The "You Are One Funnel Away" LIE... Plus The 7 Steps {Beyond The Funnel] To Create REAL Success! #Best Education Page #Online Earning

hey miles here miles Becker calm this

video is going to reveal the your one

funnel way lie and I'm gonna share the

truth so you can understand how far away

you actually are to creating the success

that you desire they've probably heard

that catchphrase or tagline for a

software that is a brilliant marketing

phrase but unfortunately it's not true

and it's clearly designed by someone who

runs a funnel software to sell you on

the need for funnel software but the

truth between where you are and where

you want to get to be which is creating

the success you want online is much

deeper right there's more to it than the

one funnel away idea as with so many

aspects of the internet marketing

business the individuals trying to sell

you things oversimplify in order to sell

their wares just like how the Facebook

advertising gurus selling you Facebook

Ads course make it sound easy to run

Facebook advertising whereas about 95

plus percent of people who run Facebook

Ads never do so successfully so most of

the people making money there are those

fake gurus selling you the courses this

is another example of that but I don't

want to leave it down in the dumps I

want to give you the real truth because

you deserve the truth you can handle the

truth and when you realize the seven

separate steps that are required not one

funnel away but there's seven things

you're away from to really really dial

in what you're working towards then

you're empowered with knowing kind of a

roadmap you know what to do and when you

get your mindset straight and you get

your kind of roadmap straight you can

actually get to your destination and

that's what I want to help you do so the

big idea I think is that you're one

irresistible offer away and that

irresistible offer has many different

components within it

one of those happens to be you kind of

need a page at some point that has at

minimum a check out now is this a funnel

or not that's up for debate but let's go

in and start at the top of the seven

things you need to craft a successful

business online so number one you need

an audience who has an urgent need for a

solution right a lot of what I teach on

this channel a lot of what the great art

great marketers of yesteryear taught is

that the list and the audience and those

individuals that you're targeting is the

mo

important part of your business what are

their challenges were their problems

what are their goals what are their

needs what are their desires if you're

selling some random thing that doesn't

solve an urgent need in the life of that

prospect then the odds of them being

willing in the moment to take action and

convert and become a lead or a customer

is very very minimal right like if you

are actually solving an urgent need

something that they've been losing sleep

over something that really kind of is

constantly in the back of their mind

they're always thinking about like odd

if I could get rid of that thought if I

can get rid of that if I could solve

that problem man my life would be so

much better when your product when you

solve that problem for them everything's

gonna get a lot easier and first and

foremost that has nothing to do with the

tech stack that it's built on so that's

number one number two is your ability to

help them solve said problem now it's

one thing to be able to identify a

problem that an audience has and it's a

totally different thing for you to be

able to actually help them solve said

problem and so many marketers jump into

the especially affiliate marketers jump

into the game of like oh my gosh I can

just go fine get a affiliate link for

this thing and I can go promote this

thing and wow that's gonna be amazing

but if you don't actually have the

ability to help them solve said problem

and you think you're just going to link

them from one place over from facebook

over to that product sales page maybe

bounce them one time through an opt-in

page you're in for a day of reckoning

and that's never going to be scaled

scalable with paid advertisements and

the likelihood of you being able to

create organic traffic that's going to

convert effectively over time is going

to be extremely minimized as well so how

do you demonstrate how are you able to

help them understand that you can help

them well through content right through

your ability to communicate just as I've

done through about 460 videos on this

channel really truly communicating what

it takes to grow a successful business

online I actually have done this several

times before my wife and I still run a

very successful business that's why I'm

not trying to always sell you things I

have a niche business that covers my

bills right so I'm taking the time to

share what's worked for me which is

helping thousands of viewers like you

actually make progress towards their

ultimate goals so you need to have the

ability to help them solve

if you're going in the weightloss space

you need to have the ability to actually

help people lose weight so sometimes you

may need to start with going through a

certification course becoming a licensed

nutritionist or something you need to

then go work with individuals one-on-one

to prove that you actually have the

goods that you can actually deliver on

your promise because if you can't

deliver on your promise you're again in

for a day of reckoning and you won't be

able to create a long-term business

number three is their trust and this may

actually be the most important part and

yet again a funnel has nothing to do

with this you can build trust without a

funnel and you can run funnels that will

never build trust so whether or not you

have gained the trust of that individual

that you're communicating with in that

moment where you're kind of making your

offer through the funnel right the the

one funnel way moment if they don't

trust you they don't trust that you can

help them solve your problem that you're

a real person that you're not a scammer

you're not another one of those people

just trying to get their money if they

don't trust you they're never going to

take action regardless of the tech stack

that you've built upon so how do you

build trust again it's through content

I've used YouTube and my blog and my

email list as a way to grow trust and

ultimately to take that one step farther

to build relationships so trust and

relationships are kind of one in the

same right we have positive

relationships with those types of

individuals whom we trust those

individuals whom we don't trust we don't

really have positive relationships with

so look at what you're doing within your

business or do you have kind of steps in

place do you have mechanisms in place

designed to build trust for me a big

part of what I've done for that is four

hundred and fifty five plus four hundred

sixty videos in about two years right

that's a big time trust building move on

my part I was willing to help people get

results in advance before ever asking

for anything in exchange on my wife's

business that we run the the kind of

main business that we run together

she spent we spent three four or five

years publishing content content content

giving value helping really establish

her as an authority within that niche

establish her brand as an authority that

could be trusted within that niche

before we ever really went big

and when I say big that's a weird word

to use before we ever really dialed in

the conversion mechanisms to sell our

audience things we were selling some

things along the way but we were 80 plus

percent focused on putting out great

content to build trust first so when we

got to the point where was like okay

let's launch a membership a monthly

ongoing membership for $37 a month we

already had this group of people who

knew us they liked us and they trusted

us and that is such a key the funnel

didn't really do the work of selling our

products those three or four years of

putting in the work and putting out

great content for our audience that's

what did the work in really selling our

audience on choosing us when the moment

came to check out for that membership

program so number four is the ability to

communicate your value proposition in a

way that triggers action so the short

way of saying that is copywriting skills

you have to be able to craft a sales

letter a sales video a webinar some

mechanism right that's gonna live on a

page so now we're getting the point

where this is technically living easily

could be confused with a funnel but it

also could just be a page on your

website

most of my wife's sales have come from

WordPress posts not sales pages they

still have the header up top they're

just WordPress posts we do this on

purpose because we're not trying to

create a pressure-cooker moment for that

individual we want to let them know what

we're offering without any real pressure

if they're into it and they want to get

the result that this product is going to

get them then they'll buy and if not

that's fine and we value the

relationship more so we put it in the

same context in the same framework in

the post right versus on a sales page

because we want them to have a similar

experience just as when they're reading

our normal blog content or going through

our free content so that's why we don't

test we don't necessarily or technically

run a funnel with every sale we produce

and honestly I'd say 90 plus percent of

our sales have come from pages just like

that that ultimately linked them to a

standalone shopping cart so copywriting

is probably the make-or-break right you

have to be able to help people you have

to know who they are and what they're

working with and what challenges

have what fears they have and that

really ultimately that knowledge is

built up to where you can communicate

effectively in that moment when you're

ready to make your offer and you're

pretty you're ready to present your

solution to them in exchange for their

hard earned money the way you

communicate that is either going to work

or not most people I see excuse me who

are running Facebook ads trying to run

funnels trying to go down this game of

internet marketing following the fake

gurus they have zero copywriting skills

and that to me is probably the number

one differentiation between those who

actually build long-term successful

businesses and those who don't is that

ability to write great copy

I've personally studied all of the old

books I have a blog post that covers I

think five of my favorite copywriting

books I'll have a link to that pop up

above my head the link will also be in

the description those are just the books

I read their books from the 1960s I

think one was from the late 40s and

they're they're the old school so you

understand the psychology of what

triggers humans to take action and then

we simply lay that out in today's

digital kind of interface through our

wordpress blogs etc so then number five

is the actual tech you do need a

shopping cart at some point you do need

the ability to obtain the payment from

someone in exchange for what they offer

the simplest shopping cart I've ever

used is called the eStore plugin buy

tips and tricks HQ and its I think $49

one-time fee that's it you don't have to

pay every month and we sold hundreds of

thousands of dollars of digitally

downloadable products it plugs into

WordPress and you can effectively use

something as simple as a PayPal button

which you can generate from within

PayPal for free and you could deliver

based on the email that gets sent out

the product that way I do recommend

going with a bare minimum shopping cart

so II stores what I started out with

today I currently use two shopping carts

and I love them both I use them for

different reasons I'll put out content

that explains in what situations I use

each of them but thrive cart and Sam

cart or the two I use I'll have links

below so you could check both of those

out if you're interested but ultimately

you do need a mechanism that's going to

be able to accept payment now depending

on what you're selling right if it's

downloadable or not you may need a

plugin that's gonna unlock up

Paige for them you may need a little bit

of a members area for them but if you're

selling a coaching session the thank-you

page could simply have your calendar or

your private calendar for them to go

book their session that they just

purchased so it really can be a very

simple tech stack if you will to in

order to create what's necessary for

earning income online having a sales

page that's laid out in a blog post

works for my wife and I sending them

directly to a shopping cart that lives

on the shopping carts domain and then

ultimately we deliver the product on the

back end through a wordpress page that

has worked for us and we've generated a

couple of million dollars in revenue

through that simple of a system number

six on the list is your ability to

deliver on your promise now this is

where we got to go beyond the

copywriting because it's one thing to

understand an audience to realize what

their fears their challenges their

problems are in their life and then to

craft an offer that's really going to be

compelling to them right to get that

copywriting down and to be able to write

those words that are getting to get them

to think oh my gosh thank you I've been

looking for you you're gonna help me

sell my problem I trust you boom I'm

paying you I'm ready but then you have

to deliver on it because if you can't

deliver on it you're gonna have a refund

rate up in the 30 40 50 60 % Plus refund

rate which is absurd we run about and

this is a very long-term number I'm

talking tens of thousands of customers

we run below a 2% refund rate is where

we're at and that's because our products

a they aren't sold with pressure

they aren't sold with hype we don't

oversell our products so we're filtering

out the number of people who come into

our product and those who do buy get a

great product experience because they

love what we deliver we deliver on our

promises and that is such a key so one

thing to be able to do all the marketing

in one way it's a whole nother world to

help people get results in their life

it's a whole nother world to help people

through the process of transformation

because that's what people are buying

that's what people want they want to

transform their lives and this goes all

the way back to number two your ability

to help them solve the problem it's not

only the ability to help them solve the

problem like you've coached ten people

one-on-one to lose ten pounds so you

know you could do it it's also how

you're able to create the video training

series create the actual learning

management system create the actual

content that they're going to consume so

they can on-demand

the result that you promised if you fall

short on that delivery side of the game

you're gonna have a ridiculous refund

rate you're gonna have a lot of problems

and we see this a lot with the fake

gurus who are charging you know $2,000

for an info product through a webinar

that's really really kind of an

evergreen webinar forced around pressure

and hype and then they hype you up and

then people buy and their refund rates

are 50 60 % refund rates and instead of

making their products better they get

lawyers to craft different Terms of

Service that say we're only gonna refund

you if dot-dot-dot to me that's a very

shady side of the internet marketing

world that unfortunately is extremely

true and they have to do these things

because they're paying 1819 hundred

dollars in ad spend to sell a two

thousand dollar product because their

products just don't work and their

margins completely suck but if they put

enough money in the front end they can

get just enough to live out the back end

so that's really why I kind of avoid

that whole world I'm not into the

big-ticket product items I'm not really

into selling or creating high ticket

products I'd rather just give it away

for free build the trust and help you

accomplish your goals because I know

there's so many people who are hate they

know their products aren't gonna work

for you but they're willing to sell them

to you anyways knowing that it's not

gonna deliver on on what they say

they're promising on their sales page

but as long as it affords them the

Lamborghini in the mansion they're okay

with it that doesn't resonate with me so

all err on the other side then number

seven we come to number seven traffic

you have to be able to drive traffic at

some point some way you're gonna have to

get someone to see your offer now I

truly believe the offer is more

important than the traffic but every

successful business online has to play

both games at the same time now if

you're using Facebook Ads you've been

noticing that your cost per leads are

probably going up your cost for new

customer acquisition are going up and

some of those old tactics that have been

regurgitated from fake guru after fake

guru after fake guru and all these

thousand and two thousand dollar courses

that keep going around they're not

working anymore and there's a reason for

that and it's called the law of

diminishing returns and when someone

goes and teaches a method a traffic hack

or a method a few thousand marketers buy

in that guru who taught that method has

now made their income they're doing good

but now all those thousands of people

are implementing

the exact same method and it stops

working at a very rampant pace this is

why most of the fake gurus are only

teaching what they did last year and

they're not actually teaching you what

is working for them right here and now

and you can notice this through the

interfaces that they're showing they're

generally gonna be showing a six month

eight month year old Facebook

advertising interface because they can't

show you what's working for them now or

you would ruin their little honeypot

their little honey hole of profitability

so it's one of those situations where

the way I've always approached Facebook

Ads specifically I pick up little bits

and pieces from a few people around but

it's really through my testing it's

really through my data-driven testing

testing lots of headlines testing lots

of different campaign functionalities to

see what ultimately works and I've

created and kind of synthesized my own

approach to running Facebook Ads

now if you don't know how to run

Facebook Ads yet I have two playlists on

my channel that you can learn that from

one is how to advertise on Facebook this

starts at the beginning how to get your

pixel how to get your pixel in place

your custom conversions and audiences

then I have the $5 a day Facebook Ads

strategy this strategy shows the actual

kind of higher level the more advanced

stuff of how to actually set up the

campaigns etc etc so the informations

out there for you but you have to become

skilled at driving traffic in order to

really truly grow a successful business

online having a funnel right the one

funnel is not enough the traffic that

you run through the funnel is key and

then the questions with the traffic is

how targeted how good of traffic how

pre-qualified is that traffic how big is

that traffic is that audience segments

that you're getting with your traffic do

they actually have the problem or are

you getting really really poor solo ad

rubbish traffic that you should never

play in that world at all right like

what is the quality of your traffic

traffic from organic content marketing

have you put in the two three years of

producing content non-stop to grow an

audience do you have your own email list

of people who've watched your videos or

gone through your blog posts and then

consumed your free giveaway and then

they've read your daily emails for four

months and you have a relationship with

these people do you have that high

quality source of traffic or are you

hoping to find some cold traffic hack

that's gonna get you the right people

right away

the closer to cold traffic you are the

lower your results are gonna be

throughout your funnel the more

important it's gonna be to have all

those kind of annoying pressure cooker

kind of conversion metrics that that may

work short term but long term they are

absolutely falling apart today in the

world of the internet marketing so you

got to have a traffic strategy in place

and this all seven of these pieces

together are precisely why the idea of

your one funnel way is doing you a

disservice it's like within that idea of

the seven things could can you say that

yeah there's a funnel in there of course

you can do funnels work of course they

do but there's so much more to the big

picture than just the funnel and you

have to be mentally ready to put in the

work on all of these different aspects

understanding who your audience is what

their problems are then learning and

getting the skills and skilling up with

that domain knowledge and the ability to

actually help them achieve their

problems then you got to learn

copywriting you got to be able to

communicate your ability to help them

solve their problems in a way that's

going to build trust and get them to

trust you enough in that moment maybe

you need to put out a hundred or two

hundred videos that really show you

giving value so you can give results in

advance first which is what Jay Abraham

always talked about one of the greatest

marketers of all times you gotta give it

results in advanced first through

content have you put in those two years

of putting out content for your audience

yet if not the funnel is probably not

going to save you the tech is actually

the easy part your ability to

communicate effectively before the sale

and then communicate effectively after

the sale and deliver on your big promise

that you made to them that's absolutely

clutch and then you got to learn how to

run drive traffic right like traffic is

a key whether you're using organic

content like YouTube marketing whether

you're doing blogging whether you doing

Pinterest whether you're doing paid

Facebook advertising you got to learn

and put in the time and effort to kind

of dominate an actual traffic strategy

in order for you to grow your reach

connect with new audience members grow

potentially your list ultimately grow

that relationship to trust so you can

help those people solve their problems

and it always comes back to the big

question can you and are you actually

helping people solve real problems that

they have in their life are you being

are you doing this with integrity right

do you have their best interests in mind

because

if you don't it's a slippery slope down

to being a sociopath and there's a lot

of sociopaths in the world of internet

marketing people who are willing to sell

things that they know don't work they're

willing to sell rubbish in order to make

their mansion payments and in order to

get those Italian supercar oil changes

that cost $4,000 per oil change that's a

that's a dangerous world there and you

see it sometimes it collapses in on

people people completely click quit from

YouTube out of nowhere because the the

pressure and the reality of what they've

been doing for years and how they've

crafted their life really kind of gets

to them and it eats away at them slowly

and we're seeing signs of that today so

I hope it's been helpful it's a

Christmas Eve that I'm recording this so

happy Christmas Eve if that's something

you celebrate if not happy December 24th

if it's not something you celebrate I

hope this has been helpful I hope this

has been informative and go forth and

create value in the lives of your

audience members help people transform

their lives help people solve their

problems and achieve their goals you'll

be amazed at what you create you'll be

amazed at the levels of fulfillment you

can experience in this life when you

really truly stay focused on your

audience and really focus your energy on

helping them solve their problems thank

you again for your time I wish you happy

holidays have a Happy New Year

I'll see you in a couple of days with a

new video like comment and gauge ask me

a question in the comments if you got it

I'll connect with you there and until I

see you on the next video thank you be

well and see you on the next one soon

#Best Education Page #Online Earning

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