Are You Indispensable Or Interchangeable? Don't Get Caught In The "Race To The Bottom!" #Best Education Page #Online Earning

hey miles here miles Becker calm in this

video I'm posing you a question

are you indispensable or are you

interchangeable

now we're gonna unpack this a little bit

and it's really important for you to

think about this question specifically

from the point of view of your audience

because a lot of people out there

growing businesses online are

interchangeable whereas those who are

indispensable to their audience are

those who are creating long lasting long

term businesses so first of all what's

the big problem with being

interchangeable well this creates a

situation where it's a race to the

bottom as Seth Godin says if you're

interchangeable everyone just sorts by

price and if you're not that lowest

price leader in that situation there's a

really good chance you're gonna get

replaced at some point or another it may

take a catalyst like one kind of bad

response or one frustrating response

from your support rep or maybe it takes

three days to get back to a support

ticket and that individuals like you're

not really that important you're not

that integral to my business model here

so I'm actually gonna replace you with

this other one that's a little bit

cheaper what can me what convinces

people to make those types of changes is

a different kind of triggering event but

if you aren't indispensable so that

individual you're always potentially

going to be on the chopping block and

how are you ever to build a lifestyle

business that's gonna pay for your later

years fill up retirement accounts pay

off mortgages pay off debt when you're

just flat-out interchangeable to me this

is the biggest problem with the FBA

business not only when you launch a new

product on FBA not only are there

businesses out of China whose number-one

goal is to reverse engineer and

essentially replace you for cheaper but

there's also other FB heirs who are

trying to do the exact same thing and

Jeff Bezos and Amazon Corporation is

well known to reverse engineer that

manufacturing teams and the

manufacturing facilities for white

labeled products and they go create

their own at a larger scale to get a

better price and they obviously show

there's more often so these are the

problems that come with being

interchangeable so the real goal then is

to become indispensable now I do have a

membership program and that's not what

this video is about I'm not even gonna

plug it at all it's closed right now to

moot

members but I'm always thinking for my

that's my inner circle group right

they're paying me every month because

they want my help growing their business

so I'm always thinking what can I do

what can I create to make myself

literally indispensable for them this is

why I do the funnel reviews where I get

on live and I actually give them direct

feedback on their actual funnel on their

sales page on their landing pages etc

because that's something that really I

can only do sure other people can do

funnel reviews but I've been in this

game of making money online since 2003

I've bring a lot of experience I've

actually helped hundreds of clients grow

businesses through the internet so I've

had a lot of experience in many

different industries and they were able

to pull on those different threads for

these individuals in those live streams

another thing I just did actually two

nights ago I just launched my first

software product inside of the

membership and it's a YouTube publishing

tool that's 100% unique I've played with

the other $40 a month kind of YouTube

tools I don't want to say them by name

cuz I think they're all terrible they

try to do too much they take over they

got to run on browser extensions they

just they try to do too many things and

for me I have a very specific way that I

publish my YouTube videos and I'm

getting great results with these videos

so I wanted to create a software and

that's what I did so I invested I spent

money I spent time I've worked with a

developer to actually create a really

cool simple standalone tool to help my

members publish their YouTube videos

faster and to make sure they're hyper

hyper optimized the goal is really to

make sure that my members are out

optimizing their competition this

becomes their secret weapon right this

isn't something that's available

anywhere else it's not a tool that I'm

gonna launch out to the world because

then all of those other YouTube tools

could just copy it and steal it

instead it's something I've just created

and it lives inside of my membership and

now that's one little way that I've

added on yet another way I'm trying to

be indispensable for my members but

here's a thing not all of my members are

into YouTube so I'm already thinking

about okay how can I create something

like this for my members who are into

blogging and who do kind of search

engine optimization through their

WordPress sites these are the idea

that I'm thinking about if you'd like a

book that goes deeper into this idea

Seth Godin book linchpin is all about

this concept and one of the interesting

things is if you're working a day job

right now

he even recommends that you focus on

becoming indispensable at your day job

so as layoffs occur as we enter into a

recessionary period you are one of those

individuals within the corporation that

they would never consider getting rid of

because you're indispensable so think

about this for your audience think about

this for your customers if you're an

affiliate marketer that means you're

pretty much doing the same thing that

lots and lots and lots of other

affiliate marketers are how are you

adding unique value to your funnel to

your email follow-up sequences to the

lives of your audience members what are

you doing that makes you 100% unique to

the point where they would miss you if

you were gone that's one of the ways to

think about this and analyze this if you

disappeared would your people be able to

just go fill in the gaps and find

someone else to replace you just like

lickety-split I like to think that the

value I've been delivering through these

videos is on a level that sure you can

find other videos that are gonna give

you tidbits of information in the

digital marketing world but are you

gonna get to learn exactly step by step

how to do SEO keyword research Facebook

Ads how to build out your funnels

literally the DIY sales funnel 8 video

series shows you how to build all that

stuff out like if all of those videos

were gone there would literally be a gap

in YouTube and that's my approach now

maybe I'm going a little oh maybe I'm a

I'm a little more hopeful in that

situation I'll let you be the ultimate

judge of that but that's my philosophy

when I'm creating my content I'm trying

to create the best damn content I can so

if for some reason it's gone or if

someone else tries to replicate what I'm

doing that bar is set so so so high

because I put as much of my 15 years of

earning income online experience out

there plus I take the time to create as

in-depth of videos as I possibly can and

then I publish it for free because you

can get some of the content I've put out

about Facebook ads in $2,000.00 courses

it's really rare to find that same level

in caliber content for free on YouTube

that's how I'm working to make myself

indispensable at every level that's one

of the last takeaways here is I'm

focused on being

dispensable for you free Viewer free

visitor who just watches the YouTube

videos and loves them I'm all good with

that I'm happy about that that's what

I'm trying to do here but then for those

individuals who have subscribed to my

email list I focus on writing the

absolute best emails I possibly can I

drop additional knowledge bombs I'm I'm

really truly uplifting those individuals

I'm showing them what to do by really

being a proponent of create great

content every day for the audience but

I'm also doing that right I'm delivering

as high of value written content as I

can every single day to their inbox to

really make sure that they're making

positive progress on the path of growing

their business and that's just for the

subscribers then for my members my inner

circle members who are on that monthly

membership who've joined up there I'm

creating video trainings I've got

advanced video trainings I'm doing deep

dive funnel reviews literally giving

them exact feedback on their opt-in

pages their sales pages their funnels

etc now I'm creating additional software

tools that are available nowhere else in

the world to make sure that my inner

circle members have an edge against

their competition and when that's all

added up together and they have that

moment where the hmm you know I should

probably cut something out at the end of

the month budget let's see here am I

gonna let go of miles is membership

program I don't know I get so much value

from that that the $97 per month is

completely worth while that is being

indispensable if they think about you

when it comes time when that when the

things are getting thin we might be

entering into a recession right now and

people start to analyze their monthly

outflow they're gonna look and and

you're gonna be potentially on the

chopping block and you need to make sure

you're giving enough value enough

resource enough tools enough really

truly just value in their life with

whatever you do that they would never

consider severing that relationship with

you as a customer because they get so

much value for what they've invested

that's how you become indispensable I

think it's a really core idea for people

to think about a lot of people are

thinking how can I get money and its

really how can I go be indispensable to

my audience not just give value to them

but literally be that person which they

would totally miss if you were gone they

look forward to every email every video

every post in your inner circle that you

create for yourself you can do it it

takes a lot of thinking and these types

of thoughts of how can I be

indispensable for my audience Archy on

that note imma call it

give me a thumbs up if you enjoyed this

video comment ask me a question in the

comments if you have one I'm happy to

connect there when I have time and

subscribe if you haven't do three videos

a week on this channel I got another

video coming out in a couple days thank

you very much for your time I hope this

was helpful and informational for you

and I'll catch you on the next video

till then be well

#Best Education Page #Online Earning

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