hey miles here miles Becker calm this
video is about Ryan dices three
solutions to the challenge that
affiliate marketing is getting more
difficult at day three of the Affiliate
Summit West conference in 2019 in Las
Vegas Nevada well I'm at right now Ryan
Deiss was the keynote speaker and he
marketing is getting harder the
conversion rates are dropping and the
cost for traffic is increasing it's an
affiliate marketer those are the two
real metrics that you follow right
what's my conversion rate and how much
is my traffic costing so he came up with
three solutions that are going to help
you kind of resolve these new challenges
that are confronting the affiliate
marketing industry and I'm gonna jump
right into them number one is to
identify your high-value segments by
asking a binary question so we're gonna
unpack that so it makes more sense but
first of all high-value segments now in
his business he has several different
segments of his audience right he
teaches digital marketing through
digital marketer and he has individuals
and solopreneurs who are worth about
$1,000 per year but then there's the
agency side of the business and agency
folks are worth about $10,000 per year
per customer so for him the high-value
segments within his business are the
agency folks and he tested a lot of
different ways to figure out how do you
tell on the opt-in who's an agency
individual potentially worth $10,000 and
who is ultimately just a solopreneur who
might only be worth $1,000 now real
quick I don't recommend his product so I
want that to be clear I don't think that
you need them I think that the content
on this channel is enough but his ideas
are solid either way so what he did is
he started testing a much longer opt-in
form and he actually tanked his
conversions a lot and one thing I
thought was good was he showed that he
went through dozens of iterations to
really identify the winning test the the
winning combination of factors so the
big key note is we don't nail our tests
quickly even really really smart guys
like Ryan Deiss it often takes months
after months after months and dozens of
different tests to dial in what works so
what worked this idea of the binary
option so let's
binary right that's what computer
language is built on it's ones and zeros
it's on or off it's yes or no which
means kind of closed questions right not
open questions where people could go on
for a long time so what they ended up
doing that work the winning test was to
add a radio button selection which is a
yes or no type selection and it simply
said are you an agency owner so on their
opt-in page it was the normal name email
address and then right below it was are
you an agency owner yes or no and then
the optin that did not lower the
conversion rate of the opt-in page but
what it did was it helped them identify
who deserves to get follow-ups that
leave them down the path towards their
agency based products which are the
higher-end products this brought
something to the tune of about a hundred
and ten thousand dollars per month of
additional revenue by being able to
segment and identify the potential high
value target target audience at the
opt-in moment and then to follow-up them
a little bit differently so that's
number one so you need to think about
this in your business who are your
high-value audience members what is your
high-value segments so for Melanie and I
in our business individuals who take
action and purchase our one-time offer
after opting in these often our are our
most ambitious individuals so we are
building out a new segment a new follow
up sequence that's going to treat them
differently than individuals who simply
got our free thing and are going down
the free path I appreciate both segments
just as much but I want to make sure and
speak to those who are ready to kind of
financially invest and also invest their
time into their spiritual development I
want to make sure they know about our
more advanced classes more quickly
whereas the people who come in simply
for free I want to make sure they know
about our low value and our high kind of
impact products that might be in the
eleven to seventeen dollar range whereas
the other segment might learn about our
products that are from forty seven
dollars up to four hundred ninety five
dollars that's how we're doing it
so think about how are you going to
implement in your business number to
answer specific questions now this felt
like a page out of my playbook to be
perfectly honest honest and he
when as far as saying go on Quora look
at the questions people are asking and
create answers for them which is
something I've been talking about for
multiple years on this channel here but
the big idea is that when we grow as
marketers when you grow as a kind of you
know an individual in your space an
expert in your space let's say we start
to take on different challenges right so
the challenges I'm taking on my business
right now are far greater than the
challenges I was taking on in the
beginning but as a content marketer as
an affiliate marketer it's important for
me to realize where you are and create
content for you to meet you where you're
at
not to start focusing on content that is
where I'm at right so I shouldn't
necessarily be adapting or kind of
growing my business in the direction of
creating more advanced content at all
times because that's where I'm at I need
to make sure I'm continuing to address
the early challenges those first big
challenges the normal repetitive
questions that our audience has this is
something you need to pay attention to
in your business there's always going to
be more people who are going from
complete noob to step one then there are
advanced users going from step 8
to step 9 and step 9 to step 10 so
continue to focus creating content for
those early users within your space
Quorra is a great place to go get these
questions people will literally type out
their exact questions I'll add one more
for you I think and he didn't talk about
this but I think Facebook groups if you
get in niche Facebook groups you can go
look at the conversations and the
questions that are getting lots of
engagement those are great questions for
you to create content our answers for
through content even niche forums and
sort the forums by which topics and
threads have the most engagement the
most questions the most responses then
what you do is you pull out a list of 20
questions doesn't really matter where
you get them from and you batch out the
answering of those questions if you're a
video person great cut out video after
video after video go through them one
after another after another batch 10 to
20 answers and we're talking about five
to seven-minute videos here and then
leverage those for content obviously
upload the videos you could potentially
turn them into
gasps you could get them written out
into blog format as well that content
will help you connect and get the
attention of more people through the
search engines it will also and
definitely get this on social as well it
will also give you lots of content that
people are going to be able to engage
with and engagement is becoming more and
more of a ranking factor one of the
examples he had for this was a SAS tur
si ast are two gentlemen who built and
SAS is for it's essentially the software
as a solution so he has a community he
runs events and that's how he built his
entire brand was answering simple
questions that SAS owners software
product owners had and he does it
socially so if you want to see somebody
who's doing really well at this.look
force aster on facebook on kora on
LinkedIn follow him around see how he's
approaching it he is someone that Ryan
Deiss used as a model who's implementing
this very very well so that's number two
number three is talk to your prospects
now he was really big on talking to your
prospects and he said that the average
person is 57% of the way through the
sales cycle before they ever talk to
anyone and then he referenced the
opportunity at Disney World and
Disneyland to pay more to cut to the
front of the line and he actually asked
the audience he says as anybody anyone
here in the audience paid more to be
able to cut to the front of the line and
a very large number of hands went up in
this audience and what that says is
there's a segment of your audience that
wants the fast track they want to bypass
your funnel they don't want to go
through all the hoops and all the jumps
they actually want what you have and
they're trying to figure out how what's
the quickest easiest way to obtain that
and you need to facilitate a
conversation with those individuals to
help them get what they want before they
get kind of worn out by going through
hoops through your funnel they click
back and they never come back again so
he's really bullish on chatbots and his
way of describing how chat BOTS are used
was very interesting to me because I've
been very anti chat bots because I see
so many people getting it wrong his
clear distinction was that the job of a
chat bot is to facilitate a
communication to facilitate a
conversation with a human being right
chat BOTS aren't designed for Phil
Turing or sorting individuals whereas
humans are designed to close and that's
a brilliant brilliant idea so again he
uses the binary question idea inside of
the chat BOTS so the first question is
generally are you a blank or blank with
a button below it so are you an
entrepreneur or agency owner and they
can click and there was an either so if
they click agency owner the conversation
goes on to the next question and it asks
them more questions about who they are
where they are to help identify what
they might be looking for before
ultimately the conversation gets passed
off to a human and the humans that get
this conversation passed off to is his
customer support department now
generally within a larger business a
customer support department is a cost
right it's a net cost to the business
it's a required cost but it is actually
in the liability side it is a cost on
the business he has now turned his
customer support department into a
revenue generating department being able
to close more people in the first month
he generated an additional I believe it
was 30 or 40 thousand dollars of revenue
from simply getting the chat bots to ask
the first three questions to help
identify who they are and where they're
at I mean then when it got to question
number four that was actually a human
taking over he already had this kind of
call center or not call center but done
this this office filled with customer
support representatives who were able to
field those questions when they got
filtered to the right point asking if
they have any questions helping speed up
the process of getting that ambitious
individual who wants what they sell
access to a human who can answer any
questions who's more dynamic than the
actual static web content and can
literally get them directly to the
product that they want more quickly and
that was a big revenue generating side
of the business turn their support team
into a profit center it's pretty smart I
don't know if I'm going to be
implementing chatbots personally I think
I like the way our business is working
we've talked about it my wife and I and
I don't think it works for every
business I do think it's that backlight
I think for lots of businesses
especially if you've got a call center
if you've got a large support
and they have free time during the day
there are ways to build these out a few
of the recommendations he had was don't
go put a chapel on your homepage start
small start on the specific landing
pages that they come in on start on
those specific kind of sales pages find
people who are farther down towards the
bottom of your funnel who are farther
down in your funnel and that's where you
want to meet them with a chat to make
sure if they have any questions when
they're on your sales page or if they
have any questions when they're on your
checkout page that they have a way to
get in touch with you so then they're
able to ask any final questions that
might get them over the hump to make
that purchase and close that deal I hope
you've found this video to be intriguing
or helpful give me a thumbs up if you
have if you have any questions about
what we covered here in this video or
what Ryan Deiss talked about at his
keynote speech get at me in the comments
I'm happy to connect with you there and
be sure to subscribe I got three videos
coming out each and every week so I got
a new video coming out in a couple of
days so subscribe hit the bell I thank
you for your time I appreciate you and
I'll catch you on the next video till
then be well
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