and I do want to start this with a
caveat that I think everyone should know
portfolio of websites I've been doing
this for five years I have money to
invest in it at this point I think it's
important to say because I don't want
people to hear these numbers and think I
could never do that
just know that I don't do my writing I
don't do my editing I basically am high
level strategy and then I have a team to
help so the website was started in
December 2018 so it's been just over a
year we're looking at about a year and
roughly well about a year almost a year
in a month
pretty much at this point the total
earnings to the website when I have
these numbers on my own website are six
hundred and ninety four dollars and 61
cents is how much so just we could just
call it $700 it's how much I basically
made with the website overall I have I
will say too last month was around $300
so it's really started to kind of grow
probably the last three months
especially with monetization I didn't
have any monetization in the beginning I
have invested and this is a scary number
to look at and something that I look at
and like kind of panic but I know that
it will come back but I have invested
fifteen thousand four hundred twenty one
dollars into the website as a whole yeah
at this point like you said around eight
to nine hundred people a day in December
of 2019
we got around seventy seventy two
thousand page views so pretty
significant page views and everything
it's mostly monetized with Google
Adsense at this point I don't know what
else to say about it but that's probably
the high level that you're looking for
cool so it's 13 months old
you've spent about fifteen thousand four
hundred dollars and then it's earned
about seven hundred but it's on a pretty
fierce upward trajectory yeah yeah I'd
say there's still there's still a heavy
investment in content and I'm sure we'll
talk about it very heavy investment in
content I basically kind of saw a
smaller niche and I said I'm just gonna
build a bunch of great content that's
better my competitors so it's still the
the cost per month I think trying to
think the cost per month is somewhere
between 900 to 1200 dollars to produce
content but with that production of
content obviously now we're making 300
hours a month
and literally every single day almost
it's a new a new record of pageviews and
you know viewers and things so it's
definitely wrong okay
and a quick just for people that are
maybe newer I'm gonna break a couple
things down really quick so if you've
stopped spending any money on the site
and you sold it and say one to two
months from now it's pretty likely you
can sell it for like a 25 to 30 X
multiple and potentially pull in about
10,000 bucks or so so that we are
getting close to the valuation of this I
for break-even now if you just waited
assuming it just is flat and you were
trying to earn $300 per month which it
wouldn't be flat it'll definitely go up
or down 300 bucks per month it'll take
you a little while to hit the 15k urn
back but you're growing you're
continuing to invest and the growth is
supporting like what you assume is gonna
happen right yeah yeah yeah I think
that's an important point yeah I'm
getting I'm getting close to that
break-even point where my revenue
monthly is going to make it so if I did
turnaround and so which I will not be
doing but if I were to turn around sell
it would make me about breakeven so but
I think the biggest thing you know
there's a there's a big investment up
front with any website whether it be
time rimoni there's a big investment up
front and eventually you hit that break
even which is where I'm getting close to
now and that's where you look at the
numbers like oh my gosh I've almost
spent 15,000 hours and you I spent just
over 15,000 hours and then you realize
after that hey you know this is the
cherry on top and this is where it's
really getting good so perfect so before
we go deeper into like content and link
building your keyword research and all
that stuff I usually want people to
understand like how they're going to be
making money from a website so I usually
advise people like like aim for product
so you could do with affiliate reviews
or if you have a different business
model and in mind like have that
monetization method like part of the
business plan right understand how
you're gonna pull in money so what was
your plan or what is your plan on this
site yeah so I'll say myself to like
completely agree with you on that dog I
usually say half three
and methods figured out in the beginning
they don't have to be concrete they
don't have you know you don't have to
have everything but at least have three
ideas these are the three ways that can
make money so this website like I said
number one is definitely going to be
display ads there's no doubt in my mind
on that it's something that it's a more
of an informational site and kind of a
reference point for a lot of people so
definitely display ads of the number one
monetization method and that's probably
going to be the bulk of the revenue
number two is actually going to be
informational products the audience that
I'm catering to and the people who visit
the website they definitely could
benefit from different informational
products depending on I guess kind of
the timeline of where our person is at
it's hard to explain without you know
giving away the nature which I never do
but basically there's some informational
product play there for sure and then
probably the minority of everything I
would think would most likely be
affiliate and I also I also lump in
affiliates with partnership because one
of the things that I've realized with
time is that sometimes you can maybe
find a partner where you could like sell
them leads for something right you sell
them leads and when you're able to sell
those leads you can make you know twenty
fifteen hundred dollars per lead so
that's that with the affiliate stuff is
definitely the minority part of it but
like I said those are the three tiers
that I decided before you can start at
the web site okay and because you have a
few years of experience you are pretty
confident or and you were pretty
confident when you launched and invested
the 15k that like display ads we're
gonna pay off like you felt comfortable
right yeah I mean you know I've been in
this for five years and I've had a lot
of experience I've been a mostly display
ad guy I do have one website that's a
big affiliate play but mostly display
that guy I've had success with it so I
mean it's always nerve-racking when you
start anything right because there's
never especially at websites there's
never guaranteed but I basically built
it out I did like one link building
campaign type deal and you know I just
kind of sat there and Google has been
just taking it up in traffic every month
and I'm not doing link building anymore
I'm just kind of sitting and watching it
grow and you have my team create more
content so yeah I was I was definitely
confident in that but you know for a
beginner I think it's hard to be
confident you know especially if you're
just starting out but that
kind of blind confidence I feel like is
kind of a positive too because he's just
like I know what's gonna pop I know
what's gonna pop it it does take time
but if you keep working hard it does
actually pop and good things happen as
long as you're doing the right things
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