hey miles here miles Becker calm in this
video we're going to review the 22
months of content marketing
my youtube channel growth my blog
traffic growth and the podcast growth as
well Before we jump into the analytics
and look at the actual data and the
actual numbers from my efforts over the
last 22 months I just want to remind you
that time is carrying on whether you're
taking action or not had you asked me 22
months ago or actually 23 months ago if
I thought I was about to go on such a
Content bender my honest answer would
have probably been no I don't think so
and when I had the idea to start it was
I just wanted to challenge myself to get
really momentum going and to break that
broken belief that I'm not a content
creator because obviously I am I just
hadn't been creating content I was
resisting the process so I really want
to encourage you to take that first step
to just start publish your first blog
post publish your first video get
momentum on your side try to break it
down into little daily bite-sized chunks
right do what you can today and then
start over tomorrow and do what you can
tomorrow and time carries on in such an
interesting way that at some point
you'll look back and be like wow been
doing this for a couple of years now and
as you're gonna see when you stick with
something for a couple of years
consistently that is how magic happens
right we create our luck through hard
work so with that said I'm a hop off the
soapbox we're gonna jump into the
computer here and get into some actual
data cuz I love data you can see here
I'm at fifty four thousand nine hundred
and sixty nine subscribers we'll go
ahead and call that fifty five thousand
subscribers
not bad for twenty two months of effort
let's get inside of the analytics here
but first we're gonna see how many
videos that I've created in these twenty
two months so three hundred and sixty
three total videos is what I've actually
created and you can see here on the
screen this split test to pop up I only
got 641 views on that some of my videos
get you know 1,300 1,500 views some get
over 2,000 almost 3,000 views within the
first couple of weeks but nothing
extravagant is going on here none of
these videos have tens of thousands or
millions of views right it is literally
the compounding effect of lots of videos
that are getting
five hundred thousand fifteen hundred
and more views in its that compounding
effect from doing the work over and over
that makes all of the difference so I'm
going to jump into the analytics now and
we're gonna look at it's gonna show us
right off about the twenty eight days so
this is the last twenty eight days of
analytics and you can see I've got about
a million minutes viewed right now which
is up about one percent I'm gonna call
that even my average view duration has
gone up about three percent up to just
under seven minute mark and the number
of views is actually down so I'm down
two percent in unique views but those
viewers who are showing up are actually
viewing longer which gives me good watch
time numbers which is what YouTube likes
to see that's why they put the watch
time metric in the top left that's the
first thing you see when you load this
page my number of lights are down
dislikes are up that's great that means
I'm engaging I'm moving people where
they love me or not that's okay comments
are up about three percent subscribers
are down about twelve percent so about
twelve percent less people are clicking
the subscribe button but all in all I
really don't care because what I'm
really doing here is focusing on the
long-term game and give me one second
I'm gonna set up a comparison on the
dates and we're gonna do a
year-over-year comparison so we'll look
at the I believe that would be the ten
month mark versus the twenty two month
mark so I'm gonna set that up right now
so the owners line here and what we're
looking at is the April of 2017 to May
of 2017 versus the last 28 days and you
can see actually interestingly my
numbers it appears are actually down a
little bit this year over last year
which is quite interesting to me but I
really don't actually care and you can
see my view duration is down a bit where
I was I believe these big spikes in my
view duration was that I was doing more
live I believe I was doing weekly live
broadcasts this time last year if my
memory serves me so what I'm gonna do is
I'm gonna now just kind of adapt on the
fly and I'm gonna plan and do a live
video I'll do a funnel review this
Saturday so in a couple of days I'll do
a live video review I'll email my list
if you're not on my list
miles Becker com4 slash free - course
get on there you'll hear about it I'll
start to do more lives cuz I'm pretty
sure that's what this tick is from and I
would be open to getting my views back
up but all in all you can see a
difference of 40 thousand views in a
month period that's a very minimal
number really overall and then on the
views here we've got again it looks like
I think my views are actually up right
now so the number of views are up the
actual view duration is down and it
looks like that might be because of my
lives so there's my analysis and my idea
and you can see the subscriber numbers
are a little bit down but all in all I'm
stoked on it I think that 55,000
subscribers in you know just over just
under two years is absolutely magical
and let's now jump into the actual blog
analytics now the blog analytics are
most interesting because that's where I
get most of my leads from I've got the
pop ups over top of my blog I've got my
report my free report that I give away
from a landing page from my blog so
ultimately getting people to my blog is
a major goal and then getting them onto
my list is a major goal my email list
has crossed the five thousand subscriber
mark I don't think I'm at fifty one
hundred yet somewhere on like five
thousand fifty subscribers growing
steadily still now you can see I'm gonna
do we've got what 19 thousand two
hundred seventy-five sessions from
eleven thousand users I'm gonna run a
quick month-over-month number just to
give us that data so I can see
if it's moving month-over-month but
really I'm more interested in the
year-over-year which we'll look at next
so month-over-month I'm down 1.3 percent
on sessions which is a three hundred
sessions less which is the equivalent of
ten per day and the number of users are
up so I got more unique people but less
actual sessions so people are coming
back a tiny bit less than they were
let's zoom this out to the
year-over-year now on the year-over-year
I'm up sixty percent in sessions for
about twelve thousand visits per month
to nineteen thousand visits per month
and I'm up seventy-seven percent on the
users from just under seven thousand
people to just under twelve thousand
people and the number of pageviews is up
massively 56 percent so that means that
the people who are coming are looking at
50 percent more content which means
every other person is going to another
page more often than they were before
this is my internal linking this is
having more great content available etc
etc my average session duration is up 10
percent these are the kinds of numbers
that Google wants to see for Google to
trust that my website is giving value to
the audience when they see those time on
site numbers the the repeat views and
the session duration essentially numbers
going up that's what Google wants to see
here inside of analytics I want to look
at something new that we haven't looked
at on this channel before I want to look
at the traffic sources so we're gonna go
to all traffic under acquisition and
then source and medium i'm leaving the
year-over-year on so we can see what's
going on here but you can see google
organic has had a massive change i
received eight thousand three hundred
and twenty nine visits from about fifty
three hundred people in the last 30 days
from google before i had only received
twelve hundred visits from google that's
a five hundred and forty four percent
increase of traffic from google these
are people who have never probably found
my content from youtube before they go
to Google and they type in a question
such as how do I build an affiliate
marketing funnel my blog post shows up
on the top of Google they click they
enter my ecosystem they then see my
pop-up they have an opportunity to get
on my list and ultimately I'm now
partnered with Google to connect with
people because I'm
offering helpful answers to Google's
users that's how the game works that's
why I'm spending money not much time but
money of mine to get my videos
transcribed and into the written format
on my wordpress blog before I had money
to invest in this process I did it
myself I put in the effort and the time
because ultimately having that content
that written content on my blog is
extremely valuable you can see the
direct traffic is actually the next-best
which is people clicking from my emails
or possibly people typing it in I do
mention my name and my domain at the
beginning of every video that I put out
and you can see YouTube traffic is
spiking for sure twenty-five hundred
percent increase from from button ninety
visitors to twenty four hundred visitors
again this is that brute force three
videos a week for the last year is what
really has given me that kind of leap in
my traffic here and this is probably the
most exciting thing for me to see is
this five hundred and forty four percent
more sessions and about a thousand
percent more users in a year-over-year
number so a thousand percent more people
that's literally out like it's an insane
amount right from four hundred and
eighty-three people to fifty three
hundred so from under five hundred to
over five thousand people visiting my
site based on Google referrals which is
absolutely magical finally let's jump
into the podcast here last month
I reached incrusted the five thousand
mark for the first time in a month of
downloads at fifty six hundred and sixty
two downloads in April currently am am
at about forty seven hundred we're about
three weeks into it it's four weeks so I
would assume maybe fifteen hundred more
downloads this month which would put me
over the six thousand mark for May so my
hope is what I'm hoping to see is six
thousand downloads in May by the end of
the month and I'm not just gonna sit on
my hands and hope I'm gonna find a way
to add value to my podcast feed and also
to really find a way to mail my podcast
feed again for my audience to really
kind of encourage people to subscribe
there because you know a podcast is a
great way for people to consume my
content essentially when they're walking
the dog when they're on the try
when they're driving to work when
they're doing other things YouTube
requires a hundred percent of your
attention but a podcast requires 20
percent of your attention maybe so I
like connecting people to the podcast
I'm getting really good feedback from
that and that's all that is me and my
approach with this three pillar content
marketing strategy I start with a
youtube video because that's easy for me
I find it fun and easy to create these
videos for you and then I have teammates
and processes in place to get that same
content onto my podcast get that same
content onto my wordpress blog and
you've seen that the numbers are working
so even though I'm not quote-unquote
writing my blog posts right I'm just
firing out these videos on a very
aggressive pace my YouTube channel
growth has maybe stalled a little bit
but my blog growth is going off the
chain right now and that is actually
more valuable for me and that is a
metric I love seeing growing because my
blog traffic is directly correlated to
my list growth and my list growth is
really what I'm after here I hope this
has been helpful for you I hope you
found this to be valuable I'm gonna get
a live broadcast going on Saturday so if
you're around Saturday I'll do 9:00 a.m.
local time I'm in the Pacific time zone
in the United States of America right
now so 9:00 a.m. my time Saturday
morning I'll do a live funnel review and
that's it really the goal is to help you
see that consistent effort over long
periods of time is the trick if there is
a trick which brute force applied over
long periods of time if you want to call
that a trick great we'll call that a
trick but that's the approach to create
success for yourself find the mechanism
and the medium that's easiest for you to
communicate on first for me it's these
videos if you like writing you can go
straight to the wordpress blog and
dominate Google traffic out of the gates
I had to put a few systems and teammates
and a bunch of hurdles for myself in
place because I don't like writing so I
do videos and I have teammates create
great blog post from those videos I hope
that's been helpful if you liked it give
me a thumbs up here in youtube if you
have any questions hit me in the
comments below and I look forward to
connecting with you on another video
be sure you subscribe so you get the
notification when my live stream comes
up and after that live stream is done
it'll sit live on the channel and I got
plenty more great stuff coming out for
you next week and beyond I'm gonna keep
this going just to keep showing you how
easy and simple the path to
success ultimately is when you focus on
being of service to an audience through
giving the best value you can and then
you stick with it for months weeks and
years at a time remember it's all about
that one thing what are you doing today
what are you publishing today then
tomorrow then the next day small steps
over extended periods of time is how you
go on long long journeys my friend I
hope this has been helpful and I look
forward to connecting with you on the
next video until then be well
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