in this video I'm going to do a backlink
teardown for a specific URL on baby gear
lab
what's up I'm Doug Pennington thanks for
joining me today I'm gonna be talking
about baby gear lap and we're gonna use
a couple tools to take a look at the
backlink profile for some diapers or
something like that we're gonna use two
tools and we're gonna use free version
the first tool that we're gonna go
through is majestic and they used to
have a lot more information available
with their free accounts but as you'll
see it's quite limited these days it
gives you a little bit of information
but it seems like it's not all there and
honestly not all that helpful the second
tool that we're gonna take a look at is
aged reps and I think they are far
superior even with the free version of
their tool they give you a lot of info
they do limit certain pieces and what
you can get out of it and we'll go into
that when we look at the actual demo but
it's still super valuable can give you
you know lots of data even though
they're limiting what you get so let's
go ahead and get to the video this is
the URL we're gonna take a look at so
the battle for the best disposable
diapers and of course you can look at
you know any other you are out now we're
going to explore this with free tools of
course I'm going to show you two of the
tools that I use and basically we're
just gonna take the full URL here we're
gonna go look first at Majestic so this
used to be sort of my go-to for looking
at the backlink profile and you can see
I'm not even logged in in this case and
it does give us some information tells
us the trust flow of 23 it's for the
specific URL now by the way you can't
look at the root domain the sub domain
the path but we're gonna look at the
specific URL in this case now you can
see they want us to sign up and do some
other stuff here and you'll see very
clearly coming up that the information
we have here available on a free I guess
without being logged in a free account
is very limited so what we see here I'll
go
each section so the truss flow is the
link quality and if you hover over like
the area they'll tell you the trust flow
is one of the majestic flow metrics it's
weighted by the number of clicks from a
seed set of trusted sites to a given URL
or domain that's sort of like the old
idea of the the PageRank the PR which is
like old school at this point so this is
sort of like how trustworthy the links
more of the link volume so and they give
you this little you know they tell you
the little subtext in here so citation
flows like that link volume trust flow
is like the link quality so 37 citation
flow and that's one of it's basically
weighted by the number of citations or
links given to a URL or domain in this
case is the URL of course so 37 is
pretty you know that's pretty high as we
scroll down they tell us the title here
which is nice
they tell us fresh external backlinks
there are ten of them
there are over there sorry less than
refering less than a hundred referring
domains to this specific URL in this
case and they don't tell us anything
about referring IPS or referring subnets
now I think they used to give you this
information for free but they don't at
this time again I'm not logged in but
we're gonna go over and look at the
logged in section in just a moment and
by the way we're looking at the free
version of majestic and we're gonna take
a look at a dress in a moment too but
this is where we're starting we see they
don't really tell us much about the link
profile which is not cool that used to
be out there for free they don't really
tell you much as far as the trust flow
the link history they do give you this
timeline so as you can see there's not a
great number of backlinks listed here
and the thing is I don't think you know
a site like baby gear lab does a great
deal of you know
promotion or outreach or link building
activities like that so you know they
have a lot of really trust trust flow or
domain Authority or whatever it's called
domain rank depending on where you're
looking so it's a good site and they
don't necessarily need to have a lot of
backlinks as you do more analysis by the
way you'll often be surprised how few
backlinks are actually required to rank
a given URL so as we see here this is
sort of the more valuable piece here so
we see the anchor text and they tell us
about an core text for the specific I
guess it's the distribution right so
that you we could see in the pie chart
it's really clear and they tell us that
you know 33% is a branded like making
URL go check out you know baby gear lab
comm this chart right so did this chart
has some percentage of the links it
little and the title of the actual post
there so this is you know pretty
valuable again they don't tell you a ton
of information but they do say you know
the total number of backlinks is two to
four the first two anchor texts that are
listed there and that's that's it so
that's all that we have available right
here and there are different sections
where you can dive down this of course
is a summary page but since we're not
logged in there's that much info here to
my knowledge right so I've logged in
here this is my free account and I think
right I'm pretty sure that majestic has
upgraded and changed they're you know
offering a little bit although it looks
quite a bit the same as it has for years
but I think they're changing what
they're offering
you know I don't look at backlinks like
this every day so I'm not sure if they
changed it like super recently but again
I used to be able to you know be logged
in to my free account and get more
information here like the link profile
and they will show you a graph basically
it's trust flow versus citation flow I
do not see it here
and you know without it's a whole other
conversation but without going deep into
it we're missing that now we can see you
know the trust flow of 23 which is
actually pretty good and the citation
flow of 37 which is great you know
that's probably a good combination I
think you know ideally it's probably
it'd be cool to have it you know almost
one-to-one so when they have the graph
here if it's it'd be great if the trust
flow was 37 also this case is only 23
about you know what are you gonna do so
all right as we scroll down you will
quickly see that there is basically the
same kind of information that we saw
before even though I'm logged in so like
I said this is sort of a new thing I'm
sure it's gonna change before too long
and if you look at other videos that
I've done in the past where I've looked
at backlink profiles like this then
you'll see that there was different
information available what I will do is
I'll have a look a lot of times I look
at referring domains so a lot of times I
care about that more than the actual
backlinks and we see here that's they're
just trying to push us into their tool
and become a paid member which is a
whole other conversation so I don't have
a paid membership here and just for fun
we'll look at the anchor text also and
see if there's anything new nope
they just want us to sign up if I
remember right at the time of this
recording it's like 70 bucks a month or
something like that for the cheapest
version I'll just click on it so we
could see Oh 80 bucks a month if you pay
monthly and you know there's many
different versions these kind of tools
are really for like SEO people that do
this every single day and I don't even
you know need to get in here every
single day occasionally I'll you know
have a report pulled you know you can go
to a service like Fiverr have a report
pulled and you know people can send that
to you okay so let's go to a H refs
which actually has a lot more
information
so a H wrath
I'm logged in to again a free account
here I didn't like have a paid version
or anything like that I think you may
actually have to sign up for age rafts
with a free trial potentially and then
you'd have to cancel it and then you'll
have an account in which you can log in
and get some limited amount of data
there's a lot of information in 8 refs
and I think it's you know the premier
the best backlink crawler out there Maz
is inferior if you just go take a look
at the number of links that they have
for a specific URL and you will see that
they don't have nearly as much as a hrs
in addition when you look at Majestic
you know they really didn't tell us much
information there as far as the you know
how thorough Majestics indexes I think
it's pretty good
I think it's you know maybe not as good
as aah refs but to be honest I haven't
gone and done you know a lot of
comparisons across all the URLs on the
internet but I think majestic or aged
refs are great and I think you know if I
had to pick I think age roughs has a
better like index in database and I
guess crawling capability so we are
looking again at the same URL here they
are you know the the overview really
gives you just about as much information
as you need but we're gonna go a little
deeper because that's what we do around
here so off the bat
we can see that the I guess the age
aah refs rank is this number so it's
super meaningful to me I don't really
care about that and again these sort of
metrics I don't pay too much attention
to just generally but the domain rank in
the URL rank r33 and you know 54 here so
the domain rank is sort of like the the
trust flow and the URL rank is sort of
like the specific URL in its rank and
they both are
scale from one to hundred and it gives
you a relative idea if you're comparing
like two different URLs that's how it's
valuable just as a sheer number it's not
that valuable but if if you look at it
relative to other values for other URLs
that can be a little helpful so the
number of backlinks here so this is the
number of backlinks to the specific URL
all right
so 308 and you'll recall that majestic
told us something like 10 which seems
weird because those are way off so I
don't know if majestic you know it's
just not giving much information because
we don't have a pay plan or what next we
have the referring domains again this is
sort of the part that I care about more
it doesn't mean that you know the other
the other links don't matter but it
means that you know there's probably a
post on you know a hundred and twenty
three different domains and each of
those posts have a little bit less than
three links per you know post or
whatever it is so when I look at this I
see there was one hundred and twenty
three domains pointing at that URL
that's kind of a lot we'll go deeper
into this in a second as far as the
organic keywords this is the number of
keywords that are ranking in the top 100
this is similar to the SEMRush data so
we're not even going to look at some
rush by the way because I don't think
they're backlink index is very valuable
so when it comes down to at age refs is
kind of the whole package they give you
the backlinks and you know one of the
best index that I think is out there and
then they do this organic keywords which
basically is what SEMRush provides to
you as far as you know the tool that I
stick to in semrush which is a keyword
in the organic keywords and the
information they give you there they
give you an estimate on the organic
traffic which is based on the organic
keywords that are ranking so this is
just an estimate but it does give you an
idea based on the number of keywords
that this URL is ranking for okay so as
we go through here we're gonna you know
this
is going to be on the back links and the
referring domains so we'll kind of focus
on that so the backlink profile here
tells us that basically it looks like
the page was published in April of 2017
and there were you know many referring
domains pretty quickly up to about 80 or
so a drop like this you know it's not it
depends on like a lot of different
factors but if you know if someone was
interested you would have to go and look
and look at that time period and see you
know what links went away maybe you know
sites remove those links for some reason
but that seems kind of weird cuz baby
gear lab is a legit sort of site it's
not you know some fly-by-night you know
affiliate site it's been around for a
lot of years and you know I'm not sure
what would happen or why this happened
it could have just been you know maybe a
site was off or a few sites were offline
or something like that but it seems
weird that you know like fifteen or
twenty three different sites were gone
and remove links but then it actually
grew again here so who knows what what
the deal is on that and you know
sometimes you know if you look at
backlink profiles you'll see little dips
and stuff like that but I wouldn't worry
too much about that and we could see you
know more links were created here quite
a few more and you know it just about
doubled because we were at you know
about eighty and you know at the height
or at you know one thirty four or
something like that now okay so that's
referring domains and this is referring
pages right so this is like the specific
like a specific URL and that's why the
number is higher so both are relevant
but I put more weight on the referring
domains if you want to just look at the
numbers and not the graphs right the
graphs are nice gives you some
information over time but this is
straight up you know referring domains
so we got 123
do you follow we have 89 from comms or
94 there's no gov no DD you so you can
sort of see the breakdown here they do
also tell you the nofollow links so when
you look at the specific you know a
number of backlinks here they'll tell
you there are 63 do you follow and there
were 37 percent or sorry 63 percent and
37 percent do you follow and no follow
respectively so oftentimes I you know
tell people hey don't don't worry about
getting no follow links those are not
bad to have here's a classic example
right so there are you know roughly
one-third of the links are in fact
nofollow and that's totally fine they
also give you the breakdown whether it's
a text link a redirect like a some sort
of 301 or 302 redirect which would be
sort of unusual to see but not you know
impossible and then whether or not if
it's from an image so we could see here
it's mostly text links you know that's
quite common but there are some images
so that's interesting they also tell us
the URL rating and distribution here so
we actually see that you know most of
the URLs that the links are coming from
like 84% have a pretty low URL rating so
that's not terrible I mean that's a like
a large volume of them so you know even
even though they're not very strong as
far as this URL rating there's a lot of
them so that's obviously helpful and as
we scroll down we have like new and lost
referring domains so you can see the
growth and when you know links went away
and stuff like that it also tells you
the breakdown for new and lost links as
far as whether they are do follow
nofollow redirects or other so again
interesting we of course see the
breakdown as far as the TLD so the
top-level domains and where they're from
so you can see if the links are from
different countries or whatever we have
the anchor text clouds so they just have
the distribution of the anchor text here
they have the anchor text phrases and
you can see there's some randomness
there there's some it's just some
variation and that's just good overall
they have the anchor text terms and the
number of referring domains so they just
break everything down for you and this
is one of the reasons why I think H
rafts is sort of superior this data is
especially when we look at the Majestic
stuff that I showed you before like it's
kind of incomplete it gives you a
relative idea but this H rafts version
and this I guess that this isn't even
the paid version this is just the free
version now you will see where H refs
taps you on the info they give you so
let's finally get over to the back link
so click here again this is the whole
overview section here we can look at
tons of stuff we're only gonna look at
the backlinks and maybe the referring
domains so click here let's see what we
got it takes a second to load up and
they allow you to you know filter and
look at stuff in different ways so you
can group similar links one link dumper
domain all the links you could look at
the link type so we could only look at
do follow or nofollow we can look at
where you know where they're from the
platform whether they are blogs or
e-commerce sites or whatever and of
course the language and you could search
here if you want so as we see here there
are a lot of different links coming from
a variety of different places so they've
they have a hundred and eighty five
groups of similar links here they're
listing recent ones and you can see the
title of the page that is coming from
the URL they give you a little info as
far as the you know CMS so in this case
it's a comment system in WordPress and
they tell you the domain rating the URL
rating the number of external links on a
given page so that gives you an idea if
they're linking out a lot or not
some social information of course the
anger and the backlink so this is kind
of cool to see if there's a line through
it that tells us it's a nofollow link
here and this again age refs is great if
you just hover over it tells you that
it's nofollow so if you're you know you
start looking at information they give
you more and more you can you know click
on these links and it'll open up these
specific pages if you want and just you
know very usable we can see the dates
where it was first seen last seen and
lost and that is sort of the gist of it
we could see here that there are you
know a lot of very good links there are
links from you know smaller sites and
you know some you know looks like
southern savers is the first one listed
here and that generally to me looks like
a you know like a coupon site or
something like that so as we scroll down
you can see they give us pretty good
amount of information here but this is
where they limit you like I said this is
the free version I'm trying to show
everyone how to find this stuff in a
free way and there are a hundred and
sixty-five more results we're only able
to see the top 20 so you have to you
know keep that in mind and as we look at
the you know backlink profile here we
also see slate which has a domain rating
of 74 which is quite high
we have hello b54 domain rating and so
on so there are like quite a few very
sort of high end like highly you know
rated domains that this particular post
got links back to now one thing we can
do we can click on dr the domain rating
it's gonna sort it for us it's gonna
take a second
then we'll see that we have you know
it's in descending order so the highest
you know domain rating is at the top we
see medium com we see aol.com big link
PR web here so it's a you know press
release I believe here
another press release there
late money Crashers and so on so you can
see there's some badass links at this
like URL has because I mean it's a good
post and if you you know if you didn't
watch the breakdown on baby gear lab I
have a few links that I'll put in the
description below but if you take a look
this is a very good post right here I
mean just the table alone gives you so
much information and that's how it's
able to get links probably unprompted so
there are you know forum links here
another forum and you know just in
general it has a lot of links now of
course some of these are nofollow right
so forums don't necessarily have follow
links so that's nofollow this is
nofollow but they are authoritative and
it's like right in the proper topic so
it's the bump and okay so primarily the
bump it looks like but what we see here
is forums active forums and they're
probably links that people follow so you
know a lot of time not a hundred percent
of the time but if you gave me the
option to get a nofollow link on a forum
that actually brought traffic to my site
I'd probably pick that over a NOFA over
a do follow link on a site that doesn't
get much traffic and isn't very active
in general so if you have like traffic
coming from a forum through a nofollow
link I mean that's still pretty good I'd
go for that so okay so again you can
sort in descending order like we did if
you click on the heading again it will
resort it for you or I think it will so
in this case we see we have like the low
ranking stuff just to get a different
idea and by the way this is sort of a
little trick you get a look at you know
the top 20 look at the bottom 20 so if
you sort it in different ways you could
actually see you know
more than 20 of the links you of course
can export here you can get a CSV and
then do you know whatever you want with
that data and analyze it or whatever so
we have some blogspot WordPress we have
different just sort of not great
backlinks here and these are probably
just you know people's blogs here
probably just people getting started and
you know you get quite a few of these
and we'll just you know what will
arbitrarily take a look at this so if I
click on this it's going to open up that
specific WordPress site so like I said
we'll just arbitrarily have a look at it
real quick so we can see it so Victoria
mom and dot CA and it looks like you
know maybe it's just someone's actual
like blog that are trying to get started
or whatever it doesn't look like it's
you know any sort of link building
activity it just looks like a post on
someone's site so that is you know
another thing you can go take a look at
these specific like links out there take
a look at them and get an idea now I
think this really covers it on this view
as far as the backlinks we can't also
look at new links so they kind of break
it down and they'll show you like per
dates on the calendar here will show you
like the recent ones and in this case
we're just you know seeing we have three
months listed here but then we also have
a week of data down here so these are
three new groups of similar links that
are from the last seven days so that is
what this view shows you and you know
kind of you know interesting kind of
useful you can look like over the last
sixty days and of course we'll see more
of them here so you know now we're
looking at from August 16th up until the
present day and we see you know quite a
few more
again where I would look is probably the
referring domains area here most of the
time so here it tells you you know the
the best links that it has it goes in
order and we get some relative idea of
what's going on it tells you the number
of backlinks total and then it tells you
the number of do follow links so as I
mentioned a site like the bump and
there's forums is or not do follow links
but hey those are probably good links to
have as we scroll down you know of
course we're blocked again we could only
see the top 20 here but if you were you
know in a pinch trying to save some
money you could just you know Reese or
tit you'll see the bottom you can you
know sort things in different ways like
from first scene to last scene you could
look at other ways to slice it and dice
it if you wanted to but you know most of
the time this will give you a pretty
good idea next we can take a quick look
at the new referring domains again
similar information kind of the same
idea is just we're looking at domains
overall rather than specific backlinks
so this is kind of the stuff that I
would look at when I am reviewing the
backlink profile of different sites and
again Age refs is giving us like way
more data even with a free plan than
majestic and you know again if you just
want to do a little research and you're
not necessarily in a spot where you
could pay you know I'm not even sure how
much age rust cost per month if you're
not able to pay the hundred dollars per
month just to review this kind of
information it's totally fine to use the
free versions if you have any questions
about what we went over feel free to ask
in the comments below or if you want to
explore different areas in say H refs
you know we can look at you know there's
anchors there's top referring content
there's an organic search there's pages
outgoing links there's a lot more stuff
here that we can explore but again we
to focus just on the backlinks in this
video again I'm Doug Huntington thanks a
lot for joining me today and subscribe
if you're not already subscribed I do a
lot of videos like this tutorials
helpful stuff on niche and authority
sites and you know glad you watched
thank you
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