hey what's up Huntington here from niche
site project I talk about Amazon
affiliate marketing internet marketing
in general and project management in
this video I talked to Nick who tried
the digital Nomad lifestyle for a little
while and honestly it didn't quite work
out there were some issues with I guess
overall sort of budgeting being able to
you know find freelance gigs and that
sort of thing so this is part of the
digital Nomad location-independent
series other interviews that I've
published showcase some success but the
reality is not everyone is successful
does take laying the right foundation
and groundwork so I talked to Nick in
this interview we go over you know how
he struggled and what he would do
differently what he's doing now makes a
really cool guy he showed up to a lot of
different YouTube live streams that I
was doing and that's how we connected he
showed up when no one else was showing
up we've become you know sort of online
friends a little bit here so let's get
to the interview and hear from Nick
right now hey what's up huntington here
from niche site project this is part of
the interview series with digital nomads
and I'm sitting here with Nick today
Nick how are you doing good thanks for
having me on so interesting story like
you and I haven't met before but chatted
a bunch like on my YouTube live streams
and on Facebook and stuff and we finally
connected so it's really good to meet
you we actually I don't know much about
you
so yeah it's kind of cool to have you on
we were just laughing before we started
just we haven't talked to each other
before even though we've when did you
start following uh like niche site
project by the way about June I would
say I think is when I started my niche
site and one of my niche sites and then
I I started following you from that you
know learning learning more about niche
sites and getting into it and kind of
just found you naturally through uh
through YouTube so right on very cool
well since I don't know anything about
you let's get started with like the
basic thing what were you located like
what's your background what's your day
job like what's your deal right so right
now I'm
kated in the Florida Keys actually we
just got hit with a hurricane Irma there
so went through that a little bit and it
was funny I was a saying that you know
jokingly obviously but like instead of
bringing down the first aid and stuff
could you guys like bring down the
Internet so as US digital nomads could
get back and hooked up back hooked up
the internet it's kind of a you kind of
realize like man you miss it if you
don't have it so but no obviously in all
in all sincerity we're do everything's
good down here but asides from that I
started on this path to becoming a
digital nomad in April of 2016 I was
working with my father and he owns a
construction company and it was like
really typical story prototypical like
working at a day job knew it wasn't for
me not really into construction it's not
something that comes naturally to me and
I've always had this like dream of
traveling the world and becoming a
digital nomad and I think that a lot of
people can relate with that story
sitting under a fluorescent light and
it's kind of funny now now I'm actually
probably spend more time in front of the
computer than I than I did before so
it's not exactly the glitz and the
glamour that you might think and I'm
still trying to make it I'm in the
process but what happened was is I left
my job I quit my job I had a good amount
of savings a decent amount that I
thought would be a reasonable amount to
to travel to somewhere where I could do
the US dollar you know cost arbitrage
similar to like when people move out to
Chiangmai or to the Philippines I
decided to go to Eastern Europe and
which is another popular place some
people that I know either live out in in
Kiev and Ukraine or Belgrade Serbia or
you know Poland maybe more of that
Eastern European region rather than the
Western European region which tends to
get a little more expensive you know if
it's if it's the same cost of the US
then the city you're living it you're
gonna need like a full-time job to
survive you know if you're just starting
out maybe doing some freelance work I'm
sure that you can you know relate to
that type of thing dumb for sure yeah
and well I kind of did it the wrong
and I went to like more expensive US
cities than the one that I was in but it
was fun and I did have a full-time job
at the time so I want to back up just a
tad did you did you go to university did
you get a degree like what's your story
on that angle okay background right so
I'm 28 years old and out of high school
I went to college and I did marketing at
first for a couple of years and then I
kind of was like man I feel like I could
probably learn this on on my own to be
honest with you like I'm just being
straight up like the stuff that we were
learning I I didn't feel like there was
anything that was like you know like
there's some there's some studies and
marketing studies and stuff like that
but it's not very like you need to be in
a lab or something that's like really
more suited toward a university like a
traditional learning environment and
that's just my personal opinion
obviously but so then I moved to
economics which I thought might be a
little bit more you know structured and
have some formulas or something that I
felt like I needed to be in a school to
learn and I did that that was out of the
University of Vermont and yes so I ended
that in 2011 from there I didn't really
know what I was gonna do
I pretty much the the thread to this
story is that I knew I didn't want to go
to just like a regular desk job and
maybe that's like avoiding putting in
the work or whatnot but I you know I as
a young kid you get out of school and
you're kind of like alright what do I do
now what do I do now you know and I
think that that's kind of again just my
personal opinion but I think that people
are starting to you know come around to
that idea like alright you're still not
prepared when you get out of college
necessarily at least I wasn't maybe some
people are better better suited for when
they get out of college but I certainly
wasn't and I still felt like like I I
didn't really have any direction as to
what I wanted to do so so left there and
then basically on and off just went and
worked for my dad I didn't really have
any other options and a job and that was
the only option or get down in Florida
down in Florida or options that I really
tried to pursue to be on honest with you
um it's I guess I took the easy way out
you might say but again when you're when
you have your family and they just paid
for you to go through college you kind
of feel like some obligation at the very
least to to help out at least I did
that's just my my stories yeah and I
think that's that's probably a common
thing especially you know your your
parents are probably like yeah it'll be
great to have you like back home for a
little while and stuff like that so well
fast-forward and you you went to like
Eastern Europe you were checking it out
and you were doing like freelance gigs
or what were you doing or you just
living off savings or how did that work
yes so that was kind of the UM the issue
in and what I've learned from that
experience is yeah when I I left in
April and I didn't really have a plan I
thought I had a plan but looking back I
really didn't have a plan and I think
the problem was is that I left like
thinking like oh I'll just figure it out
on the way but I didn't have anything
started before I left I wasn't looking
into things as much as I should have
before I left or like applying for
freelance gigs before I left you know
and getting something that I knew I
could fall back on and I just um I went
with a friend who had been running a
website for over a year he had much more
experience than me and and he was kind
of and not to blame him or anything but
he's like oh you can always just find
like freelance writing work or freelance
video editing work or and or different
things like that and you'll be able to
figure it out and he actually pushed me
to start my first niche website at the
time which was called sip of scotch if
you want to hear a bad niche site idea
here's one for you that was a it was
structured around like reviewing and
tasting scotches and and giving
information about scotch and then the
monetization method was I would sell the
ice cube trays but like a ten dollar ice
cube tray you would try to get people to
link through to Amazon so I had an idea
of the affiliate you know method but I
never it didn't go very far I had like
it went like one or two articles and
yeah or try to get people to buy like
glasses on Amazon but that's like a $20
item and you're not really gonna you're
gonna have to have a lot of volume and
it would have taken you know as I know
now a lot longer than I thought it was
gonna take for me to make a living off
of that yeah it sounds like a good
excuse to drink scotch in the morning
though so alright harder you come up
with those reasons but that's one so
interesting and one by the way everyone
has like their first sight that was just
like really ill-informed and you were
just excited I mean I bought a domain
name before I like even knew what I was
doing
bought like ten domain names before I
knew what I was doing so yeah that's
totally natural and how long were you in
sorry what where did you go sorry what
country so my first stop was in Krakow
and then I went to Kiev Ukraine
so Krakow Poland Kiev Ukraine Odessa
Ukraine which is a little beach town
resort area along the Black Sea there
and then I went to Belgrade Serbia and
then I went back to Kiev and then from
there I that was the end of my trip that
that was yeah so in total it was about
six months six months nice and I mean
like when you thinking back to like my
corporate gig like to be able to take a
little sabbatical for like six months
and travel to a whole new place like
totally worth it like six months is a
good amount of time to like you know
decompress and all that kind of stuff so
I mean we're kind of I didn't mention it
in the intro but we're kind of looking
at this is like being a digital nomad
when it didn't work out right like Nick
I mean you came back and like it's not
like you lost or anything you're just
taking a pause and stuff like that but
like some people have it in their head
they're gonna be digital nomads it's
gonna work out perfectly and they're
just gonna be able to do it indefinitely
but there's a lot of things that can
come up so and let me ask you like just
dealing with it and going through the
process like when you first got there
you probably had like really high hopes
and then like at some point you were
like you know what I need to regroup get
some like things sort of organized
before I head out again so can you just
tell me like your thought process and
how you felt during that time
when I started exactly like what you
said you you know you're really excited
and I would get up every morning and I'm
like okay apply on up work and I was
applying for jobs and and I was building
out my own you know Nick Britain calm
and I was making my own website and
trying to display my work but I to go
from at least for me to go from when you
wake up in the morning and you have a
regular day job I don't want to say
you're not thinking but you're just like
you have everything planned out you you
go there someone gives you a task most
likely you do that task and then you
leave and you go home and to go from
that to waking up and just having like
absolutely no plan whatsoever having
like the ultimate freedom especially
when your entire life life I mean in
college sure I had fun but you stopped
to do school and you have and you're not
you're never totally free and when I got
there after a couple of weeks I'll be
honest like the freedom almost
overwhelms you it did for me and and I
basically I don't want to say went into
it into a downward spiral because it
wasn't it really a downward spiral but
it was just more of like a less and less
work and more and more play a freedom
spiral I guess it maybe was an upward
upward freedom spiral but um it have
essentially devolved into me not
focusing on work and just seeing how
long I could make my savings last is and
so I think it takes a little bit of time
and in a lot of self-discipline and I'm
still struggling with that today I mean
I'm doing much better now than I am
because I'm because after a lot of time
after a lot of time goes by and you're
still working at this and chipping away
you're kind of like alright this enough
sonakaille I have to get this done like
I got it I got to make something happen
here or else I can't just keep living
like this for forever you know not not
being able to produce an income for
myself and so yeah I think that if
you're like me then you got you really
got to know yourself and you're going to
be able to and that's why I say start or
like have some sort of plan before at
least when I look back I wish that I
would have had something going and
having just the discipline to be able to
get out of work and then and then work a
couple hours on a side project will
prepare you for what it will be like to
to be completely out of anyone's control
and working on your own own projects
yeah at least that's how it was for me
and and so that's what I'm looking back
that's what I think I might have changed
or or tried to to work on more you know
yeah and it makes total sense I talked
to a friend of mine I'm not sure when
this will be published and when her
interview will be published but Zoey
Arielle and she moved to Rome probably a
fairly expensive city to move to to be a
digital nomad but she had a couple
freelance like clients lined up before
she left like not enough right like she
she needed more but she had it like a
base set of like clients and spread the
word a little bit and they referred her
you know to other people that she could
work with so she was able to figure it
out shortly after she got there so it
makes total sense of course you you
don't know until you go Nick and then
then you're like oh well it would have
been good so interesting very
interesting so a couple things like to
dive in because you you were living the
you know the lifestyle for six months
like was there anything aside from what
you mentioned about like the ultimate
freedom is there anything that was like
kind of surprised you about that kind of
lifestyle surprising I mean at first
when I like simple things like getting a
SIM card and I don't know if this is
that type of answer you're looking for
but like just going out and just
handling little things like getting a
SIM card or exchanging money or all of
that was really new to me so it takes a
couple of months to get acclimated and
to realize like like the size of the
suitcase I brought was like ridiculously
big and looking back I cut it in half
you know cuz I'd be I'd be going down
the street or getting into the you know
they have like really small taxis and
they'd be trying to like shove this
Maxim see and it's like you know typical
American I'm just going around and so
have like oversized bag and it's just I
wasn't very prepared I wasn't seasoned
as a traveler and but by the end I was I
had it down you know okay yeah we were
going to this place next all right yeah
I have the the extra SIM card ready boom
I have extra money in and so at least
for me that the surprising aspect was
yeah just like figuring out those little
things that you're not really thinking
about yeah I was kind of surprised that
like how many other people you can find
traveling in other cities if you look
for them you know a lot of people think
if they go to foreign country I don't
know if they think this or not but at
least I did that they're not gonna find
anyone or they're not gonna meet anyone
but you can there's a lot of other
people out there traveling and so
because it can get lonely
not necessarily lonely I'm not I don't
need to have a lot of social people
around me but I know other people who do
and when we would go to a town that
would not have as much going on like
when I went with my friend to Odessa
it's kind of a beach town and it's kind
of lazy and he likes the hustle and
bustle of a larger city so he felt like
you kind of got to know yourself and
through traveling that's you'll you'll
definitely find out who you are that's
that's for sure so yeah yeah I know just
I haven't been overseas in a few years
I've traveled to Europe a couple times
and the Philippines once but yeah just
thinking of like the little details like
you said like well when I travel like
you weren't getting SIM cards and stuff
like it was a little it was a little
before before we were I guess like so
inundated with like mobile phones and
stuff I don't even think you can get a
SIM card like is easily back then but
anyway the point is just thinking about
the money
and like logistics like all the
logistics and stuff it's a little
stressful
you have to like sort of react limit
yourself even though I've been through
it like it stresses me out just hearing
you talk about it a little bit so I can
appreciate that it's good it's good
though in a way though because when you
come out of it out the other side or
after a month or two and you and you
figure it out you're right you're
essentially adding like skills to your
tool belt if you will you know like your
your your problem solving a lot of times
you know you're negotiating with the
locals for better rates outside of air
being beef for instance I did that a
couple of times you know you're figuring
out where things are I have to mail
something you know and all of those
things I think can in a larger sense
you know be applied to other areas and
yeah yeah for sure when you were like
planning on doing this were there any
specific people that you like looked up
to you were trying to emulate what they
were doing or anything like that and
he's anyone you were looking up to um no
no one in particular I mean there's a
couple of Travel forums I would say that
I was a part of and learning from and
just kind of like getting a glimpse into
what it was like and again I think it
just goes back to like you get doing
what you want to do and I don't think
that you know just quitting your job and
moving abroad is gonna fix problems that
you have yeah yeah not like no I don't
have like you like on motion alia RAC or
something like that and I'm running from
some problem but you're not it's not
just gonna be like oh you just leave
your job and then everything's like
great no no there's still a lot of a lot
of work to put in and it takes a long
time and you really have to have a plan
and you gotta it's you're essentially
starting up a business for yourself you
know you're working for yourself and
there's nothing about moving to another
country other than it's gonna be a
little cheaper for you that that's gonna
make it easier on you you know what I
mean yeah it's you can do the same thing
living in the UN in the US there's no
advantage over the other than it makes
it a little cheaper so if you do have
some savings and you're like okay I've
been working on this little niche site
it's it's seeing a couple hundred
dollars a month
I think projecting out in four to six
months it's gonna be a big deal if I
would just have the time that I could
spend 100% on this niche site instead of
a couple night hours a night and I also
want to travel yeah I think that that
would be a great idea and I think that
that that's that that might be a more
proper way to set it up I would approach
it like that if I were to redo it yeah
that makes sense and one one thing you
sort of triggered a memory like in
college between a couple terms I worked
in the rocky mountain national park and
I did I actually had never been to
Colorado that's like sort of north west
of Denver I never visited Colorado
before at that time and
I was just like I need a change of
scenery so like I know being placed into
another environment where you're like
meeting all-new people you have
different inputs I won I knew that I
liked the mountains and I was just like
you know what I'm gonna go for three
months between you know these terms and
I worked out there of course it's much
easier because you know you give you
room and board you're making I don't
know like five bucks an hour or
something but it's like everyone is
living in one place you got you know the
social scene and all that stuff but yeah
you just triggered a memory unrelated to
digital nomads but if people just want
like a change of scenery they need to
get out of their environment not that
they're running away I mean you still
have to deal with your problems or
whatever like you were saying but like
if you can if you could land a job where
like a lot of stuff is paid for and
taken care of that's a nice way to do it
and there were some people that
literally were they were like in some
bad situation at home they wanted to
like go to another location so they
worked a resort job which is an
interesting take you know just I think
it was a little bit before like the this
sort of niche side digital age and stuff
like that it was more like the
vagabonding idea from like raw Roth pots
have you read that book by the way I
have not no okay I haven't read it
either but I've heard of it okay so a
little digression there just me being
self-indulgent and talking about myself
so we'll bring it back around
Nick you said you are like getting some
traction right now so what are your
projects like what are you kind of
working on got a couple of things going
on I have several niche sites I'm going
a couple that I've started from scratch
and a couple that I've been
experimenting with the idea of like
really sussing out some sites on on
Flippa and I think I've seen a little
bit of success with that like I think
you can find a couple of diamonds in the
rough in them and I wouldn't recommend
this I don't want to like I know you've
said you wouldn't recommend getting a
built for your niche site and I went in
either if that's your first site I think
you have to know what you're doing and
you really got to know what you're
looking for because there are a lot of
scammers out there and there's a lot of
junk besides that I've been I've also
been working
I just sew outreach I've gotten a
contract to do outreach for a marketing
company and so I had to recently hire a
bunch of writers and and basically take
over their whole outreach program in the
future it's kind of in a development
stage right now but so those are the two
main things that I'm working on but yeah
yeah so that's it's going well but I
think that building niche sites gives
you so many different skills that you
can apply to so many different things
you know with the kgr content I recently
helped someone out with showing them how
to do that you know with SEO in general
just learning white hat SEO a lot of
people are looking for that skill I know
there's a lot of people working on it
but there's also a lot of people who
aren't doing it correctly and if you and
if you really dive in and I know you're
smiling right now but uh handling a team
of writers when you're when you're
scaling up in niche said and actually I
have a couple of questions on that but
that's like that's project management
man I mean that's that's like that's
like just learning how to manage a team
of people and in delegate in outsourcing
and all of those skills I think are
really really valuable and I think you
can apply them to a lot of different
areas you know um you know to the point
of like the outreach you know you're
getting a contract or you're working on
a contract right now and like I know
there are other services that are like
rolling out right now and I mean I I had
a guest posting service and outreach
service which is kind of how I like
refined my process the one that's in
like my course and stuff like that and
just when you hear me talk about it like
I learned it through getting like
hundreds of guest posts and stuff over
time turns out I didn't like doing it
very much and I didn't like working with
clients either so just like
double-whammy
was it gonna work out for me but easily
could be a six-figure business with a
small team of probably like two or three
people I mean like you can really ramp
it up and if your clients right if you
if your positioning is correct and
you're not competing against like
private blog network providers you're
working with you know high
clients totally totally like enough
money for two people to make six figures
a year I think not gonna be easy right
like you know eventually you'll start
running into issues if you're working
with like bad clients this is like I'm
solicited advice I'm just self-indulgent
again basically people clients if you're
working with the wrong clients they're
gonna keep beating you up on price
they're gonna try and like get volume
discounts turns out you don't get more
efficient when you're doing guest
posting work outreach doesn't get easier
it actually gets harder the more that
you do so you're finding that right oh
absolutely you're just dealing with a
bigger and bigger spreadsheet that
becomes more and more complicated to
keep track of it's not like the an area
where scale we're scaling it up
decreases time in any in any sense it
just you're just you're just answering
more emails and hiring more people and
such not it's not getting any easier
that's for sure yeah it yeah it's a very
interesting thing because it at first
it's like oh I don't have to find more
clients but then once you start getting
into the weeds like it's it's like you
can never in that contract because you
haven't fulfilled depending on how to
contracts are written up so anyway
outreach is a big thing I think people
are probably gonna be seeing like more
and more services and I think at the
point where the the marketers ruin the
way that outreach is being done right
now probably like 12 or 18 months or so
I'm not a hundred percent sure it's
gonna shift I hope I'm on the front end
of like what's happening and I'm doing
things a little different I'm doing
things that take longer you can't scale
it all that kind of stuff but I see like
a bunch of services starting up and then
the effectiveness going down so Nick you
should be on the front end of it too so
okay all right we're gonna sort of shift
this conversation a bit nick has some
questions for me
so that'll give me time to hear my own
voice and talk about myself more so Nick
what questions you have yes so on that
on the scaling aspect I've always heard
you talk about you you one of your main
tenants is you
preach simplicity you know not using any
of these content builders because if you
have to train a VA or someone else to
just post a post and that those things
are really difficult to to deal with but
in in that aspect so is there anything
so I guess when you're scaling up is
there anything that you would any any
general tips or ideas on besides the
outreach but just is it as simple as
just putting out more and more content
because as I'm getting traction with my
with my site and I'm getting traction
with some backlinks and I'm getting more
and more traffic and I'm looking at
larger sites the only thing that I
really see between my site and what
they're doing is they're just producing
more content more and better content and
and so I don't know if there if there's
more to it than that or do you see it
like that or just on if you could kind
of like just talk on that thread it sure
yeah that would be great
and will be so we're assuming like niche
sites in general right some sort of an
affiliate sites right yeah exactly it
was on affiliate site and I guess I
would say - is that not an amaz and I'm
just taking this out of my out of my
head here but like not like a niche site
built on on a really like you always
like to use on a pen I know something
that has a little bit more depth you're
maybe trying to move it up towards an
authority site sure what is your
experience been but going from like that
20 30 post range to moving it into like
a couple hundred post range and you're
and you're pumping out five ten pieces
of content every week and you're and
you're really scaling things up gosh is
it as simple as just hiring more people
and and and producing more content yeah
so let me some people watching maybe
like the first time they're hearing
certain parts so I'll set like a
baseline and the assumptions that I'm
making and then we'll talk about growing
so like if you're starting your first
site you probably want to launch with
like ten pieces of content half being
Affiliate half being just sort of like
informational not reviews not trying to
sell something so duds in sharp contrast
to other people who say
published 50 post 150 whatever so start
small and grow and Nick I know you're
talking about scaling up so the way I
kind of look at it you have three sort
of main areas to like do work one is
around just adding that content so
that's what you're talking about
hiring more writers yeah you could hire
more writers to you know make things go
a little faster hire a Content Manager
and editor to help you publish and sort
of format and draft the stuff I find
like hiring someone that is good at that
they'll do it faster than I can do it
and it's just way easier for me so those
two things as far as content goes as far
as like adding just new post so I think
like after that and this is something I
haven't talked about as much just
because I spend a lot of time trying to
convince people about the keyword golden
ratio and just publishing content but
once that stuff is published I usually
publish like a thousand words per post
or so just to get it out there it's
usually gonna rank without any like
backlinking or anything so the the
portion that I'll I'll spend time on is
I'll get my writers these have to be
people that have trained usually they've
written you know a dozen or more
articles for me already and then I'll
give them a list of posts that are doing
well maybe the ranking number two to say
number ten and then I'll have them add
like two to four thousand words of
content maybe they you know add more
products to the review maybe they just
add more words to each one of the
products that are already listed maybe
they improve the buyer's guide or
something like that and in that way
you're gonna even if your rankings don't
move you're gonna pull in more long tail
traffic perfect case study where this
really was amplified in his project a
white hat my business partner and I
added like I think there were 2,500
words we beefed it up to about seven or
eight thousand and traffic went up by
like forty percent
we were already ranking number one for
the term we were trying to rank for so
it was all long tail traffic through
like
her content and people stayed on the
page longer - so because they were just
reading more information so those are
two things like having content and then
improving content don't forget to
improve and sort of just like take care
of that but the third aspect that I
don't spend enough time on is the link
building portion where like you know if
I recently spent about six thousand
dollars on adding new content to a site
over 200 new post over two months or so
and it was easy for me because I had the
well I had the money which is obviously
a big hurdle but I had the money to
reinvest from the site making revenue
and then I already had a team in place
but when it took a step back I was like
man I should have spent like half or
more maybe 60% of that money on building
an outreach team thing is it would have
taken me more time and I didn't have
time then but now I'm like alright I
have plenty of content
I need links so even though the keyword
golden ratio can do really well you're
definitely gonna get a good ROI on good
links if you get you know the right kind
of backlinks and they're they're
actually effective and all that stuff so
the three things add more content you
can't hire writers and all that improve
content and then the third part is don't
forget to add links I talked so much
about content but links are super
important so long answer to your
questions that help oh yeah absolutely
I think that's a really important one
number two they're about looking
internally at your site and if you do
have a post that's that's ranking 4 or 5
like that like you probably would be
better off spending that energy trying
to bring it up to the 1 or 2 rather than
just throwing more thousand-word posts
at the wall and hoping something sticks
so yeah that's it right I think that's a
great that's a great point and also to
you know getting the best bang for your
buck going for those backlinks and doing
like you said the outreach was probably
the harder task in that list there so
that's probably what's gonna get you the
most return because it's the hardest
thing to do and
those things that have that mode around
them of being difficult usually provide
the most benefit that it at least having
what I've seen and then further right
like it takes longer for the backlinks
to kick in sometimes so like I was like
I can add content and get a quicker
impact than if I like build these
backlinks but unfortunately now like
right now and we're recording this like
it may be a little too late even if I
get like 10 backlinks or whatever in the
next like four weeks like we're leading
up to Black Friday and I may be waited
too long there's only so many hours in
the day there's only so much I could do
I mean I have a couple people that help
me out but I don't have like a full time
VA or any sort of like full time staff
so yeah so what other questions you have
yeah not and I wasn't trying to to imply
that you did that you didn't do the hard
thing there Doug
no no I literally picked the easier
thing to do I mean I'm just like
everyone else I was like well alright I
already have writers in place but no you
I need more people calling me out like
that you know my wife does so and
speaking of um project go white hat I
know you always reference that um that
the project in that site and I was
listening to an old old I guess old if
you want to call six eight months ago
old but one of your your I don't know if
it was an interview with someone or you
were just you were talking about this
site and you were talking about outreach
so getting back to outreach that
specifically and maybe I'm doing this as
a little bit of a humble brag but I
think it's something that I would like
to hear you more speak more on and and
if it actually has worked for you but
reaching out to brands that you're
reviewing I know that I've looked at a
lot of brands in a lot of e-commerce
sites and they're just that they're
ecommerce sites they're not content
creators they're not necessarily they're
not in that type of business they're in
the business of selling a product and
yeah sometimes that means creating
content I know we both like Gary Vee and
that's what he's real big on is in
turning your company into a media
company and putting out content around
your product but I see a lot of recently
what I've been doing is reaching out to
brands and noticing that their blog
section
of their ecommerce website is usually
lacking it's not
it hasn't been up to date it's been
stale for a month or maybe they post one
piece of content every month it's like
600 words it's not very well written it
doesn't have pictures and I just simply
approach them and say like hey I noticed
your your blog I'm a real big fan if
I've written a review on their product
I'll say hey we mentioned your product
here and I've noticed that your your
your blog section is lacking would you
be interested in teaming up with any
sort and doing any sort of um we produce
content for you in exchange a backlink
and I've had a little bit of success
I've had a couple of brands say yes to
that and I want to know if if you think
that a those those links mean anything
have you ever done that and is it have
you ever seen any success with that yeah
and see any sort of like interference
with oh you're getting a backlink from a
brand and maybe that like I don't know
and your credibility or what yeah I mean
I think that's probably one of the best
links you could get because like it's
from a company who probably has like
brand backlinks themselves right so
they're getting like links just from
bloggers or whoever that are linking
back to their main site and I haven't
done it myself
however like I've I've had a couple
sites where I got enough traffic and
stuff that the brands like mentioned me
or not me specifically but they
mentioned the review maybe they added a
backlink on their site and then you know
just pointed it out they got some
coverage so for me this is like super
untapped particularly for the sites
where I have like so much content so
many products are listed dad's it's
probably a good idea if I just like get
a researcher to find like all the
product brands that are listed for like
high traffic pages and then like reach
out to every one of them because it's
you could probably point out the amount
of traffic that you're getting say hey
my readers really enjoyed your product I
mentioned it here just wanted to say
what's up and like you know a lot of
things you know referencing garyvee
like you know it probably will go
farther if you you know don't come with
your handout I'm not saying you are Nick
but like I can imagine some readers or
viewers taking this and then they go and
they're trying to negotiate a backlink
with a brand instead of coming from a
place of like hey we were promoting your
product keep up the good work we like
what you're doing which is how you
should do it and then like develop a
relationship a little bit but I think
that is sort of like the leading edge as
I was talking about before like the
white hat outreach the peep white hat
outreach in quotes that people are doing
where they're sending out hundreds of
emails like eventually that's gonna like
not going to be so effective I mean for
a niche site project I get like a few
emails a day I think someone's trying to
get me to link to their site which you
know either one is not relevant or two
they're just like assholes about it and
they're like hey we'll give you a guest
post of like really good content but you
have to give us a backlink we expect the
backlink and I'm like no so anyway yeah
I think that's great to approach brands
I think the backlink would be really
effective and it's something that like
your competitors probably can't emulate
as well if you're the first one there
right if you're the first one to ask
like you're probably alright because
it'll get sort of saturated and other
people's sites right are gonna be
crappier most likely so yeah and on that
point I guess um I'm always been drawn
to your content because you always talk
about like finding that gray space
similar with what Gary Vee says he's
always in the the magic as always where
everyone's not looking right you want to
try and or if you like to call it I'm
getting on the cutting edge there or
just like trying to find spaces that
people aren't yet exploiting and so in
the outreach space I think that a lot of
people are using email right to reach
people have you ever used for instance
and again I'll just say what I what I
did but for those brands I went on
Facebook and message them and I found
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