and this teardown we're looking at the rounding sound and I talk about what I
like what I don't like
and it turns out this site looks pretty darn good there's a couple tweaks I
would make and we actually look at some rush again to get a pretty good handle
on the amount of traffic this site is probably getting by the way if you're
new to the channel have a look around and if you like what you see please
consider subscribing let's get to the teardown we're looking at the rail ding
sound and it's a decent looking site it does look fairly well put together
before we get into the critique of the site let's look at some rush we're gonna
get an estimate of the traffic on some rush so we see four point seven thousand
probably getting you know anywhere from double to three times that somewhere in
there a lot of times this organic search estimate is a little bit low because a
site will often attract a lot more long-tailed traffic so we can see the
chart here and it looks like the traffic has had some pretty big spikes it looks
like about a year ago it was a lot more popular and then it's dropped down so
I'm not sure what the deal is with that but you know nevertheless if the site's
getting like 10,000 to 15,000 visitors per month it's probably making some
decent money now as we scroll down one of the huge advantages to using some
rush is the top organic keywords we're just gonna look at the organic keywords
section here it's just under 9,000 keywords that it's ranking for and we
could see a lot of them are probably really good long tail type traffic so
noise cancelling headphones under a certain amount earbuds under a certain
amount and that sort of thing if you want to check out some rush you can get
I think it's a 7 day trial I do have an affiliate link in the
description so if you buy through my link I get a small commission and I
appreciate it help support the channel and it's a good tool so check it out you
could really get a ton of information in fact one of the most valuable things you
can get from SEMRush is just export all of these key
from like various cook competitor sites so without further ado let's look at the
rounding sim now we see you know it's a pretty clean looking design here I'm not
sure what's name it is and frankly it doesn't really matter what the theme it
is we have a pretty simple logo at the top there's no fancy actual logo is just
text right so that's good I like the simplicity of that by the way as we're
going through this critique let me know in the comments what you like and don't
like so just as we're watching feel free to hop down and leave a comment before
you forget there's a couple menu items up here it looks like these are specific
guides and these are just regular menus for category section as we scroll down
just a tad we have what looks to be just recent blog posts in the main section of
the content here the sidebar has a nice tagline here
Abhishek this person site which is great and then a search bar is long along with
the recent posts as we scroll down it looks like this is a share sale banner
right here and this headphone of the month is an Amazon affiliate link so by
Amazon you can see that's listed here now could be if this isn't a specific
banner from Amazon this they could be in a little bit of a Terms of Service issue
because they're listing the price in a specific percentage discount and that
could be a problem if this banner isn't directly from Amazon and I don't think
it is and here's why the font appear color the font color headphone of the
month is actually in the same color as the overall or pretty close to the the
theme color so that tells me that it's a custom graphic the the owner of the site
put together whereas this amazon.com deals well that looks a lot more like
Amazon right here so this looks like an Amazon sort of ad
same with this 30 day music deal so as we scroll down we see some native ads
here and that's like a sticky widget on that side so one thing that's notable I
see there's a little bit more navigation we have a privacy page we have the
contact we have a site map there's actually no about page so I looked
around a little bit there's no about page on this site which is a little bit
weird there is a contact us and I think technically that's probably all you need
but it doesn't have as much you know personal touch now Abhishek does have
his picture here and a little quote so that's good but I would like to see in a
doubt page just kind of a normal thing to have on a website it's pretty normal
like even if the about page is bad there's usually an about page and we'll
look it Abhishek's tagline here life is just too short to listen to music via
bad headphones so it's a defined quote and everything but I don't know it's a
little wordy to me and I mean literally these Tuesday tear downs are me
critiquing and criticizing other people so so why not dig into this but it's
just a little wordy I mean in normal conversation people usually don't say
via when they're talking about headphones so I mean you could probably
clean it up and make it just sound like more real like he's talking to his
friends like life's too short don't use bad headphones something like that but
at least it's some kind of quote and there's a picture there so that is good
now as we are looking at the homepage I would maybe cut down on like the number
of posts on the front page and maybe make the guides more prominent so if you
look at other like sort of larger sites like I've done tear downs on outdoor
gear lab and maybe baby gear lab I would take a look at those and maybe
sort of put the guides in the front so he has guides here let's just take a
look and see what kind of guides there are so this would be archived so 10 best
guitar amps earbuds headphones for watching movies so maybe pick like one
of the more important guides and place those in the front maybe with a custom
banner that you put together or something like that so that I think
there's some opportunity to improve the homepage just so it looks a little bit
more like a homepage and less like a this looks like someone's blog where
they just have the most recent posts posted but it doesn't really matter when
these are posted is sort of like time irrelevant right it doesn't matter when
these are posted so next let's look at a specific review 11 best portable
Bluetooth speakers under 100 so probably a pretty good you know longtail keyword
here I really like the half width image along with you know the copy coming up
right away with short sentences so this is what I talk about all the time this
is what I like to see and it sort of follows the perfect Amazon format pretty
well now the one thing I would do there's no affiliate link in this first
section here so like above the folders no affiliate link and I think it may be
good to have an affiliate link above the fold so as we scroll down we don't see
an affiliate link yeah oh wait maybe maybe there are this is an affiliate
link right here however I'm not even really sure what that ghosted you need
to charge them so maybe this is a link to a charger so I think this is not an
affiliate link top 10 Bluetooth speakers under 100 so when I click on that I
don't know that actually doesn't go anywhere so this is an affiliate link
that's alright the image is an affiliate link
okay there's a few affiliate links and another good thing this right you're
good audio quality this is a link to another Authority type site as well as I
think there was another one up here Bluetooth technology out to Wikipedia so
that's good it's good to have like links out to authorities sites so that's good
you don't have to worry about like linking out too often or anything like
that as long as you're linking where it could be helpful and that is the case
here good audio quality it's a PC Magazine link right here as we're
scrolling down I see I mean I think this is really well put together as far as
you know white space right there's not too much like a wall of text or anything
like that there's an image there are short paragraphs which is good I think
if there was an opportunity to potentially have like bullet points that
could be good I think there are indeed technical specs that the person could
cover here and that would be a nice way to add some bullet points and cover the
technical specs here is a video and I'm not sure this is a YouTube it is in fact
a YouTube video here so that's good I like to include YouTube videos and
there's this little green call-out section and another link a button over
to Amazon so I think this is pretty good I mean overall the way it's put together
for the mini review is good I think it's a little bit on the short side you could
probably make it a lot longer however eleven different products are
covered here so at that point you know maybe go back and add to it so this is
sufficient I think for one product in the beginning and then later if you want
to add more you could and again really good job like breaking up the texts
there's like different call out sections here's a red box here and here is a
green box so then there's a little horizontal rule rule right here where it
separates one product from the next so as we scroll down I think we're going to
see a lot of the same sort of format with the you know pretty large image
small paragraphs different cough sections in the green box along with the
button to Amazon so over and over and over another you know nine times there's
some videos placed in here for certain products but not all so this is great
overall I think the critique that I would give is to you know add simple
points right bullet points or numbered lists or whatever but some sort of
section so it could place some of the technical specs for each of the products
of which you know there must be plenty of technical specs for each of these
even if it was just like dimension weight and like the wattage or something
like that and after that I mean I think you could just add more and more content
I mean I think it would be pretty straightforward to add several hundred
words for each of the many reviews for each of these products and you could
without you know breaking a sweat you could probably come up with you know
several thousand additional words so let's get all the way to the bottom I
know there's a lot of products here no need to go through them all okay so they
have the number one position is locked click on any button to share the article
to see who holds the number one position okay this is one of those social social
Locker things which yeah I mean they were popular some time ago but I haven't
seen them as often recently and I think it's kind of I don't know I wouldn't
have to test this back and forth but to me is kind of a waste just give you know
what's your goal here do you want to try and get people to share this piece of
content or do you want to get them over to Amazon so maybe it's ranking better
because he's able to get more shares I don't know so maybe he is testing it
but it's interesting because I haven't seen these social share lockers around
in a while now here is the flaw
all right well number one it looks like I could just click on I mean I could
click on this this is the product right so like there he's covering up the name
but I could still go and click on it like it's here so we could get to it so
it's not really hiding it or anything but here's the big flaw with this he put
the number one the one that he was recommending at the very bottom this is
a long article the number of people the percentage of people that actually read
the whole thing and get to the bottom it's probably a very very small
percentage that's just the way things work so if you really wanted people to
read it and maybe put in a different order something like that I put the one
you want people to go for at the top it's it's I don't know I don't think
people were going to scroll all the way down here very few will there's just so
many of these type of products like these many these many speakers and there
is a commodity so I don't think it's gonna be a real it's not going to be
really interesting to scroll all the way down and read about all these products
they're all about the same as far as I know I mean I don't have I don't have
one of these all right and as we scroll down they have a conclusion which is
pretty good then we see more native shot yeah more native ads here from Amazon
related post and then about the author okay oh and here's a little bit more
information about the author here overall not bad I mean I think this is
well done a couple tweaks here there but overall I mean I think the way these
reviews are put together is very good now we'll have a look at one of the
guides here so different types of headphones explained and precise detail
this is a weird it's a weird headline I think so I think there's a better way to
say it you know when you're coming up with headlines you know you probably
want to have a key word in there so perhaps that is the longtail keyword but
again very few people say explained in precise detail I think it would be you
know just gonna throw stuff out different types of headphones explains
in layman's terms explains in
yeah it's hard to come up with stuff on the fly different types of headphones
and plain English what are the different types of headphones in detail step
something like that but I just this sounds clunky and awkward so and I
think you know honestly I didn't come up with anything great just now but you
know you get a brainstorm sometimes and there's no harm in you know changing
these in the future to see if it'll improve you know the rankings or just
you know the readability overall of the title so again we have what seems to be
a great format short sentences to start the copy half with image over here so
literally it's exactly what I talked about in the perfect game is on view and
they kind of draw you in as we scroll down demystifying the truth
about different types of headphones the truth is no headphone is best so again
it's great to have these different like sort of call-outs images along with the
short paragraphs and short sentences too so as we scroll down we see this is a
pretty long article here so I could be useful to have you know couple like
links like links to other parts of the article to jump down to earbuds or
different types of like in your headphones I don't even know what all is
covered here but the point is it may be good to have a little table of contents
and you know allow people to get cut to the sections a little faster if they
know that they're interested in like on your headphones now the caveat is of
course a person that is reading an article about the different types of
headphones they probably in fact want to know about all the different types of
headphones so baby reading from top to bottom is the
right thing to do the color scheme may be a tad off so we see the green color
for the theme here but then the green for this pros and cons section here is
off so it would mean it's a minor thing but if someone's taking the time to put
in these you know rich formatting of the boxes and all that stuff you may as well
make sure your colors match I've seen people use these you know boxes for pros
and cons a lot of times with like thrive
architect it does look nice and I even commented how the formatting is nice
overall on the site but it's not necessary right it's nice to have but
it's not critical it's not required at all so when you do hear people recommend
you know thrive or other themes so that you will have these sort of rich
formatting capabilities and stuff it's not necessary right you don't have to
have it you could present these with just bulleted lists and you don't need
the little checkmark in the little you know triangle with a exclamation point
here it's just not necessary it is nice-looking so as we scroll down
there are you know links to the specific types of products over the your
headphones you know this image is actually a actually I'm not sure what
that goes to that this link just goes to the home page so that's not particularly
useful I'll double check just to make sure yeah so it just goes to the home
page so that's some sort of a mistake this goes to Amazon this audio-technica
and the Sennheiser goes day Amazon so as the different types of your phones are
covered there's opportunities to click over to Amazon and see those specific
products
this is another affiliate link here require an amplifier it may be helpful
right to give more explanation about like what this link goes to because I
assume it's an amplifier but like why do I care to go to check out that amplifier
it doesn't it doesn't really tell me what I'm gonna look at I don't know what
mato I'm gonna look at it does give me to click it and to see what's going on
on-like amazon but you know overall it's not it's not helpful I guess I'm not ink
I'm not eager to click it because I don't know what it takes me to and as we
scroll down there's just a lot of content there's some YouTube videos
which is very good and I think this is a great piece of content right here
because it's thorough it's long it covers a lot of stuff there's tons of
images there are lots of outbound links here there's like a house stuff works
link so this is this is a great piece of content I think and I only read just a
tiny bit here let's have a quick look it's five thousand one hundred and fifty
five words roughly and I'm using a tool here called SEO quake it's a free plugin
so you can check that out and I'm just going to try and get to the end here
since it's becoming a little bit too long so they have native ads again at
the bottom after the conclusion nothing really interesting in the conclusion and
related post and okay so it's kind of the same ending as before you have the
conclusion the native ads from Amazon related posts and the about the author
section here so overall not bad and again it's a long-form piece of content
with lots of information and that's a good thing what did you like about this
site let me know in the comments and if you have any critiques let me know in
the comments as well I'm Doug Huntington we'll see you next time on Tuesday tear
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