebook

feeds which takes a quick minute if you are wanting to to advertise in Instagram

or you're wanting to advertise in stories I highly recommend that you

create a separate advertisement that is specifically tailored for the user

experience in that area I'm creating an ad that is specifically designed for the

timeline that's all I want to do is show up in the main Facebook Timeline

so that's it I've got it Facebook feeds I'm going

warning at the bottom Facebook says warning you're gonna get fewer

engagements but don't worry they have two points something billion people that

you're advertising and reaching to I let it go to all mobile devices sometimes

you want to choose only when connected to Wi-Fi what that will do is generally

limit your audiences to people when they're at home on their mobile devices

or at work or somewhere where they've taken time to log in this may mean that

they have a higher likelihood of grabbing their credit card and

purchasing your oto if that's something you're interested in test it on and off

it obviously limits the reach of your audience in that but it's something that

you can ultimately play with to see how it works everything down here in

optimization and delivery I leave exactly as it is I'm just gonna let it

run as is then I'm gonna scroll up and see if I got it right because there's a

lot of little moving pieces here and I don't want to miss anything at it

placements perfect connection type yeah yoga okay let's see here women 25 to 39

got my countries dialed in right I'm excluding all of my main audiences and

that's it so it says that my reach is 320 to 1300 I just flat-out don't

believe that number because when you hover here you can see that yoga

interest has 186 million individuals in it and there's no way I'm excluding that

many so I'm literally just gonna ignore this and they even say that my results

are likely to differ from that now I'm done in the ad set level so I just click

over here on the next lower level that's indented and that brings me to the

advertisement now I don't have an ad so it's like oh no you don't have an ad

this is a huge error obviously the first thing we want to do here is choose the

page that we're actually advertising through if you want to run on an

Instagram account you choose an Instagram placement but again please

please PLEASE separate out your Instagram ad campaigns and run native

ads that are good for Instagram it's a different shaped image it's a different

user experience honor that and you'll get better results I guarantee it so ad

name I'm just gonna leave this up here actually I'm gonna put new just to keep

myself organized cuz it'll make sense in a minute what's going on so there's

essentially two things we can do here we can create a new ad or

we can use something that we've already created through this use existing post I

want to show you how to do both we're gonna set up a new ad first real quick

just to give you a quick idea of how I do that it's it's not my most

thought-out ad because I'm trying to show you how to set up an ad then I'm

gonna show you how I go grab one of the other ads in case you haven't had that

you've been running that you want to keep all of that kind of social proof in

your direction I like image ads that's there I'm gonna

select an image we have the ability to let me see here it's gonna bring me in

so this brings up account images it's looking through all of your past images

you've put up but you can click on stock images and you get free stock images

from Shutterstock I'm gonna put stress woman one quick second here now the

whole point of my advertisement and I've got a lot of videos that go into the art

of writing advertisements um the whole point is I'm offering a meditation to

help them relieve from stress so a picture of a stressed out woman is kind

of where I want to go I'm gonna do that one right there I think that's a good

example I'm gonna click confirm so now I have an image I'm gonna send them to a

website so I'm going to enter the URL is what it wants next which I've got down

here the display link I'm gonna put the same thing now it's gonna start building

this ad over here on the left for me and we have essentially three areas of text

that we can work so there's this text box up top there's the headline and then

there's the newsfeed link description and it's built very similar to how it's

laid out here the text goes above the image like the normal post that you

create the headline is the big bold content here and then the newsfeed link

description is a little extra text so what I'm going to do is I'm going to

take my above image text here and I'm gonna pop that in there you're gonna see

it build it out as we go and I'm okay with that display link being this here

then the headline I want to use this

and then a very simple call to action click the learn more button now is

essentially I'm telling them what I want them to do the learn more button some

people I know tested it and they actually got the better results with

they learn more it allows you to create overlays in different languages I really

don't I keep this all super simple it's got it already set up on my correct

pixel and that's it at this point I'm ready to publish this advertisement then

you want to wait until you start getting traffic to this one ad you want to see

that the ad has been reviewed and then it's working you want to see your first

few pennies spent in the deliverable on this ad set then you come back and you

clone it out repeatedly but you want to let it get traffic and get approved by

Facebook first so you don't give them 30 different ads to approve all at the same

time you give them one let them approve it go back and when you start your

duplication process it duplicates already approved ads now I'm not gonna

publish this as is because I want to show you how to pull in an ad that's

already working but if you created your ad you click publish in the bottom

corner and it goes out for those of us who have ads we've been using you simply

click use existing post and I'm actually going to need to kind of change windows

a little bit and go grab that old ad because I don't have the URL open and

when use existing post comes up there's gonna be a link down here that says

enter a post ID so it wants me to be able to select a post but this enter

post ID allows you to put in the ID from any post you've ever published whether a

hidden post that was just an ad or an actual previous post so I need to go

real quick and grab that URL this is all gonna stay here I click this edit window

and it slides off now I'm gonna X out of the campaigns

we'll get right back to it so I'm back in the ads manager and this ad right

here is the one I want to grab so I am actually the lower version they're about

the same thing so I've selected the ad I want to include I click the little edit

kind of pencil and then I've got this box with the arrow pointing out I'm

going to click this and I'm gonna say I want to see the post Facebook post with

comments I hold ctrl and click and it opens it in a new

tab so now this is the actual post the the real posts that I want to copy and

right at the end you see this long string of numbers this is the post ID so

I simply copy the post ID and you can see I've reached 48,000 people this

one's got you know hundreds of comments hundreds of shares so I want to bring

that social proof into my current ad set itself now that I've copied again the

post ID from the end here then I'm gonna go back into my current ad set I'm

working with so I click the edit it slides that all the way over so this is

the Edit window that pops out I uncheck the one I just grabbed and here is my

new ad because I put new in it so I could see it and it's got my name so I

tipped the box and then I go click the pencil and it's gonna slide that window

out and now I'm back in the edit screen where I left I hope that wasn't too

confusing but that's just kind of how it works so again it by default it says

create ad I've chosen use existing post and now I'm gonna post or paste not post

in and I clicked submit my actual ad ID and you'll see it just goes and pulls up

that exact ad for me so it's got all my social proof right in here and I'm gonna

click publish now since this ad was already active it's going to launch more

quickly what we've essentially just done is built out the basic structure that

I'm going to leverage for my additional kind of audience insights right so I've

done the yoga one here now I need to go create these you can add up to 25 in

sequence really really efficiently this tool on the left of Facebook's ad

manager it gets a little iffy after you get to 25 it only is built to hold 25 I

used to say do 30 ad sets you still can you just kind of got to go back and do

it manually so it's really easy up to 25 now in this image right we have our

campaign all of our different ad sets this is our goal and our 1 ad now I want

you to look over here so this is our campaign the least indented one is the

campaign level the first indentation is our ad set and then we have all of our

ads so what I'm gonna do is I'm gonna here on the ad set level right the

middle one and give it one quick second it'll pop up my options and then I'm

going to duplicate oops I clicked twice forgive me now can ask me how many times

do you want to duplicate this over now you have the ability I don't want to add

any placements that's new stay out of here Facebook uh-huh

so you can duplicate out as many as you have right so I could easily just go

tell it you know what do I have here 1 2 3 4 5 6 I can go tell it 6 but I want to

show you how to do it one by one just so it's really easy so I click duplicate

again I was on the ad set the middle level right here and I clicked duplicate

one time and you can set it to 20 if you have 20 and you see what it did it just

created a copy version right here so this is my original ad set this is the

original ad it copied that and I've got this new one here so I've got the copy

in the name that shows me what I'm working with and what I want to go down

to is right where I put in yoga last time everything else stays the exact

same I remove yoga and now I'm gonna go add what my second one is which is Gaia

TV I think it's guy at TV kind of TV that

didn't pull up so I think it was gyeom see up there it is Gaiam TV so now on

the right I can see the different interest so gyeom has 243,000 this is

the bigger one so that's what I'm choosing then to keep myself organized

and I didn't really write yoga in the first one now I'm gonna put guy on here

and this just helps me on the reporting side it allows me to really easily kind

of keep an eye on things so to keep it super organized this was my first one

that was for yoga so I'm gonna click in here and you can see it's highlighted

blue now I'm gonna go ahead and add yoga just so I know what interest it is so

when I'm looking at him I just get a quick idea of what is working when I'm

looking at the different the analyzing the data which you'll see in those

videos below so now I want to kind of duplicate this out again I'm gonna show

you how I can duplicate and I can duplicate either I can duplicate the

gyeom level or the yoga it doesn't matter

they're essentially the same thing so I want to duplicate and I'm gonna choose

to do three duplications at this point and what it does is it highlights them

all green and it adds the word copy so that's how I'm identifying so on the

left you can see these are my three new ones it has added copy to the name now

it by default has set this up where they're all three highlighted you notice

this one's blue this one's blue this one's blue now if you do any edits here

it's gonna edit all three of them this is why I recommend if you're new go one

at a time it'll save you some oops I just accidentally changed ten things I

didn't want to moments so now I've highlighted the next one in my series

you can see it says gyeom copy so I know I'm in the right place and then I go the

next one is Oprah so I scroll down to my interests I eliminate gyeom and then I

go type in Oprah Oprah Winfrey click on that I scroll to the top I have an Oprah

now this ad set is done that I'm gonna click on the next one I'm only gonna do

this these three more times I'm not gonna go do all the rest of the ones I

had I just want to show you really clearly headspace which is a meditation

app I'm just gonna type that in here since I'm up top and now I scroll down

and I X gyeom out and I type in headspace and I want this one

I could probably actually set up one for each and again I would set them up

separately but I just want the one that says headspace so I'm done there I click

on the next one that still has gyeom copy as a name I click X from the guy on

here my next one is meditation

here's meditation so that's 113,000 and if I wanted obviously I could do any one

of my other ones I could do Eckhart Tolle a who's an author you see KH there

he is so he's an author he's got a million and this is the game one

interest per ad set is ultimately what we're doing here and I come up to the

top and I make sure I put Eckhart Tolle up here and that's it so at this point

I've gone through the ad set level of each and every one of them right I only

worked the ad set but below each it has duplicated out the different

advertisements so when I click on this you're going to see it automatically

used that same existing post so it automatically pulls in the one

advertisement on all of these different ad sets for me and that's really the

name of the game I want to show you this image one more time to really make sure

this was clear so we started by creating the framework it was the name of the of

the campaign the name of the first ad set and the name of the ad I went in

essentially the campaign was all done the real work comes in the ad set level

where we're focusing on our demographics we're focusing on what audiences were

including or excluding and we're adding our first interest at that point then we

change where we want it to display I wanted it only in feeds if you want it

to be on Wi-Fi only for mobile only desktop only mobile etc all of that's

handled in the ad set and you want to get all of that set up once you don't

want to go back in and change access once they're published then we either

built the ad or we grabbed the ad we kind of reused an old ad that has some

social proof then we launched that to the world so it was one campaign one ad

set one ad and then we've used this new duplication feature to duplicate out at

sets two three four five and we just go into each one we change the interest we

change the name on the ad set it automatically links it over to our ad

for us then we go to the next then we go to the next and really it's that simple

that is how I'm still building my campaigns and I've been building my

campaigns in this way for probably two two and a half years at this point my

last campaigns that I just finished running ran about twenty thousand leads

in 30 days with an average cost per lead of about thirty four cents when you take

into account all of my one-time offer sales and my one-click upsell sales it

cost me about five hundred dollars to bring in 20,000 leads this is the

potential of Facebook advertising and again when I'm going through this

process I want to set up each and every ad set as a standalone interest or

custom audience or look-alike audience right one per ad set and I make them all

compete against each other I force Facebook to put them into competition

and I monitor which ones are bringing me leads within my KPIs or key performance

indicators I then monitor which one of these ad sets are bringing me in

customers with OTO sales within my key performance indicators the ones that

bring me leads and customers at a good deal I go duplicate I go add more money

I take them from five bucks to ten bucks ten bucks to twenty bucks twenty to

thirty and I keep going incrementally I rarely increase them more than ten or

twenty dollars a day I increase the budget and then I let it sit for a

couple of days and I go look how do my numbers do did my numbers keep up did my

numbers go upside down if the numbers are still within my KPI I increase my

budget a little bit more this is a very broad overview of how to analyze the

videos I will make sure probably probably here is going to be a link to a

video series that really goes in-depth you actually follow me along with a

campaign it's a four video series I'm always give yourself like 24 to 48 hours

for Facebook to start driving you quality traffic but that's the name of

the game then you monitor it you turn off the ones that suck and suck means

really expensive leads and really expensive customers and you add more

money to the ones that don't suck that bring you in great price leads and

value-priced customers and that my friend is how I advertise on Facebook

with the newest Facebook ads manager update this again was recorded on August

31st of 2018 so this is a great update for the last quarter for q4 of Facebook

advertising go forth and create your success my friend create your luck it's

it's massive action is what really the job done you'll learn a lot by going

through the motions I hope this video has been helpful and valuable if it has

give me a thumbs up here feel free to grab the URL and share it in a group if

you know a bunch of entrepreneurs who would get value from seeing how this is

done if you have any questions for me about the process about my advertising

strategy or anything get at me in the comments when I have time I do try to

respond to as many comments as I can and on that note I'm gonna call it so go

forth create your ad campaigns test your ad sets against each other build all of

your social proof up into one advertisement you get one of these

behemoth ads it has thousands of shares and likes and it just adds so much value

when a new person getting exposed to your brand for the first time sees all

that social proof on your advertisement it really adds a lot and this is how I

do it that note i'ma call it so thanks for your time I look forward to

connecting with you on the next video be sure to subscribe if you haven't got a

new video coming out in a few days it's gonna be awesome until we connect again

thank you very much for your time and be well

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