7 Digital Marketing Trends For 2019 - Your Chance To Stay Ahead Of Your Competition #Best Education Page #Online Earning

hey miles here miles Becker calm this

video reveals my seven top digital

marketing trends for 2019 the goal of

this video is to help you stay on the

leading edge of digital marketing so you

can make sure that you are ahead of the

crowd and you are getting the lion's

share of the clicks and conversions so

number one Facebook ads are going to

continue to get more expensive now

there's several reasons why this is

happening first off in 2017 Facebook

started running out of ad inventory

inside of their newsfeed product which

means if you are an advertiser buying

space in the newsfeed they actually for

certain demographics didn't have enough

content published from the users to mix

in the advertisements with since it's an

auction platform this means supply and

demand takes over and the price goes up

now this is not true for every segment

but for the big-time segments that a lot

of people focus on it is mix that with

the fact that the number of monthly

active subscriber growth has slowed

significantly the number of people

leaving Facebook because of the privacy

scandals and all that other stuff that's

going on is also not helping this

situation and third you have the FTC the

Federal Trade Commission in the United

States who is looking at potentially

putting a fine on Facebook for some of

their data breaches it's been leaked

that that might be one of the largest

fines they have ever placed on a

corporation not to mention what's going

on in Europe with the GDP our laws that

Facebook is pretty much in breach of as

well so there's a chance that Facebook's

gonna get hit with some big-time fines

and then they're gonna need to make up

that money to make their investors happy

where's that money gonna come from

advertisers so I'm still buying traffic

but I am definitely taking some of my ad

budget away and I've been placing it

into other areas recently to make sure

that I'm ready for when Facebook is no

longer a viable pay-per-click method

based on the numbers so number two is an

increased focus on conversion rate

optimization this dovetails into number

one for sure

people who have been all-in on facebook

advertising and they're watching their

ads costs go up that means they're

watching their cost

LEED go up and their cost for new

customer acquisition is going up as well

what can you as a digital marketer or

business owners do to fight that well

split testing right conversion rate

optimisation is a huge way for you to be

able to get more leads and more sales

with the same ad budget so I think more

and more businesses are gonna realize

that hey we're putting in a ton of money

into our advertising and/or we're

putting in a ton of our energy into

content marketing we should be taking

time to split test our opt-in pages or

calls to actions our sales pages so we

can make sure we're maximizing the

return on energy and/or ad spend so I

think the conversion rate optimisation

is going to grow to be something that's

even more talked about and more

commonplace for businesses right now I

still think that it's only the leading

edge businesses in this world and also

I've taught how to do a/b split testing

on your WordPress website on your

funnels on WordPress I'll definitely

have that video linked to in the

description if you're not yet doing any

sort of split testing now is the time to

get started number three I believe

there's gonna be more digital marketers

publishing on YouTube now there are some

astounding statistics about YouTube if

you haven't googled it and read through

any of the statistics I highly recommend

you take a moment to you know Facebook

has been touted as an amazing platform

with two billion monthly active users

I found that YouTube is currently

running at about 1.9 billion monthly

active users which is right on the heels

of Facebook and used to YouTube does

have a fairly large segment of

individuals who use their platform who

never actually log in because YouTube

videos can be embedded in blog posts and

you could just use their search engine

and you can watch videos without ever

logging in so it is a behemoth is

actually the number two platform

compared to Facebook and again it's

right on the heels some really powerful

numbers from the different demographic

groups right so that 18 to 24 and 18 to

34 year old segment which is the most

valuable segment for advertisers has a

huge propensity to watch videos on

YouTube in the 18 to 24 segment 96

percent of them have watched videos on

YouTube

YouTube reaches more 18 to 34 year-old

men than any cable network on television

which is crazy to think about but then

you might wonder about well what about

the the 60s and 70s out there well 51

percent of 75 year olds and older have

watched youtube videos so everyone in

the you know over 50% of every age group

is watching youtube videos you mix that

with the fact that about 5 hours a day

is the average on how much television

most people in America watch going on

with the whole cord cutting thing of

stopping to pay for cable TV and

starting to shift the viewing online

that's just gonna continue YouTube is

going to grow massively then as kind of

from the standpoint of digital marketers

to create a blog and to get written

content out there on a blog the barrier

of entry is extremely low you could use

a free wordpress.com site you can go buy

some rubbish content milk content and

publish it up there you never have to

put your face out there you never have

to put yourself out there you can just

pretty much put out search engine spam

and that's what's happening there's over

a billion blogs today in the world

putting out content whereas on YouTube

many many people in our world are

extremely afraid of taking that kind of

leap to go on record to go on camera and

to be on camera looking into a camera

lens like I'm doing now without red

light flashing saying you're being

recorded

just get some people to freeze up so

there's a higher barrier to entry which

means that there's more opportunity for

those marketers who are willing to kind

of publish on the platform and everyone

starts out a little rough and bumpy on

their world of YouTube but we get better

as we do it more often so I think for

those reasons more and more people are

gonna be shifting their energy over to

YouTube and I think that YouTube has one

of the more exciting advertising

platforms coming out I'm getting some

incredible low cost per views right now

and running

I'm not running call-to-action ads I'm

just running ads to a lot of my videos

that are out there the numbers are

looking astounding and I'm going to

start doing some more call-to-action ads

as well number four podcast listener

ship is going to continue to explode the

year-over-year numbers for podcast

listener ship just continue to grow and

grow the female demographic is the

fastest growing demographic although

there are more men

who listen to podcasts right now and

I've got a theory about why this is and

it's really important to always think

about when you get these data points why

why is that that's where you can really

get those aha moments to realize if your

people are on that platform and if that

channel makes sense for you to really go

all-in on and I call this the the

parental challenge right so a lot of

parents with kids whether they're their

toddlers or newborns or young preteens

tweens whatever they are you know

parents with kids have very very limited

time to themselves the ability for a

parent who's got two or three kids to

sit down and read a book for an hour or

to read a few articles on their phone is

extremely limited but they have the

ability and the time to put on their

earbuds and listen while they're

cleaning while they're at the gym while

they're driving the kids around to

soccer practice there's a lot of

potential for these individuals and

these demographics to consume content in

audio format where they can't sit down

and watch a video and they don't have

the freedom to sit down and read a book

because of their lifestyle with the kids

so a lot of these individuals are

realizing that they can entertain

themselves that they can grow personally

through personal development and/or

learn kind of professional things within

their industry because there's podcasts

on every single topic in just about

every single industry out there so if

you have the parental demographic right

the late 30 the 35 to 55 year old

demographic if they are somebody you're

trying to reach podcasting may be a

great place to reach them and I think

more and more people are gonna consume

more podcasts and I think more and more

marketers are gonna be publishing

podcasts this dovetails with the last

one of the YouTube channel all of my

videos that don't do screen shares

actually make it on to a podcast feed if

you haven't found that yet you can just

search for miles bechler in your podcast

app and I've got over 300 episodes there

for these types of people people who

can't sit down and watch a video but

while they're commuting while they're on

the train while they're at the gym they

can still fill their mind with positive

empowering messages and helpful ideas

about digital marketing you could be

doing this for your audience as well

number five omni-channel marketing you

know I went to the Affiliate Summit West

conference in Las Vegas I heard Ryan

dice speak I heard Neil Patel speak I

got to do this really cool in person sit

down with Neil Patel there was about 20

of us we got to ask him questions the

big buzz word from that entire event was

omni-channel marketing big brands and

big businesses are no longer all in on

that one ad platform that for so long

was Facebook advertising many of these

businesses are spreading their money out

across many different channels and the

theory is that even if you're doing

brand based advertising the fact that

you're showing up more often in more

places and you're getting exposure for

your brand your brand story and your

content on many different platforms

really increases the trust that your

audience has with you because we expect

brands that are trustworthy to be

everywhere this is a part of why we're

now running pay-per-click ads on

Pinterest for my wife's content for her

pins these are not call-to-action pins

these are just to get more reach on the

Pinterest platform we're also running

pay-per-view ads here on YouTube for my

wife and my best videos to make sure

we're just reaching larger demographic

segments and of course we're still doing

our Facebook advertising even though

we've decreased those numbers a little

bit here's the interesting kicker and

this is what Neil Patel convinced me of

that got me over the hump to really kind

of start investing in his omni-channel

marketing was he has clear data that

when he began running advertisements on

YouTube on Google and on the other

platforms his facebook ads ad spend the

cost per click the cost per conversion

actually went down and has something to

do with his branding it's extremely

difficult to track that's one of my next

challenges in 2019 is how to track the

efficiency of this but when Neil Patel

is saying clearly that he believes

beyond a shadow of a doubt that his

investment in advertising on additional

platforms helped him get better numbers

on his core platform I was all-in

I began testing it and the numbers for

us our OTO sales month-over-month have

grown more in the last month than they

have in quite a while so there is

definitely something going on here

number six the increased focused on the

power of brand there's two sides of this

I already talked a little bit about the

side of this which is the pay-per-click

side the willingness to pay to get your

messages out to get your best content

out because it's your best content and

when people watch your best videos when

they consume your best content not just

your call to action content then that

likeability increases that trust ability

increases and you're able to grow your

audience right so that's the one side

and we've already kind of talked about

that the other side is when you become

the default person or the default brand

that users search in the search engines

it actually helps your rankings for all

of your keyword phrases let me give you

an example for this so when someone goes

to YouTube and they search miles

Bechtler SEO or miles Beckler Facebook

ads or miles Beckler something else face

or excuse me YouTube is realizing that

miles Beckler is the brand and then

there's a keyword associated with it and

as more and more people search for the

brand along with the information that

they want it actually increases the

authority of the entire channel the same

can be true on a blog when someone

searches for my wife's brand plus

meditation or my wife's brand plus

Channel messages etc it actually

increases her rankings for all the

hundreds of thousands of keyword phrases

that drive traffic to her web site each

and every single month when someone goes

and searches for Rachael Ray pots and

pans because they've watched Rachael Ray

they believe in the Rachel Ray brand and

Amazon and Google and YouTube are seeing

all of these searches around Rachael Ray

this Rachael Ray that the power of brand

has taken over on the organic side as

well so are you building a brand are you

making sure that your brand has a very

kind of cohesive feel every single video

I start with my name and my domain com

so when somebody thinks hmm I wonder

where I could learn XYZ they might just

have a moment of miles bechler miles

vector com let me go search miles

bechler comma digital nomads does miles

have any content on digital nomads

when that starts to happen my rankings

for all my keywords go up up up so the

increase power of brand works on two

levels the paid level and also the

organic level and that's going to

to get more and more important number

seven finally here greater demand for

digital marketing help now what do I

mean by digital marketing help I think

that clearly this is in alignment with

local businesses local marketing agency

running the Google my business kind of

optimization as well as helping local

businesses get on the map packs I think

it helps with getting them more reviews

creating review systems so people can

get better reviews for local businesses

but this goes way beyond local

businesses to be perfectly honest

there's more of a need now than ever for

podcast editing services right for

professional video editing services for

individuals to go work with YouTube

influencers and help them take their

videos and cut up 60-second spots so

they can run those on Instagram and

Facebook right there's a lot of

additional services that all of the

different brands and all of the

different companies that use digital

marketing in one way or another they all

continue to need support whether they're

all in on a digital business like I am

or even when they run a bricks and

mortar business and they just need a

local SEO agency or a local WordPress

consultant to help them dial in their

sites so they can rank better for their

core keywords as our world continues to

go more digital with more ecommerce

going on digital more research for

e-commerce and more research for bricks

and mortar purchases happening online

those who are being found on the search

engines those who are running efficient

funnels with Facebook advertising those

who are optimizing their funnels the

need for a professional conversion rate

optimisation specialists will only

continue to go up year-over-year so what

I'm getting at here is even if you're

not building an affiliate marketing

brand based on a specific niche that you

love and you haven't found that thing

inside of your heart that makes you

saying that you just want to share with

the world you might still be able to

find a way to take all of this knowledge

and your interests in the world of

digital marketing and apply it to local

businesses apply it to digital

businesses I hire a team of we have 12

plus people I pay each and every month

because they're all adding value and

they're all helping me grow my business

so my support for this business that my

wife and I run literally takes care of

many people right if you think about

their families that they're supporting

with his income it really is a big

ripple effect and you're gonna find more

and more businesses both bricks and

mortar and all in on digital are gonna

need that kind of support so there's

another great need for you I was able to

go full time online fastest by offering

digital marketing services selling

services is always going to be a faster

path to 10 grand a month than it is to

grow a niche site I personally did both

at the same time and once that niche

site took over I just went all-in on

that and I let the client work go but

the client work served me greatly for

about four years and I think that's just

gonna get more and more valuable and

that's it that's the whole video so I

hope you've enjoyed this if you know

somebody who's in the world of digital

marketing who runs a business and maybe

doesn't think about digital marketing

enough grab the URL share it out with

them put it in a Facebook group share it

on Twitter help me with a little share

and a reach through on reddit or

whatever you do I appreciate you if you

have questions about any 7 of these that

we covered or any other ones you think

that I left off get at me in the

comments below thumbs up like engage I

appreciate you I thank you I've got

another video coming out in a couple of

days so subscribe and I will see you on

the next video till we connect again

thank you and be well

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