hey miles here miles Becker calm in this
video you are gonna learn the three
affiliate marketing funnel structures
that the world's best super affiliates
are using to drive more leads and more
sales than ever before I'm actually
gonna jump on the computer and draw them
out map them out so you can funnel hack
them you can understand exactly how they
work so you can kind of elevate your
funnel game but first I want to ask you
a quick yes or no question are you
currently generating more than 10 leads
per day on average so answer in the
comments yes you're generating over 10
leads per day or no you're not yet there
I really want to make some great content
for you but I need to know where you're
at so go answer yes or no in the
comments and go ahead and click
Subscribe if you haven't clicked
subscribe already before we jump on and
draw these out I want to share with you
what the three funnel structures are
first is the influence funnel I think
this is one of the most exciting funnels
it's one of the leading edge things that
only have very few marketers are doing
absolutely crushing it number two is the
direct response funnel you maybe have
seen this one before it's what I outline
in my DIY sales funnel video series
number three is the follow-up funnel
which is kind of a tweak and a mash-up
of the two and you're going to get some
really powerful ideas on how to
structure your content and destructure
your funnels better to get more exposure
to the right people for your affiliate
offers with that said let's jump on the
computer and draw some of these out and
make them work so you can get these to
work for you so I'm going to go on to my
little sketch pad here and the first one
that we're gonna draw out is the
influence funnel so give me a quick
second and I'm gonna speed up the video
and draw this out for you
all right so this is the basic structure
and it's modifiable from this point to
be perfectly honest what we're starting
with is an ad as I put it here but this
could easily be a simple mention from
one of your YouTube videos from a blog
post it could be anything other than an
ad so this is just your traffic source
and that's gonna be true for all of
these now what your ad is going to do is
link people to a what I'll call a long
copy page now this is actually a medium
copy page because the second page here
is actually a lot longer copy but this
first page of copy is designed to expose
something that's unknown within your
industry to maybe
reveal a shady little secret within your
industry some of that counterintuitive
knowledge that will help your prospect
think let's say you're in the weight
loss space for example that first page
would want to maybe contradict a lot of
the common knowledge in order to get
your prospect to think hmm that's
different
I've never heard about this before so
the user lands and reads this first page
and they get to the bottom and there's a
read more button this is a micro
commitment this is from the the world of
robert cialdini's book of influence and
persuasion that's why it gets the
influence funnel when they click on the
more button here they go to a longer
page copy now this longer page is where
you really get into the nuts and bolts
of what you're talking about right so
this first page was when you kind of
teased the idea and this second page is
where you deliver on the idea and it's
best if you have a great story built
into this second page now you can
actually go to a third and a fourth page
if it warrants it within what you're
creating then at the bottom of that long
page they read all the way through you
have a read more button here and it
takes them yet to another page now you
may have multiple pages in this sequence
here I don't know it's going to be a
function of your story of your niche of
the content that you're creating but
when you're ready you send them to a
final page that has a call to action at
the end this is where you transition
from the story where you've
the solution to actually giving them the
opportunity to go learn more and obtain
said solution so the button down here is
either going to link them directly to
the affiliate product to the landing
page for the affiliate product because
what you've done here is you've pre-sold
them you're not doing the selling here
you're letting stories pre sell the
visitor to understand the benefits and
the reason why this affiliate product is
going to work when everything else
they've tried in the past never worked
so that's where you get to click down to
your affiliate here or you can grow to
your email and that could actually be an
opt-in at the bottom you can send them
to an affiliate link afterwards you can
send them to an affiliate link in your
follow up email sequences either way you
go about this it doesn't fully matter
you're probably gonna want to test both
the fastest way to implement this is
with the affiliate product because you
don't have to build out the
autoresponder sequence you don't have to
do those bits and pieces but you are
kind of going all-in on the fact that
that click is going to work for you
here's the really cool part you can add
a Facebook pixel to each one of these
pages and you're able to retarget people
based on what part of the sequence they
get to so if you're running Facebook Ads
here when a user goes and reads page 1
and page 2 but they didn't make it to
page 3 you can have a specific Facebook
ad to retarget that individual back to
page 3 this is some really powerful
stuff here and the number one place I'm
learning this this is really andre
chaperone is one of the best teaching
this kind of content right now and you
can go to myles bechler comm /s o i to
see this not only in action but to
access his course where he goes really
really deep into how to build this out
it's all about leveraging influence
instead of persuasion I think this is
the future of marketing of drawing
people in to you through influence
versus trying to pressure them in
through persuasion so I've been through
this course I am an affiliate for this
course there's a link down in the bottom
below whether you just read the page and
you understand this funnel from going
through one of
or you go through the course you're
gonna get a lot of value from visiting
that link either way so again it's miles
Beckler comm /s o I link is in the
description and that brings us to number
2
so now number 2 is the direct response
funnel and I'm going to go ahead and
draw this one out I'll speed up the
video again and I'll be right back with
you
okay we're back and again this can be
any traffic source at the beginning here
it doesn't have to be an advertisement
per se but I'm just showing you that
your traffic will come from somewhere
whether it's an ad or a mentioned they
go to a very traditional landing page
now if you haven't seen or built if you
haven't built your first funnel yet I
teach you exactly how to build this kind
of a funnel in my DIY sales funnel video
series you can just search YouTube for
DIY sales funnel video or miles Beckler
DIY sales funnel you'll find that I will
obviously have a link to that in the
description the basics of this is you're
offering something in exchange you're
offering to reveal a secret to obtaining
or achieving the goal that they desire
or solving the problem that they seek to
prompt to solve you're offering them a
solution so the headline is really doing
all of the heavy lifting here for you at
the top and then you have three bullet
points you have some sort of an imagery
uh that's gonna show something that
they're gonna be interested in learning
and then there's the obtain this item
button when they click on this button a
pop-up covers the screen and it gives
them the opportunity to offer their
email and it will reinforce the headline
and what they're going to get this will
cover the screen right here when they
click when your user enters their email
two things happen
number one they get put onto your email
list and this is when they are able to
you're able to follow up with them and
honestly you've obtained the legal right
to follow up with them indefinitely
until they subscribe so they're on your
autoresponder then they're taken to a
thank you page but this specific
thank-you page is what we call a bridge
page and a bridge page is where you
bridge the gap between where they are
and the secret they were looking for and
where they want to be which is obtaining
that secret now you can go pull the
actual secret from the sales video
within your actual affiliate product so
you're promoting an affiliate product
that has a sales video that reveals some
sort of a secret to help them solve
their problem so your opt-in says that a
free video reveals the secret to blank
whatever that big hook is and again I
show you exactly how to do this
step-by-step we're literally on
clickbank going through an offer pulling
this kind of content that video will pop
up in the top right corner and will be
in the description below as well so then
they go to the Thank You page and this
is a video of you and this is what makes
a bridge page work the headline on the
bridge page says request received you're
gonna get access to this secret in one
quick second but first watch the video
below the video is you introducing
yourself and it can be a very very
simple video where you simply say hey
I'm miles I'm really excel excited to
help you solve this specific problem
you're gonna get a few emails from me in
the coming days that's gonna teach you
exactly what you need to do to solve
your specific problem but right now
click the green button below in order to
get access to that free video that
reveals everything right now when they
click that green button you are sending
them over to the Affiliate landing page
you have planted your affiliate cookie
at that point in time and then they're
gonna watch the sales video on that page
and that's when they get the secret
revealed and that's when you have your
opportunity to earn income now this is
what I would call kind of one of the
most old-school affiliate marketing
funnels they in some niches are working
a little less and a little less there is
something called the law of diminishing
returns so if you run a single static
funnel for years and years and years a
funnel that maybe converts 40% traffic
and 2% to the conversion on the click on
the back end will slowly go down to 35
30 percent and from two to one and a
half and one and a half to one percent
that's just how the game works we get
diminishing returns over long periods of
time so you need to kind of mix these
things up this is the simplest way for
you to create a funnel it requires only
two pages from you you then do a lot of
your actual income earning and your
selling will actually come in these
follow-up emails so you need to be sure
you're sending lots and lots of helpful
emails over time never bombarding them
with offers always remembering to give
lots and lots of value but this will
give you one of the quickest
opportunities to go from spending money
to earning that income back which if
you're spending money on ads the faster
you get that money back the better off
that you are this is a simple yet
extremely effective funnel and again
I'll make sure that's really clear which
one which video this is down in the
description below if you want the real
how to break it down step by step by
step to put this all together then this
brings us to number three which is the
follow up funnel and I am going to build
out the follow up funnel for you right
now so give me a quick second I'll draw
this out
so here we are at the follow up funnel
now this funnel is gonna require the
most patience so if you're a paid
advertiser generally speaking you're not
really expecting a return on the
investment for up to 3 days whereas in
the previous funnel you can hope to get
your income back that return on
investment back with in as few as 30
minutes as long as it takes them to go
through your funnel over to your actual
kind of affiliate offer they watch the
sales page they check out etc the
benefit of this structure of a funnel is
that you're going to build more trust
and trust is that magic thing that Trust
is really the difference between rookie
affiliate marketers who can't figure out
how to get the game they're like how do
I make sales this isn't working
to those who are crushing it and earning
thousands of dollars per day it's how
much trust they're able to build so what
you're doing on this is you're going
from your traffic source over to a very
similar style landing page you're
offering them a solution you're offering
them a way to achieve their goals to
solve their problems and it's basically
a headline three bullet points an image
of that which they're going to be
obtaining and a button when you click
the button it gives them the email
opt-in form that pops up over the page
they enter their email and that's it now
they're on your email list and now you
take time to nurture the relationship
and this is possibly the best blend of
the two because in the first one where
you had four different pages right these
are representing the different pages we
had page 1 to page 2 to page 3 to page 4
what you're doing is you're breaking
that content up and you're moving that
content into the emails so you're
telling the same sorts of stories you're
telling you're sharing the same basic
types of information but you're doing so
over the course of three or four
separate days and what that does is it
gives the user the ability to read a bit
of your ideas to kind of go into your
world of expertise to understand that
what you're sharing with them and really
truly to start to know like and trust
you you're giving value in advance
you're giving them results in advance
and then when you get through the story
you get to that same point down here
this email actually links them out
to the affiliate product so the cool
thing about this structure or all three
of these different affiliate funnels in
my personal opinion is that you're able
to use the same sort of content in this
situation now what's really powerful
when you're using the same content is
you can actually split test these
funnels apart from each other so you
could have the first influence funnel
where you write it all out in page
structures and again I highly recommend
reading Andres letter at miles vector
com /soe so you read that and you you
create that same type of content you
model that whether you go through his
training or you just study what he's
doing and create it for yourself and
then you lay it out two separate ways
number one is in the exact format page
after page after page like he does this
works best on WordPress clickfunnels
doesn't really work very well for this
the the funnel tools can't really handle
these multi-step page approaches so my
DIY sales funnel video series will show
you exactly what you need to do to get
that stuff set up on a wordpress based
funnel then you create a follow up
sequence using the same content you
reorganize it and you restructure it
inside of an email autoresponder and
then you create a landing page now you
have all of the moving pieces to test
three separate funnel types you'll have
one landing page that's short that
offers something free and then you have
a follow up sequence involved then you
have it written all out in the influence
funnel structure where they go from page
to page to page to page you can put them
against each other right you can
actually split test these funnels
directly and you can let math and data
guide you to prove for you in your niche
with what you're trying to help your
audience solve or the solutions or the
problems of the Cure's whatever it is
you're trying to bring out to the world
you're able to see through data which
funnel structure actually gives you the
best cost per lead which gives you the
best cost per new conversion if you're
not paying for ads you can look at what
your best opt-in rate is you can also
look at what your best conversion rate
is on the sale final note here you might
be thinking well miles I really like the
idea of getting their email address
first the influence funnel looks like
there's a lot of friction in the funnel
there's a
a lot of steps in that funnel before
they actually take the action of
subscribing your list and you're totally
right but here's the key small lists can
do major major major amounts of impact
it's not about how big of a list that
you have that is a Vandy metric and
honestly the larger your list grows the
more expensive it is to maintain I pay
over ten thousand dollars per year just
to manage to run my list on my email
autoresponder system so that's one
challenge the delivery gets more
challenging when you get 50 100 150
thousand subscribers having small lists
can be really powerful last quick story
for you I was in an affiliate contest
for a large product and I was up against
some heavy hitters some big-name gurus
that you would absolutely know by name
my list was 3,500 subscribers some of
their lists were over a hundred thousand
I took first place in that competition I
beat out those other affiliates with a
very tiny list because I know exactly
who I'm talking to I've built a lot of
trust and it was a product that I used
and honestly recommended so you can do a
lot with small lists and sometimes it's
yeah well go as far as saying it's
better to do more pre-qualifying and
pre-sorting of your traffic before
getting them to opt-in so that you know
your list is filled with the right
people with your perfect potential
audience those people who you can help
transform their lives it's not about how
big of a list that you create it's how
much impact you can create for those
subscribers on your list and when you
get really really focused on who they
are by pre-sorting them before the
opt-in you're really able to target in
on that if you've enjoyed this video
subscribe give me a thumbs up if you
have questions about this affiliate
marketing funnel and you have the other
affiliate marketing funnels you can get
at me in the comments I will answer when
I do have time available thank you very
much for your time I published three
videos a week so I got another video
coming out in a couple of days subscribe
at the Bell do what you do thank you be
sure to watch the DIY sales funnel video
series and that deep dive on the
affiliate marketing video of that won't
pop up here on the end screen and until
we connect again be well my friend
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