Content Marketing Month 20 Results - The Three Pillar Marketing Strategy Success Reviewed! #Best Education Page #Online Earning

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hey miles here miles better calm in this

video you're going to see the results

from 20 months of content marketing this

channel as you probably know started out

with a big push on YouTube 120 videos in

120 days I've been doing three videos

per week ever since and then I got a

team to essentially take my content

transcribe it copy edit it and publish

it to my wordpress blog doing about two

posts per week right now to my wordpress

blog and then I have another teammate

who takes the mp3 files off of these

videos gets it aligned on to a podcast

feed and I've been doing that for

several months this is the three pillar

content marketing strategy I push

everything out through YouTube first and

then it kind of gets syndicated out to

the other platforms so what we're gonna

do in this video is go look at all the

analytics we're gonna go inside of the

YouTube analytics we're on side of my

Google Analytics which follows my blog

and then the podcast analytics all of

these different content sources that I'm

putting out funnel people back to my

email list which is kind of my goal is

to grow my email list which is currently

sitting at just over 4,500 subscribers

it's growing pretty consistently at this

point I'd say about 10 to 15 new

subscribers per day and I'm emailing

just about every day so that is

equivalent of approximately a hundred

and twenty thousand hundred 30,000

emails that I've sent in the last month

so let's jump into the analytics and

take a look at the different numbers

here we'll start here on YouTube you can

see I'm at fifty one thousand seven

hundred and seventy-three subscribers at

this point and I have created I believe

it's three hundred and forty nine videos

indeed it is up top you can see right

here three hundred forty nine videos

created so I'm actually creating video

number 350 right now with you and we're

gonna jump inside of the analytics cuz

this is the fun stuff right this is the

audience growth the audience retention

and those numbers that really kind of

help you to fall in love with my content

to show my content to more people so you

can see my watch time is up month over

month it's up about one point two five

percent that's pretty even but I'll take

the up there and you can see my views

are up about five percent which is

pretty exciting month over month so

things are on an upward trend and my

average view duration is a little bit

down but I'll take it with the the up

numbers on the watch time and the views

you see the likes or up dislikes are up

the comments are old

but my subscribers are way up and I got

a nice little bump here in subscribers

recently I'm all kinds of excited about

this sort of month-over-month activity

it's small things done consistently over

a long period of time that create great

results what I'm gonna do real quick is

I'm gonna jump in and do a

year-over-year I'm gonna set up a

year-over-year review so we could see

what these timeframes last year looked

like when I was at month eight in my

content marketing versus now being at

month twenty so give me a quick second

let me set this up

and there we go so the blue line is the

last 28 days and the orange line is the

year prior same timeframe so you can see

I've gone up about 25% in my watch time

which is a very large jump you can see

there's only one place where they

actually even converge right there so

pretty much the entire month over month

I'm up about 25% this is even more

exciting I'm up about 50% in my views

right from a hundred thousand to 150

thousand views in a month's time that's

a 50% increase year-over-year that's

absolutely fantastic it does look like

my average view duration has dropped a

little bit which I'm not terribly

concerned with but if I can find a way

to get this back up I do think that

YouTube will show my videos to more

people and it will help me with the

algorithm and then when you get down

here on the share as you can see my

share numbers are absolutely through the

roof my subscriber numbers are a little

down which is kind of interesting likes

or up dislikes or up comments are a

little bit down so it's just fun to look

at I don't really change my behavior

much based on the data but it is good to

look at that short term you notice I was

like a percent or two up or down 5% up

or down but if you zoom out enough and

you keep going for long periods of time

the year-over-year numbers show that I'm

still seeing drastically big

improvements on this kind of slow and

steady approach that I'm taking right

now of three videos per week so let's go

into the blog we've got the blog machine

really kind of up and running I'm really

excited with the the quality of content

my team's putting out and how frequently

that's coming out and you can see I'm up

to 20,000 sessions from 11,000 almost

12,000 individuals and about two pages

of sessions so 42,000 page views and

about two and a half to 40 1/2 minutes

at 41 second duration I'm actually

really stoked on those duration numbers

let's go up here and do just to the

previous period so we'll see the

month-over-month numbers we'll do the

same thing month over month and then the

year over year is how we'll kind of look

at these as well and you can see month

over month I'm up 5% users are up four

four four I like that my page views are

up almost 11 percent session duration 17

so all these numbers to me say that my

content that's coming out from the team

is good content right there people are

watching they're going there

looking through two more pages so my

internal linking is working my related

post plugins might be working so all of

that is working really well my bounce

rate is down all those are signs that

the quality of content that's coming out

is actually quite good and people are

coming back which is exciting let's do a

year-over-year because I did not really

have the content team in place at this

time last year I was trying to struggle

through and figure it out myself doing

the Trent and all the work myself I

don't love writing so it was it was a

bit more challenging than it needed to

be you can see I'm a hundred percent

month over a year over a year so this

time this year compared to this time

last year I'm getting 100% more people

which is double the amount of actually

one hundred and twenty two percent more

people and a hundred percent more visits

a hundred percent more pageviews the

pages per session is pretty even the

average session duration has gone up a

little bit and my bounce rate has gone

down a bit so actually it's gone up

which is a negative thing right it's

gone the wrong way by about 25 percent

but I'm okay with that

again all this really tells me is that

my content strategy is working the three

pillar marketing strategy is working

I'm incredibly hands-off on my blog

content so personally I would say it

takes less than 10 minutes of mine per

month for all of my content for the

month maybe a half hour in an entire 30

day period because I've got teammates

and systems in place I didn't really

begin getting that working until like

ten twelve months maybe eight nine ten

twelve months is when I got that going

so I focused all in on YouTube first got

that really going and then I added on

this once I felt very comfortable with

the YouTube process and here in the

Lipson you can see I actually just

published another blog or I excuse me

another podcast episode if you haven't

subscribed yet go ahead and hop on your

app on your phone go to whatever podcast

app you use search for Miles bechler

subscribe download give me a review I do

appreciate it

you can see at this point in April it's

April 20th happy 4/20 everyone so on

April 20th I'm at 3,500 there's that's

what two-thirds of the month there's one

more third left so if I look at that

number I would assume that I'm gonna end

up around 6000 downloads for the month

of April and if that is does hold true

you will see that that actually will be

about a 50% increase from last month and

a 50% increase from the month before

which just goes

show that the podcast is growing I

really actually only launched this

podcast I believe in December or so

so really the January numbers is when it

all started been hovering in that four

to five thousand range and it looks like

I'm about to break out of that range but

I do have some low days I've got some

high days so if you haven't yet

subscribed be sure to subscribe know

that you can get this kind of content on

my podcast

I don't do screen share of videos on the

podcast only the videos that are just

talking head but you can listen to it

when you commute when you walk the dog

when you're on the treadmill whatever it

is you do and that's it this is again

this takes zero time and energy from me

I have a teammate who does all of the

work from the id3 tags to getting on a

podcast to getting it on the feed on to

iTunes and all the different podcast

apps that is 100% outsourced and this is

the approach that I highly recommend you

find first and foremost the method of

creating content that is easiest for you

if it's interviewing people or talking

to people or just sharing the audio

start podcasting go go all in on

podcasting if you like the the kind of

song and dance and doing the full show

of youtube start a YouTube channel grab

your cell phone get a little iRig mic

lab and start recording yourself on your

cell phone if you love writing just

write you can write to YouTube and then

once you get in the groove in your

publishing content you do a 90 day

challenge where you put out 90 pieces of

content in 90 days at that point start

to figure out how you can bring in

people or processes to get your content

syndicated into the other platforms

ultimately you want to be on all three

of them you want your WordPress blog

firing and yes WordPress is the only

content system you should be on none of

those other ones count only WordPress is

the only one that works as well as it

does then you want to get your podcast

content audio format out on podcast and

then you want your video format you got

to get those video files up on YouTube

as well figure out if you're not the

person to do all of those pieces of the

puzzle find teammates find people who

can help you with the pieces that are

the most challenging or the least fun

for you so you can stay focused doing

what you're great at just like I'm

staying focused on making these youtube

videos every week I'm putting out my 3

videos a week and I have systems and

people in place and procedures in place

that make sure that content gets out to

the other pillars and everything is

growing everything is good I hope you're

on the path of creating content if you

are and you watch to the end give me a

Tagg I am in the comments below so I

know you watch till the end and you are

also creating content you're not just

consuming content because that is the

key to you creating a successful

business online is becoming a Content

create or not just being a consumer of

content I thank you very much any other

questions feel free to hit me in the

comments below give me a thumbs up if

you enjoyed it subscribe so you get the

next videos as they come out I got some

really cool stuff coming up for you next

week and I look forward to connecting

with you on the next video

#Best Education Page #Online Earning

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