this is another keyword golden ratio success story and this one I talked to
Wesley and he started the site and made his first sale in just about 30 days so
really cool story I'm excited to share it we also talked about one of Wesley's
other sites how the skyscraper method is working well and some tips for beginners
so let's get to the interview right now I almost forgot if you're not on the
email list you should check it out go to niche site project comm and hit the
green button enter your email address I'll send you all my templates a bunch
of other guides and 15,000 keywords so if you're interested in Amazon affiliate
marketing you should definitely check it out
welcome everybody I'm Doug Pennington I'm sitting with my friend Wesley how
are you doing today Wesley doing pretty good how about you I'm doing awesome
it's sort of like the thaw here in Montana so it's a little slushy out
there walking the dog but at least that means this warming up so by the way were
you from Wesley from Alabama it's a little wet here right now ok ok cool
gotcha ok because I'm from Georgia so I passed
through those parts on the way to different road trips and stuff like that
so cool well I'm gonna get to the point really quick here and then we'll
backtrack so you emailed me because you started a new site a new Amazon
affiliate site and you're using the keyword golden ratio can you just kind
of tell me about the results that you're seeing and a little bit of a timeline
will dive in deeper later but if you can tell us about like the success you're
seeing so far well on the new site it's actually been really crazy to see it
because on my first site I you know it was completely non kgr for all the
content and this is the quickest I've actually seen the website get clicks
because it's only been 30 days you know and it's already getting clicks and
visits but not a ton one here one every three days or something but it's getting
traffic period which is crazy to be that young okay
cool and so right now it's like March 19th of 5 it's a Monday it's March 19th
I think so when did you first launch the site launch as far as when I published
my first piece of content yeah the first piece of content was at the
very and uh January 30th okay did you buy the domain just in January sometime
yeah not much before that okay so this is really cool because basically
within six weeks you buy the domain launch the site and there's like some
traffic there now have you done any link building or is it just keyword golden
ratio no link building at all the content only has only have like nine or
ten pieces of content even no link builder so it's still you know just very
very very new very cool now now that we have sort of like why you're here I want
to hear about your background how'd you get into online like making money online
affiliate marketing and you know you probably had a day job at some point so
just take us through that tell us about yourself okay well to make it a long
story not not too long I started off as actually working on the railroad see a
sex that was my day job and I started doing drops shipping so on Amazon
products on ebay before drop shipping was cool you know it was like way back
when and that's kind of sparked my interest on the whole online thing so I
gradually transferred into working less hours you know calling in sick on
purpose and things like that so I could work you know and I'm not a very good
employee ended up leaving my job and doing the whole eBay thing really
hardcore and I got hit with a tax bill from the IRS which I wasn't expecting I
was new to it wasn't saving my tax portion so that kind of put a threw a
wrench into everything so then I picked up another job which was at that point
working at a pawn shop and my first kid on the way everything like that and I
started to do an online gaming community have you ever heard of Minecraft I've
heard of it yeah okay well I figured out I could make money from it because these
people would buy virtual currency things in the game and it ended up making
enough money so I could replace my day job so I did that for the longest time
and you know eventually I started a website for that community that's where
I read a post on Amazon Associates how you can make money with referring
products things like that I literally read like one post and then tried to do
it you know so I didn't know what I was doing I though
I was targeting like these super hard keywords and I only had like three posts
right actually started ranking for one up keyword on light routers you know out
of all things wireless routers and I made a couple sells and after that it
was I was hooked you know wow and then it's kinda inch towards where I'm at now
gotcha and can you so you were you were working
the railroad CSX basically you started doing a little more Minecraft or you
were doing eBay stuff sorry okay what what year was that roughly just curious
early 2012 okay got it and the reason why I'm
pointing that out so you did eBay stuff and then you meandered a little bit
minecraft so you went from eBay dropshipping to gaming and the reason
why I'm pointing this out is you launched a site and you started getting
traffic in 30 days that's cool but also you had you know five seven years
experience like before we got to this point some rank that now it wasn't
exactly an Amazon affiliate but it's not your first time around the block and I
do want to point that out I don't want to paint a picture that just anyone can
do it but you're you look like a normal dude you know just grew up around
computers a lot so sure yeah I just wanted to point that out now I do know
that you had another site that you launched I guess out of the authority
hacker paid course which I'm not affiliated but I know they're actually a
competitor of mine but they're good dudes and you launched a site out of
that course right I actually started the site before I met them during the
spencer hawes and it the NSP 3.0 sheriff site project 3.0 I started it right
around then so I didn't really have a course but then I joined authority
hacker like very kind of soon after gotcha okay so about 2016 early 2016 is
when you started it right gotcha then you enrolled with authority hacker
they got you pointed in the right direction and can you tell us about the
results of that site and kind of you know
yeah it started in pretty much January 2016 basically and right from there to
now I'm making eight in between eight hundred and a thousand every single
month not where I want it to be obviously especially with you know that
much time and but I haven't really honed any like link
building or anything like that and you know and all the articles
started with different keyword research which was I guess to say by comparison
to what I've learned for kgr is a big difference way more comfortable using
like kgr content then on what I was doing before okay it feels way more
solid in my opinion okay and for the sake of comparison can you tell us about
maybe one example of sort of how they frame or how your keyword research was
framed I'm not going to say it's credited to a specific person since that
was a few years ago but if can you just tell us how you approach keyword
research in 2016 well the way I learned reverse
engineering using a HFS you know looking at your competitors but the problem only
problem with it was there wasn't enough I guess you could say filters to really
pick the the Golden Nugget keyword for a beginner site and I was kind of picking
like just random stuff and another problem was the content that I was going
after a key for keyword research wasn't as as well grouped like I know you like
to use pins for an example right so I might I had like one post on pins but
then I would have another post on how to write a novel or something you know it'd
be completely different instead of a whole bunch of post on pins starting off
so the first site is a mixture of really horrible research into me getting
knowledgeable over time and then the later half of it getting better okay got
it and it that totally makes sense I mean that actually I think it probably
describes how a lot of people get started with affiliate marketing and SEO
and probably a lot of other things too when I just think of the hobbies that I
get into like beer brewing I didn't know what I was doing and I tried to do a lot
of research and I thought I knew what I was doing but now I know more about beer
than I ever did and I feel like I know less than I ever have and there's so
much more to learn I mean we're ignorant when we first started out working on
something and then we get better and better so ok cool now when did you
discover the keyword golden ratio it would probably be around the very end of
2017 I think it was okay only a couple months okay
and you mentioned before we started recording that you
you're trying to add a lot more kgr content to the site that's making a
hundred to a thousand currently so can you tell me about how you're approaching
that and I mean we may have an opportunity where I could just give you
some advice or tips based on it so like right here in the call so if you tell me
on where you're at then maybe we can solve some problems well what I what I
started with after I discovered the kgr was I went and assessed my content and
to like the ratio between info and affiliate and it was it was way off so I
used the kg our content to boost the informational content to bring the site
level to 50/50 and that was all written by myself and it was 90 articles in like
three straight months like just every single day writing like hustling it out
you know and that's what I did there just to kind of balance it other than
that I took the kgr started on the new site and that's where I've seen actually
both being able to see it I guess then is in a concentrated area like that
who's able to see the results even even better because it was like this fine
tune on that one single site but on the first one it was so like balanced the
content how many posts you said 90 post and yeah when were those published I
published the last one January 10th January 15 something like that two or
three weeks before I started on the second side all right got it so that
means if I'm doing the math right you started in like early November writing
all the content alright and I'll point out something else give you some props
here so when you first heard about affiliate like Amazon affiliate
marketing and the Associates Program back in whatever year you launched the
site right away you didn't know what you were doing but you're like hey I'm gonna
mess with this yeah and I was gonna say you heard about the keyword golden ratio
and you're like hey I got nothing to lose I'm gonna write some content and
see what happens and then even forward you worked really hard for you know 90
days and here's what I'm gonna tell you right so actually let me get a little
more info so you published all this content how were the results so far well
I'm still I'm still waiting to see more and more of the results because my site
doesn't have a lot of I guess you get quote-unquote Authority because it
doesn't have a strong backlink profile so it still takes time for stuff to ring
and that's where I've talked with some other people and they told me hey you
need to build links that's what you need to do on this site
number ones and really see growth but so I've just started on that so I'm still
kind of waiting to see how those kids you are ranked in so I have a theory
unsubstantiated I haven't tested it I haven't even done good research on it
but this is what I have kind of seen I think there's a sandbox like when you
launch a new site but I also believe there's some sort of a sandbox for a
specific URL and I don't think it's necessarily six months I don't think
it's something I think there's probably some randomness so that's why it's hard
to put my finger on but what I've seen is you'll publish a lot of content and
then you come back say you don't pay attention right two three four months
later all of a sudden you're starting to get a little bit more traffic it's not
alarming you don't notice it right away the week over week
you're like my traffic went up by like 20 percent over a month and I don't know
why I didn't add any content the last time I added content was four months ago
and then I'm right that's weird and then the more I talked to people where
they're patient they'll do what you did right they published a lot of content
they're like hey you know what I thought it didn't work but six months later all
of a sudden I have 50% more traffic and it grew pretty quickly and literally you
know no links were added no additional content was added so there must be some
something else to it but there are a couple things that I'll suggest and
Wesley since I know that you watch a lot of the videos or you may know some of
these things but I'll mention them right now anything else that you could think
of that other background information that may be helpful before I give you
these I think three points if I could remember more anything else that you
could think of for the first night no no okay
number one you probably already have this but make sure you have everything
interlinked so all across the site it seems like you at least have you know
180 to 200 posts on this site so it's not a trivial piece of work to do this
analysis there are tools that you can use so you can see the number of
outbound links and make sure everything's like linked up but the only
way to do this really is - you know get a list of all your URLs
maybe from the sitemap or screaming frog I think can do some analysis for you
basically you end up with a list all your posts and what they linked to and
you want to make sure you know two to five is kind of the range I hey Matt you
can do more interlinks if you want and just make sure everything's interlinked
all over so every post has two to five outbound two to five inbound
so that's across the whole site that gets you your inner linking and some
people say I mean do you already have this in place yeah I mean I have
interlinking but I have to go back and check to see how much improved you know
okay here's the part that's difficult you have to pull the band-aid on this
one so when you publish a new post it's really easy to link to your old post
right that's easy you could even tell the writer to do that or you're writing
it so you could do that the hard part is you have to go to the old post and then
you have to link to the new one so you have to make an update in the
past that's the part that's hard that's the part that people omit because it's a
pain in the ass so if you go back and do that that's a good thing to do I'm
guilty yeah I was - for a long time and then it was like look it's just a
problem to solve just like you did one new post each day like you can do to
post two old posts just make sure you get some new links on those pages all
right so that's number one the other part is around just blog commenting so
it's not gonna give you like a huge boost it's rare that you're gonna be
able to rank just on blog comments for like any term however you can't get that
sort of brand ability and links to your home page you don't even have to use the
comment love type strategy you can of course you don't have to and you could
potentially get some some branded or at least like Wesley at whatever your site
name is sometimes you know sites allow you to do that or just the brain so
that's the the second thing and then the other part of course is the the deeper
external link building but it sounds like you already have some stuff and
play on that right yeah I'm just kind of where I'm focusing efforts at the moment
to kind of strengthen my link building skills and really I'm just now seeing
success with it or beginning to see some success okay so what you got going on
I'm using the skyscraper method you know and before what I would do I would like
take this post that I've informational post in the past and just try to build
links to those using the skyscraper and instead I've went and made post
specifically designed for it instead of doing older content and I take what I do
to make it to increase my success as I remove all of my ads from it and remove
the sidebar make it look a straight narrow page no links no nothing until
the links building is done and then I'll go back and link to once that page has
incoming links I'll go add links to there to internal link to my money pages
stuff like that cool cool starting that whole routes up and for the people that
don't know what the skyscraper is can you give us just like a quick summary
well my version of it is there some variations since it first came out I do
shotgun skyscraper which it's basically you take you build a informational piece
of content around a very popular topic that's talked about you know everywhere
can be no matter what your industry is and you want to build the very best
piece of content for whatever that subject is make it you know the the best
you can do and then you just basically go get everybody that's linking to that
topic and are similar even even like shoulder topics of it let's like
anything you can do for the shotgun method anyway and it's email them and
pitch it to Arms put your content in front of them you know and the original
method used some wording that I didn't like personally personally they would
say hey I see you linked to this piece my piece is better you know I don't do
any of that I think that's kind of shady I'm more of like hey here's an
additional resource if you like it you know here's an additional thing you
maybe your readers were like instead of trying to talk about mine's better
theirs is worse any of that so basically you're just emailing a bunch of people
showing and putting your content in front of their eyeballs okay cool cool
and that that generally follows the kind of method that I have seen and you use
the term a shotgun is that credited to a specific I did the shotgun method I
learned through authority hacker okay so just want to be sure not my thing
authority hacker if you want to know more about the shotgun but it sounds
like pretty standard skyscraper create a good resource and it's a shotgun
approach of where like you just try to get anyone who
be really interested to take a look at it and potentially link so you said
you've had some decent success now that you've sort of made your page more
conservative it doesn't look so affiliate it just looks like a great
piece of content so can you tell me about some of the results and stuff as
far as link building yes and like I said I've just started it recently so it's
the beginning of this month but since I started sending out those emails I'm
getting one to two links every day Wow and have you seen any impact on your
rankings yet not yet that's not necessarily a bad thing you know right
because you you're still link building so you don't have the internal links
going from that page to the rest of this pages that you're trying to write so not
yeah okay so how like what's your goal for this specific campaign like when you
like how many emails are you gonna send out what's your conversion rate like can
you tell us some data right yeah sure the conversion rate is it as good as
like a highly targeted guest post or something like that pitch it's
definitely not and that's another example of it being a shotgun approach
because you know you're spreading your emails out everywhere so basically and
I'm not spamming so don't don't take that the wrong way you wanna see right
but the conversion rate was around 3% is about what you get and that's without
having to that it's only for people that put the link of the first time now
sometimes you'll get responses of people wanting you know you to pay money things
like that if those people I just reap itching and I'm be completely honest I'm
like hey Google doesn't really like that I try to avoid it maybe you'll want a
free guest post instead and then maybe they'll write them a guest post if they
want it from there very cool when you send the emails is it
just a cold email to a person who has shown interest in that topic in the past
is that the deal right yeah they'll usually have linked to a similar piece
that that's similar to mine that's just you know quote unquote not as good
okay got it I'm interested because I have I mean since other courses have
been I guess more aggressive with the it's not necessarily spamming but
sending out a lot of emails to people who may not be interested I get a lot of
the emails that's why I kind of I can personally say I don't like them but the
they work right it you can't ignore the 3% and that
number of links that you're getting it also means that you're sending out today
but but the other part is I like the high touch ankle because it's harder for
someone to emulate a person could conceivably like reverse-engineer what
you've done generally kind of do the same thing right but if you do the high
touch it's kind of a pain in the ass right so I wonder if you did you know a
hybrid of like sign up for their email list build some relationship somehow
even if it's just one or two emails and then you pitch with that I'm just
curious if it gives you a you know even if you only go up to you know four and a
half percent or something like that that's like a fifty percent increase in
your conversion rate so right and it just takes you know a little bit more
time but it also would sort of put you in a class above the other people who
were just sending out a bunch of emails and there are just so many emails going
out I mean I actually have gotten emails from the competitors in which I
mentioned earlier where in others that I haven't mentioned also where they're
like trying to get links on niche site project and they actually know me they
could just email me but they're sending the template and emails so there's
definitely some sloppiness in the process I mean I'm not saying yeah it
works but I'm just like there's there's more like I think the sloppiness
actually comes in in the template itself people not taking the time to
personalize it because you have to have a mixture of a template but you have to
also make it personal to that person that's nice right yeah and it's like if
you have you know for example and some of the outreach that I teach them and
I'll get off the soapbox here you know I'm like you should put an image in your
you know in your Gmail profile so it's like someone's face shows up in your
Gravatar right so if you go comment on someone's blog this your little face
they see your name they see your site you send them an email this your face
they see the name of your site and then when they get your pitch they're like oh
yeah remember this guy he emailed me a couple of times I think
he reads the blog and then they'll go and check and they're like oh yeah I do
know this guy way more tolerance I agree so but it takes I mean everything I just
mentioned will make it take probably four to eight times
something like that I mean it'll make it go much slower than what you're doing so
keep up the good work I'm just throwing out ideas maybe so I'll try like well
the higher end prospects that's something that's definitely worth doing
too you know yeah right on right on okay cool so
Wesley do you have any advice for people who are just getting started or yeah
anything like that yes one is this is a patience game I
would say a lot of people just want to see that and I was like and I was in
that bucket too when I first started I want to see those quick results and
things like that but in the internet world and you're not used to it one
thing I can say I agree with a hundred percent is your video on the first 1000
days because I'm in like because I've done the 600 days right two years 2018
is my I guess a quote about real years like really getting into it right so
this is my night last 365 days complete a thousand I get there yeah and it feels
like it's like right on track with your video cool so it's like it's like be
patient but then again keep working it's like like hustle every single day but
then for the long-term stay patient and you have to wait to see it play out yeah
very very well said thanks Wesley I appreciate you sharing the story and
everyone let us know in the comments if you want to get an update from Leslie
sometime in the future maybe I can convince him to come back on and let us
hear how it's going great thanks Wesley appreciate it thank you
you
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