I'm gonna tell you about the RPM research paper method that's gonna make
writing a breeze it'll remove that terrible feeling of a blinking cursor
project this is confession time I have a fear of
writing and it started in middle school and cut worse in high school when the
English teachers would treat me like a moron and no offense to English teachers
I'm probably sensitive and remembering it wrong but then in freshman English
the 101 class in college my professor gave me a D on my first long-form paper
it was like 20 pages long he worked with me through drafts in his office hours
and I knew that I wasn't a great writer so I worked harder and I asked for help
now the funny thing is he must have never thought about telling me I needed
to improve in all those office hour sessions but later on he told me I
should drop the class so from this we learn two things
apparently I hold a grudge against the English education complex and two if you
think you're a bad writer I'm probably worse so I get questions about content
every day here are some of the questions I hear pretty often how do you come up
with ideas for informational non affiliate content how long should the
content be how do you find good writers that research well how do you find
writers that know the topic what does a Content Manager do and the list goes on
and on so you may be wondering this content really matter or is it really
all about the backlinks niche sites well they have to have content of course but
how important is the content now I can tell you personally that I've seen sites
making over 10k a month with pretty poor content in fact the site that I talked
about in project a white hat is one example and when we look at the details
there we could see that well one there wasn't much content there was only about
45 posts the poor quality of the content was obvious in the site made a lot of
money because it got a lot of traffic now it got a lot of that traffic because
of great rankings and that was pushed by powerful backlinks so my take is you
could focus on content or backlinks or a blend of the two
now the blend gives you the most flexibility and
versatility the project go white hat site was doing well I mean it was making
10k a month so that's not bad right but check out what happened when we improve
the content we added keyword golden ratio compliant content in September of
2016 and we also improved the content on some of the main pages about eight of
the forty-five and you can see the revenue went out by about forty percent
in about 45 days here's another example of adding content but with a keyword
golden ratio as the focus so I added about 200 posts from about June of 2016
to about October of 2016 it took a lot of time and work and it took about four
thousand dollars of investment however it paid off big and you can see the
increase in earnings from a hundred dollars in January up to about fifteen
thousand in December of 2016 so a four thousand dollar investment and content
increase the value of a site to over one hundred and thirty five thousand dollars
that's just an estimate in the monthly cash flow increased by about forty five
hundred per month on average now I hope you've convinced that content is indeed
worthwhile so now what here is the research paper method or the RPM and
here's what you do for rpm the first part is the research phase so search
google for the main topic of your content normally that's your keyword
phrase or the title of your article I recommend spending about one to two
hours reading about the topic check out Wikipedia entries read materials from
the manufacturers websites read the top blogs on the topic and take a look at
forums if there's any of them out there you'll likely be an expert after
researching for just two hours and you'll have a good idea what to include
in your content blog about two to five of those resources to reference later
you may be thinking I can read faster than you Doug and one to two hours is
too much time I'm super busy so spend time on the research after all the hope
is you're gonna give it to a writer to do the tougher work of writing anyway
after you do the research you're going to move on to the outlining phase now it
should be pretty short I recommend about a page or so and you refer to your
references to get an idea about how to organize
information you shouldn't copy them and you shouldn't need to but you can see
what works in their content manufacturers tend to do a much much
better job than bloggers or other niche sites so spend a lot of time researching
on the manufacturer sites and other like high quality pieces of content remember
don't try to write the content in the outline that's a big and very common
mistake just write out the main idea for paragraphs and sections the goal is to
have an outline that's good enough so a freelance writer can write the content
if you give them the reference material and the outline then it's a simple job
for a competent writer next is the writing phase ideally you hire a writer
I use up work and you can get my templates if you follow the link below
if you provide the writer with the outline and the references they'll be
able to save a lot of time and they'll appreciate the extra details if you
write the content yourself then you could use the outline to write the
content since you outline what you wanted in the content it's much faster
to put your thoughts into sentences regardless of who writes the content be
sure to edit even if the writer edits their own work I expect a few mistakes
from a freelance writer depending on if you have a team or not you may have a
dedicated editor and that's what I do so don't forget you can download my
templates and the same ones that I use for the couple projects that I described
just go to niche site project comm slash content templates the question of the
day is this do you outline your content why or why not
just let me know in the comments below and remember check out the comments some
of the best ideas come from you the niche site project community if you
found this helpful be sure to like the video give it a thumbs up and if you
like what I'm doing check out some of the other videos and please consider
subscribing thanks
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