what's up Doug Pennington here this is a
Q&A session we're gonna talk about
Amazon affiliate marketing we're gonna
talk a little bit about smart passive
income and productivity as well so I
didn't schedule this particular live
session as early as normal but I expect
as as I've learned over the last couple
weeks it takes a few minutes for people
hop on so it's good for me to happen
have a couple things prepared today I'm
a little slow so I'm a little tired my
friends and I played in a curling
tournament it was a curling match last
night and we you know we go to bed early
most of us go to bed early but this
tournament didn't start until like 8:30
and we didn't leave the Ice Arena until
something like 11:45 some a little tired
a little tired but I drink a lot of
coffee I have some more coffee right
here I got yeah for stigmatic coffee
mushroom thing so that's kind of cool
got a couple things I want to announce
number one and I know we have a few
people on let me know if you could hear
me and stuff hopefully we'll have our
kind moderators some friends of mine
that helped me out soon and I see we
have Pranay and Alexander what's up good
feel free to start asking them in the
chat and I'll hop over to them back and
forth a couple quick announcements and
I'm trying to put like better
descriptions in the description to be
redundant so a couple things I want to
point out a couple good videos that are
getting traction one is creating a niche
site and the other is a site that I
created made 70k in a year last year so
I share some of the stories and details
around those those are really they're
pretty good I put I put a decent amount
of time into each of those videos and
like I said they're getting a little
traction so if you have the ability to
you know watch the videos leave a
comment on there perhaps watch the whole
darn thing so the
tricks are good that kind of stuff helps
me and hopefully it'll help you to like
I said there's good nuggets of
information in there the other thing I
want to mention before we get started
too far I'm probably gonna mention it
like eight or ten times that is the
productivity course right so the
productivity course is out right now it
is a beta version so it's limited I'm
only allowing a certain number of people
in additionally it's kind of it's kind
of cool to see the inside inner workings
of a course so that could be a valuable
thing and hopefully the link works here
sometimes these links are screwy inside
YouTube but it works so if you're
interested there's more information on
the link and there's already probably a
number of people that have that are
going to be in the chat that like go
ahead and they're already in the course
right so as I mentioned check out the
couple videos and if you're interested
in being more productive like most
people are check out the course and see
if it's for you the other thing I saw a
couple questions are coming in so go
ahead and get to those Alexander says
there's a lot of questions I need to
drink a lot so yeah I think today is a
day where I'm probably gonna like
overwhelm my body with caffeine so
Cheers
I did have a few beers last night I
won't buy and I have a new toy it's this
Yi 4k one of our friendly moderators
Marcel actually sent a little name is on
gift card just to say you know hey
here's a gift ugh and I put some of
those proceeds towards this ye for K
action camera so I wore like a harness
last night to get some footage of the
curling so hopefully that'll some of
it'll turn out but it'll be on the
YouTube channel sometime in the future
so okay cool a couple two questions I'll
hit a couple questions and then I'm
going to talk about Pat Flynn smart
passive income for a moment
just a bias in time is some more people
hopefully join up on this thing
and Sharons on as well so J and K says
for affiliate for text affiliate links
do you have them open in a new tab or do
you feel that's a bad user experience I
usually have them open in a new tab not
always it's hard to say right I think
some users prefer one thing over another
and we can't really guess what they want
to do but I know a lot of times if I
click to open a link and I'm interested
in learning more I don't necessarily
want to lose my spot so for me I often
prefer to have link open in a new tab in
fact I basically open all links in a new
tab because I don't want to lose the
page that I'm on so you know I usually
hold down the command key and click
whenever I open a link so it opens in a
new tab that's just kind of my style but
it's kind of a preference for you and I
don't think there's a right or wrong way
Charles is on what's up
Renee says do I lose backlink services
from the Hoth and can I please share
your experience so I have in the past I
haven't in the last 12 months or
something like that the Hoth service I'm
an affiliate by the way I didn't put any
affiliate links but I am an affiliate so
if you happen to have purchased through
my link or something then I would get a
commission the hot service is fantastic
if you know what you're doing the gray
hat activities the gray hat links fine
they're great they're what you need if
you know what you're doing you don't
know what you're doing I would avoid
them if you want to have a white hat
site I would avoid the grey hat services
they do however have many other services
including you know content they do white
hat
you know outreach is the way they brand
it they have pbn links if you want pbn
links and just i think it's a full
service like SEO package so I would
recommend Pranay to give it a shot and
if you know see how the results work for
you I've heard you know some mixed
results for like their guest posting
service
but I've never used it personally so it
makes results that I heard were
generally that you know some of the
links looked really good some of them
didn't look as good some of the sites
didn't look as good but overall it seems
like the person was satisfied as far as
the results I can't comment on that
because I'm not sure what qez is on
what's up Daniel good to have you on and
Wallace
cool Jane cases after a bit of time
don't go back to old articles and clean
up the writing quality and extended link
yes to all of those okay and then
Alexander says how do you handle this
situation when a site is new and you're
in the Google sandbox you may be there
for a long time
Georgie
my wife is off from work today so
Georgie hears we're talking over there
okay you're gonna go out there and it's
the magic of being alive so sorry about
that
it happens from time to time all right
so how do you handle it so the thing is
Alexander it's usually six months so
just do the work cuz basically if you do
work like each day for the six months
things will be fantastic once you get
out of the sandbox but if you will do a
little bit of work for maybe like six
weeks and then you don't touch it
and so after you get out of the sandbox
it'll be kind of good but not great so
but if you continue to work for the
whole six months it'll be fantastic and
generally if you just use the keyword
golden ratio the same box doesn't like
hurt you as much in fact just just the
other day a student in a five-figure in
a psych course said he hit a hundred
bucks and his site was just seven months
old so and Georgie has pushed the door
back open she she returned she likes to
sleep under my desk which is cool most
of the time all right next we have green
engineer says what is my bounce rate in
my average session duration so this is a
hard question to answer because I don't
check my stats all that much I think my
BAM let's rate is fairly high I think
it's a little higher than I would kind
of prefer I think it's like eighty
percent eighty to ninety percent it's
pretty high average
duration I'm not sure the thing is I
have a few sets some of the content is
short form quick sort of answer keyword
golden ratio type content other is long
form so to just give a blanket answer
doesn't really paint a real picture so I
think you have to understand what the
purpose of the certain piece of content
is and then you can have like the data
means more right the data isn't very it
doesn't it doesn't give you the context
so I think if you just look at the
average session duration it's probably
like a minute for a lot of the content
but for others it's like eight minutes
which is a super long time so just
depends
overall Pranay says do I do
you any paid I think what Pranay is
asking is it's like a riddle it's like a
riddle for me do I recommend any
services check out the Hoth intestine
the only way to know Pranay is to test
and see what results you get I would say
if you're trying to outsource like SEO
services it's really easy to pay a lot
of money and not get any good results I
see it over in Africa because it's super
easy for a service it's a great business
model I got out of it cause it felt
slimy but basically if the results don't
come through they could blame it on you
there's an there's so many excuses like
SEO service doesn't have to deliver at
this scale right I mean if it's a
higher-end service they need repeat
clients and stuff like that
but I mean there's a lot of people that
you know they learn a little bit about
SEO they set up some like PB ends they
have like a working knowledge of SEO
they'll start selling services but
they're not really they don't really
know what they're doing
I did this when I first got started cuz
I mean I was just learning things right
and I actually like took on a local
client who had like a fitness website
and I was helping him on a specific
keyword and this was like within six
months now with it I would look back
it's crazy that I ended up with this
client for a short period but within six
months I was like doing SEO service as I
saw him in a Starbucks heard their
conversation going on and like exchange
information he wanted me to do some work
for him
the point is it's really easy for people
that like sell the service and not have
to deliver meanwhile you've wasted a
bunch of time probably several hundred
dollars or several thousand dollars and
the results didn't come through for my
story I helped the guy move up a little
bit and then his site ended up getting
penalized because this was back in the
day when there were all these different
like gray hat techniques that were
getting shut down and he had so many
terrible links out there that it was
remarkable like not any that I built but
he was doing some pretty shady stuff and
oh that's just the way it was back then
so as I am
so overall Pranay check out the Hoth I
know they're good folks there and see
how they are additionally I mean there's
other certain there's other links in my
description I link to like content
services and key word services in my
description but I know like content
refined if you click around there I
think there are some potential like
backlink things that you could work on
and then human proof designs I know a
lot of people follow Tom and his team
there they're fantastic I've never used
any of their link building services but
they have like a link building service
so I would check them out I trust them
like I said Don's a friend of mine and I
know the people of content refined
Andrew and John so like those folks are
good people and then at the Hoth Clayton
is the person I've known for a few years
as well
so service wise they're great right I
trust them as far as results I've never
used any of them okay I will I see some
questions continuing to come through and
I just want to make sure before I'm not
a hundred percent sure if we have any
moderators on do we have any of our
friendly moderators on I kind of I
there's a few but I haven't I haven't
like set a schedule or anything they're
just there and there's a friendly you
know friendly thing for me
okay I'm gonna digress just a minute
here so this is a Pat Flynn book here
will it fly and I got this for free I
went to the converted conference and Pat
Flynn spoke fortunately I didn't get to
meet him that was one of the main
reasons I was going is to meet him but
he said he set up his meet up and
scheduled it after I like what is sorry
he scheduled it late right he scheduled
it like a week before the conference or
so and I had don't like hunt down and
find the information and then it was for
after I was already going to be gone so
I didn't get to meet him his talk was
pretty good and this is his book it's
it's pretty good I haven't actually gone
through everything I've actually skimmed
a lot of it and I think there's a lot of
information that I'm probably familiar
with but I think this is one that I'm
probably going to tackle pretty soon and
talk about it so anyway I found smart
passive income in 2013 and I was you
know unaware of anything online back
then and I learned everything from the
first like 60 podcast and then I got
started and it happened to be looking
back through some records or files I
can't remember exactly what it was I
think I had like a domain that was
coming up for renewal or something and I
saw the first domain that I purchased
if I remember right it was like April
14th something like that 2013 so that
means like really within six weeks like
I already launched a site which is
crazy because I didn't know what I was
doing at all okay
as I'm going down there's a lot of a lot
of the new questions through here okay I
can tell all right I'm gonna have to
just get closer to the microphone one
consequence of the curling tournament is
what drink could drink some beer and
then a lot of times the brewery tap room
is a little loud hard for me to project
my voice but then in curling you're
yelling back and forth so my voice sort
of hurts I'm just gonna get closer
everybody can still hear me okay
it just sounds creepy like I'm
whispering which is just the price we're
gonna have to pay I guess okay Matthew
says is anyone and notice tonight I'm
selling a lot and then suddenly stop one
really popular item was selling well but
then nothing in a month you know what
I've never looked at that I've never
looked at closely man I have no idea I'm
sure it happens though Jane cases what
do you mean by the Google sandbox so
there is a concept that it's a theory it
seems pretty solid anecdotally that your
if you start a new site or even if you
get an old site that hasn't been you
know public like an old domain that
hasn't been published on or been active
in a while it takes about six months for
Google to start ranking the site well it
doesn't mean you can't rank for some
terms and it doesn't mean you can't just
overcome the sandbox but in general what
happens is after six months like your
rankings will tick up a little faster
and your traffic will take up a little
faster so I've seen it across the board
and then the thing that makes it like
much easier to believe as a number of
like I guess audience members people on
my email list people that watch these
videos they'll shoot me an email and say
my traffic went up in between like month
six and month seven and it was like to
the day six months later their site
started making or started pulling in way
more traffic and their revenue went up
so pretty much six months is kind of the
benchmark Matthew says same traffic
source for your question saying people
coming to the site with the same
searches you wonder if the reports are
right sometimes yeah I would say there's
not probably a huge amount of value
tracking that closely I mean you could
get some good data I don't know there's
just so much data that I'm not sure I'm
not sure if it would just drive you
crazy now it could be interesting if you
find that like people are buying a lot
of a product which you're not reviewing
at all
maybe then that could be valuable but it
sounds like you you're already selling a
lot and yet the other thing is I
I know we've exchanged a couple of
emails and stuff Matthew I think your
data sample is too small to make any
real conclusions okay
Peters on what's up Jane Kay just hit a
hundred months with your first site just
over three months old getting about
10,000 page views a month that's awesome
hey J and K send me an email and tell me
a little bit about it if you if you have
some time over the next week or so would
definitely be interested in hearing more
Danish what's up Nick good to have you
SEPA cool Danish says is it fine to
start a niche site with just ten
articles it's not only just fine but
that's exactly what I recommend Sharon
says Neil Patel says that keywords can
be seen in Google Analytics in the
search console on one of his videos is
that old info or do you know how to find
that you've looked and you don't see
keywords so the interesting thing with
Neil Patel is I'm not sure I could be
totally wrong but I feel like he may be
at such a high level that he's not doing
he's not a practitioner of this stuff
anymore so you can see a couple keywords
in Google Analytics but back in the day
you used to get basically all the
information the like you can see all the
keywords that you were getting traffic
for
and the pages that they were going to
now you could see like 2% of that
information so you should ask Neil Patel
because if he knows how to do it then he
should tell us
but the I think the other way to
actually get that data would be around
if you actually ran Adwords
I think if you run AdWords then you get
data on your your ads Michelle says do I
think the pet niche is too competitive
competitive you've been using kgr but
the Ellen titles seem high even we
breathe specific searches well I only
know I know about actual pets like dogs
like Georgie but as far as the niche I
don't know but based on what you just
said maybe I think at this point you're
more of an expert than I am in the pet
niche based on the research that you've
done so I would say maybe it's hard -
hard to say the other part is there's so
many breeds out there that it is I mean
should be able to find some but the
other part is I know like Peron who used
to work at niche pursuits and now is it
Authority hacker he did like a like
about I guess eventually people found
out about his site because it was
covered on backlinko
I think he he like shared his story with
Brian Dean so it was there people found
it so a lot of people got into the pet
niche it doesn't mean it can't be
profitable or anything it just means
there's more people in it and Nick
reminds us to hit the like okay quick
announcement before I get into more
questions here the quick announcement is
if you're interested in being more
productive you should probably check out
my productivity course so there's a link
in the description it's a beta it's only
going to be open until the end of the
day tomorrow so if you want
to be more productive and if you want to
work with me on the course in the
material that's in it then this is a
great way to do it
it's way more economical than the five
for your niche site course which is
honestly quite expensive but this is
under 100 bucks so if you're interested
take a look it's cheaper now if you if
you're a beta member versus later in the
future and if you're if you join in the
beta you'll get access to you know
basically the high highest end of the
course moving forward so I had a set of
pilot folks that went through in
December about 15 and they're getting
access to you know the new material that
I've added based on their feedback right
so they're grandfathered in and they're
good to go
so you'll be in the same situation as
them as a beta member the other part is
if you do like the video how about this
if I answered your question
just hit the like button hit the thumbs
up helps people find it in a cool thing
when I logged on today I saw that the
chat is now going to be available for
the replay so people that watch this
later will be able to see the chat so
I'm told from the little info box that I
saw in YouTube so that's kind of cool
right alright next peter says our
articles with a good kgr but a small
topic worth it 500 to 600 word articles
in general I would say yes but it's
always hard to tell I think if you did
you know if you picked just one and
tried it it would be like a 50-50 chance
you know but if you did like 20 articles
you would probably have some really good
results for a couple of them I bet some
of when ranked at all and the majority
would probably get a little traffic so
yeah it'd be worth it Jane cake
says you would moderate okay cool I'll
uh I will keep that in mind I'll we'll
see how it goes if I start losing losing
the battle okay
mm Jay what's up Jeff is on good to have
you on you're trying to hit 25 articles
in a month like your untracked the ad
pumped you up yeah it's funny that so I
did this retargeting for Facebook in
Instagram and I guess like the general
network of Facebook ads and it's like it
converted really well I mean retargeting
is nice
the funny thing is I you know I didn't
hear much from anyone occasionally
someone would would have mentioned they
some ads out there but yeah in the last
day and a half so I talked to a few
people yesterday and they're like hey
man we saw your ads I talked to Alex
Cooper over at WP Eagle did a couple of
interviews he's gonna publish those in
the next couple weeks by the way and
then I was talking to my friend
Mackenzie and she said she saw that too
now Jeff mentions it also Jeff's
question is is mass adding content a
good strategy on an established domain
yes
and I will point you out I'll point
everyone out to the link for the 70k 70k
site what it is it titled niche site
that made 70 K in 12 months it made a
lot more than that and you know if you
expand it out to like actually I should
do this I think it made like like 100k
and 14 months or something like that so
a little bit if you extend it a little
bit farther it did pretty well but the
point is if you watch that video Jeff
and please do everyone watch the video
please watch the video just check it out
leave a comment say hey that's super
interesting or whatever you think if you
think it's dumb you can also say that
it's dumb respect that as well but
basically I just added a crapload of
content so yes it's a very good strategy
Barry is on what's up Matthew says yes
but the data sample is too small yeah
for sure Dan
says how many words of an article do you
write for guest posting I feel like a
lot of my answers are stupid because
it's as long as it needs to be so you
need to check with whoever allowed you
to guest post sometimes well you should
just ask for guidelines like hey I see a
lot of your articles are about 500 words
do you want me to write about 500 words
you could just ask right it shows like
insight and you're investigating if all
their articles are like two or three
thousand words then you should probably
aim for something like that but the best
way to handle it is to just ask like do
you have guidelines I'm like how long
you want it to be or anything like that
and Alexander says you always answer I
always answer the questions so you'd
like to I appreciate it
yeah again if you if I did answer your
question please like the video so yeah
alright Jeff says some of them take a
while about the content to pick up but
you do get the overnighters yeah for
sure that's on the keyword golden ratio
J and K what is the email address or
where can you find it so I can email
some info it's dug a niche site project
comm and you could just email me there
and Q dog says hi Doug hope all is well
thanks do I aim for a specific domain
it's already been guest posting no I
don't know no I don't even look at it
okay so we're moving on any other any
other questions is slowing up a bit it's
a little bit smaller crowd than normal I
wonder um you know I I know how do
people watch the replays but I guess if
I schedule these earlier some people see
them more I'm not a hundred percent sure
I have been experimenting going back and
forth but I think that
I think it's probably that maybe people
actually see that I've scheduled them
and then they they know to show up okay
Jeff see you later thanks for hopping on
Sharon says how does the editor edit my
video do I send the video or what yeah
so I I think she uses Adobe Premiere and
basically I upload the file to Google
Drive folder and then let her know that
it's ready and then she added sit and
then puts it into a finished folder and
the same like a subfolder within the
same folder it's automatically uploaded
to YouTube and then I could handle it
from there where someone can handle it
from there so yeah I upload the video
and then she edits it super simple
Danish says do I submit the guest post
link for indexing or do you use some
service
I do neither of those things you really
don't need to do that yeah you don't
need to do that at all Adam is on what's
up in Danish if you have other context
around that let me know but there are
like indexing services out there but I
don't think they're really necessary
Russell says is there a certain
WordPress theme that I like not really
no but I'm gonna here's the thing I kind
of ignore I ignore a lot of stuff so I
ignore keyword research tools and I
ignore themes and plugins in a general
sense but I realized people ask me about
that all the time so in in March I have
an announced this yeah but in March I'm
actually gonna do a lot more videos of
like demonstrations where I like go
through a keyword research tool I'll
probably do several of them so in fact
if you're watching the replay let me
know in the comments like what keyword
research tools do you want me to see me
do you want to see me review in the chat
let me know as well because it'll sort
of help me determine additionally there
are a few like Amazon affiliate themes
that are oriented to that type of site I
don't think they're necessary but if you
want to have them that's fine
additionally if there are certain themes
let me know that you want me to like
review and check out I'll have a look at
them so just let me know what you want
to see but most of the time have I just
had to tell you Russell if you're
looking at themes I would opt for the
simpler one across the board like a
simpler one is probably gonna be a
little bit faster a theme and like a
theme company that I don't like that
much is thrive just because it's so
bloated the customer service is not
great from my experience but you know
what I'll probably still review that
theme because it's so darn popular there
are some great things that they do like
overall and they have like a full suite
a full package of like products so they
have like opt-in stuff they have like a
it's like an evergreen
it's called ultimatum like an evergreen
funnels thing and they have like landing
pages they have like a good suite of
products but like when I've used it it's
impractical and then when I try to get
help from their customer service it it
was very slow and I actually asked for a
refund because they were so slow to get
back to me a lot of times the customer
service if there was some issue they
just told me to disable all my plugins
or they did it for me if I gave him
access to my site which I stopped doing
they just they said yeah there's some
conflicts just turn off all your plugins
just run out of stuff which is
preposterous right that's insane so
anyway simple themes is what I would opt
for okay
J&K says on my niche sites what
percentage of the post do I publish with
no affiliate links no clue probably a
very small number of them you read a bit
about the Fred algorithm impacting sites
with where every article has affiliate
links okay interesting that hasn't been
an issue on my site but I could imagine
that it could be on certain sites and I
would say you know what go check out
like the wire cutter and then see if you
could find an article that doesn't have
an affiliate link in it and that should
tell you that it it isn't just having an
affiliate link there's other factors in
there most likely quality of the content
and I don't even know the quality of the
content and just other factors so it's
probably not just affiliate links Barry
says you're making 140 per month now
while scaling up the content by hiring
writers help increase the income I would
say well I think from your other
questions I know that you're in the tech
area Barry if you if you do it the right
way
then I would say probably yes so if
you're adding content that can help you
know bring in buyers that's good if it
just brings in you know arbitrary
traffic not so helpful and Barry I know
you know that but other people
necessarily don't so that's why I'm
mentioning it the context is very
important for all all the answers to
these questions so that's why like I
said I feel like my answers are dumb
because the answer is usually it depends
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