BUILDING CONTENT TEAMS for Niche Sites or Authority Sites #Best Education Page #Online Earning

this is the webinar on hiring writers

for content

it's Doug Pennington here from niche

site project with any luck you can hear

me right now I have a microphone right

here sometimes unclear this stuff is

working until it's too late

I do see we have like nine people on

please say hello in the chat I imagine

you'll let me know if you can't hear me

if you're watching the replay thanks for

checking it out there's a little like

intro as we are waiting for people to

join I'm just going to do some talking

this is the webinar for content and

hiring people on up work I'm going to

show you how to grow a team basically

through phases right there's going to be

like five phases I'll show you like my

org chart it's quite simple but I show

you how to grow from you know a team of

you know one just yourself up to a team

of you know however many you want in a

very systematic way John is on what's up

Jerry says the sound is good that's

great also and yeah so we'll just hang

out here for a minute

by the way just curious if it's the

first time you're joining one of these

webinars let me know just always like to

hear about that I think there's a couple

little questions in here just so I get

an idea of like who's on and I can

really tailor the presentation based on

who's here and the experience level so

John and Jerry you know let me know do

you have one can this site right now are

you just thinking about getting started

with it are you looking to expand

content or you know where you're at

right now

malls on what's up good to have you on

Moll welcome so I just got back from a

conference last night I went to the

converted conference that's put on by

leadpages it was awesome it was really

cool really well done I think like in

the range of conferences I heard it was

kind of expensive I think it was like

600 to 800 dollars depending on like

which package you

I got the you know the package where you

can watch the videos later which is

great so I'll be able to go back and

take notes it was amazing it was really

cool the main thing that I wanted out of

the conference was you know networking

and meeting people stuff like that and

of course you're you know you're only

limited by yourself as far as like what

you want to get into and how many like

how many hours you want to try and

network with people but yeah for me it

went great I probably you know for me if

I just made one like good connection I

think it would have been totally worth

it and I met probably you know three

four people that I'm probably going to

contact and work with on some capacity

afterwards whether it's you know me

being on their podcast or them being on

my youtube channel or whatever so yeah

it was great overall was my very first

conference and I I think like right when

I you know first started talking to

people like at the first breakfast I was

a little off my game just because you

know work at home I work here

this desk most of the time but the thing

is I was very tired that morning and you

know if I thought like I was talking to

this woman who has like a blog and like

a small course but it went weird like

pretty quick there's a lot of like fast

conversations that happened in an event

like that if several hundred people were

there but she you know we were eating

breakfast and I was like hey you know

good talking to you if you need to go

you know if you're gonna get more food

or whatever I was giving her a way out

she was like oh yeah I'm gonna say hi to

these people I thought it was me cuz I

was like me and she bailed fast and like

was uninterested in what I had to say at

all so I guess she was meeting up with

some of her friends and again I thought

it was still me but I realized later cuz

I saw her throughout the conference she

like didn't talk to anyone else she

stayed in like her little group

so I guess they were all in a maybe a

little mastermind or something but it

definitely wasn't me

but since it was the first person I

talked to I was like my Amaya like way

behind everything else here like what's

the deal but anyway it was okay I never

talked to her again and it wasn't a very

good connection overall with her but

there were plenty of other people who

was this cool guy named Ravi who he'll

probably be on some video that you'll

see before too long he worked at

Microsoft for several years and

eventually went the way of digital

nomads stuff before he's like developed

some coaching around like coaching

executives and stuff of which he

actually has experience so he's not like

some life coach okay

I see that Jerry says that you have an

automotive site you need to add pages

that's cool Jon have a site a few years

ago but you're starting again Adam says

he's new to the webinar but you have a

few sites you're having trouble finding

good writers how to scale content

creation had a template article style

and still on it so this presentation is

gonna be perfect for you Adam and I

think if you refer back to there was a

presentation from last week may not be

on YouTube yet I'm not sure if I

published it over there yet I don't

think I have but in that case you know

as far as like templates for articles

like that's the sort of stuff you may

want to get into it was like two ways to

streamline content there's actually a

blog post on that kind of on that topic

as well alright so we have a little bit

of a lighter crowd today we've got

thirteen people so that means you asked

onto questions by the way Q&A is at the

end you can ask throughout it's helpful

if you mark the question is a question

so you can if you don't you know like I

said it looks like a light crowd today

which is fine but if you don't mark it I

should still be able to see it but it's

much easier for me to see the questions

if you mark it is a

Paul says it's your first webinar

welcome thanks folks by the way for if

you are attending I know it's tough to

make time especially this time of the

day but glad you were able to make it on

you have two sites

neither have generated money you've been

creating all the content yourself you'd

like to bring in writers for additional

content and I'll just before we even get

into the material Paul how much content

do you already have I do find that

people that are just following other

advice that they see online often will

just publish a whole lot of content like

someone emailed me and talked to me the

other day said you know I have a hundred

and fifty pieces of content and you know

there's no traffic and you know do I

need to add more content I think I need

to publish something every day maybe

twice a day and I felt bad for the

person first of all cuz you know you

don't need that much content a lot of

people a lot of you know my peers right

there's other ways to do things I try to

bring my approach from project

management I'll talk more about myself

later like people like to do I'll talk

about myself but the thing is they these

other marketers they have a budget right

they've built a few websites already at

least they have a budget and they're

able to put in you know thousands of

dollars in hundreds of hours of time

maybe gone through them but they're able

to put in a lot of time and effort into

a site before they get any revenue or

they get any sort of traffic or anything

they totally ignore that fact when

they're giving advice they're doing live

case studies and stuff like that and

they tell you yeah you know we're gonna

publish all this content we're doing the

authority site model that kind of stuff

that is horrible advice because

most people are going to quit before

they get any traction it's just it's

foolish for them to tell people to

publish that much content without doing

any other you know link building or any

other efforts so my approach is more

like published ten pieces of content and

then work on promoting that content

spend more time promoting that content

which is good high quality I'm not

saying ten pieces of content that is bad

should be very good to excellent content

and then you go out there and you

promote it and you you know you get some

traffic through you know a couple

different methods of which it's beyond

the scope of the topic today so I can't

get into it too much but it's like a

two-step process is quite simple it's

not easy but it's simple so the thing is

you need to publish some amount of

content and then you need to work on

promoting it and it's an agile project

management idea so that you get a

develop like a deliverable like income

producing piece of work that's complete

because if you like get a hundred pieces

of content and it takes you a year to do

and then you have to spend another six

months like doing the promotion you're

18 months in you're thousands of dollars

in the hole and your family and friends

think you're crazy because you're

spending all this time and money they

don't believe in the concepts that

you're telling them you keep saying well

I know that you know other people are

doing it so maybe I just haven't figured

it out yet which is true as long as you

keep going you're gonna figure it out

but the idea is to get traffic sooner

and don't just rely on publishing

content and expecting people to show up

it's just not gonna work anymore alright

so I talked a lot about just random

stuff let's get over to the presentation

and get into it so go alright so this is

how to hire a writer

for niche sites without stress and

apparently it is a stressful thing at

several emails from folks in the last

day or two on you know basically trying

to hire people and I know it's stressful

it's one of the most common things I

hear about of course people read books

like the 4-hour workweek

we thought it was sitting right next to

me but then read books at the 4-hour

workweek you think you may be able to

hire people in an easy way and outsource

things but normally it's more

complicated than that so hopefully by

the end of this presentation you'll

understand how to hire you know one

writer and then grow your team from

there should you need that additional

help and hopefully it won't be stressful

for you hopefully it'll be a you know an

easy thing that you can replicate and do

again yeah people can hear me so that's

good by the way I'm done cutting saying

I don't think I mentioned it too much

Doug Pennington from niche site project

and that is my bleep dog unfortunately

he passed away earlier this year he was

old and he had cancer it was sad but uh

you know he was like 15 years old and

doesn't my dad there

we're old faithful actually live like

fairly close to look faithful like hour

and a half away maybe it takes a couple

hours to get all the way to the geyser

but Yellowstone's pretty close it's the

point and I have been featured or quoted

on a lot of different blogs and even

social triggers but Derek Halpern so

this is sort of why should you listen to

me portion and I'm sure you recognize

several of these blogs and names and

stuff like that so I have you know some

skills were in certain areas and I'm a

project management professional PMP so I

had a corporate gig for a few years like

a decade or so and that's the thing I

bring

as I was referring to earlier like a lot

of people are good at internet marketing

there's not many like project managers

that have stepped into internet

marketing and I've been putting a

framework around things I have a

different take where you know like I

said some people are Bulldogs and they

can put their head down and you're just

going to power through they're gonna

publish a ridiculous amount of content

they're just going to have the faith

that it's gonna work and they don't need

any feedback those are rare people and a

lot of times you know it's much better

if we publish like I said 10 pieces of

content you go out there promote it for

a few weeks you start getting some

traffic you start getting some sales and

then those small wins are super

important a lot of people ignore that so

okay here's my mission timeline I got

started in like 2013 after I heard the

smart passive income podcast by Pat

Flynn anybody fan of the the podcast or

the blog he spoke yesterday and it was

awesome really great presentation by Pat

thing is I really wanted to meet him in

whatever meetup he was gonna have but

it's literally happening right now and

he didn't he didn't publish it until

like a like a couple weeks ago so I

already booked my flights and stuff so I

couldn't attend pretty disappointed and

yeah I actually talked to a couple other

people that were sort of in the same

position so anyway smart passive income

is how I got started in all this I

didn't know anything about niche sites

or WordPress or anything before that and

it's been a fun ride you can see I've

had some good successes some quick

success and I also had several sites

penalized I'm at this point I'm not

doing any sort of gray hat activities so

the risk for this sort of penalties is

much lower and fast-forward very

recently earlier this summer business

partner nice little site for $235,000

which sounds like a crazy amount of

money if you would have told me you know

a couple years ago or even a year before

that eyewitness thought it could happen

but

yeah it came as I mentioned QA is at the

end feel free to ask

throughout please mark them as questions

I see a question came through so to hand

go ahead and mark that is a question

just as practice for yourself to mark

things as questions all right so this is

how to skill content for niche Authority

sites and we'll go through the basics

and how to grow the team so as I

mentioned before I take a different

approach because I have you know I've

built teams right I've built fairly

large teams I've interview you know

probably over a hundred people

professionals you know project managers

actually so these are people with lots

of experience in a lot of cases they

have more experience for me but I was

hiring on my team and you know through

that sort of process of growing teams

and you know one point just take a step

back in this corporate gig that I had I

was part of the you know an interview

team you know the management team that

grew from I think we had like 45 people

to like a hundred and change I can't

remember exactly but we had over a

hundred PMS by the time we expanded and

you know worked on the onboarding I was

hiring people with your resumes doing

the full sort of picture there and you

know we were obviously addressing

aggressively growing and you know I took

some of the ideas from that never

applied it here so that it's eating

there's pictures and stuff so you know

get out a piece of paper and write write

down notes and write down the pictures

if you want to draw the pictures okay

let's get into it so you'll learn about

when you should scale a lean content

team and I do this in a modular way so

you can grow the team however big you

need it to be of course some people are

not going to need to publish you know 10

articles a day but other people may want

to

you know press on the gas and get a

little more going up front I'll talk

about a checklist for content managers

and editors and that is a huge thing

that really changed my business I'll

show you some results as well like real

dollars real traffic numbers now it's

not just about adding words right who

cares if you're adding content that

doesn't impact your bottom line

like the point is to get a positive ROI

right so don't lose sight of that I'm

talking about the number one thing that

saved me a lot of time in 2016 it's huge

and I probably saved that much time this

year already actually in the last two

months because it publishing my content

again okay so the goal is to increase

revenue so as I mentioned the point is

not to publish more articles if it's not

going to help your site so you can get

focus on the revenue portion right so

keep that in mind throughout you need to

have a you know positive ROI we're gonna

just touch on the keyword golden ratio

and say David driven way to find

keywords that you can rank for usually

without link building and you know this

stuff works like if you haven't tried it

you should try it with like one two

three articles and then you'll be a

believer and then you'll you'll keep

going with it now I do know that it

works because I've had you know dozens

of people email me and if you go you

know look at some of the comments on

either the post or the YouTube videos on

this like it definitely works and it's

not just me saying right so I've taught

other people to do it definitely worse

you're not familiar with the keyword

golden ratio look up the YouTube video

just keyword golden ratio you should see

you know 3/4 of my videos out there and

you'll understand how to do it after

that so what are the facts so these are

the you know the results of you know

what went down how I did it and that

sort of thing so there was a particular

site in 2016 in January's when you

succeed I made about 100

in December of 2016 that made almost

15,000 just a little short of 15,000 so

pretty amazing growth of course and you

know I obviously had to have some faith

that the process was gonna work now what

I did was and he appears the earnings

graph so I published a lot of common

tent and it was keyword golden ratio

content so I didn't have to do any of

the link building it was purely like

adding content that I knew was going to

rank so it's a little bit different

because my site was already established

as you saw was already making $100 a

month and it it was around for a little

while right it was around for several

months at that point so and there were

already some links going to the site I

needed to scale the content you know

publishing schedule and that's really

what I worked on a lot there so I hire

writers from up work okay that's the

only place I go I pay fourteen or

fifteen dollars for every thousand words

on average right I don't pay by the word

pay by the article and that way I don't

get you know fluffy articles that don't

have is like much information I don't

want redundant sentences or just people

trying to fill words so I don't pay by

the word I pay by the job but on average

it's about that price I pay people more

if they're good if you're trying to get

like the cheapest content it's just not

going to be worthwhile right I mean

again focus on the revenue if you're

publishing articles that aren't that

good because the writers aren't that

good then it's just not gonna convert as

well so you need to you know keep in

mind that you need to optimize for

revenue not for the cheapest price that

you can get for articles yeah focus on

the are off if I were sorry I pay my

content manager or editor between ten

and twenty dollars an hour depending on

you know their experience level

and how long they've been working with

me that sort of thing it takes the

content manager or editor about 45

minutes to an hour to edit one post okay

so keep that in mind as we're going

through that funny thing it actually

takes me longer it takes me like an hour

and a half or two just because I get

into it like more in a more detailed way

and I'm just slower than other people so

I'm hiring people better than me given

like tasks that they have to complete

right when should you scale this is an

interesting one because a lot of times

we are listening to people that are far

ahead of us for example when I was at

this conference the other day you know

there were several you know most of the

speakers were you know they're doing

like millions of dollars a year in like

revenue and profits right they're doing

millions of dollars a year and some of

their case studies are you know they're

not so applicable or at least they're

not relatable to a lot of people sitting

in the audience you know it's just a lot

of money not many people are at that

level however when you listen to them

they make it sound like you should be

doing it now it's not their father's

trying to encourage people to you know

take some action or whatever but you

know want to think about what I'm doing

with say you know my Amazon affiliate

niche sites I have to keep in mind that

you know I can't I can't compare what

I'm doing to someone that is 2 or 3

years ahead of me I can look ahead and

be inspired by it I could you know start

figuring out how to integrate certain

things but the point is if you're just

getting started with your site or if you

haven't launched your site yet you don't

need to be thinking about scaling yet

you need to focus on like the I guess

the tasks that are closer to you know a

beginner level if or at least like the

age of your site

so if I launched a new site I would need

to you know establish it first before I

scaled it if you try and scale too early

like you're just going to run into

trouble so the point is most of the time

you should scale later than you think

and that probably applies to you know a

lot of things in general a lot of

different businesses so one gauge that

you could take is you know the traffic

and revenue levels so if it's if it's

stable you know traffic and revenue

that's probably good you should probably

have like some a mailed of yes like

traffic although it's hard to put you

know a number on it depending on the

size of your site as it exists already

but the point is we don't want it to be

like up and down sort of thing now if

you don't have any traffic then you

probably need to focus on the basics as

I mentioned like the keyword research

and outreach and promotion for your site

so that you can actually get some

traffic and revenue so that's obviously

important when it comes to revenue you

know when I did this I was reinvesting

the money the site was slightly growing

anyway so I was reinvesting the revenue

in you know won't come back to the graph

but you know it looked like there wasn't

much revenue through a lot of the months

but that was like one or two thousand

dollars it's just the scale on the graph

is sort of skewed so as I mentioned if

you don't have the budget then you

should wait till you can afford it and

if you have you know revenue coming in

on the site reinvesting it is the smart

thing to do now growing slowly is

important and I'm going to get into now

in fact I'll show you exactly how to do

this in a incremental way so that you

know one you're not overwhelmed and two

you'll actually be able to implement it

without having a ton of issues so here's

the deal each person you hire is gonna

create more communications channels and

it's going to make it harder to get

things done

as I mentioned before I have been part

of like large teams and you know at

certain points as manager for you know

10 15 people through some there is some

of the rougher times you know 15 people

reported to me directly and the more

people you add the harder it is to

manage you know if you imagine that

there is you know one question coming

from each person that's reporting to you

per day right so one question per day

well if you just have one person not a

big deal one question per day but that

bad all right let's say you have six

people working for you you have six

questions per day and let's say it takes

you ten minutes to answer each one

that's an hour you're burning right

there just one question

let's say they have multiple questions

per day all of a sudden you are

basically like talking to people

emailing people and answering questions

for multiple hours a day doesn't take

much it doesn't take many questions so

and and I was just keeping that simple

right if you happen to have like a more

complicated question coming and maybe

takes you more than 10 minutes or maybe

you have to talk to them or do a video

chat with them and that takes a lot too

so anyway the point is grow slowly

here's why

every time you hire a person is more

complicated and I'm totally ignoring

like the fact that you know potentially

depending on how you're putting together

your team if they could talk to each

other you're going to end up with even

more communications channels so

communication channels so basically you

gotta gotta remember that and here is

the general org chart so that's me with

the you know the green circle there

could be you know whoever it is it's

probably you in most cases I interface

directly with the writers in the content

manager I'll show you how to grow it

right there's a lot of people on here

right now but I'll show you how to do it

you know one through five phases here so

it would be really clear

like easy to understand they'll tell you

what each person does to alright so

phase one here's what happens like you

hire one writer that's it you just hired

one writer and you serve as like the

content manager editor I'll tell you

what that role does in my team anyway

and at this point is pretty

straightforward you tell them what to

write maybe you give them a template or

some sort of guide or outline

whatever you want you know after you

work with a writer for a little while

you could just give them the title and

then you get an article back and that's

great then you can put it into WordPress

you can have them put it into WordPress

or however you want to format it I just

have them submitted via a Google Doc and

then I could take a quick look at it

move it over to WordPress format it put

some subheadings whatever and then some

images and then publish it right so

that's this is the easiest for Phase two

hire another writer potentially and you

can add a Content Manager to that also

now the thing is we'll get into the

specific role of the Content Manager I

was showing you how I can grow the thing

is this maybe after a week or two after

the writers are already trained they're

submitting the right quality they

understand in a format the work and you

know in this phase you may have to you

know you get an article from the first

writer you may give them some coaching

points and say you know what it'd be

great to have you know a little bit

shorter paragraphs it's a comment for me

and I'd like it to be a little bit more

conversational and informal just let

them know no one proved so you should

give them feedback as you go so and as

we're growing this is phase three here

you'll see we doubled the writers and

we'll still have one content manager so

you know a lot of times the content

manager can you know handle several

writers and it depends on the in like

the throughput in the bandwidth of each

of the writers and the content manager

so you may have to play with this

if your content manager like doesn't

have much time but your writers do then

you know maybe it needs to look like

this for a little while but you should

have to figure out the right number of

articles written per writer in the

Content Manager like how many hours they

they put it I see addy is on what's up

and Brad as well and then here phase 5

is you know really as big as you want to

grow and it's essentially like two

content managers and several writers

this is kind of how my team sits a lot

of times either like this with several

writers in one content manager or you

know you have this sort of layout here

and at this point I may have you know

three or four of the writers to one

content manager and then three or four

to the other content manager and it

works really well that way now as far as

like time frames and I'm going to

actually I'm going to post a sort of a

company type blog post where you can see

some of these images as well so I'm

gonna should have pulled that up earlier

but I'm just gonna grab it really

quickly for you here so it's there

so you can refer to it there and what

I'll mention is as we're here on phase

one I'm gonna give you some time frame

so I really did want to lay out sort of

like how the team's gonna grow and like

I can show you the Lorne chart I think

that really helps people visualize

what's going on and you know how to deal

with it so the here

okay so in this phase one area sorry

about that everyone

hopefully the wink is helpful for you

there so with this phase one with a

writer we're really talking about like a

week you could probably have the writer

submit you know one to four articles to

you and this could be a totally fresh

writer you're just hiring them and

seeing like how how they can do how you

work together a lot of times though I'll

hire two writers at one time maybe even

three and I'll keep the best one or at

least get rid of you know people that I

didn't enjoy working with sometimes you

know they don't read all the directions

sometimes they don't take feedback well

sometimes they're poor communicators and

you just have to you know work from

there but you should hire more people to

trial them then you think you need so if

your goal is to hire you know five

writers you should probably you know

plan on hiring ten and then assuming

there's going to be some people that

don't work out so now the thing is don't

do it all at once right if you try to

hire that many people at once that's

gonna be your full-time job for a few

days so as we're going through here

phase two is really hiring you know two

to three writers and what I do and I

sort of glossed over at this point

before I typically am going to promote

one of the writers who you know I've

enjoyed working with they seem to have

good communication skills I asked them

if they wanted to you know a different

job at this point they've written

several articles and I'll see if they

want to you know step up to a content

editor Content Manager and go from there

most the time it's like a 75% success

rate people do want to you know do

something a little bit different after

they write a bunch you know taking a

break is like preferable in a lot of

ways and you know depending on what

they're doing they could be earning more

by you know working as a Content Manager

or editor

so this phase phase two you're spending

like one to two weeks on that so we're

about three weeks in at this point

depending on how fast you've done it you

have a couple riders in one Content

Manager so at this point let's just like

assume each writer can do say three

articles per week and you know most

likely that means the content manager is

doing you know five to seven hours per

week which is totally doable that's one

article per day in which the processing

don't forget I'm going to tell you what

the content manager manager does moment

so overall here you're publishing like

maybe about six articles per week and

that's - some writers are gonna say hey

I want to do one article per day so you

know five days a week and that could be

two articles I mean a day if you have

that sort of level now you don't have to

do what they're you know what they're

capable of doing you let them know what

you need depending on your budget number

of keywords and different stuff like

that but at this point you potentially

could be publishing you know six

articles a week if this is only a team

of three okay so think about that for a

second this is only a team of three we

have you know writers producing like

three articles per week and we have a

Content Manager working like five or six

hours a week this is a small team but

it's putting out like you know six times

more content than a lot of you know

websites are dealing all right phase

three again this is where you're adding

more writers let's this is just an

assumption but let's say your content

manager says hey yeah you know what I

like this work I can handle you know I'd

like to do ten to twelve hours per week

and at that point you have more capacity

right so you could check with your

writers maybe they don't want to write

anymore you can hire a couple more

writers so at this point like the

writers are getting better from the

original couple weeks you have a couple

more to train here but your process your

templates are getting better your

content manager is getting faster

they are you publishing you of course

check out what they're working on and

you give them feedback so they'll get

better and faster over time maybe you

tell them hey you need to look out for

the subheadings like that more

subheadings in here and I'd like them to

be you know in the form of a question

like jeopardy for example so at this

point you're sort of throttling like the

amount of content coming through based

on your budget and then the bandwidth of

your key so it's not too complicated

like I mentioned like we're assuming the

writers can do maybe three articles each

and now we're saying the content manager

is working you know maybe 10 to 12 hours

per week and this works right so at this

point you could potentially be

publishing 12 articles per week okay see

there's 12 articles per week you have a

small team of five here that is a lot of

content you will run out of keywords

unless you have just a huge pile of

keywords and of course right so if we're

doing the math on this let's just keep

it simple and say you know each one of

those articles is costing like 15 bucks

so what did I say 12 and 15 so 12 and 15

so it's $180 of content plus you have

about 10 hours at 20 hours a week we're

sorry 28 hours 20 dollars per hour so

that potentially is gonna be around you

know 200 bucks there so it's not cheap

right you have five people producing

content for you you got 12,000 words of

content going out curve

in 12 separate articles you have a team

of five but the thing is in one month

you can put out a lot of content so

that's 48 pieces of content with this

team of five everyone's working part

time and from you all you're doing is

delivering keywords and then making sure

that the writers are giving you like

links to the Google Docs and then you're

giving the content manager and editor

links to those Google Docs does this

make sense to everyone let me know in

the chat just say yeah I know what

you're talking about this makes sense so

as we're going through here phase four

is you know maybe you add another writer

depending with the capacity you know

it's totally up to you

phase five is hey you have just a huge

pile of keywords you've spent weeks

finding hundreds of keywords and you

have you know a team just pushing out

content at this point you're publishing

you know four articles a day or whatever

you want to do and you know kind of the

way I like to do it is have the writers

do some work ahead of time so there's

sort of a queue of articles that need to

be processed by a Content Manager the

content manager is sort of a

higher-level vaa in this case so I don't

want them sitting around asking for more

work I want them you know to work

through their pile of articles and you

know push it forward so Paul says yeah

Adam you got it and ball says okay yep

so everyone understands that's great and

the beauty of this right so at this

point this is like the module of like

we're sorry it's the modular way to look

at the team so you can build like

multiple sets of this phase three

now I didn't like broad dotted lines

around here to make it more like a

hierarchical

I'd like set up here but you can set it

up that way so the point is like you can

set up you know a team here let's say

you have another website or you want to

start another website remember don't

grow too fast don't scale too fast but

if you have another website and you

wanted time temp to be created over

there you could just create another team

just like this one you own another site

you could push out you know massive

amount of content it's pretty crazy if

you you know once you slowly grow and

we're talking like maybe a month to six

weeks to grow up to about this point

here as I mentioned I mean you only need

to team like this big to be publishing

you know more than one article per day

you only need this many people may be

less right if you have some professional

writers you probably only need a team of

two or three if they're writing like one

article per day five days a week let's

say that's still very reasonable if

someone is a than a journalistic

background and there are a professional

writer they're going to be able to write

a few thousand words per day like

without like burning out so okay so this

is sort of how you grow and of course

when we're looking at phase five I mean

this basically could just be ongoing

until you run out of keywords and you

know it is possible to run out of

keywords at that point if you're you

know running this sort of a team for

multiple weeks in a row okay so big

thing here is saving twenty four

thousand three hundred and sixty minutes

which is you know many many hours so as

I mentioned I was working slower than

the content manager in the editor and

this was just you know me realizing I

was the bottleneck and then taking

action on it so most most of the time

like 99.99% of the time I am the problem

in my business and

making things go slower I'm taking too

long to make decisions not working fast

enough or whatever the thing is once I

got this content manager in place it

changed everything

now the thing is like I wasn't sure

about give me access in WordPress so

basically I give like editor access to

my content manager so they have the

ability to you know just change other

people's they have the ability to edit

post right they can put new post up they

can edit post and that sort of thing

you can give them just author level but

you know what the point that I'd make

someone a Content Manager and I'm

working through a port like I am you

know I trust them and I'm okay giving

them editor access they can't you know

had you plugins I can't do anything like

affecting the admin section of your site

they can just edit content so the thing

is I was like I really thought that I

was the one should be doing the content

management stuff but I was like okay if

I had to get rid of this part of it what

would I do

so this is me like this is the task list

right so if you're if you're curious

about what they do

then this is a good baseline this is

what I have my folks do the content

managers but you can you know edit it to

fit whatever you want them to do in fact

I encourage you to modify this right

it's a good starting point so I'm not

gonna read this to you you could read it

yourself

of course and it's in it's in the post

right so the post that I put in here you

could check it out but basically the

core stuff is like adding you know edit

the grammar edit the words so they're

doing that that's not too bad just fix

spelling issues grammar whatever

and then from there the drafting at

WordPress or adding backlinks to other

sites they have affiliate links for me

they don't have access to my dashboard

but they use a you know format for

affiliate links very simple and then and

images in a youtube video then I don't

have to do anything see it took me

longer because probably I would you know

I would be editing more of the content

and more I just couldn't help myself

right I'll just be honest

couldn't help myself but to edit some of

the content and change some of the

phrasing even though it really wasn't

necessary now I have someone multiple

people doing this content management

stuff that just makes it way easier for

me so next that is sort of the

conclusion at the core part I do want to

mention a couple things so first off as

normal there's no pitch in this webinar

today right can't buy anything not

selling anything however something

something next week

so I'll tell you about that selling

something next week is my premium course

say high-end premium course I'm his on

affiliate sites it's called five for

your niche site if you've been on the

email list for a little while you

probably heard about it if you haven't I

I hope this was it sort of a good

introduction and mom I sure just brought

down there I hope this was a good

introduction you know hear more about

next week I will just give a quick

preview it's you know a thirteen unit

course that's released over the period

of eight to nine weeks there are

multiple levels so if you have a smaller

budget for investing in education which

is exactly what this is it will be you

know just the core units if you want

more group interaction and like a group

coaching calls that there's a package

for that if you want one-on-one

attention super limited

but you work with me one-on-one

and that sort of thing so there's more

information coming out Brad the pricing

comes out next week okay

it is it is like I said a premium

high-end course so just keep that in

mind comes out next week so on Monday is

when you can like get more information

about okay and basically and I'll read

this exactly this course was created

with proven principles techniques and

strategies that work here's the big the

very big deal right

so I've done stuff before right I've

I've implemented some of the things that

I've described I could do it right but

who cares if I could do it I need to be

able to teach other people I need to be

able to tell you Brad

and I need to be able to tell you how to

do something and why and then have you

be successful that's what I've been able

to do with the course through like

multiple years of you know coaching

other people just multiple case study so

I didn't put you know too much in here

demet I turn it to pitch to hard sell

too often or anything like that

I respect you know people's time and all

that but in general like the big deal

here is like I've taught other people

there are people that have gone through

the course and you know they're

successful there's some information on

the email list that's gonna come out

next week you know you'll see that

you'll be able to you know make the

decision based on what you know and yeah

so let's get to the Q&A here stop

sharing so a couple questions come

through not too many but yeah keep the

questions coming here and I will go from

there so alright so I see we have Adam

says you missed the math on the cost for

a thousand word article it's fifteen

fourteen to fifteen dollar articles

yeah

so actually you got the math exactly

right so it's about $50 for content ten

to twenty dollars for Content Manager

yeah so it's 25 to 35 depending on you

know exactly how much you're paying but

yeah you got it

brad says do I make the content

available to educational institutions as

curriculum I have not ever done that

before

and Brad are you you emailed me the

other day I think right and I think you

work for an educational institution

that's why you're asking

yeah I haven't ever done it before oh

it's another Brad okay

well that's crazy there was someone oh

maybe it was Brett I wonder if Brett

will watch this later

but ya haven't done that but I yeah I

don't know it does become sort of a I

guess

there's the learning management system

there's some technical aspects that

could be an issue with it okay

to him do I hire native writers as

editor so me personally I basically hire

like English speaking so I don't know

what native is for you to him

so whatever language you needed to be

written in hire people that you know

speak that natively that's what I do can

you get cheaper content from non-native

like fluent speakers maybe um most

likely yeah but you know I don't have

time I don't have time to spend to do

that and like I said I'm I'm

more interested in an ROI saying yeah

let's think about it a little bit right

so let's say can get an article for $100

but it's awesome

in it you know it's gonna go on a page

that you know is making money and I

think if I could publish even better

content that it's gonna make you know a

thousand dollars per month for them like

ongoing right well it's a no-brainer

that is a wonderful investment even

though the article costs you know ten

times what other people may be able to

do it for it's great you gotta think

about the ROI now let's look at it

another way let's say you can get an

article for four dollars okay let's say

I can get it for four dollars but it

will never make any money because it is

terrible

well that's a bad investment so always

think about the ROI all right and then

brad says you know with follow up on the

question before you've always wondered

why schools don't teach at this high

level of my course yeah I don't know I

guess I mean I would imagine I've been

out of school for a little while so so I

have no clue I would imagine that if you

want to get like a good education like

this you're probably getting it at home

or through like some other area like I

feel like schools are sort of behind

like what we're talking about like there

I mean I just couldn't imagine it but

I've been out of school for a little

while Paul says when when requesting an

article do I give the writer a

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