hey what's up its Doug Huntington here
and I'm gonna go over 7 different ways
that you can improve the conversions for
the retail season so some of these are
maybe not going to apply for everyone
sites but you you probably should be
able to figure out one or two that
you'll be able to use so I'm gonna jump
right into it I think we have a few
people in the chat I'll come over there
in just a second field any questions I
think you could hear me so thanks
everyone that is hopping on live I'm
gonna try and make this kind of a quick
one today so first off I want to let you
know that this is sort of inspired by a
blog post that I wrote the link is in
the description and I go into a little
bit more detail in that particular post
so do have a look I give some
screenshots some other examples stuff
like that
so number one maybe this is like part
zero most people if you're in affiliate
marketing
will end up making more money in the
retail season I did some analysis myself
looking at my sites over the last couple
years and it looks like if I remember
right is something like 30 percent of
the revenue for the whole year is in
like basically the last 40 days of the
year which is great so if you can
optimize a little bit it's a good thing
to do so that's part the retail season
is a good thing and a lot of times
you're gonna end up making way more
money in you know the last 40 days than
year so number one most likely I'm
assuming your your page is oriented
towards a specific buyers keyword or
some products something like that but if
you have the opportunity you could tack
on something holiday or a gift related
to the title I give some examples in the
blog post but basically if you could if
it's like ballpoint pens you could say
best ballpoint pens for Christmas or for
the holiday season or something like
that so be creative add something gift
related use your
copywriting skills and the idea is to
improve the click-through rate on the
SERP so if you could improve the
click-through rate you may even well one
hopefully you'll get more visitors but
if you're ranking like not number one
you may be able to move up if you can
get more people clicking on your result
then the people that are ranking above
you so there's a two-fold thing
happening there add something gift
related that's number one number two
used holiday themed elements right so
I'm not a huge like design person but if
you have the opportunity you can put
like a stocking or a little like a bow
or a Christmas tree or wreath or
something holiday related somewhere in
your design and okay I haven't tested
this but I read it in a couple spots as
it was doing research for this post and
why not add those little holiday
elements people are in the buying mode
and especially like this weekend it's
going to actually starting probably like
tomorrow afternoon it's going to start
to pick up most likely and if people see
these elements that make them happy then
maybe they'll buy so usually honestly if
people make it to your site and they're
looking for like product information and
research then it's probably gonna do
really well
okay next number three a day gifts
section so you may have a guest gift
section already on a particular page but
if you do not then it's great to maybe
towards the top one-third or 25% of your
post just put a little section put a
little box there and say here are great
gifts in this particular category and
just but make a bullet bulleted list and
maybe put you know one sentence why you
like that one I have a specific example
within the post and basically it's just
an affiliate link I like this model
because you know it's good for this
particular type of user or something
like that you don't have to overthink it
people just want to curate
list and if they see like a title that
they like a little catchy piece of copy
in there they'll probably gonna click it
and go through all right number four add
a stocking stuffer section so this is
kind of the same idea as the previous
one however it provides you with some
other constraints
additionally some people may be looking
for like stocking stuffers for
photographers or something like that
so if you could add a section in there
like that you may be able to you know
draw on some more longtail keywords for
people looking for specific things so
the idea here is you do have a couple
more constraints maybe so number one
most likely these need to fit into a
stocking like a big sock so they can't
be like giant all right so probably
they're gonna be a little smaller in
stature and then further then everyone
but some people think of stocking
stuffers as like cheaper items so you
may be able to take the opportunity and
say like stocking stuffers within a
specific price range so under $5 or
under 25 or whatever obviously when
people give gifts the price range is
completely variable depending on who it
is so again you can just create a box
keep it simple bulleted lists like one
sentence afterwards okay the other two
or three coming up here so we're on
number five these are things that you
can apply the whole rest of the year to
so mobile should look great
a lot of people are going to be out at
stores they may be doing some research
may be looking at prices and trying to
figure out if they should buy something
at the store they're at or to order
online so mobile should look great and
you know not just responsive but it
should be like they should look good
so check on your actual phone or you
know use some of the tools that we have
available to check how your phone or
other phones would display your page and
thanks for the questions over there I'll
hop over once I get through the material
and I'll do a little quick recap and
then I'll hop over there so number six
is fast load time so kind of the same
idea people are gonna be on mobile if
they happen to be in a store their
signal may not be great they may not be
on LTE or like whatever fast mobile or
wireless connection they have so it
should load fast and you should double
check you know make sure your images
aren't like ginormous and just way too
big or bigger than they need to be and
you know make sure your site loads fast
so I wouldn't recommend that you try and
switch hosting like right now because a
lot of times when your switch hosting
you're gonna have a couple hiccups so I
would you know just do what you can to
make sure your site loads fast you may
be able to implement a CDN or caching or
something like that if you don't have
the opportunity to change hosts right
now again I wouldn't necessarily make
any drastic changes during this period
you want to do that like during the lo
stretch in like September October that
sort of thing all right and number seven
last one here mentioned holidays or
gifts in the intro so this is a callback
to the first one where you're mentioning
gifts or the holiday season in the title
but you can also put it in the intro
once people start reading you want to
draw them in and let them know they're
in the right place so that is the seven
ways there's probably some others feel
free to you know list some other others
in the comments if you have any or in
the in the chat if you're here with me
live cool so I'm gonna hop over to the
the chat right now field a couple
questions and I'm gonna try not to go
too too long here so we have all
weighing on what's up good to have you
on we have Jaron as well and Jaron says
around what date you usually see the
uptick for the retail season so yeah I
mentioned the last 40 days something
like that however last week I saw like
distinct uptick in like traffic and
earnings and stuff so like it was clear
that people were starting to get into
the holiday spirit
and I think this year it corresponded to
Veterans Day so it was actually the
Sunday before Veterans Day and then
Veterans Day just right away I could
tell things were happening right people
who are getting out their credit cards
and buying stuff further I'm probably
going to I pulled like the reports from
last year looking actually have two
points so I pulled the reports from
Amazon for one site and I was looking at
the data to see like the the earnings
and like sort of the earnings per day
and as soon as Black Friday hit then
you're a you know a dramatic amount over
the rest of November and then October is
like a whole other situation right so
people just buy so much more stuff now
when you um when you are looking at this
year versus last year Thanksgiving is
early so Thanksgiving is on the 22nd
this year is all right you're the 22nd
is tomorrow and I think it was on in
2013 I went back and did some research
so in 2013 I think it was on the 28th
right Thanksgiving was on the 28th
leaving only two days in November for
shopping so if you if you do the math
basically there are six additional days
this year for shopping and I think
that'll be a good thing overall so we
will see if my theory is correct but I
think that's a good thing overall okay
Jared's on what's going on
echo let's see all right good to have
you on all Wayne says Alex at WP eagle
is live also cool I didn't I didn't even
know Jared says speaking of
click-through rate what's my opinion on
frequent updating of post some of the
competition seems to update articles
every few days Jared I
don't have a strong opinion on it is
your competition doing well with their
frequent updates and what do they update
it with are they just are they actually
making like true updates or they just
updating the title and tweaking things
and my hunch or my suggestion is if it's
working well for them see what they're
doing and you know try to recreate it
and do a better job for me I don't have
time or the desire to do frequent
updates on just about anything so that
said you have to weigh like are they
getting much out of it I mean if I made
tweaks to titles all the time and it
wasn't doing anything then it's just a
waste of time so you have to analyze
that okay so I oh nut says when do I
open my affiliate course so generally
shoot me an email shoot me an email at
are you on the email list let me know so
basically I have been opening it up
quarterly so January would be the next
time I'm not sure if I'm gonna open it
up again in January or if I'm going to
hold off and wait a little longer so
we'll see but if you're in the email
list you may have the opportunity to
enroll like off the quarterly cycle
shoot me an email and I could check it
out for you send you a link specifically
if you're interested okay
Izzie says you've seen me reviewing some
of the Amazon niche websites on my
channel is it legal or is there is a
chance of getting community guide line
strike from YouTube why would it not be
legal if you could let me know what sure
I don't think so cuz most of those have
been out there for several months and I
don't think there's an issue but if you
let me know what you think would be
illegal about it then I could talk about
it Thomas what's going on so Jared says
they're updating
day not much value and that but it might
look spammy bottle-blonde okay yeah I
don't know if there's not much yeah I
would say if they're just updating the
date then there's probably not a huge I
mean about you in it so Thomas says what
tools am i using top to my tables from
mobile I'm using no tools right now you
have a separate duplicate Post from
mobile where the only difference is the
table is in a single column the mobile
tables in a single column so I don't do
that specifically I just have a like a
responsive table that looks good on
mobile and I use an HTML table generator
and I keep my table simple if you try
and put too much information in there
they can get a little wild and crazy so
I just try and keep things simple I
actually don't have like amp the
accelerated mobile pages set up or
anything like that but if you are doing
it seems like you are in two if you have
duplicate Post for mobile then you must
be more sophisticated in the way you're
dealing with it so my assumption is if
you have a single column table then
potentially that's going to look better
so okay any other questions or thoughts
on the optimization or anything like
that
well I got a handful of people on who
here listens to podcasts so my wife and
I have a podcast and I've occasionally
mentioned it but I haven't done any I
haven't done a specific amount of like
promotion or anything like that we've
kind of been trying to you know find our
way and get a little better at it before
really publicizing it and on a on a
larger scale so okay some people like
podcast so it's called survive the
nine-to-five it's on iTunes and I think
that like Google Play Store and I just
submitted it to Spotify and it's on
overcast if you use over
caste so basically you can have a listen
there's a few I think we're getting
better in the like the more episodes
that we're doing we're more confident
when we're speaking and all that stuff
getting used to the equipment and just
how to let it run so have a listen the
reason why I was bringing it up you know
number one when I first started talking
about doing a podcast people are into
and stuff and they say yeah we'll listen
to it now it's not pure affiliate
marketing oriented at all we're gonna
start getting into some side hustles and
stuff like that but it's called survive
the nine-to-five
and it's generally around like working
in the corporate environment and some of
the things you have to deal with she has
a corporate job I do not right now
so but I have in the past so I can speak
more like candidly I guess and anyway
the point is some people were saying hey
just put the podcast on YouTube
obviously I'm talking to people on
YouTube right now so you're most
interested in like consuming stuff on
YouTube so would you like be more likely
to listen to the podcast if it was on
YouTube or if you could just get it
through your podcast however you're
listening to it so and Thomas says you
listen every day on the way to work and
your time this is trying to leave the
corporate environment and see and that's
with my I suspect I mean most people do
have a job 9:00 to 5:00 and most people
will probably stay in their 9:00 to 5:00
for some stretch you get benefits it's
more generally accepted and if you have
a family then there's a lot of other
people counting on you so that said just
curious because I have thought about you
know pulling the audio just put it on
YouTube let people get to it that way
because some people are not going to
listen on like their device or podcast
in general they just want YouTube stuff
so just
okay Izzi says I don't know if I
understand your question where can we
see the Amazon niche website business in
2019 so if you could rephrase that that
would be better okay
echo says youtube would be better okay
i'm jared says anyone using CD ends I
use CD ends and I use them in
conjunction junction with my caching
plugin so together it does speed things
up it's a little bit of setup it's not
super hard I use max CDN and the
customer service has been like
remarkable like you can chat with
someone immediately and I think it's I'm
not a hundred percent sure but I think
it's like 24 hours a day they seem to
have support out there and they're like
real admin so if I ask a question they
can like actually go check things and
then they're not just customer support
they're like technical admin so they
know how to do it
Thomas says is it hard to do both not
really I think I just need to pull the
audio and just have like one screenshot
rolling and then I could publish it
there but you know number one actually I
just had like a couple hesitations but
part of it is I just was like waiting to
see like how the podcast was going to go
like I said we've gotten better and I
think the later episodes are a little
bit better so but yeah give a listen all
it's called surviving the nine-to-five
so you could have have a look just
search for you should be able to find it
pretty easily there okay so Izzy says
what is the future of Amazon niche
website will the trend continue in 2019
I think so I the these questions are
tough I think people like to ask these
all the time things move really slowly
but things constant
change so I'm sure there's gonna be some
quirks and some other things but I've
been doing it for five years and you
know commission rates have changed SEO
has changed but generally the model has
stayed the same in prior to when I got
involved in 2013 there were affiliate
sites for years before that so my hunch
is there will be a small amount of
change because change is pretty constant
it's usually not super dramatic but
it'll be a little bit different but
probably not very much so I don't know
what what do you think what do you think
is gonna happen in 2019 all right
so tomorrow I'm not doing a Thanksgiving
here in the u.s. so I'm not doing a like
webinar training or anything like that I
think I will probably still do a Friday
Q&A session
thought I'd just hop on here today and
quick note I am trying to like list
questions and/or ask for questions in
the community tab for the channel so if
you notice the video that I published on
this past Monday just a couple days ago
I answered three questions
gay people shoutouts I showed where they
asked the question and per the analytics
it looks like people liked it so people
were watching it they appreciated
getting the shout out they were helpful
questions usually if you have a question
there are several other people that have
similar questions so it looks like it
went well and I'm probably going to try
and do those more often it's kind of a
more formal way to do the Q&A sessions
where I don't have to manage the Chad I
could talk a little bit more maybe even
come up with some examples so okay so
Jared says one thing you're worried
about is the monster review sites to hit
every niche Under the Sun yeah so that
would be
yeah those are tough but you know I
think there's still room especially with
the keyword golden ratio where you can
really target a little bit more
specifically now that's not to say that
those sites couldn't just do the same
thing and publish even more content a
lot of times I mean you will still see
like big sites ranked but smaller and
newer sites can rank and it in fact so I
have two examples I for the people that
watch a lot of these you may know I've
mentioned that I started another site
and I've been working with a student
pretty closely so in both cases within
six weeks like there are a few posts
ranking and not only that like a few
sales coming through and it's just
keyword golden ratio content a little
bit more informational content than
affiliate content and you know just
simple clean sites nothing fancy they're
ranking for terms that are just long
tails and and it's you know they're
young they're only a few weeks old and
in some cases too obviously it can't be
too specific but two of the pages I know
of on at least one of the size four
ranking in the top ten within like a
couple weeks that's pretty good for a
brand new fresh site the domain was
purchased and like you know mid-october
published a couple posts and I've got a
few things out there no link building
zero link building just getting into
that stuff so anyway the point is things
are shifting a little bit there's big
science out there Thomas says you think
Google will give more clout to newer or
fresher content and I think I mean I
imagine like voice search is going to
have some impact along with voice search
there's probably going to be some
like priority given to sites that have
like a short-form answer like a one to
two-sentence answer for a specific like
query that someone may ask on their
voice device so anyway the point is
things will shift and I think it'll be
like you know technology-based in most
cases like moist search people are
searching a little bit differently and
in that case like you may you may be
like the the choice that Google is
giving for like a question someone asks
their their device but in that case they
get the answer right away and they may
not follow the link right so some of
those features snippets if someone can
get the answer right there in the little
box they may not need to go on to your
site to read anymore insurances yes I
can see that Google would want to answer
the search query as best I can in a
short form right so long content is
great except when you don't need long
content so if it's a simple you know
question like what's the boiling point
boiling point temperature at you know
5,000 feet like there's just an answer
for it right there's just an answer so
you don't want it right something crazy
long if the answer is like 208 or
whatever it is okay echo says what do I
think you should do you're getting 730
visitors but no sales the site is four
months old so okay I'll answer this one
question and I think we'll call it a day
thanks everyone for hopping online by
the way so the answer is 730 visitors
isn't that many so you probably need
more traffic are the visitors going to
the visitor I'll rephrase it you should
make sure your traffic or at least some
of your traffic is going to pages that
are like buyer key
Orient so if you have informational
posts where no one is trying to buy
anything and they don't want to buy
anything then you should probably write
more content or try and rank the content
better improve the content that is by
your focused so 730 isn't really that
many so you probably need more traffic
but also make sure that traffic is going
is the right kind of traffic and make
sure that traffic is going to a page and
they have any intent to buy something in
the next 24 hours that's what you need
to do and Izzi says the best thing to do
is be patient
so more traffic and you know there's
other details we don't know you may only
have a few posts so add more content if
you haven't done a new link building or
outreach or blog commenting do some of
that all of that will help if there are
our pages where you are getting traffic
which you obviously there are you
getting seven hundred and thirty
visitors a month so in that case check
out what's working right see what pages
are getting the traffic see what pages
are not getting the traffic and try and
figure out like what's working do more
of that do less of what's not working
obvious statement but basically if you
can optimize around that then you should
be able to get there so but it seems
like you're doing good keep pushing
forward and like as he says be patient
okay
Jan or Yan says the caterer is working
great fantastic thanks for sharing the
formula you're welcome
spread the word spread the word and if
if you all gentlemen and ladies have the
opportunity to you know watch other
videos and or leave comments on videos
that's great we definitely appreciate it
and if you do have questions look out
for the live stream on Friday I'll
probably do with the the normal time my
wife's working on Friday so I'll be
doing some stuff myself and the live
stream is one of them so keep an eye out
for that and everybody have a good
Thanksgiving if you are celebrating it
or having turkey or ham
whatever you're doing so and if you're
not we'll have something I'll have a
beer have a beer for you okay see you
later Jared and thanks for my moderators
we had fur Han on here in gerund as well
so really appreciate it guys to keep
order in the chat room so have a good
one
we'll catch you on Friday Thanks
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