hey miles here miles Becker calm in this
video you're gonna learn how to create
and run a split test for your opt-in
page or your sales page inside of the
WordPress dashboard this is an update to
my DIY sales funnel video series the
last split test video showed how to do
this in Google Analytics using
experiments but thrive themes have
rolled out a new plugin that makes it
ten times easier and you're gonna follow
along on the computer as we actually
setup and launch a split test in real
time in a matter of minutes
funnel video series if you haven't built
your first landing page yet you do need
to go back to video 1 because we're
building on what we've created in the
series I'll obviously linked to the full
series below now we're using thrive
themes for this and you need the whole
thrive theme membership so you can go to
Myles bechler com forward slash thrive I
am an affiliate for this so full
disclosure I would receive an affiliate
Commission that's how I get the kind of
revenue that keeps me putting out these
helpful videos for you but really the
only reason I'm promoting this is
because this is what I run all of my
money websites on all three of our
brands that are bringing in multiple six
figures per year run on thrive themes so
once you come to Myles Beckler com
forward slash thrive you want to click
on the get all our products button you
do need all of their products you can
set up the theme to manage the blog
pages but really you need multiple of
their plugins to run this you'll click
get it now and you need the optimized
plugin you also need the architect
plug-in and the thrive leads plug-in the
best deal is to get them all here in the
thrive membership if you pay annually
you can save 24% if you prefer to pay
quarterly just tick that box over there
and you'll get billed once every three
months once you're inside of the members
area after you complete purchase or if
you already purchased in you're already
a thrive member you come here to the
member dashboard down below you'll see
thrive optimizes right here on top
simply click download and upload that as
a plug-in in your WordPress dashboard if
you need further assistance you can go
into the tutorials that they've built
for this plug-in and then obviously you
can discuss things and ask specific
questions in the forum if you'd like but
let's jump in and actually do some work
now that we've got that covered you can
see I've got thrive optimized installed
at this point in my wordpress dashboard
you can access this down below you see
thrive dashboard on the left that's kind
of where it lives but if you go click on
it there's no way to start your split
test from here right so how do you
actually start it because this is only
to review your running tests so what we
do is we go to the actual page that you
want to create a split test for for me
in this series I run this at my home
page but you might be running it at a
sub page right like on my main site
miles Becker comm it's at forward slash
free - course so you simply navigate
when you're logged in to the page you
want to run a split test on and then
above on the black WordPress bar you've
got edit with thrive architect so I'm
gonna click that to load it and I've
already got it loaded in another window
to make this as quick as we can you can
see this is the architect version of the
page we built up here in the corner we
have create new a be test but real quick
before we jump in you need to have your
goal URL noted down what's the goal URL
well it's the URL a visitor that will go
to when they successfully complete the
opt-in so for me it's like a thank-you
page where I remind them they got to go
confirm their email address if you don't
know what that URL is you can click the
box here in the bottom and then scroll
down to the actions actions and
animation you can see when someone
clicks it opens a lightbox because this
is a 2-step opt-in form I'm gonna click
the edit lightbox button and this is
literally gonna bring me inside of the
lightbox I created that displays when
someone clicks the button once the
lightbox loads that we built in step one
you click on the button and then it will
bring up your form options click Edit
where you've connected Aweber and then
step four post opt-in action you can see
I've got it set to redirect the user to
a custom URL I'm gonna take this this is
where you find the custom URL that
you're using this is how we measure how
many conversions each page gets you can
see I've already got it there but I just
paste it in to show you and I've already
written my new headline I'm gonna run as
a split test that's all we're doing in
there I'm just gonna X out of that
window and here inside again I'm
inside of the architect plug-in on the
page that I want to create a split test
on I click create a new a be test this
is what now shows up this create a new a
be test that's what's added since adding
on the thrive optimized plug-in there's
two ways to create a split test you can
add a new variation which is starting
from scratch I don't recommend that
that's a lot of work you can simply
click this little duplicate kind of
clone window and what this is gonna do
is it's gonna clone my current operating
landing page so I have an exact replica
of it and you can see it automatically
put a split of 50/50 traffic but what I
need to do is I need to actually go in
here and edit the variation I'm gonna
give this one a new name first just so I
can keep them separate to make it easy
on myself and then we click Edit
variation I'm gonna go into my other
window and I'm gonna copy my headline
that I've already written out and I'm
gonna make sure this looks really good
once it's setup in here and all I need
to do is copy the headline that I want
to replace click paste or ctrl V and
there it is so I'm gonna want to work
with this a little tiny bit I'm gonna
speed up the video just because I want
this to either be clean on two lines or
I want it to be a little bit more I just
don't like this one word hanging here so
let me make some quick changes for this
perfect I'm happy with it now secret
revealed how to save 3236 per year when
you replace clickfunnels with your own
DIY sales funnel I'm gonna lead leave
everything else the same it's important
on split tests to only test one thing
and then I come down here to the bottom
I click Save if you want to make sure
that looked good on the mobile you can
use this kind of responsive view here
you click you can take a look how it
looks on tablet and mobile just to make
sure it all looks good but for me in
here I'm good at this point so once I'm
done setting up this page right I now
have my new variation I'm gonna click on
new headline up in the corner and this
is gonna bring me back into the actual
dashboard for my a be split test so now
you can see right here you can even see
it secret revealed how to free video
reveals how to so that's my my test
right there is a different headline all
I need to do is click setup and start a
be test what it once is a name
description I'm gonna leave blank you
have the ability to turn on the
automatic winner session settings 100
conversions 14 days 95% chance I'm gonna
leave that off just to monitor it you
can run that if you'd like you can make
it more difficult like a 98% score
that's totally personal up to you then
we click Next
and we got to setup the goal this is
where we got that goal URL visit goal
page and it once that URL there so I'm
gonna go back and I am going to copy my
goal URL paste it in here it gives a
little spinning wheel and then you need
to click on it when it shows up and that
now it is actually set up you can see
edit page and preview that's how you
know it's set up I'm gonna click start a
be test and at that point we have
actually set up a split test inside of
the Thrive kind of architect and
optimize system right you got to use
those two things together and although
it brings us here to the page I want to
go back to the optimized dashboard and
I'm just gonna refresh this or if you
want you can simply go down to thrive
dashboard click on thrive optimized
same-same and now you can see that we've
got our one test running here so I can
view the test details it's going to give
me day
on the statistics once it's running but
this is where I monitor the success or
failure of my test either way is great
I'm learning what actions and what words
and phrases get my audience to take
action and this my friend is the easiest
and fastest way I've found to
successfully run split tests and split
tests are how you really identify it's
not just about getting conversions on
this page right it's identifying those
emotional those kind of triggers for
your audience the needs you can test
everything from offers to headlines to
layouts there's a lot you can do but
ultimately you're looking for what are
those phrasings what are those words
what are those headlines and what are
those offers that actually get my
audience to click and take that next
action it's all really simple here if
you're running multiple funnels you can
set up multiple split tests at a time
you can do this for your opt-in pages or
for your sales pages there's really no
limit to what you can do and it's all
now natively integrated into WordPress
which is fantastic if you want some of
my friends my buddy Dave Wooding who
runs all of my integrations and his team
of WordPress developers if you want them
to actually run the tech of your funnels
and you just send the new headline and
get them to install it and put it in
place and do all the tech work go check
out my funnel dev comm and you can take
a look at how his team will run it for
99 bucks a month they'll actually do all
of the tech work for you if you feel
like you're getting stuck in some of
this tech stuff but if you're a
do-it-yourselfer and you're okay with
the process this is exactly how I run my
split tests for my wife and my main
business this is the path to really
finding those offers those items that
get your audience to take action that's
the real trick mix this in with a bit of
traffic and you have yourself a complete
recipe for success online I hope this
video has been helpful if you have any
questions hit me in the comments I will
answer them as I have free time
available if you enjoyed this video give
me a thumbs up in YouTube feel free to
share this video with a group or anybody
you'd like just grab the URL send it out
as a share and ultimately I thank you
for your time I hope this has helped you
know what needs to get done and how to
do it but ultimately it's up to you to
take the action to build the pages to
create the content
to grow your audience and grow your
relationship with your audience split
testing your opt-in pages is one of the
cores to that so I hope this has been
helpful and I look forward to connecting
with you on the next video till then be
well
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