hey what's up Huntington here from niche
site project I talk about internet
marketing little Amazon affiliate stuff
cushion independent ideas and digital
marketing and in this video I'm going to
talk about attending my first conference
my first conference was a converted
conference put on by leadpages and drip
when I went to the conference I didn't
use either of the products so a couple
reasons I chose the converted conference
over all the other ones that are out
there by the way there's like tons of
conferences going on all the time when I
you know met up with a couple people
a conference a couple of weeks ago and
there's all sorts of just different
niche conferences going on like all the
time especially in like bigger cities so
this particular conference was over in
Minneapolis and for me that was actually
one of the selling points so I'm in
Bozeman Montana and we have a small
airport here it's a small city like
45,000 so by the way I preferred that
way there's not as much traffic but we
can't fly directly to as many cities so
you could fly a lot of places direct
from Atlanta but here in Bozeman you
have to make connections a lot of times
and with my schedule I have a lot of
freedom but at the same time I don't
necessarily at this point in my business
when to you know spend too many days
traveling and that sort of thing I could
fly direct to Minneapolis so that was
very cool additionally it happens to be
conference where like I knew several of
the speakers that were going to be
speaking in 2017 and then I knew people
in 2016 also so I was like this should
be the right set of people it should be
the right level like a entrepreneur now
the converted conference is mainly
around conversions across the board so
it starts generally from like an email
list or someone you know converting on
your website or Facebook page or
whatever and then eventually becoming a
customer there's conversion points along
the way and a lot of different like
ideas there so one other interesting
thing with this con
is there's no like breakout sessions
there's no like multiple tracks they're
just like one set of presenters and
that's it which is cool because I've
been to a beer conference a home brewing
conference ironically also in
Minneapolis about five years ago and
there were multiple traffic so you kind
of had to pick which what you wanted to
go to which isn't terrible it's good to
have options but then you're like well I
want to go to this one
and I want to go to this one what do I
do so in this case converted just has
one track and it was great because you
know you'd feel like you were gonna miss
out on anything no choices to be made
everyone was in the same big ballroom
and stuff one of the main reasons I
wanted to go to a conference is to meet
people and network I've been talking
about going to a conference for years
actually since I got started online in
2013 I've talked about attending a
conference and just you know never made
time for it you know for a few years I
was working a full-time job before I got
laid off now
I don't have a full-time job other than
you know my online business but you know
I just had not made the time and because
of where my business is right now and
the fact that I want to grow my email
list even more than I ever have wanted
to grow my email list for a while I was
like this is a conference that I should
go to so anyway I assumed that I would
learn a few things here and there which
I'll get into a few of the details of
that in a second
I knew I would learn a few things but
the main thing was like I wanted to
network and meet people I've heard if
you go to a conference and like your
goal is to network and meet like-minded
people sort of in the same level as you
and if you do a good job you can have
like lifelong connections with these
people and for mastermind groups work
together and grow your businesses
together that's kind of what I was
looking for so you know rewinding to
like learning something
you know one thing I'm a bit of a pack
rat when it comes to like notebooks so I
bought like a fresh fresh new notebook
with like nice thick paper and I was
like hey I'm gonna take a lot of notes
I'm gonna be I'm not gonna bring like my
laptop to the sessions I'm just gonna
take a paper notes so I could listen and
you know that sort of thing and and I'm
kind of a paper kind of person
especially when taking notes versus
typing so I'd much prefer to write
things out it's a little slower but it
helps me learn things better now I think
I was hoping to learn like a tad more
however I believe from each speaker of
what you think there were like 15 or
something like that I can't quite
remember it was more than ten but each
speaker I learned of like one or two
things from you know some of them it was
about like presentation skills like I
didn't learn something from the specific
content but I was like that person like
they're fun right or they tell a good
story they really make you feel
something right which is way better than
just like hearing facts regurgitate it
to you
alternatively I also heard couple
speakers where I was like I didn't buy
their emotion you know one guy won't
mention the name one guy like teared up
a bit and I was like I don't I don't
believe that's a real tear I think
that's a fake tear down that just could
be me being cynical but like an earlier
presenter Pat Flint one of the main
reasons I went to the conference his
presentation it felt emotional right I
believed him another presenter was
trying to you know spawn a similar
emotional reaction from the audience but
I didn't buy it I'm not sure if other
people did it just wasn't as powerful
the other thing is there were several
presenters who had products that they
were selling and they sponsored the
event so it's like you know when you
step back and you look
the incentives for like the presenters
and the organizers like
if a sponsor wants to present you're
probably gonna let him present so there
were a couple presentations it seemed a
little more salesy and the fake emotion
guys I'll refer to he was a person that
seemed too salesy I just didn't so
anyway I'll get off that sort of line of
negativity but each of the presenters I
learned like one or two things a few of
them are big and I am very interested in
implementing so some of those are around
like Facebook ads which I've always been
like interested in I've actually almost
always had a you know few ads running
just so I can you know stay current with
the interface on Facebook which changes
all the time and I just haven't spent
time on it but there was a particular
you know method Mollie Pittman from
digital marketer mentioned and it was
really around running running ads to
helpful blog post just so you can
retarget a person so you know in that
way you're like not trying to sell
anything hard to provide information via
you know an ad so someone can go read
the blog post or consume some info and
then you would actually run an ad to
someone who's already you know raised
their hand and said I'm interested I
actually read this other piece of
information so it's a lot of like you
know giving first and not trying to take
anything which is interesting because
like when Facebook ads were like first
introduced to me which was you know four
years ago or so back in that day there
was a lot more like direct ads like you
hit a landing page where people were
trying to get you to buy something which
is you know not as effective these days
it's just you have to give a little bit
more before you get asked and I will
I'll mention a couple things so I got
this whole notebook but I only took like
eight pages of notes and a lot of it is
just like not
information so I really didn't take that
many notes I met several people so I met
probably I met like five or six people
that like I connected well with that
they were pretty cool and then there's
probably about three that I'll work with
in the future so I have a call with
someone tomorrow he will be on the
YouTube channel at some point and then I
you know met a couple other people that
are sort of like in the SEO area that
I'm into so we have like a nice overlap
and the audience again he'll probably be
in there too I felt pretty strange I
went to this conference and I didn't use
the two products by the people that put
it on so drip which is the email like
automation marketing platform right so
it's an email provider I I'm on a weber
right now and then the other is
leadpages so I've known about leadpages
but I've used like other tools instead
I've never used leadpages ever even
though like everyone tells me it's like
the greatest thing ever
and that sort of thing so anyway it was
very interesting because during the
cocktail hour like I was mingling with a
couple people and the person I was
talking to is like hey let's go over and
talk to Jon he's the new CEO so went
over and talked I was like I don't know
Jon like she knew him a little bit so I
was like now I don't know Jon it's cool
I'll just bounce over here you could
talk to him she was like no no come on
I'll introduce you so I talked to Jon
the new CEO of leadpages for like you
know 20 minutes or something like that
like way longer than I thought and
through the conversation he found out
that I don't use either of the products
like I said I felt like embarrassed that
you can admit it but it turns out that
was really powerful because I'm the
person they want to talk to you right
like I first of all I found a conference
so like intriguing that I went to it
even though I don't use either of the
products and then of course like if I'm
sitting there talking to the CEO having
a couple drinks with him I mean that's
powerful that he's talking to me and say
hey you know you should check out these
products I was interested
learning more about the products but
every time I went to like the
information tables for both the trip and
leadpages were a couple people in front
of me so I'd stand around a little bit
wait and then I'm like I don't care
right now and then I would walk off but
yeah he actually got someone to come
over and talk to me I set up some demo
time and I talked to like both crews
leadpages and drip the next morning they
lined some stuff up and actually just
today I have like a migration call with
a drip team so I'm excited to move over
thing is like Aweber provides like good
service however they're just behind
right so they don't have this
sophisticated like segmentation and just
marketing mechanisms like in place right
now they're trying right they're
improving the product very slowly like
super slowly but you know they were sort
of patching on like pieces of
functionality to the core product that's
already there so it's like everything is
legacy anyway even if I wanted to like
move over to the new stuff that Aweber
like has available like like I said the
segmentation the ability to have
campaigns and tagging like that sort of
stuff I have to migrate that stuff
inside a weber anyway so at this point
you know for me to migrate over to a new
system that actually has like more
capability like you know more
integrations with other tools and just
it was built from the ground up to do
marketing automation it's the better
tool to use so anyway moving over to
drip I'm really excited to get started
there's like a whole technical headache
of like making it happen due to like
autoresponders and the fact that people
are in the middle of autoresponders in
the sequence so like it's gonna be messy
it's gonna be a pain but I think you
know getting the infrastructure right is
important so anyway the conference was
awesome I am considering going to the
same conference next year just because I
enjoyed it so much it's the right group
of people I could roll up and talk to
folks that you know understand like my
pains and like my aspirations and stuff
like that where you know
definitely heard of people going to say
a conference where it was a different
kind of like affiliate marketer and they
didn't really understand you know what
Amazon affiliate marketing was in the
way that we're doing it or the course
business or whatever so this group was
definitely like the right group of
people for me additionally I'm wanting
to go to other conferences where I
believe it's the right group of people
too so I'm not sure how many I know you
can overdo it and go to too many
conferences and have too many new ideas
coming in so anyway that is my sort of
summary of the converted conference in
2017 really enjoyed it really looking
forward to going next year so thanks for
watching again I'm Doug Pennington from
niche site project this is the first
time you're on the channel thanks for
watching consider subscribing maybe
check out a couple more videos see if
you like what I'm talking about and
we'll see you around thanks
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