heyyyyyy I'm gonna tell you why you may
want to sell your niche site or
authority site or whatever your
affiliate site is so I've sold a couple
of these sites one for about 10,000
bucks and another one for about two
hundred thirty five thousand is that
right yeah that's right so I'm gonna
tell you about why you may want to sell
it now a lot of people would think well
if you can sell a site it is obviously
making money you have good cash flow and
for the site that I sold for you know
over six figures what you know was
making quite a lot of money so I'll
explain why you may want to sell it and
we'll go from there
all right we got a few people in the
house hopefully you can hear me it
appears as though I'm not sure what
happens every now and then my web page
just like closes so there's some issue
with it all right and let me just double
check it look looks like everybody could
hear me give me a shout in the chat let
me know where you're from let me know
what's going on so we have wok Eze and
David what's up
we have fur hand one of my kind
moderators welcome
Ronit meal and Adrienne we have David
and other David
okay David Rocher don't worry about
emailing me I appreciate your offer but
yeah okay let's see people can't hear me
people made it and David is from Romania
cool cool all right from some another
David from LA David's are very active
today
and Alabama Wesley we have Lane from
North Carolina all right so if you're
just joining up we are gonna talk about
why you would want to sell a site let me
give you some background on on this
stuff
so basically I sold a couple sites with
Empire flippers has anyone heard of him
pirate flippers and by the way if you're
if you're watching the replay you can
also give me a shout in the comments to
love to get comments and just hear where
you're from and if you've heard of
anyhow so Empire flippers is a as a
broker they sell businesses they focus
on websites and web-based businesses it
could be you know niche sites they sell
a whole lot of niche sites that's
actually kind of where they got their
start and the the the other you know
side of the coin is they sell just
service businesses - or software
businesses so it's just anything online
an online asset business of some kind
that can be sold they could sell it for
you there's a couple of our others of
them out there and you know if you I see
several people have not heard of Empire
flippers it's actually it's not a show
hun Fox but it sounds like it could be
it is it's a website broker and
basically you can listen to the podcast
that's how I found them and they have
you know hundreds of episodes some of it
is really sort of out of date and let's
see just trying to monitor the monitor
the chat so anyway Empire flippers they
have a whole bunch of established buyers
they have a whole system in place so
when you list with Empire flippers you
go through a you know a short betting
process where they look at the site they
authenticate and verify like the
earnings the traffic you know the
backlinks and just what you say about
the site so that they know it's legit
it's pretty it's a pretty
straightforward process the first site
that I sold for 10,000 they you know I
think it was like three plus years ago
and they they took a little longer on
that site and I think you know they were
still establishing the process in fact
cell sites for that cheap anymore
because they they're sort of moving to
the higher end of businesses so that
said the more recent sale was in the
summer of 2017 basically it took like
two to three days or something like that
to do the verifying superfast you
provide them with information in the
application and they just go through it
really quickly and verify the stuff they
have a very tight system and then the
other part of the equation is the
monthly you know cash flow the monthly
profits mainly around the monthly
profits so the value of the site is
based on the monthly profits so that
means you know top-line revenue minus
expenses that's your profit it could be
for you know content hosting fees link
building if you're doing like ongoing
promotion if you have a staff with some
kind all that comes into play the sites
that I sold had basically no regular
monthly overhead it was just like a
hosting fee that was annual so you can
average that out over basically the
course of a year to give them monthly
average and it's fairly straightforward
as far as the valuation thanks Stephen
the valuation on average like it's
roughly around thirty times the average
monthly profits there are many factors
involved you know part of it is around
you know how long the site's been around
how long the site's been earning money
is seasonal the backlink profile the
quality of the site is there an email
list involved there's many little
factors it used to be you know when I
first when I sold that site for ten
thousand dollars it was like a 20x
multiple now the values went up so I
think they start at about you know
twenty five or so for a younger site and
then they go up from there
generally you know if you're gonna sell
a site it's probably a good idea to hang
on to it for a few months and make sure
the the earnings are higher so if you
just create a site and try and sell it
really quickly the value won't be as
high you don't have as much historical
earnings and historical data to base the
value on so you're better off just
hanging on to it for a little while so
why would you want to sell a website any
questions about the process as well I'm
gonna take a look at the the chat let's
see here and I see what Pez is talking
about some other website I'm not sure
what was I'm not sure the reference
point but yeah he sold a site Luqman
sold a site and I'm not sure I'm not
sure why you brought that up but he sold
the site yeah okay as we're moving
through there's a couple of things so
number one when I first sold the site
for 10k I I started the site because I
wanted to sell it so I was very like
methodical I was sort of refining my
process which has changed you know that
site was from three years ago so I did
things a little different it was a grey
hat site for a number for one and then
the other part is it was sort of built
with the home page is an affiliate piece
of content I don't do that anymore
it was very affiliate oriented and it
was really a sign of the times like
that's how people build sites that's
what you know Pat Flynn did on his sites
back in the day that's what Spencer
Hawes did basically the homepage would
get most of the traffic because it was
affiliate content and you would get most
your links to the homepage nowadays we
don't really do that
it's more of like the micro niche sites
that you would think of so the
interesting part is like when you when
you're planning on selling the site from
the beginning you could treat it a lot
more like business like and I created a
few sites at the time so I just created
this I found some keywords that look
pretty good
I created the site I got a few people to
write some content about I think 20 to
25 posts or so not too much most of it
about 80% or so was affiliate content in
reviews it was a few best of post a
couple individual reviews a couple
verses and like I said a very small
number maybe two or three helpful
informational articles and that was it
and then I moved on the link building so
I hired a few writers had them write it
published it very close to the perfect
Amazon affiliate review format that I
use currently it's modular and you know
it's versatile it holds up over time so
the content side wasn't you know all
that different other than you know the
home page and the amount of content that
I would go after this was before the
keyword gold ratio as well moving on to
the link building portion I did you know
the standard stuff I had for grey hat
link building by the way I don't do grey
hat link building anymore another story
for another time but the link building
started with I think like two to three
Hoth platinum packages as though there's
a web 2.0 links basically they build
these sites sound like WordPress calm
bloggers calm there's a bunch of other
blog oriented sites like that and
they're free and then they'll put some
content on there that is maybe okay
maybe it's not very good at all and then
though they'll put links on that page
from their network and they'll boost the
the basically like the link juice on the
site and then of course the web 2.0
passes link to use to your site the
other part of the link building and the
more important part was the private blog
networks so I had a network at the time
I had a pretty big network about
probably about 60 sites or so and I put
a bunch of links to that particular site
and it moved up in the rankings I think
it ranked number one for a term that got
seven hundred and twenty searches per
month with a average like price about a
hundred and twenty-five dollars give or
take twenty five bucks probably so when
you put that all together the site was
able to make you know pretty good money
within really like about two months or
so so showed good earnings an average
earning per month or not earnings but
profit and average profit per month of
five hundred dollars with it about you
know six or seven months or so and I
listed the site it's sold almost
immediately within a week or so the
lower end prices tend to sell very fast
even to this day
so I need a cost really quick here and
the other part is the site for 235 so
quickly I'll tell the story about that
that site again I was the intention of
you know selling it was from the
beginning for me when I got involved so
I had a partner bring me on and I had
special skills in the link building area
for you know white hat that was what the
project was all about this is the site
project a white hat that sites sold
within I think we had our check within
six weeks or something like that so when
you're talking about selling a website
the cost as much as like a small
house or townhome or something basically
you it's amazing that it could sell
within six weeks so we had several
offers in there the process was roughly
the same you know do the application you
pay a listing fee Empire flippers takes
essentially 15% of the selling price
after the listing fee is quite
reasonable the cool part is you can sell
it fast right so you basically are able
to like sell the site you don't have to
market it you don't have to worry about
that they have a list of buyers so okay
and I'm gonna take a pause here so a few
questions came through what's up Barry I
see you on and then laying why do I seem
out of it just the coughing is that is
that it
and quick note so why has said that 10
be sold within a week so I got a frog in
my throat or something I don't know
what's going on here okay let's get back
to it here I know no no no okay so we're
moving on so David said that or how long
does it take to sell or how long did it
take me to sell the site so the first
one for 10k sold within like a week it
took like another week to like transfer
the site and like get everything done so
it was very fast in fact I mean I think
back then again three years ago Empire
flippers they weren't didn't have as big
of a team they were still ironing out
their processes and stuff so I think it
took like three weeks for the vetting
process if I recall and then after that
it took like three weeks to do
everything or two weeks to do everything
else so it was fairly fast I mean it
wasn't in a hurry but that's how it
worked and finally right so all I answer
another question here yeah it is indeed
it is the chat the chats kind of it's
hard to talk and read in trend process
at the same time alright so why would
you want to sell the site so number one
thing and finally getting to selling the
site so why would you want to sell it
number one if you want the cash upfront
so basically these days in 2018 you
could sell a site for about 30 times
your monthly profit so you can get like
you know two and a half years of your
profits up front so if you want or need
the cash right you could pay off debt
for example you can buy a car you can
you know put it into your child
it's college fund or whatever if you
need a chunk of money it's a good way to
get a bunch of capital fast I mean
essentially you're selling a business
and if you're you know if you're making
several thousand a month it's probably
one of the biggest transaction just like
aside from a house that you'll go
through and you'll end up with a very
high amount of like just cash and
capital all at once and yeah I'm not too
out of it overall I'm not tired actually
slept super well lain but yes the the
chat just trying to pay attention to the
chat it's much different to and I may
have to shift it a little bit where I I
turn off the chat while I'm presenting
the Q&A I could just watch the chat just
go through it but if I'm presenting
something it ends up being kind of a
mess so we don't even have any trolls on
today to my knowledge all right cool
and the other part so number one you can
get a bunch of cash up front the other
part is things change right so there are
different risk areas in the affiliate
business model one of them is on the the
traffic side so if something happens
with Google if your rankings go down for
some reason if you get negative SEO
maybe you're using private blog networks
stuff like that and your site could get
penalized then you have an issue right
so if your traffic goes away your
revenue goes away so there's a risk you
know a risk they're inherently your risk
can vary depending on you know if you're
doing white hat or gray hat or just how
you're operating the other part is the
affiliate side so great example like is
last year March 2017 Amazon changed the
affiliate commission payout rates and it
was it changed from like a volume-based
commission rate to just category based
for new people it didn't really matter
right it still pays out well still
converts awesome for people that were
already making money in Amazon generally
their commission rates went down it does
depend on the product and category that
you primarily sell but I mean regardless
people by a combination of categories in
for the most part if you were already
making money on Amazon you ended up
making less like quite a bit less less
and for for me my revenue went down by
like thirty five percent like overnight
nothing in control that said if you sell
the site you get rid of that risk right
you sell the site you lose the cash flow
but you get rid of the risk and you get
two and a half years of your profits all
up front and that is attractive for some
people especially you know there's some
folks that there they like to start new
sites or maybe they buy you know you buy
a site and then you improve it because
let's say I buy a site and I happen to
be good at putting a team on a piece of
work and then executing it and hopefully
getting you know more traffic and more
revenue if that happens then it's pretty
straightforward to you know buy a site
improve it and then sell it so if you
have like cash flow in place then that
sort of flipping model can can work
pretty well okay couple other questions
that came through did I sell the private
blog network - no I did not the FIR hand
says how does the site transfer work do
you just hand over the hosting account
and transfer the domain ownership
basically Empire flippers handles it so
that is another big thing that they do
if you're a wordpress developer or
skilled at you know hosting and setting
things up it's not a big deal but for me
I don't want to do that stuff I know
it's not that hard at perhaps would just
take a few hours if you know what you're
doing but there's a lot of details and
I would end up wasting a lot of time so
it's a pretty good value or I guess
pretty convenient right it's very
convenient to have Empire flippers do
all that if you hired someone on up work
I'm sure you can have them transfer it
for way less than the 15% that they
charge so okay and Gregorius what's up
I'll
do I have a course for a beginner you
mean beginners that have no idea where
and how to start I do have a course
called five-figure niche site enrollment
only opens about four times a year so it
is oriented towards actually beginners
could come in and get started but it
also gets super advanced I'm not even
sure if I should have all that in the
same course because it's like a such a
diverse set of people but it seems to
work well Ally I would recommend you
just check out the free training on my
channel so if you're not subscribed you
should subscribe and then just start
watching videos you'll find out about
that stuff and Karl you have a question
about mastermind group school I will I
think I saw that you asked it in the
comment which I need to catch up on
thanks for saving it yeah so Friday is
the general Q&A so if you just have um
you know random questions today I may be
able to answer like really quickly but
yeah for mastermind groups Carl I will
say there is a video that I think I
talked to Nick about mastermind groups
and you could check that if you just
search on the channel for mastermind
groups but otherwise I mean basically
just form your own that's what I've done
I've always formed my own if you are the
hub if you pull it together then you
could pull in people that are that are
better than you that are more
experienced because turns out people
don't really like to set up meetings and
set up agendas and that happens to be
what I used to do for my full time job
so set up meetings run meetings it's
super easy so anyway yeah just make your
own group you guys hear that George is
dreaming over there alright and Barry
says you built your blog from scratch
and you're asking if you would have a
hard time selling it in the future
because it's not WordPress
potentially if I know it wouldn't be
like if it's making money someone will
buy it so it's just a problem to solve
if it's you know if it's straight like
HTML or something that would probably be
easier to work with and like your own
custom CMS or something like that but I
mean there's a lot of CMS is out there
so if if it's making money someone's
gonna buy it don't so don't worry about
that again it's just a problem to solve
it may be like a negotiating thing but I
mean you could hire I mean we anyone can
go hire someone on up work and have the
site you know migrated over so in fact
there may be even tools to transfer it
over but if it's straight HTML I think
it's probably pretty easy to you know
there's nothing weird going on probably
pretty easy to move it over I would
guess all right so quick recap you can
get a bunch of capital upfront so why
would you want to sell a site you can
get a bunch of capital upfront and if
you need that for something again paying
off debt would probably be one of the
most popular things you could do you'd
also use the money to invest in
something else if you wanted to do that
additionally when you sell a Sai you
remove the risk that is inherent with I
mean I mentioned this specifics for the
affiliates business model but any
business has some kind of risk right if
you have a restaurant you know the laws
in your local town may interfere with
certain you know aspects of your
business so if you have a healthcare
billing company there's always laws
changing there's always policies
changing in healthcare at least here in
the US so you would potentially have
risks and any sort of business or
competition right if you're like a
mechanic or a tire shop or something a
big chain could open up close by and
then you
to deal with that so there's always
risks in any kind of business it just
you know these external risks you can
get rid of them if you have cash flow
you can sell your business of course you
give up the cash flow but if you could
do something better with it or something
that you want to do with it that's a
viable reason to do it
and all right Carl also says you'll pick
brains in the QA about writers you have
a strong team but you're losing control
yeah
so Carl I know I think I saw that
question too that's a good one and if I
remember right you you were like you
have a bunch of writers and it's getting
complicated there's a few ways to deal
with it but it's all like either their
systems that are you know more foolproof
ie
like not mistake-prone where mistakes
are made right where it's easy to run or
you set up like middle management this
is the problem that I've started to run
into with my service based business I'm
going off a little bit but at one point
I had like a service based business for
guest posting by the way if you want to
make a lot of money you can do guest
posting and you can charge a lot of
money for it so if people are looking
for ideas it's easily you know I spawned
up like a it would have been you know a
six-figure ish per year at least
top-line revenue and the overall
expenses were correct quite quite low
but what happens is right you end up
with a hierarchy and I didn't want that
was my old job so like what you could do
is set up an award chart and then you
end up with a team of people and that is
precisely what my old job was and that
is exactly why I decided why I didn't
want to do that and I'm gonna hold up a
picture in a second so you can
this and you could just you know there's
there's a lot of ways to do it but you
end up just scaling things in general so
that's you at the top Carl and then you
could have a couple managers and then
those managers would have people that
they you know manage the thing is in
general from a management standpoint you
don't want to have more than like six
people reporting to you because there's
too many like communication channels so
I had a I had an issue with in my old
job because I ended up with like 10 or
15 people and I was like this is dumb I
was you know talking to my managers I'm
like this is crazy you really you know
we need to make the team smaller I'm
spending 15 hours a week just meeting
one-on-one with people and when people
have trouble like it's just kind of a
mess so you really only want to have
like six people so I ran out of room
when I was drawing it but each manager
could have say five people that are
reporting to them and then you just
interface with the managers but I would
ask right why do you have that many
people like anyway we could go over it
more Carl
it sounds honestly like if you want to
sign up for a coaching session let me
know because you're going over very
specific stuff and I think it may be too
deep for a general Q&A session
but the picture I just drew should
answer your question pretty well but
yeah if you're if you have like you know
five six people you probably want to set
sign up for a coaching session so all
right the other part here and keep the
questions coming Barry does mention that
his site is Java based so yeah you
probably are way smarter than me on that
stuff so but you already have a way that
you could you know pull out the
information that you need but yeah I bet
you could figure it out
faces okay and I'm just gonna what I'm
gonna do if people are asking questions
just general questions I'm just gonna
put them in the Q&A for Friday so I see
shop yacht this is what metrics do I
like check before pitching a guest post
turns out the answer to that one super
easy zero I don't check any metrics
basically so I'm just gonna place this
question so I can you know it's good to
have questions for the Q&A on Friday by
the way if I've answered your question
or you found this helpful in any way
could you hit the like button really
would appreciate it helps other people
find the the the video so if I answered
your question or if you found it helpful
please click the like button
additionally if you're not live right
now you're watching the replay you can
still click the light like button and
leave a comment so if you really liked
it and you're watching live feel free to
come back and comment later and say it
was really really awesome okay are there
any said
where you think it would be more
lucrative to hire staff to take your
place and managing managing the site as
opposed to selling it sure there's
probably an endless number of situations
where you can do that but if you refer
back to my thing before I mean I don't
some people want to build a big team
they want to have like people working
for them I don't want that right like if
you hire people you have to make sure
they have enough work to do you have to
do management stuff I don't really want
to do that I want to have like a very
lean team and I don't want to build a
big team so it's not really about like
making the most money possible so that's
not really how I make decisions but to
answer your question yes potentially it
could be more lucrative to hire people
to do it turns out I mean it doesn't
take much work to run these sites in
general unless you're doing something
specific what quest says your question
is does Empire flippers charge 20%
success fees to my knowledge no I
believe it is and I don't know what
success fee means they they take a
commission I believe it's 15% unless
they changed it Robbie what's up and we
have King we got okay King is the first
time on good to have you Wesley says do
I see
sloppy sites with low income one to two
hundred a month selling you just made a
site before you knew anything and you're
considering selling it now with Empire
flippers the they have like a minimum
like price that they work with and I
think it's 20k so people do sell sites
for that hundred to two hundred dollars
and yeah on Flippa and that's one of the
reasons why like
flipper charges more they just have
higher quality clients they have higher
quality sites and you know you're not
gonna see like lower end sites they're
like Wesa I know you said before you
knew anything so you made a site it
turns out that's great if you're making
a hundred to two hundred a month so you
can you can for sure sell it you
probably won't get multiples as high as
just what I mentioned particularly if
it's a a newer site you know if it's
less than six months old most likely
you're not gonna be able to get the 30x
profits but let me know Wes you can
shoot me an email let me know every now
and then I'm actually looking at a
couple smaller sites these days could
make interesting case studies
potentially so let me know if it's the
other thing Wesley is you could
potentially move that site over to like
another site where you know more like or
you do things right because you know
more now okay
david says how does the exchange take
place you give your site to Empire
flippers they get the money and give it
to you afterwards yeah basically that so
they have you you can set it up a net
like their escrow and the money is held
until it's released so it's pretty
seamless I think I'm trying to remember
if they use a specific escrow company or
not or if they just hold it but yeah
it's essentially that and Wesley says
the site six years old you never touch
it it makes it in come off the
Technische that's pretty good for six
year mean six year old site you never
touch it that's pretty amazing yeah
shoot me an email let me know what's
going on with it any other questions out
there
any other questions and it will remind
people there is just a normal Q&A on
Friday be sure that you I think you can
set a reminder but if you subscribe and
click the bell I think if you go to my
channel you can like set a reminder for
I've already scheduled it 10 a.m.
same time same place 10 a.m. on Friday
where I just insert questions you know
actually gonna place in a couple of the
questions that people asked in here that
were unrelated like the one about the
guest posting stuff and by the way if
people are a couple things that I just
put together that I want to point out a
couple playlists so key word golden
ratio playlist if people are just
getting started I'm putting this in the
chat here but I'm trying to do more
playlists do people watch playlists just
curious in the chat or in the comments
okay Julius says wasn't Empire flippers
adsense flippers back in the day yeah
that's right they actually they would
churn up like these Adsense sites that
would make a few you know I'm not sure
how much but 100 bucks a month or
something and then they would flip them
so that's the whole flipper thing they
got started it's kind of crazy I need to
maybe put the other video on this but
when you look back who got started with
niche sites and what they're doing now a
lot of people had their origin with
niche sites so Pat Flynn niche sites
Empire flippers niche sites spencer
hawes niche sites chris guthrie itch i
mean like every like so many of those
people it was like this business model
and then they got into podcasting or
software or both and they put out
plugins and they put out you know
different apps and stuff like that
so I found them as they were rebranding
and or maybe they stuck with the adsense
flippers for a little while and then
they went more broad and sort of
rebranded a little bit so they they've
definitely upped their game and their
content so I've also guest posted over
there a couple times and they they have
like a very tight editorial process at
this point so they have like an editor
and a team of like proof readers and
stuff they've outsourced it to another
company but they do awesome like it's a
company that is their writers or
professional writers and they figured
out how to do like location independent
stuff and you know they're awesome so
when I submitted a guest post we would
go back and forth with like various
edits and it was edited multiple times
by multiple people so you end up with
like a really high quality product so
people do watch the sounds like people
do watch plan list well this is
interesting I do I mean there's 30
people on and I know that if you're
hanging out for this long while I'm just
rambling you're probably interested I am
trying to get like more playlists just
with helpful videos right so I posted
one and there's a couple videos that are
just about the keyword golden ratio
right keyword research related I put
together a cup I mean you could do
playlists like however you want from
many different sources so you could say
put together your favorite playlist with
my content that's what I'm trying to get
you to do I want my videos in playlists
so if you happen to you know use
playlists and you consolidate videos
that you like that you know are helpful
maybe you watch a couple tutorials on
keyword research tools and then you make
a playlist with like my keyword research
information like maybe one of the live
workshops or maybe the keyword golden
ratio content so anyway I'm just
throwing that out there I'm very
interested to see like what happens if
like my videos are more in place
and like I said I'm trying to put
together my own playlist some of which
have my own content and some I mix in my
own content with other people so just
trying to see you know what happens and
how that works okay cool
any other questions about selling a site
Feroze says you're new and you want to
make Amazon affiliate niche sites
awesome check out some of the videos on
the channel and you should be inspired
to to do that there's tons of
information all right I think we're
wrapping it up here so great everyone
thanks for hopping on and don't forget
if you're not subscribed do subscribe
and you'll be able to you know get
notifications if you want them for when
I go live other times again Friday is
the Q&A time so be sure you click the
bell 10:00 a.m. the same time same place
so I usually just hop on and answer you
know whatever all right a couple other
questions that are unrelated to what we
talked about today we're lightly related
so when does a course start again it'll
be April when it comes out again why
Qwest says you're wondering how much
content or traffic is needed to get
approved on Amazon
there's no set amount I recommend ten
pieces of content as far as traffic
there's no minimum and other what quest
thanks for hopping on today appreciate
you joining we had julius we got nick
lace and mags and barry
alright thanks everyone we'll see you
next time which is friday so have a
great day
see you then
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