hey miles here miles Becker calm in this
video you're gonna see behind the scenes
of my analytics you're gonna look at the
analytics behind my blog my youtube
channel and also my podcast you're gonna
learn where I've been able to get a 28%
increase in traffic month over month and
we're gonna talk about what I've done
the steps I've been taking in order to
create that increase in traffic
ultimately I want to show you the
rewards and results from all of the
effort I've been putting in this is
twenty eight months of content marketing
so just two years and four months ago I
had zero videos and nothing going on on
my channel this is the result of
consistent effort applied over long
computer and take a look at some of the
numbers first off you can see I'm at
77706 subscribers that's seven seven
seven right there that has got to be
lucky I'm going to go into the analytics
if you haven't subscribed yet take a
moment click the subscribe button for me
and you'll get the new videos as they
come out but you're also gonna see now
on the videos page that I have published
four hundred and fifty three videos
total that's in again twenty eight
months and we're gonna come down to
analytics to get the specifics of what's
been going on now I put out a video
recently that came out maybe a week ago
that was about my approach for
optimizing my YouTube videos to get more
views and you can see right here since
I've been doing this work you can see on
this first watch time graph that my lows
are getting higher so right here my
lowest low was thirty one thousand
minutes in a day you can see this low
here is thirty six thousand minutes in a
day that's a five thousand minute
increase and then you can see right here
I'm at thirty seven thousand minutes in
a day so what that means is my lows are
getting higher then you can see here
forty eight thousand to fifty thousand
all the way up to fifty nine thousand
notice there's an asterisk right here so
there's a reporting error in in YouTube
right now so they're they're miss
reporting the last three days of data so
I assume that this little flat spot here
would actually have a spike up but
they've missed reported the data so I
can't really do much with that so all in
all my numbers and my watch time are all
trending upwards my view duration is a
little bit down which I need to work on
but let's do a quick compare
excuse me one second so the previous
period is the yellow line and you could
see that it was about 1 million even
right not even 1 million 100,000 and you
can see them at about 1.2 million now so
that's well that's got a 15% increase in
in view duration and again their miss
calculating and misrepresenting the
views right now you can see here it's
about 20,000 more views also just the
actual number of individuals coming to
my videos so both are up if you haven't
seen the video I'm gonna have a link pop
up above my head up in the top corner of
this video that'll take you to the exact
strategy I've been implementing to get
more views from my past videos this is
proof that it's actually working quite
well but now I want to go into the blog
and this is where I'm seeing the largest
increase in my traffic volume you've
been following these kind of reports
where I'm showing you what's been going
on the last three months my blog traffic
has been down you can see right now in
the last 30 days I've had 23,000
sessions from 14,000 individuals I'm
gonna go ahead and do a comparison month
over month and you can see this is where
I've been able to get that increase it's
twenty seven point nine eight percent
increase in sessions and literally 23
percent more people right from 11,500
individuals to 14,000 300 individuals on
my blog so you can see I've got this big
bump here right now I want to be totally
clear I did a Black Friday Cyber Monday
promotion that was within the last month
so that's on this month's data and
ultimately I emailed my list a few times
driving them to a page on my site so a
lot of this traffic is from the email
and we're gonna go break down the
different traffic varieties but I want
to show you a year-over-year comparison
because what that does is it will show
you the inclusion and you can see it
here this was the orange line was the
Black Friday Cyber Monday promotion last
year and the blue one was from this year
so this is a more similar kind of a
situation and you can see even
year-over-year I'm sitting at fourteen
point six percent increase in sessions
sixteen percent more users almost 30
percent pageviews
the number of pages per session is up
over two on average these are all really
good metrics this means the blog health
is go
in the right way so what have I done to
do this well the first thing we want to
go look at is where are these people
coming from so I'm gonna go under
acquisition and then I'm gonna go to all
traffic source slash medium and I'm
gonna turn off the year-over-year
comparison for right now I just want to
look at where people are coming from as
my baseline right from from this current
month and you can see that Google
organic traffic is sending about 61% 50
or excuse me Google traffic is 43
percent of traffic the direct is about
32 percent which is probably coming from
my emails and then YouTube is 17 percent
of traffic let's run the
month-over-month comparison now and it's
gonna give us the the specifics on where
that traffic's coming from and you can
see in the last month over 21% more
traffic is coming from the search
engines now remember if we're counting
how many people reach the site based on
my email which would be the direct here
from me emailing my list that is up 21%
but over 21% increase from Google as
well that's the whole goal of a blog
right we write our blog we get our site
map tied into Google search console in
order to get the Google spiders on our
site so Google can connect its viewers
with our content so what have I been
doing well number one it's this
relentless non-stop focus on consistent
content over long periods of time my
content team and myself have been
publishing to my blog at a fervor ish
pitch right we're literally publishing
three to four posts per week so we're
we're feeding the algorithm we're
feeding the search engine spiders lots
of great content I've been on I've been
pushing my content team to always
improve the quality of content better
headlines better descriptions better
content better hooks better imagery
everything I'm always seeking to get
better at what we're doing but then you
might remember about three months ago I
put out a video where I talked about SEO
silos and then I showed you my SEO silo
audit where I did it a little tagging
structure and I integrated some new tags
and new tag based pages to categorize my
content and relinked it into SEO silos
if you
know what I'm talking about when I say
SEO silo there's gonna be another link
that pops up at the very top of the
video click that it'll open my SEO silo
video in a new tab that's the other
thing that I've been working on is
essentially interlinking my content to
connect the relevant pieces of content
with each other this is kind of a manual
and laborious process but it works and
there's usually a bit of a delay in from
when you actually create that content to
when you actually or when you create
those kind of links that web of links on
your site to when you see the results
and the true the same is true for your
content there's a delay from when you
publish content generally until it gets
ranking it finds its home on the search
engine results page and it gets to drive
traffic back just for fun since we've
been looking at the year over year as
well let's take a quick look at what the
year-over-year numbers are here
and you can see year-over-year my Google
traffic is up 26% the direct traffic is
spot-on even so that means I've sent
about as many people to my site for my
email list as I did before you can also
see that my YouTube traffic is up over
60 percent year-over-year so within this
kind of 15 percent increase I've
experienced year-over-year the two
biggest increases are from the sources
of traffic I value most from Google
directly and from YouTube
these are search engines driving people
who have never been to my site before
over to my site so I can actually kind
of connect with them share with them
give them the pop up offer to get on my
list etc on that note my email list
right now is at seven thousand nine
hundred and fifty subscribers I'm gonna
round that off and say that I've now hit
the eight thousand subscriber mark which
is a great continued growth of my list
and next up we're gonna go inside of the
podcast so the podcast has been growing
very consistently I'm still publishing a
lot of my great content from the YouTube
videos on to the podcast not these
videos where I share my screen but the
ones that are just me talking and
sharing an idea all of those hit my
podcast it's 100% hands-off for me my
virtual assistant the Philippines takes
care of this for me
and you can see last month I increase
from October at 7,000 visits to 7400
visits in November and right now we're
about two thirds of the way through the
month which means we have one third of
the month left and some rough kind of
like back of the napkin math on that I
assume that I've got about about 2,000
more 2,500 more visits that will be
coming to my site maybe even 2,600
visits so the rough math on that puts me
at about 70 900 downloads in the month
possibly might be able to crack the
eight thousand downloads in the month if
you haven't subscribed my podcast go
search miles bechler I'm on the podcast
feed you can get my knowledge bombs
while you're driving commuting walking
the dog at the gym doing whatever you do
but ultimately what's really cool to me
here is that I'm now at the 84,000
downloads this is again the same content
it's a hands-off process for me it's
just connecting with people who are busy
and don't have time to watch these
YouTube videos and
yet another opportunity for me to just
create a touch point with another
segment of my audience because generally
speaking and this is why I like the
three pillar content marketing strategy
which is what I've implemented here
right pillar one is the YouTube videos
pillar two is the blog pillar number
three is the content that goes out on
the podcast because generally every
person prefers to kind of consume
content in a different way there's
people who love to read there's people
who love to watch videos there's people
who love to listen while they're doing
other things whether it's doodling or
walking a dog or washing the car etc etc
so I'm not necessarily limiting my reach
when I syndicate my content out through
the other pillars of the game right so
what I'm actually doing is I'm
reformatting my content to be easier for
that learning style to connect with my
messages and this is really one of the
big reasons why my platform is growing
is because I'm actually growing right
now on three separate pillars three
separate platforms I stay focused on
creating the best YouTube videos that I
can and I built teammates and systems
around me in order to get that content
onto my blog onto my podcast channel and
you can see everything is up now it's
not one big thing I didn't go do
something major in the last month that I
wasn't doing in the three previous
months when my traffic was down it's the
little things I stayed consistent I
didn't doubt the process I didn't doubt
the path when I was having my 10% and
11% down months I actually doubled down
on that which I knew would work which is
more great called quality content better
optimization going back into my titles
to my descriptions to my images right to
my YouTube images my cover images to
optimize them to get even more clicks
that drives more traffic more traffic
comes back to my site my list grows
ultimately my business grows the big key
takeaway for you here is that consistent
efforts over long periods of time are
what create positive results in your
business I hope this video has been
helpful if you have questions for me get
at me in the comments below I'm happy to
answer your questions about my analytics
or your analytics or anything about the
process or the three pillars strategy
I'll put the links that popped up above
in the district
so you can click on those if you didn't
see them when they popped up and
ultimately I just thank you for your
time
it's December 21st we're on the the
winter solstice it's the shortest day of
the year here in North America so we're
gonna start our March back up to the
longer days towards spring I'm super
excited excited to keep these videos
going to help you grow the business of
your dreams in 2019 and beyond
on that note I'm gonna call it thank you
happy holidays and I'll see you on the
next video
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