hey miles here miles Becker calm in this
video you're gonna learn why it's so
important to stay flexible and to stay
focused on nailing the big stuff
because ultimately there's a handful of
big things for you to do in your
business over and over and over that are
gonna create all of the results then
the fine details that so many people get
lost in and when you're zoomed out
enough from a big picture standpoint
they actually don't matter so let's look
at a real world example from the last
video I just posted post a video about
how to make SEO silos now it's a way of
structuring content and organizing
content on your website to really help
kind of boost the authority of a
specific post so you can rank well for a
difficult keyword phrase now I laid out
a very clear structure where you link
this post to that post and these posts
do this and I'll make sure that video
pops up above my head here if you want
to watch it definitely watch the video
but here's what happened inside of the
comments so many people got hung up on
the smallest of details and I can tell
that they're either a not taking any
action at all or be hesitating to move
forward on the big idea which you'll
learn in a second here because they
can't understand all of the little my
new details from where they're at right
now but here's the kicker if you do the
big things right and just nail all of
those pieces of content and you do an
average at best job at the actual
linking structure maybe you do three
times too many links out and you only
link half of them back up etc but you
end up making 30 or 40 posts clustering
a bunch of content on your site about
this one idea you will have out worked
and outperformed and optimized 90 plus
percent of your competition and this is
really the big takeaway and this is why
I say stay flexible you will find that
so many gurus try to brand their own way
of doing things whether it's the this
the skyscraper method or the this method
or the that method it really ultimately
doesn't matter that much the key to the
whole SEO silo structure
whatever linking and site organization
and site architecture structure you use
the key is to create lots of content
right like that's the only thing that
actually matters sure if you're going
after a super specific keyword phrase
like DUI lawyer San Diego you're
probably gonna need to bring out some
big guns in the world of SEO but you
also have to have dozens and dozens of
posts and a lot of great content for all
sorts of different keyword phrases
around that topic too so if you just
haven't even started because you think
it's so difficult and you're trying to
understand the whole plan before you
start that's a very big problem and that
is why you need to stay flexible so the
biggest key is to get started to start
publishing content if you're doing an
organic content marketing strategy you
just have to be publishing the content
can you improve how you cross link
things how you structure or architecture
that the basic content architecture
within your website always there's
always going to be a further there's
always going to be room for you to
improve the optimization of every single
post that you ever create the big trick
is to create all of the posts this is
why I'm such a fan of the 90 day
challenge it forces you through a daily
deadline to publish something every day
to really truly do the work every day
and you might not be doing perfect title
tags or perfect description tags or
perfect internal linking you can always
loop back and optimize and improve that
in the future but what it does is it
forces you to publish the content
because that is one of the core things
that a Content producer a niche
authority site someone going after
content marketing must do regardless of
how well or how awesome they optimize
each post regardless whether they're
using SEO silos or not so at the
beginning I said that there's generally
a few things that you need a nail right
nail the big things all the little stuff
will fall into place all the small
details will figure themselves out or
they're totally irrelevant and they're
not worth your mental stress and English
and even your thought processes because
the big things require your energy so
here's the example from me from
miles Bechtler brand in this kind of
video channel that you're watching and
ultimately the platform and the brand
that I built here online there are
literally a very few things that I
actually need to stay focused on every
single week or every day to keep my
business moving forward number one
YouTube videos I started by doing one
hundred and twenty videos in a hundred
and twenty days I shifted to three
videos per week
those are hard deadlines I have not
missed my three videos per week for
years the result I'm about to cross
seventy thousand subscribers on this
channel with zero dollars of paid
advertising whatsoever 100 percent
organic growth okay so that's one of the
big things I have to keep doing number
two is getting this content on to my
blog I don't even do this work I've
hired a team to take my videos and
essentially transcribe them copy edit
them put them on my blog because that's
the pillar that I own right I don't own
my YouTube channel I'm at the whims of
YouTube in general I own my wordpress
blog therefore I need to get that
content there so that's number two I
don't actually touch that one I pay
money to make sure that is done number
three is I am emailing my list every
single day this helps me build
relationships this helps me nurture the
leads if you will and ultimately it
helps me give my subscribers kind of
experience with my teaching they get
greater content they get more actionable
content they get more help towards their
goal of creating the business of their
dream that helps them know like and
trust me that brings us to the fourth
big thing which is my content and
conversion calm inner circle ultimately
I need to go into my forums every single
day and at least make touchpoints for
every question I answer every question
that pops up every day at least once per
day right now I might be taking like a
weekends off in the future so I might do
that like five days a week and then I do
I'm doing currently one livestream per
week in the sales letter I said I was
gonna do two per month so I've kind of
doubled that up for my founding members
just to really give a lot of value in
this first month that the membership has
been launched but that's it like
ultimately I've just covered my two dues
right videos youtube videos emails this
systems to get my YouTube content
syndicated then it's my membership then
it's you know making sure that my
members are happy ultimately that's four
things that I actually have to do over
and over and over now how is my YouTube
SEO and how many characters and how many
tags and do I use of it IQ or do I use
any of those hey I don't use any of
those goofy tools they're just trying to
get money from you but ultimately it
doesn't matter I just keep making my
videos I sometimes do keyword research
and I sometimes keyword optimize them
but sometimes I don't write like other
times I'm really really meticulous about
it because it's a really good video and
I want it to rank well I don't sweat the
small stuff my emails is every email
perfect does every email have a
call-to-action do I follow the hero's
journey in every email of course not I
do the best I can each and every day to
ultimately give people a little kind of
positive touch in their inbox every
single day to really build and move that
relationship forward inside of the
membership program or my answers like
awe inspiring every time no sometimes
they're as simple as a short three
letter sent or a three word sentence
that says Andrew Kirby really nailed
this thanks Andrew you've helped out a
bunch in there but a lot of the other
members are actually answering with the
appropriate answers and I just jump in
to confirm that that is indeed the
answer I would be after other times I
write
you know several paragraphs and longer
answers sometimes I cut quick videos for
people to point them in the right
direction of showing them the different
things or what I'm trying to explain
like change your permalink structure
I'll cut a quick 9 second video to show
them exactly how to do that because it's
the easiest way for me to communicate
that idea but it doesn't really matter
right all that matters is I'm in there
answering questions helping people make
progress towards their ultimate goals
now is there room in everything that I'm
doing to really hyper optimize each and
every step and am i leaving some
optimization opportunities on the table
100% absolutely without a doubt and I
will never get to a point or I'm not
having this situation where I could
potentially further optimize my content
but here's the real kicker the fact that
my videos are still flowing out with a
fervor pitch three times a week the fact
that my blogging team is helping me put
out more Khan
my blog than I ever have before the fact
that in the last 60 days I've sent out
more emails to my list and I've ever
sent out before and the fact that I'm in
every day inside of my membership means
my business is healthier than ever I'm
making more money from this brand than I
ever have before I got more members than
I ever have before I've got more
subscribers than I ever have before my
traffic is up and my Youtube subscriber
count in my traffic here on YouTube is
all up and the reason everything is up
and trending up is because I'm not
sweating the small stuff I'm not super
fine-tuning all of my silos I'll teach
you how to do that I'll show you the
architecture because it's a good concept
to understand but really if you just do
an 80% job right you're not a hundred
percent whether you get 80% of the way
there and your main focus is just
contact content content and you really
get that content out and you do your
keyword research and you publish your
keyword focused content day in and day
out and you stick with that for a year
it doesn't matter how good your silos
are it doesn't matter if you have two or
three or five links out from your top
post it doesn't matter all the little
minutiae details because you've got the
big picture thing right which is
publishing the content over and over
because the byproduct of getting the big
things right is you become a better
writer your voice really stands out you
ultimately do become an expert in your
niche because you've created more
helpful and valuable content on that
topic than anyone in the world right
like all those little things are based
on the compounding efforts of doing the
big things over and over and those who
are able to remain flexible and kind of
ignore some of those small minutiae
details that get us really lost and the
oh I don't know I need to read more blog
posts and maybe there's a course that
would teach me this or maybe you need to
ignore that do the little thing the big
things write the content over and over
and over
maybe that's actually enough for you to
grow an audience for you to grow a list
and for you to ultimately grow a
business that's how it's worked for me
that's how it's worked for my wife I've
got hundreds of members inside of
content and conversion com I'm helping
with this same exact approach and one of
the cool things is they're able to ask
me a question in the inside of the
membership and I'm like that's really
irrelevant it actually doesn't matter
you could do it you could ignore it what
really matters is doing your content
every day or running your abs every
and split testing your opt-in pages
everyday or emailing your list every
single day the big things matter the
little things don't say focus on the
right things you stay flexible about
those little things and that my new
details knowing you can always go back
you can always improve upon things
everything is malleable in this world of
internet marketing
you will find that over the course of a
couple of years you build a very big
audience exactly like what I've done
here in YouTube if you haven't
subscribed yet be sure to subscribe my
next video that's gonna be coming out is
actually going to look at one of the
next two I think it's the next one it
might be the one after you look at the
25 months of content marketing we're
gonna look at my analytics within my
youtube channel the analytics on my blog
so you get to see kind of from the
broader picture we talked about now the
specifics on what kind of numbers am i
running through this machine I've
created subscriber numbers traffic
numbers etc and then I've got some
really cool videos coming out of that
give me a thumbs up if you enjoyed this
video I know it's kind of sometimes
difficult to consciously ignore these
minutiae details that a lot of the fake
gurus try to make sound like they're so
so so important but if I can help you
see the forest from the trees my friend
and get you on the path of creation the
path of being a content creator and
really truly on the path of being
service to an audience at large I know
that you will create the success that
you desire that's the key get the big
stuff done right on that note I'm gonna
call it on this video give me a thumbs
up engage how you want to engage hit me
in the comments if you have a question
or you just want to give me a shout-out
or some props I appreciate it I'll get
back with you when I get a chance and
until we connect again be well my friend
#Best Education Page #Online Earning
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