this is the first installment of the Tuesday tear downs what's up is that
coming in here from niche site project people really love tear downs and I like
to do them I'm gonna try and keep sort of a regular format so I'll share the
report from SEMRush or at least the most basic information so we could get kind
what I don't like some tips and suggestions so be sure to stick around
for all of it by the way if you're new here take a look around take a look at
some of the other videos if you like what you see please consider subscribing
let's go over to the computer and get started we are looking at football snack
helmets now this is a very very niche site and by the way if you enjoy these
tear downs please leave a comment below just say yeah I want to see more of
these tear downs let me know what you like and what you don't like as well so
this site is one that has been outed this happens to be your site and if you
want this video taken down just shoot me an email and let me know I have you know
professional integrity and I only show sites that have already been publicly
shown so this is one of them here's how these are going to work and at the very
beginning I'm going to show you some of the details from some rush just the high
level so we have football snacks sorry football snack helmets calm organic
search traffic and by the way some rush is just an estimate so the organic
search traffic says four hundred and forty per month
additionally right so this is an estimate most of my observations are
that this is low sometimes it can be you know three four times higher because of
longtail keywords that aren't necessarily noted now when we take a
look at the traffic it's mostly us about about eighty percent there we see that
the rankings were pretty low for a while it looks like the site started in maybe
early 2016 or late 2015 and then about a year later it sort of jumped up now by
the way I have you know that sort of behavior sandbox
and just having your site age is a valuable thing and then we see a little
further on looks perhaps this is a seasonal niche but a little further on
in mid 2017 the traffic seem to go up again this is all based on estimates
based on estimates for what this site is ranking for so we could see down here
the site's ranking number one for several terms
it looks like the totals are roughly in the you know under a thousand so mid
three figures and they're all around football snack helmets and I fought NFL
snack helmets that sort of thing so that gives us sort of a picture it's ranking
for very specific terms I wouldn't necessarily call these buyers terms but
it's so specific that it's probably a good thing so again there's a few others
on here but those are you know within a full within the sort of premium
membership in the SEMRush so if you're interested in checking out a trial of
summer I'll put a link below I think typically you get a seven-day trial
unless they change something with you know their policy the link below is my
affiliate link and you should be able to get like a 14-day trial tons of
excellent information in here okay so let's start looking at the site first
I'll tell you about three things that I like so number one I like that this
homepage doesn't have like a super long like affiliate review it's sort of like
you know why I have a snack helmet it has like the hero image at the top and
then some pictures of these snack helmets then you know a few ideas and
other you know things like that I guess here then they put a YouTube video which
is nice it looks like it's about DIY Super Bowl treats apparently and then
they have like you know native native ads from Amazon here so that's fine
overall I do have some suggestions but we'll
come back to those so I do like that the home page isn't affiliate you know an
affiliate review I see that a lot of times on these super niche sites now as
we're just looking around we can go to the about page and it's by a guy named
Jay he's an Eagles fan and he explains why he has this site this is great I
love this home pay order this about page has a picture of Jay it doesn't matter
if that's him that does look like it's probably you
know a normal dude and additionally it explains like the origin of the site and
it establishes credibility in like Watson it establishes credibility
because he's actually a sports fan so that's great it's fairly short he does
have it looks like you know another set of native ads here which yeah that's
fine you know you're sort of guessing at the team's here but it could get someone
over to Amazon okay as we're moving on another thing that I'd like and I can
sort of appreciate is they actually did good keyword research and we could tell
because you know they're ranking number one for several terms and it's it's
clearly very focused so they they did good keyword research we can see that
what I don't like I'll give you three things that I don't like now so number
one it's way too narrowly branded right so football snack helmets this is like
how people were building sites in like 2007 and I mean I wasn't even doing
internet marketing then but I mean this is a very old way to do things and I
would say this site falls into the quote micro niche that sometimes people refer
to I think it's a kind of a poor choice it's short-sighted and I don't think
it's the right way to do things now if you're just if you just want to get you
know started and maybe test a little bit that's okay but like I mean it's just
painting yourself in a corner you really can't have much else on here besides
foot snack helmets and let's face it I mean a
lot of people don't care about these I mean I'm not a sports fan I don't care
about football or really any other sports either so or team sports anyway
so I mean a lot of people it just wouldn't apply we look at the keyword
research there's a few hundred searches but I mean this is never gonna be a huge
site so that's you know something I don't like it all on the homepage I like
that it wasn't affiliate content but I don't like this big hero image it
doesn't fit well at least on my particular screen that I'm looking at
now it does show a helmet with some snacks in there but it doesn't fit and
it's obviously like the wrong size for this specific theme and I'd rather see
like copy right away and just information so it's a personal
preference the home page actually doesn't matter too much but this just
doesn't I mean it looks like they don't care and they didn't try so that's
number two and then the big thing right so the content really is lacking so we
have we have this sort of you know home page and then we'll go to the blog so we
have three snack ideas for your football snack helmet okay fine that's a good
idea and there's like two posts basically
there's like two post here and that's it this second one is about cleaning the
helmet and they're pretty short too if I had to guess that's like 300 words or
something like that maybe not even that much first ones a little bit longer it'd
be great to have pictures of tortilla chips salsa and hot cheese dip in the
helmet or the Swedish meatballs and IKEA stuff in the helmet right that just
makes sense it'd be way more interesting to have that in there or let's say they
don't have that I'm sure they got these ideas somewhere else they could get a
YouTube video and put it in there or have a picture of IKEA just anything
right just make it look like you care about your content
it doesn't have to be perfect it just has to be something so that is something
they really need to work on the content really isn't there the next part that
I'll point out so it's just our you know snack helmet so we'll go here we'll just
pick arbitrarily a team here let's pick I'm from Atlanta let's pick the Falcons
here so we have some information they tell you about the team info they tell
you about the snack helmet info which is good and then
some sort of a ranking here I'm sure this is some sort of a plugin of some
kind I'm not sure which one but it looks like it's tied to actually it's not tied
to Amazon at Aulis their own ranking so some plugin for reviews and I mean we
have to imagine right the snack tray size the helmet size and the helmet
quality the team authenticity these are all the same just with a different logo
so this kind of is useless information but interesting right so I mean when it
comes down to it there's not much you could put for individual teams but it's
interesting at least they're snacks in this image over here so again the
content is sparse I'm not sure how you would beef up the content or I mean
actually I'm not sure it really matters so just a quick recap what I like I like
the homepage didn't have affiliate content or at least it wasn't like an
affiliate review the about page was personal it explained why the site was
there I had a picture of the founder of the site the third thing that I like is
it looks like they did keyword research at least in a very narrow micro niche if
I may use the term things I didn't like the site branding way too small they
painted themselves in a corner and there's basically nothing you could do
with this it's also very seasonal so just an aside it's very seasonal I would
imagine because a good portion of the year they're like no one's having these
snack party or parties to have these football helmets snack deals so the
third thing that I didn't like a big one is there's not much content so I mean
that's sort of the that's the thing this the engine that makes these sites go is
content if you have very little content I mean you're just necking
you're limiting yourself you're not going to get more traffic so my
suggestions based on those things so number one bran the site better make it
like just sports stuff that you could buy people do buy a bunch of other stuff
you know while I'm not a sports fan I realize a lot of people are sports fans
further right maybe there are other types of snack like novelty snack holder
things that you could do so I I don't know I'm just gonna make stuff up maybe
there's like a baseball you know bat snack thing maybe that's an idea for
someone I'm not sure what other ideas I could come up with maybe some sort of
NASCAR snack helmet deal I have no idea but the point is if you brand it more
generally you can have these football snack helmets sort of like in a silo if
you will of content not by the pure definition but you could just have
different products that you focus on and that allows you a lot more flexibility
so that you can actually grow the site you can't do much with this size so
that's the number one thing branding the second part and the major you know the
other major thing is if you brand it more generally you could add more
content so have actual reviews perhaps right they have a ton of like how-to
content on like tailgating and throwing parties for sports and just based on
that I bet they can get tons of traffic I mean you can get recipes out there
oriented towards like various teams you could probably name the recipes after
teams or players on the teams I don't know any examples but you could really
put a lot of content out there and then funnel people over to the products that
help you you know throw a party or tailgate or whatever
quick note I'm going to throw in a little bonus here in a second so in
there navigation to have the helmets and then the team's great so it's easy to
find stuff they have the about page they have the get your section here so this
get yours actually goes to Amazon and you'll see this actually is a it's not
clear that you're going to Amazon's are cloaking the link it's not cool you know
Amazon is not okay with that in general there are some
no different opinions but in general this is cloaking the link it is unclear
that I'm going to Amazon but when I click the link you'll see here I do
indeed get redirected to Amazon to this page with football snack helmets it's
just the search page the other part this one is slightly more clear as tailgate
bundles and I can see the link does go to Amazon / the short link so when I
click on that it is bundled up already and it's sports you know bundles
basically team bundles so these are the 350 range the thing is this is not going
to convert that well so just from a marketing perspective when I clicked on
it I was like oh tailgate bundles cool but I don't have any idea what's in the
bundle before I go to it I don't know the price point or anything like that in
my head I was like I'll spend like 50 or 60 bucks on like a bundle of stuff
that's put together but when I click over here I'm thinking damn three
hundred and fifty dollars I'm gonna have to check with my wife before I buy
something that expensive so it kind of like you know this first row here is a
little much as we scroll down it becomes more manageable so that part isn't as
bad but you know if I'm just browsing around I see 350 I'm like forget that I
got stuff to do and I'm out of here so this concludes the review on the
football snack helmets let me know what you think in the comments below let me
know if you like this style of review a little quicker hint I'm gonna talk about
what I like when I don't like and then suggestions and by the way the question
of the day is what did you like about this site what did you not like about
this site and what would you change if it was your site let me know in the
comments below be sure to check out the comments by the
way some of the best suggestions some of the best ideas are in the comments from
the community thanks for checking out the video
and again if it's the first time you've been around here please consider
subscribing
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