hey miles here miles Becca calm in this
video you're going to learn about SEO
silos this is a way for you to structure
the content on your website to really
phrases so if you found a keyword phrase
that has a high difficulty score it's a
short two-word phrase or one word phrase
that's really relevant to what you do
but there's already some big sites
ranking for it this is a strategy you
can implement to really push yourself up
in the rankings so the first concept you
need to understand is the difference
between a short tail keyword phrase and
a long tail keyword phrase the easiest
way to think about this is the number of
words in the phrase and for this example
I'm going to use container gardening
that is the short tail keyword phrase
it's a very specific phrase it has a
pretty good amount of competition and
it's fairly difficult to rank for on the
other hand a longtail keyword phrase
would be a three four five or six word
phrase such as how to grow tomatoes in
containers it's going to be easier for
you to rank for how to grow tomatoes in
containers but you would get a lot more
traffic
if you ranked for container gardening so
you're going to get kind of a theory
about how you can create content and you
can either create this from scratch you
can plan it out and execute it step by
step or if you've been doing a 90 day
challenge you can often look back at
your past content and simply reorganize
it rearrange it in a way that kind of
executes this structure as well so the
first big idea is we need to focus in
what's our main keyword phrase and then
you got to create a really great piece
of content on that phrase so for this
example it's container gardening now
I've covered in many different videos
about how to create a great SEO friendly
piece of content if you really want to
make sure that you're up there with the
kind of value that all the other sites
currently ranking in the top spot are
giving you so take your time go search
container gardening look through all the
top posts that are ranking how many
words do they have how many sections do
they have what are they talking about
what are they missing go look at the
books look at the on Amazon go find the
container gardening books look through
their tables of content what are those
core pieces of information that are
required because Google is continuing to
try to get better and better at only
ranking valuable content so if you want
this to work long term make sure it's
really high quality really valuable
content so once you have your container
gardening post then it's time to look at
all of the sub posts that are going to
support that and there's a very specific
way you want to kind of manage your
linking and I'm going to show you how to
do that and explain why that is so
important but the first thing you want
to think of are what are these sub ideas
below container gardening that you could
create potentially dozens of different
posts on and I've got a few basic
examples I wouldn't stop with three I'm
just trying to give you a clear concise
quick understanding of how this works
so the first idea would be the top ten
blank to grow in containers now I wrote
the top ten fruits to grow in containers
but you could obviously obviously do the
top ten herbs to grow in containers then
you could do a post about the top ten
vegetables you could possibly do the top
ten root vegetables so there's a lot of
variation off of this little basic idea
I'm only gonna write up one you could
obviously do many of them in this
situation how many do you need well you
keep going until you essentially lift
yourself up as high as you choose to be
in the search engine rankings that is
the approach with a silo you can always
build more kind of beneficial or helpful
content to lift your main phrase up so
from there the next one is how to grow
blank in containers right so the top ten
fruits to grow in containers but then
there's the how to grow zucchini in
containers how to grow blackberries in
containers and again this isn't supposed
to be a one-off
post that we're talking about this is a
framework that you could create dozens
and dozens and dozens it could be how to
grow time in containers how to grow
basil in containers how to grow apples
in container I don't know if that's
possible you would know what's going on
here if this was your niche the third
type is how to grow blank on a balcony
right so if you think about who is the
type of person who would use container
gardening people who live in apartments
would be that kind of a person and they
might be searching for phrases such as
how to grow fruits and vegetables on my
apartment balcony now you want to make
sure that each one of these is actually
referencing a keyword phrase that gets
some search volume because what might
happen is this post might hit the number
one spot immediately and this post could
start bringing you in traffic while it
helps you boost that post there's now
for the kind of purpose of demonstration
I'm gonna draw a few extra boxes just to
represent that we have more than three
things because I don't want you to think
the goal here is three sub posts for one
it might be twenty sub posts to really
boost one thing up so these are each
representative of different posts that
are
subtopics of the container gardening
idea they could use these frameworks we
talked about or they could use different
frameworks that you come up with over
time through your keyword research now
here's the real key part how you
structure your links is ultimately the
make or break of this mechanism now we
want to prove to Google that we have
more content on our site lifting and
pointing up to our short table phrase
than the other way around so what we
want to make sure happens
every one of these posts links up to our
main keyword focused post then we need
to make sure the search engine spiders
are able to find all of these sub posts
so what you would do is you would have
one phrase within your core piece of
content linked out to one of your soul
sub posts in your silo structure so you
might have a point inside of your
container gardening post the key core
posts where you talk about the 10 top
items you can grow in containers you
reference that post and you link it with
an in-text link from your main keyword
phrase post down to the lower sub
structure of supporting content inside
of your silo then you need to make sure
that all of your sub
are interlinked with each other now
these little interlinking arrows are
simply designed to make sure you realize
that we want the search engine spiders
those little robots that read every post
you ever write when they find your main
container gardening posts they're gonna
come down and follow the link inside of
that post and reach your sub structure
this is the silo you're introducing the
search engine spiders to your lower
structural content once they're here you
need to make sure the linking is done in
a manner that they will work their way
to every single post every time they go
to a new post they recrawl it it drives
them back up to your core content then
they get to your next post it drives
them up back to your core content and so
on and so forth this doesn't have to be
chronological this post could actually
link to that one if it's relevant this
post could link to that one if it's more
relevant this is a very basic idea that
I'm trying to convince here with a few
korkin drawn out items to make sure you
get the key
point which I'm going to repeat one more
time you have a great piece of core
content focused on a short tail keyword
phrase that has a high difficulty score
and it really would open you up to a lot
of great traffic so you write an epic
piece then you have one link out from
that piece of content to the
substructure of the silo it goes one
time out that way the search engine
spiders will be able to go from indexing
your core piece down to index your sub
structure then all of your substructure
posts must interlink with each other now
this post does not have to interlink
with every single post you want it to
you want to let relevance guide you in
this internal linking structure but you
have to make sure that each post has at
least one inbound link and one outbound
link so when the search engine spiders
reach your main content piece and then
enter your sub structure they get into
every single one of your sub hosts
whether it's 10 20 35 40 it doesn't
matter
every time they reach a new post they
index it they find that link that goes
back to your current post that is how
you execute a proper SEO silo on average
every two posts of yours is worth the
equivalent of one backlink from a third
party site of equal value so all of your
domain authority all of your page
authority that you build in these lower
posts is able to flow back up to your
main post and that is how you increase
your domain Authority your page
authority your page rank whatever number
your citation flow your trust low
whatever metrics you're following that
is how you're able to move your kind of
SEO value through your content and force
it back up to one core keyword phrase
post to really help that rank well in
the search engines and this my friend is
a SEO silo structure doesn't matter if
you plan this out and execute it
methodically or if you're a little bit
more like me and
totally haphazard and you write all
kinds of things and then someday you go
back and analyze what did I do
and you draw all the connections and you
make it all work
post kind of post creation looking back
at what you did either way works what's
best for you and your personality is
really key to pay attention to and we'll
do a future video where I show you how
to run an audit of the content you've
created how to identify the content that
will fit well into silos and how to
actually execute this structure but
really from a big picture this is what
you need to understand and this is how
you can create content that ranks really
well for these long tail phrases which
will start bringing you traffic quickly
all while pushing up your short tail
phrases to help you start to dominate
for those big keyword phrases that can
open you up to lots and lots and lots of
traffic and you can start out ranking
for some of those difficult phrases it's
a lot of fun when it works it does take
a lot of work but ultimately that's why
I teach to do a 90 day challenge you got
to do all these posts anyways 90 days
this is you know one tenth it ish of a
90 day challenge you could do this nine
times over throughout a 90 day challenge
you would be seeing lots of traffic
coming into your site the search engines
will fall in love with you when you're
meticulous about this kind of a linking
structure because they'll be able to
read your content they'll be able to
read the relevance they'll be able to
follow the links from one relevant post
to the other always getting linked back
to the most important posts on your site
that you want Google to rank really well
and that's it
so if you enjoyed this video give me a
thumbs up here I do appreciate that do
you know someone who would get value
from watching this someone who's
struggling with their rankings feel free
to grab the URL share it with them email
it to them embed it put it in a group do
whatever you do I appreciate the
engagements any questions about this get
at me in the comments I'm happy to
connect with you in the comments and
ultimately be sure you subscribe I got
another video coming out in a couple of
days and also when I finished the audit
that I'm currently doing I'm neck deep
in spreadsheets right now doing an audit
to show how to physically do this next
level from this theory down into actual
practice
be sure to subscribe so you get notified
when that video comes out because it'll
be out hopefully within about a week all
right on that note imma cut it thank you
very much for your time I look forward
to connecting with you on the next video
and until then be well my friend
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