hey what's up Huntington here from niche
site project and this behind-the-scenes
casual interview Ravi Verma and I talked
about being at the converted conference
in 2017 that's actually where Ravi and I
met and we just randomly started a
conversation and found out we had a lot
in common
so check out our conversation on the
conference what we got out of it some of
our favorite speakers and that sort of
thing
additionally I'll just mention right now
there's another video a whole long
interested in hearing more about
Rodney's backstory which is super
interesting by the way check out that
video I'll put a link below and you'll
be able to get to it so thanks a lot and
let's go ahead and get to the
conversation hey what's up duck
Huntington here with my buddy Ravi how's
it going today going great nice and
sunny here in Colorado awesome we got a
little get a little rain/snow mix going
on here in Bozeman I hope it'll clear up
soon but there's fresh fresh snow in the
mountains so that's always nice to see
so today we're gonna talk about our
experience at the converted conference
in 2017 so for me it was my first
conference ever and it was really cool I
really wanted to basically network with
people and the fact that you and I are
here right now Ravi is testament to that
so tell me about your history with
converting I I I'm relatively new to the
online marketing space I started my
business 3 years ago became a leadpages
customer decided to go to the conference
last year so I've gone twice and I went
to the conference got a lot out of it
went back again so yeah I'm Melea pages
and drip customer and love their
products went to not only the conference
but they had this little like mastermind
thing the weekend before where they had
50 60 people spending two days with the
leadpages staff before the main
conference and had such a great time at
that last year that I came back again
this year for it and if they do it again
I'll go back next year yeah so I had a
good time I haven't been to many other
any other conferences on this stuff
though I've spent way too many
looking at various YouTube videos and
blogs about how to grow an online
business yeah for sure in like I guess
what drew you to like this converted
conference was adjust the lead page
customer well I was a leadpages customer
itis I realized there's other people who
have walked this path before you know
I'm a big coach and I'm a big fan of
working with coaches and helping people
working with people who can get you
pointed in the right direction if not
tell you what to do at least get you
moving in the right direction yeah
and so I just figured let me go and
learn from people who have built
businesses and that can maybe save me
time and more importantly open my eyes
up to what's possible online and that's
definitely what I came away with I met
people who have businesses everything
selling protein powder made out of
crickets to turmeric supplements to
other coaches to tractors there was one
first-amendment who has an online
business they actually sell tractors and
tractor equipment in South one of the
Dakotas really but but he has an online
business to get leads and so he does a
lot of content marketing to get his
leads and then he does outreach back via
phone to get them into a store to test
drive why it's pretty amazing yeah
yeah it's like owning that market I mean
that's crazy
very cool so in for me like I said I
wanted to do like more networking I
realized you know there's a bunch of
people out there and like you said you
know just meeting people who are doing
interesting things and getting new ideas
from folks that have a totally different
perspective is is great and I'm kind of
you know I work I work at home and in
the corporate world I wasn't like a
great networker I was probably they're
pretty bad pretty bad at it so it was a
little it was a little interesting like
being in a huge room how many people
would you say were at the conference
like a thousand or something
yeah somewhere between I think it's like
five to seven hundred somewhere in there
okay yeah wasn't there the number it's a
pretty decent size but you know everyone
is sort of there to meet people as well
so it sort of takes a little of the
barrier off so super helpful to I mean I
I just this is the thing I love about
entrepreneurship I feel like not that
people in the corporate world aren't
helpful but there's something about an
entrepreneur that's had to start
something from nothing that just I mean
not anyone I walked up to even some of
the speakers who I talked to who have
built you know businesses well into the
seven figures they will take the time
out to chat offer tips make pointers I
mean just super helpful people and I've
noticed an entrepreneur land that
there's a lot of those types of people
out there yeah
same and I was gonna say actually I
think like maybe you were talking to one
of the speakers Andy Fawcett do you
remember daddy oh yeah GMB Fitness so I
was sort of walking by and I thought
yeah Jimmy Fitness we can give him apply
link him up in the description below but
I was like hey Robbie what's up and Andy
you know great talk and you know we
talked just for a minute and realized
that he grew up like very close to where
I used to live back in Atlanta like a
mile or two away and then I hung out
with him and his crew until midnight or
so so without to eat and yet really
awesome guy and you know everyone that
he was with was super cool other
entrepreneurs in different spaces but
they actually were in a mastermind like
way back in the day and they kind of the
new clay collins the founder of lead pit
like so it was it was an interesting
group that I somehow I just said hi to
you Robbie and then I found myself with
a bunch of people who were way better
than me thanks for that well it's so
it's so cool how people are doors to
other people I mean we it's just amazing
how just a small group of connections
when you really connect with people I
can open doors and just connect you to
all kinds of other people like you came
over said hi to me and II was right
there we started talking and now you
have
connections to people through that and
so for me you know especially as I mean
I'm location independent in theory sure
right because I work with people all
over the place but I have a house and I
love being in one location but I have to
remind myself that going out of my way
to make connections is actually one of
the most important things I can do not
only for my business also because it's
just interesting it's interesting to
meet people and the amazing thing is
sometimes I don't want to meet people
because I don't want to ask them for
favors but I'm amazed at how many times
it's the opposite I can help them yep
so several people I've met with in fact
I met someone I spent quite a bit of
time with him in the conference and he's
actually coming to Denver in a couple of
weeks and we're gonna hang out and he
has a photography business nice so he
does a photography software business so
we're gonna hang out so and I'm gonna
help him with some things too so it's a
two-way street very cool very cool
now did you have like a favorite speaker
yeah let me think yeah let me think well
I could go first while you're thinking
it yeah John the spot no no because I
did hang out with Andy for a while I'm
kind of partial to him and his overall
message was like reaching out in like
high touch and like a lot of email sort
of correspondence with the followers
right and he dedicated a pretty decent
amount of staff just to interacting with
the audience which is huge and that's I
mean I find that high touch is the way
to do it like people can try to you know
develop course or following like me they
could copy my material but like the
level of high touch like interaction
that I have with my audience no one else
spends that much time and like people
know it and they could see it and they
understand it and I think that's what
sort of what Andy's talk was about so I
related to it like really closely so
that it was awesome awesome nice dad
- yeah he had a sweet mustache yeah he
was a funny guy I really liked Andy's
because he was a big theme I think of a
lot of the talks were automation like
scaling an automation through tagging
and workflows and that stuff Andy swam
upstream a little bit I mean he was more
of the know do the unscalable thing
connect to your audience as human beings
be curious about them get feedback from
them to help you learn about them so you
can build better products so I really
really liked that I mean yeah I hate to
just copy that one but I think Andy's
was really really good and you know
Brennen done was good I really like what
he has to say was that the
personalization personalization yeah you
know we're moving in a world where the
technology is now almost ready to make
things way more personalized brighter
it's through email campaigns or through
a website copy or anything so he more
opened my eyes into what the future of
online marketing could be and I liked
Andy and how human it was for me though
I gotta say the reason I went back this
year was for the people it wasn't for
the talks it was for you know saying
hello to people connecting I mean that's
what it's about and for me that's what
that's the most valuable part of a
conference I have to agree I'm looking
forward to hopefully going back next
year if there was a mastermind thing
earlier in the weekend I may try and
weasel my way into that see how I can
get invited but yeah I mean it's the
right group of people you know one of my
fears I know some some of my friends
have gone to conferences and it was you
know general affiliate marketing and it
was the wrong group of people it wasn't
we were operating or they were operating
on different levels than we were and
just not a lot of overlap but this was
like the right group for me and it seems
like for you too so some of these
conferences can be really salesy and
what I noticed in the converted
conference is there wasn't much selling
I mean they had the booths in the back
and at the end they might offer a
content upgrade type thing sure but it
wasn't it wasn't salesy they weren't
really they weren't selling from the
stage
and I really like that because I've been
to other personal development oriented
conferences lots of those where it's
taken every bit of patience to not walk
out because I just feel like I have to
mentally cut out the sales part from the
good content and this wasn't like that
at all I don't know if you felt the same
way yeah I agreed it was a you know a
Content upgrade situation in most cases
where there was actually a lot of you
know syn detects to whatever which I did
a couple and then it was like you know
what I don't want to get text mess
don't need the distraction like you know
referencing some of our previous
conversations Ravi was like you know I
don't need more notifications in my life
I don't actually want that so I stopped
paying attention to those personally but
yeah there was no hard selling it was
just like here's a tool you it can make
manual process much easier just though
so yeah yeah y know what do you think
what do you think a minute Minneapolis
is a city I thought it was like pretty
great you know we were in like a
specific neighborhood that was you know
nice and I actually wasn't able to get a
room in the hotel so I had to walk down
the street but yeah I was in a nice
place and now granted it was probably
the best week of weather for like months
you know I don't know how this summer
was exactly but yeah it was a great a
great tale good restaurants interesting
people so what about you you've
obviously been a few times right I've
been a few times and my in-laws live
there and it's just a great city it gets
cold in the wintertime so yeah we were
there Sun was shining it was nice
weather super cool city a lot happening
right on I have like one sort of final
thought with I guess some of the content
in the talks around like I think it was
Mollie Pittman from digital marketer she
focused a lot of her talk on like the
facebook Messenger bots in marketing
through that and if people aren't
familiar basically it's like an email
list an automated system
you can set up with bots on facebook
Messenger and it gets crazy high open
rates because normally those are our
friends and family and it was very
interesting but like me on a personal
level like I don't want to sign up for
those and then I also don't want to
market any of my stuff in a way where
I'm like in people's business that
closely so even though it may be a great
high ROI right now like me personally
I'm just like you know what I don't want
to I don't want to do that so I could
see that you know people last year they
had Andrew Warner from mixergy his
entire talk was about building facebook
Messenger chat BOTS and I actually did I
got the coach bot and so basically just
a way of basic interaction sure and then
I added a bunch of other bots that were
public so like PayPal has a messenger
update which just is notifications on
transactions there are a few others
Andrews I subscribe to right and it took
me all of like three days to just stop
stop the madness because between you
know the browser notifications the
operating system toast that comes in the
facebook Messenger you know I think the
thing is people need to ask themselves
and I'm not judging they just need to
ask themselves okay what do we need to
do as a business and what is the long
game here and how do i connect with
customers where they're at and what they
need and if that message says do chat
bots great if that increased says do
chat bots great for me it's no yeah I
don't need to do that I don't want
having pushed screw notifications
through the through the browser and
people don't need my blog post that bad
even though my blog is awesome right
yeah yeah it is awesome people if you
haven't read it it's gonna use like it's
colorful language but people really were
really really impressed with it because
of the open rates and the potential ROI
and blah blah blah really great for
marketers but like like I said I think
you and I have the same perspective
where it's like we don't want to come
off that way we're gonna respect the
time and attention of people that take
the time to you know read or listen or
watch our material so yeah I mean I hope
that people I do business with as a
coach
if they buy my course that they're a
lifelong customer and most of my client
I mean I work with my clients one-on-one
even some people who buy my course I hop
on a Skype call with ya and so I'm like
there's no hiding so I don't want to do
something I'm not proud of because I'll
probably end up speaking with them or
meeting with them or definitely emailing
with them right and I just so which is
different than if I'm just selling a
hundred thousand copies of a seven
dollar ebook or something where I may
not even see people for me there's just
a sense of integrity yep that I want to
sell the way I would like to be sold now
that said what I did learn in the
conference was that if people have a
problem this is what I came away with
that it's up to us to make it offers to
people like write email copy nurture
your leads help them connect with what's
holding them back so that you can then
make an offer cuz if someone's in pain
let's say for me
if someone's stuck in their career it's
up to me to help them connect with that
and figure out a solution and offer than
my course or offer them coaching so it
gave me a bit more confidence in email
marketing more and being more forthright
with my offers to people who have a pain
points if they're in pain and I can help
them I should tell them yes right so I
sort of came away an Andy faucet was
sort of a good right example of that in
really nurturing and then delivering the
content to solve their problem so
they're not notifications yeah yeah so
any any final thoughts review before we
wrap it up here I mean my final thought
was for me just making sure every six to
nine months I get in I get around a
group of people like that that are all
in the headspace of wanting to serve
their clients and grow their businesses
I think that's important so October is
converted that's great so I'm keeping my
eyes out for something in the spring
maybe April May right so where I can get
another group whether it's a conference
or some kind of group to connect it how
about yourself what's the final thoughts
yeah I mean I I think the networking
portion was
you know what I was there for and I you
know put the time in ahead of time
before I went and then focused on
actually like going to meet people and
like getting out of the comfort zone and
connecting with him afterwards of course
if you just meet people and you don't do
anything afterwards it's not worthwhile
so again actually to echo what you said
being around that sort of energy really
positive people are doing interesting
things and different industries where we
can you know take and pick ideas that
you know maybe people aren't talking
about in our industry so it's really you
know helpful to see what other people
are doing just to marry ideas together I
think that's like where the real magic
happens all the overlaps and the Venn
diagrams and yeah to your point like
probably you know maybe to a year with
is probably about the right amount and
it could be interesting to do like a
smaller group like a mastermind
situation with like ten people have you
done anything like that like just as
part of do it as part of the converted
thing to welcome before but that was
that was 50 but they would break it they
broke us out into groups of eight to ten
okay and we'd have specific groups that
we were with so that was cool I've done
similar stuff with coaching so if we can
apply the group of coaches that I'm
connecting with you're in Denver so it's
still starting to connect with sure but
in the online marketing space yeah I'm
keeping my eyes open I think there's a
traffic and digital marketer has a
conference I think in the Martian yeah
that's right I know I don't know we'll
see
yeah we'll check it out yeah let me know
where you're going so yeah all right
where can people find you Robbie my name
Ravi Robin calm cool I'll put a link
below yeah you got a podcast so people
should be able to the time that this
goes live you should be able to go and
start listening to Robbie stuff I have
an interview over there should be live
like at the time that you're watching
this should be able to get it okay yeah
yep it's called motivated life with me
with Ravi Raman so if you search for my
name in iTunes it'll come up cool and
I'll put links it should be very easy to
find
all right thanks Robbie appreciate it
see ya
thanks for watching this video if it's
your first time on the channel thanks a
lot for watching if you're interested in
location-independent lifestyle amazon
affiliate marketing internet marketing
in general and project management check
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