hey what's up I see a couple people are
joining in already
welcome duck Huntington here and we're
gonna get started in a few minutes I'm
just putting up another couple wipes to
make sure it's really bright in here
hopefully you can and you can let me
know in the chat so if you're just
joining up welcome please let me know in
the chat if you can hear me I will get
started in just a second again duck
comes in here from niche site project
and I'm just setting up some lights so
it'll be really damn bright all right
Mike what's up thanks for hopping on
today let me know where you're from by
the way if it's the first time you're
joining one of these live webinars I'm
interested in to hear blake's on what's
up good to have you on thanks for taking
the time today out of cash what's up
Mike from Mississippi octavian from
Romania awesome we have a lot of a lot
of places represented today
Chuck from Kentucky
Gabriel first time live yeah let me know
if it's the first time you're live
Gabriel from Nigeria and I got my other
lights set up so we should be good
because this is the SEO plans for niche
side so works for authority sites and
you know other stuff like that and I
could go ahead and stop sharing and get
rid of the whiteboard so you can see me
I may as well take up the space right
now so welcome everyone gonna be talking
about an SEO plan for niche sites one of
the biggest issues people do have with
niche sites is getting traffic to it so
there's a lot of pieces to the puzzle
and you know this is just one of them
Mike's asking if it's snowing in Montana
there is not any snow coming down right
now it's a little overcast there's snow
in the mountains
so there's definitely snow in the
mountains we got a couple flurries
yesterday which is cool overall and
going down to the Grand Tetons here
coming up soon which is south of
Yellowstone National Park many people
have probably seen pictures of the
Tetons they are awesome
we're gonna go hang out down in Jackson
Wyoming
so Caesars from Spain we have Marty from
London and yeah cool so we got a handful
of folks I'm will get started in a few
minutes we're still technically a few
minutes ahead of schedule which is rare
because a lot of times I'll be honest
with you
I run into this room and then I am like
okay yeah I gotta log on it takes a
couple seconds to do all the webinar
stuff and everything all lined up and
it's like two three minutes late so I
some lights set up you'll see it's very
bright over here it takes a lot of work
by the way to get this to shine just in
the right way so you can see that it's
shiny but it's not too much okay so I
don't know how many bald folks we have
out there but
you know it's an art and I hope you
appreciate the time I put in polishing
this head okay Jax from Hong Kong I'm
kidding of course
I didn't polish it at all it's just a
natural glow
so every now and then people ask me
about the coffee mug here so I'll just
show it I know we have a few people knew
anybody watched the office the US
version of The Office this is this mug
here was a gift from my sister and
brother-in-law and I would hold it
closer but I don't want to hold a full
cup of coffee over the laptop seems like
a dumb move
so he have to watch the office you'll
remember this episode from I think it
was like season 3 ish gosh I can't
remember maybe this season season 2 but
anyway a lot of the people on the
episode have their their face on mugs
here and I won't go and try to explain
the episode but it's not just a vanity
argument that my face is on it so and
Blake Blake has seen the show so thanks
for the validation yeah it's pretty
funny my wife has one too so we drink
out of our own own mugs all right so we
are at 10:01 so I expect a flurry of
more people to join up here and one
thing I just noticed that it looks like
I need to stop sinking my Google Drive
here or else that could hurt bandwidth
just a tad okay so if you're just
joining up this is the SEO plan for
niche and authority site so it really
works for both the plane I'm going to
layout I do give you options right so
there are some white pure white hat
options or some grey hat options in here
too I'll explain certain areas and when
to do certain things there's going to be
you know full-on Q&A at the end so if
you have questions please do ask
it is super helpful I'll mention this a
couple of times a super helpful if you
mark your questions as a question I'll
show you how to do that later
and you know like I said you could ask
you know whatever you want as we're
going through and I'll if you mark it as
a question will be pretty easy for me to
go back and answer the questions for you
as I'm doing the presentation I'll do my
best to you know stick to the
presentation versus answering questions
along the way just to keep the flow and
make sure I don't go on and tangent
which I may do now the other part hey
what's up Demetri good to have you on
the like the other part around the
presentation is like like I said you do
have options with SEO and you sort of
have to pace yourself right there's a
lot of things that you can do and
there's a lot of things that you should
do and a lot of things you could kind of
ignore so you may have heard of you know
certain areas that you you know oh you
have to you know do social media and
really get links from you know as many
social media areas as you can and you
know some of those things may help like
an incremental amount but you know we're
trying to do some really effective stuff
where you get a good bang for your buck
basically so I'll explain some of that
stuff but feel free is we're going
through it or in the QA you know you can
ask about things that you've heard about
and I can tell you my opinion right so
all this is based on my opinion I'll
also emphasize that as we get started so
okay and I'll hang on I'm gonna ad-lib
just a bit for another minute or so
again to allow people to join up if you
are just joining in by the way welcome
I'm duck huntin for Mitch site project
and this is the SEO playing for niche
and authority site so I'm gonna cover
some stuff today I'm gonna aim to you
know finish the presentation at around
11:00 maybe it a few minutes early if if
I can to a lot of plenty of time for Q
and a people do you know like to ask
questions so with any luck my my lights
are gonna stay bright and maybe the Sun
is not gonna shine in my face so
everything will be going nice nicely
here
so quick I'll tell you a little about my
day so far so I am putting a lot of
effort into YouTube right now and I'm
starting to reach out and do like some
interviews and collaborations with other
people and like other youtubers that are
yeah thank thankfully they are larger
than me in the YouTube YouTube like
ecosystem so I talked to someone this
morning who's living in Rome digital
nomads she's doing really awesome on
YouTube and it's really an inspiring
story because she has like - like oh
sorry yeah she has two published books
one of them was self-published and one
of them is like a real print book that
like launched yesterday and she sorry
two days ago so she's doing really well
she has another book coming out in
January but it's so inspiring because
she moved to Rome from Canada she didn't
have like a huge amount of savings she's
not getting like sponsorship from her
parents or anything like that but she
went over as a digital nomad with like -
freelance clients doing digital
marketing work for them and she's picked
up a couple other clients and she got
the book deal and super cool all in
under two years so you know she didn't
even have like a huge amount of savings
to you know work off of
she just went over did it so that's
pretty impressive pretty impressive
like by any stretch of the imagination
and the fact that she like landed a book
deal out of it is fantastic so okay cool
let's do it we have several people on if
you're just joining up Doug Huntington
here from niche site project we're gonna
get into the presentation which is SEO
for niche sites and really it's a plan
and I outlined a plan for you and I'm
gonna go ahead and start sharing my
screen and I think I should go down to
the corner with my little video here
perfect perfect and I'm gonna get rid of
the bookmark bar
just to give us a little more real
estate so if excuse me if you are
joining up got really excited and talked
over myself there so if it's your first
time on one of these webinars or live
streams let me know I'm interested to
hear and by the way I think I have a
couple questions throughout so when I
asked them you could just answer back in
the chat and I'll you know see if
they're in quick note as we are getting
a bowling if the audio freezes if the
video freezes or something like that
just refresh it also let me know in the
chat but usually if you refresh it you
should come back and it should start
working a lot of times if you you know
mentioning the chat other people will
say hey it's fine or if I see like
everyone can't see it then I know
there's a problem but most of the time
or refresh will work okay I read either
the Sam check but I always put this
slide in here just to be sure here's a
quote so all generalizations false
including this one that's a Mark Twain
quote at least believe it's Mark Twain
and I put that in here because I'm
telling you an SEO plan that is
generalized this is basically a plan
that you can use an approach that you
can use but there's a lot of
generalizations made and I'm not saying
this is the right way to do it I'm
saying this is a way to do it and there
are dozens of other ways many other
people have completely different focuses
and you know what their ways are valid
too I haven't tested everything I'm just
telling you what I've done in the past
and I will mention that you know I said
it before there are some gray hats
technique so I'm going to mention here I
don't use them by the way and I'll point
them out specifically however I do know
that they can work and have friends and
peers that are using these grey hat
methods with great success and it's a
valid thing to do is just not my it's
not my preference so
as I mentioned abduct Huntington I'm the
founder of niche site projects which is
an internet marketing blog and I've been
been blogging there for about four years
and that is a picture of my dad and I
and my late dog Brodie they're at
Yellowstone obviously weren't the Old
Faithful geyser which is think like from
door to you know the boardwalk there
it's maybe like two and a half three
hours so I live really close to
Yellowstone which is awesome it's a
great great place so past track record
which I only mentioned this because a
lot of people give advice that just
regurgitate stuff but I do have a past
track record I've had successful niche
sites I've had ups and downs I've
coached a lot of other people I've been
guest blogging talking about internet
marketing different areas which I focus
on and I'm a PMP which is a project
management professional so I do internet
marketing full-time at this point I have
been doing it full-time for two years
but before that I had about ten years of
experience as a corporate or in a well
as a corporate drone really but I was a
project manager for software companies
did management consulting and all that
sort of corporate and stuff so it's an
unusual I think an unusual skill set
that it bring to the table and I have
been featured on many places I will read
them all out but I'm sure you recognize
some of them and I was mentioned by
Derek on social triggers most recently
so I always put this timeline in part of
the reason is a reminder for myself so
I've had ups and downs like there were
some rocky points for sure the thing is
I got a fast start you know back in the
day in 2013 you could start a new site
and you could rank it within six weeks
two months three months or so like
number one for like really competitive
terms and you'll notice this
rollercoaster ride where you know my
rankings dropped and my sites were
penalized and I launched a bunch of more
sites and they were penalized too
then like I said two years ago 2015 I
got laid off from my job after I worked
there for like nine years and things
started to turn around at that point of
course you see is a low point here
intentionally and most recently sort of
this mark here up here
I saw the site with business partner and
myself we sold a site for 235 which is
really cool it seems like just unreal
considering where we started from so
I've had the ups and downs so part of
the reason I don't use the gray house
stuff is because of this time market
like I said Q&A is at the end feel free
to ask questions throughout you can you
know ask questions like Blake did here
and thank you for noticed I think that
layout may have changed just a tad but
the idea is you can use the that's the
form there the drop down next to the
chat area the chat field and then you
can mark it as a question makes it much
easier for me especially at the end so
quick note you know why niche sites why
should you be interested in niche sites
if you don't have a site yet so in quick
question while I'm talking about this
how many people have a niche site right
now just say yeah I have one right now
and let me know in the chat and if you
don't say no but I'm thinking about it
or kind of where you're at that'll help
me shape the presentation for you know
as best I can for the unique audience
that we have today
so why niche sites for me it's like one
of the you know best ways to get started
the reason why is the startup costs are
low the concepts are simple in theory
and none of the steps are really like
super complicated it's just putting
together a string of you know simple
tasks in the right order over a period
of time you have the benefit of compound
interest you know working on a long-term
project slowly you know improving over
time the other part is you build skills
in various areas right so
you can focus on the SEO portion of it
you can focus on why you had a CEO
gray hat SEO you could focus on the
content maybe you find that because when
I got started by the way I didn't know
anything about WordPress
making money online niche sites or
anything so maybe you're in the same
position you started playing around with
WordPress and you realize you really
like designing websites and working with
themes and helping people do that so
niche sites may not be like the end of
the road for you or your you know path
to working for yourself but you can
learn a lot of skills from working on
the sites that maybe you just stick with
a web design stuff in your web design
consultant or freelancer and you could
take that and there are many areas I
mean you can end up being a copywriter
you could end up an email marketer in
general so I'll leave it at that but
it's a great place to learn the ropes
overall like I said you can get the
design aspect you can learn SEO you can
just like learn a bunch about marketing
which is one thing to happen to me and
you know some people turn into like
domain flippers right it's a simple a
simple concept of buying a domain and
hanging on to it until someone was to
buy from so there are many places to go
with niche sites and you know
I'll leave it at that so so a couple
examples of like how niche sites could
work everyone may recognize some of the
folks I'm going to mention here but Dave
Fox I coached him back in early 2015
through mid 2015 and he slowly grew his
site to from I think that was about a
thousand bucks or 1500 bucks or so in
January of 2016 - well I can't see that
very well but it looks like about six
thousand bucks in December of 2016 and
he's consistently making between like
five and seven thousand or so
I haven't you know checked with him
lately but if this stuff basically
changed his life he was a musician he's
still a musician but he would do some
music teaching he's the drummer or
guitarist and you know I think he he
paints too so he's an artist all around
but he threw you know ton of hard work
and coaching with me he was able to put
put together basically a new career for
himself okay so I see I'm gonna take a
quick break and look over at the chat so
a few several people do have sites Cesar
Chuck Paul Bobby
chance Brett Brent is just thinking
about it right now mike has a site I'll
Akash has a site shade not right now and
okay so it sounds like a lot of people
do have sites least with a few Costa
said Gabriel just just has one site
Audrey
you want to get started right away and
Randy let's see cool so it sounds like
everyone is getting right into it either
you have a site or spit-up for a while
and there's a handful of people that
don't so that's cool it's very exciting
for everyone for sure and then other
example is Rob so I coached actually I
met Rob way back in the day he was a
leader of Mitch that project he just
shot me an email and this was like back
in mid 2014 I could tell he was doing
well and we formed a mastermind group so
we formed a mastermind group with one
other person and through the years you
know Rob and I have been in mastermind
groups in some form or another but there
was a point where you know I could tell
he needed some system set up he needed
help with templates and basically areas
where my project management experience
but really helped so I coached him
through about five or six sessions and
these are all on YouTube by the way so I
think if you're on the email list you
should get you know links to these
hidden videos but Rob last year twenty
Sene made two hundred and twenty three
thousand dollars just from Amazon
okay so just from Amazon and he has
other affiliate programs that he's part
of so Rob is doing really well so we'll
we could see Rob's doing really well and
you know like I said he and I business
partners we we sold a site earlier this
year and that was a good thing too so
let's get into it
this is an SEO plan for niche sites and
works for authority sites too which by
the way that's just semantics so some
people call them Authority sites some
people call them niche sites okay so the
link building is a game of incremental
games and again this is an idea of
compound interest where you know 1% over
time really adds up and you know I'm not
saying these tactics in here will give
you like a 1% gain every time you do
something but you have to look at it
that way you can't just do a bunch of
work in you know a month and then expect
it to just magically work out for you
this is a grind this is not easy so
there's nothing hard though there isn't
anything like super complicated it's
just showing up more days than you don't
show up in doing the work okay there's a
lot of text on this slide I tried not to
do that too much but this is just the
overview we're going to go over social
profiles internal linking blog comments
and guest posting web 2.0 blogs tvN's is
private blog networks those two are grey
hat by the way
and next and kind of a bonus I'm going
to throw this in is scholarship outreach
so I'm going to talk about that a little
bit because it's popularized a lot in
the last probably like 18 months or so
first we'll get into social profiles so
basically these are things you can set
up probably in like
right this should take you like a day
when you're launching your site get
right into it
and on that day one or day two if you
haven't done this yet it's okay because
you can go do it very quickly
now the caveat is these are going to be
nofollow links so you're not going to be
able to like put these up like put these
links up in your social profile and then
like rank number one first okay these
are nofollow and they're basically the
links that anyone can get but here's the
reason why they want these links they
come into play later
they give your site a look of
authenticity and it just makes your
brand seem more authentic your website
seem more authentic which is key because
when we talk about blog commenting guest
posting you want to have a presence
online and use social profiles give you
that now the key thing to do don't
forget you need to add your link to the
profile okay you know ID your link to
the profile then you know you know get
that nofollow link but it shows like
attention to detail if there are you
know areas where you need to fill out
like you were specific details on your
site or what your site's about
fill those out right fill in the
description and make it complete make it
look like a real profile because it is a
real profile so treat it like one
next is internal linking so this area is
shifted over the years a little bit so
you'll see I have silos on here as a as
a reminder if some people have heard of
silos this is sort of the throwback to
that idea so silos were a way to like
structure a site in a very formal way
you'll see this unlike ecommerce sites
and quite a lot I can't think of very
many off the top of my head but I'm
pretty sure like Lowe's the hardware
store pretty sure they have like a
pretty tight e or sorry pretty tight
like silo structure the thing is the
silo structure doesn't get you the same
kind of boost is you
to be able to get and it could be nice
to have like some loose silo structure
but to me there's too much planning
required and I note it here like it
requires a lot of planning ahead of time
and you have to think about your site
architecture which is not an easy thing
right so if you're trying to plan out
your site for like 6 or 12 or 18 months
and all the content you're gonna add how
you're gonna organize it well that's a
lot of assumptions that you have to make
which could change over time basically
creating work that you don't need to do
it's not that important so what you want
to do is you know use the ideas of a
silo structure while avoiding the sort
of planning and you know rigorous
linking that you have to do with a silo
structure and in dota 2 here I'm going
to show you a link in a second where you
can like read more about the silo
structure to get the basic idea of
what's going on now to put in graphics
or like a yeah graphic form here because
it's a little easier to see so you have
your homepage and then again this is the
silo
you know like you don't have to form
your sites like this in WordPress these
would be pages up here and these would
be pages here all the subtopics in the
thing is these subtopics would be like
the child of the parent so it's a page
this is the sub topic of the main topic
now when you get into it you do this
very specific linking ID and I'm showing
you this because it'll help you
understand how I arrived had to my
current interlinking I guess plan which
is just an inter link all over the place
you'll see that in the silo structure
just by the definition
day-day being you know us you would like
link very deliberately to and from each
of the post in the fashion that i've
noted here i didn't put all the arrows
because it would be hard to see this
but these are the main sort of links of
you and city now we need to take away
from this is you get the benefit because
the links are there not because it's a
parent or a child you get the benefit
because the links are there so what you
need to do is link back and forth all
over the place so you don't need to I
put like I publish everything as a post
right I don't do any pages I don't do
any of the siloing anymore right you
don't get this the ref like same benefit
as you may have a past so really all you
need to do is link interlink all over
the place on your site okay so if it's
relevant if you can link from a relevant
post to another post that's related to
it that's the best case scenario but
even if it's not related that's okay you
can still link to it and get you know
the positive benefit of having these are
like these are great because they're
links that you can control
you control the anchor text you can
control how many you have and I mean you
could change it when you want to
so just remember it's not about the silo
it was really about interlinking through
your site and doing it in a deliberate
way next this is starting to give in to
external links so we're going to do blog
commenting so people will tell me that
blog commenting it's a waste of someone
okay so I'll go ahead answer that right
away they are nofollow links so much
like our social profiles these are
nofollow links the majority of the time
like many other percent at the time
that's okay because we're doing blog
commenting so that we can later get a
guest post on the site so this is
literally a networking exercise that is
all it is you're trying to make friends
with influencers in the niche or a
related niche and that's why you're
trying to do sure you can get a
you know and oh fatherland which is fine
you know my belief is it's still good to
have nofollow links right it's part of a
healthy backlink profile it's just
adorable right so when you look at like
big bloggers you'll see that they
basically read other people's blogs and
they go ahead and comment on other
people's blogs because a lot of times
even high-level bloggers right they're
friends with other bloggers and they
read each other's blogs and they comment
on it's a supernatural thing to have and
it's not weird right so it's totally
fine
the other part is it adds to your
backlink diversity which is a good thing
right so you can get like more referring
domains from different IPs and it just
looks versus like the alternative which
is you know private blog networks which
we'll talk about in a moment so you can
learn more at midnight project.com slash
blog - commenting so or if you like
search on youtube you can find that too
and I go through I think it's like a
five minute video of how I find blogs to
comment on the key thing right so you
gotta remember don't search for the same
link search string strings that everyone
else is searching for and don't try and
comment on your competitors like niche
side it's not going to get approved
right you need to go to like
non-competitive sites you need to go to
maybe Matt directly to your like
industry or your niche go like one step
over so I'm just gonna make one up like
if you have an outdoor site or something
like that like outdoor gear lab maybe
you don't like target outdoor niche
sites maybe you go to you know a very
specific genre of like outdoor
enthusiasts may be hunting it's like
hunting season here I'm not a hunter
myself but a lot of people are very
excited about hunting here in Montana
and you know if you you go to hunting
blogs they're not as
like they're not going to be your direct
competitors so it's a lot more likely
that you may be able to network with
them and that's just like one example
but like no matter what your niche is
like you should be able to find some
related industries which are relevant
I'm going to pause to just have a sip of
water here because I want to be able to
talk throughout okay next is guest
posting so Ghostbuster natural they are
very yeah they're just very natural
they're recommended by you know high
level like marketers and they work right
you do need to like keep some things in
mind and basically when the guest post
you're able to get like the best comment
you can get which is a contextual link
in the body then the bio line and you
know not like in the footer or some kind
of weird area you get it in the content
and that's the best way to go now the
thing is you gotta have good content on
your site right so you can't put up like
some kind of bad crappy post that some
you know writer that you hire from
Fiverr like where two thousand words on
some topic and it's like pure affiliate
stuff you actually have to have like a
good solid post it like if it's really
long and really thorough that's gonna be
helpful and people will leave the links
in to your affiliate content if it's
good right so it has to be good and
really a guest post is the perfect stuff
after you do your blog commenting so you
maybe comment on someone's blog a couple
times maybe you shoot them an email or
two like they'll know who you are
right not a ton of people comment on
blogs I have a blog and like if you
comment like more than once like I'll
remember who you are if you do like
intelligent comments where it shows you
know you did something with the material
or you read it and you're not like an
intelligent question about it or you
send me you know some information about
like you implementing what I've talked
about I'll totally remember like that
goes a long way
if you like to go back to the blog
commenting if you leave a comment which
is clearly something like you you didn't
read sorry my fellowmen
it's blowing up here and is driving me
crazy I've somehow I've ended up on a
list so I'm getting a bunch of
telemarketing calls sorry this
assignment now so the thing is if you
leave a comment like hey great post
really enjoyed it I'm not like I know
you didn't so avoid stuff like that and
kind of go a little deeper so these
guest posts are natural after you do the
blog commenting and basically you can
link to your other guest post too and do
like a link building like a tiered link
building structure with your guest
posting okay so you know will mention
that guest post can take you know a
little bit longer for the link juice to
kick in because a lot of times those are
like newly I mean almost 100% of the
time they're newly published posts so
that post is coming in with like zero
backlinks right and if you can link
build like if you could link build two
year old guest posts that's a very good
thing because it turns out no one else
is gonna try and link build to your
guest post other than you so you should
probably take a look at doing that
moving on to a grey hat tactic again I
don't do these web 2.0 x' but here are
some of the pros now they are separate
blogs hosted on different platforms like
WordPress comm or like you can get like
a Wix or Weebly there's a few different
options that you have for these web 2.0
blogs actually there's there's probably
a few dozen of them
you control the links 100% right there
your blog and the key thing here is to
like make
besides look real otherwise it's
probably gonna get marked as spam and
they're gonna like just disable your
camp and it'll go away now the cool
thing is that you control it 100% you
can put in the exact anchor text that
you want and or so it can be an
effective way to like diversify your
anchor text so you can use like you know
the native URL or the brand name of your
site so you can get brand anchor text
going to your site now the bad part is
basically these sites have like no
authority sure the DA is there but you
really are not getting any like real
authority from the page so it's not very
powerful now the service like the Hoth
and your several other like it but a
service like the Hoth they power up
their web 2.0 blogs that they set up for
you with their own network and that sort
of shelters you from being attached to
like that Network which they're probably
not very good sites right these are like
the the second tier of links and they're
not that great but they power up your
web 2.0 which is good and most likely
you're not going to be able to like rank
number one just with like web 2.0 blogs
but it's a nice way to get like some
links you're referring domain or more
referring domains that you get anchor
text diversity which is those are all
good things now the big con here is your
site can get penalized right like if you
do this like in a too aggressive fashion
if you're too aggressive about it same
with anchor text you can get penalized
if the network somehow gets discovered
or D index like your site directly maybe
won't get impacted maybe you won't get
penalized but like if tier two gets
penalized or the index than the power of
that web 2.0 blog what just goes and
then your rankings could drop
now again I
I think you're going to be ranking
number one with web 2.0 blogs alone next
number six private blog networks this is
gray hat again so I don't I don't do
this but I know personally that a lot of
people do and they are private blog
networks that was the reason my sites
got penalized back in the day multiple
times I was using PB ends and back in
the day we were really aggressive about
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