hey Doug Pennington you from Mitch site
project and five figure niche site it's
day five of the launch so today is the
last day I'm tired today we have a
couple things going on so I have been
course is primarily marketed via email
there's two emails are going out today
one already went out I usually send my
emails like pretty early in the morning
I'm in the Mountain Time Zone so have
them go out or like between maybe like
5:00 and 7:00 in the morning I had one
go out this morning it's really a you
know consolidation it's really an email
that like summarized a lot of the stuff
that I've already sent out now the
reality with like emails is like people
don't check every single email that I
said unfortunately and I just got a lot
of emails especially in this week so I
send you know six and five days which is
a lot and a couple things happen with
that one people unsubscribe particularly
people that just join the email list so
in the future I'm probably going to only
send these emails or this many emails to
a fraction of the email list so only
people that have been on the list for
say two weeks or something then they've
gotten some value from me the second
email that'll go out is gonna come out
like later on in the afternoon it's just
hey last chance just a reminder so
people that were on the fence there have
actually been you know probably a dozen
people who emailed me or had
conversations with me or they talked to
me on YouTube live they asked
clarification questions I helped them
out sometimes you know I gave him advice
specific to them in case the course was
a good idea for them and a point of in
another direction the point being when
more goes out there's a lot of people
that are still on the fence and I have
it sent out so they have about six hours
to do something it's something like that
so two emails today one already went out
and then another one's coming out this
afternoon a lot of times a lot of these
sales come in the last day so went back
and looked at my data for this five-day
launch sequence I've only done it
one time this is the second time and
sure enough 40 to 45 percent of the
sales like the total volume came in the
last 24 hours so super interesting to
know now even more interesting is for a
little while is doing a like of the 14
day Lodge sequence which I told you
about in another video and it didn't
hold up there were it was only a 10 or
15% in the last day in the last 24 hours
but what I saw was you know over the
last two or three days there were more
sales so by shortening the launch period
from 14 days to 5 days everything got
easier I'm sending out fewer emails so
there's less riding to do there's less
failure points with each email I don't
you know upset as many people don't want
to get that many emails so I don't get
as many subscribers unsubscribing
leaving my my list so that's a good
thing and just in general it makes it
shorter so even though I had like you
know the email written the email was
scheduled over a week ago all of the
emails were finished ahead of time while
ahead of time is still stressful all the
way up until the last in the end it
didn't cost any didn't hurt the sales at
all didn't hurt the sales at all so
really good there oh just on this on
this dress level sometimes I wake up
early
I usually don't set an alarm I usually
just you know wake up a little bit
before my wife wakes up around she wakes
up at 6:30 a lot of times I'll wake up
anywhere between like 4:30 and 6:00 or
so very rarely will I sleep all the way
until 6:30 but the thing is because I'm
stressed out I will wake up in the
middle of the night so woke up at like
3:00 last night and I just gonna fall
back asleep I don't know why I'm like My
Mind's racing there's a lot of stuff on
my mind like coming up with new ideas
and stuff like that or just stress about
the launch you know sometimes I'll read
a little bit in the middle of the night
where I'll just lay there and you know
wait to fall back to sleep that's what
it happened last night so woke up 2/3
couldn't fall asleep for a while so
telling you this because I'm just plain
old tired
these launches are a lot of work it's
exciting right it's exciting and fun in
certain periods but I'm super tired and
I'm looking forward to you know sleeping
in a little bit tomorrow tomorrow
Saturday so Saturday Sunday hopefully
I'll sleep in maybe I even take it a nap
at some point so anyway I hope you
enjoyed this like super
behind-the-scenes launch things are like
going well like I'm hitting my my target
for stuff it's pretty amazing so looking
forward to you know the next launch
which will be in a few months but here
is an another sneak peek of something I
was just pulling out some of my some of
my notes let me just go grab it real
quick I'll be right back if you're a fan
of the channel and you've watched a lot
of my videos you probably know that I
took a course on courses by Derek
Halpern of socialtriggers and I'm
launching a new course soon it's gonna
be a small of course something I'm
really interested in its productivity
goal-setting and just you know getting
your goals accomplished so I'm like
going back to the core early material
and I'm I'm going back to delivering
your entry-level course
outlining your entry-level course the
thing is I'm going back to square one
right like I'm developing a new course
from scratch and that means I can't like
jump in and have like a huge course with
lots of students also I need to make
sure I have like the right you know
audience for that course on productivity
which most people are interested in
productivity and getting more done which
is what this course is going to be all
about but I do have to go back to the
beginning like launch a pilot course
with a small number of people it's a lot
of work to put together a course that
actually like transforms someone from
like one state to another which is like
the goal right we don't want to just
give fluff so I am you know as soon as
we finish launching we be me finish
launching this course I'm starting on
like a new course and I haven't you know
created a new course in like eighteen
months
like that so this is very interesting
it's exciting going back to the
beginning I'm gonna go through the
struggles again of like writing a bunch
of content and scripts developing
worksheets and just making like a
transformational course so I am NOT
taking a break I'm just getting right
back into it so okay I'm gonna keep
rambling on if I don't go ahead and
spanks again for watching if you enjoyed
the behind the scenes stuff let me know
in the comments below and I could do
more of these sort of like extra behind
the scenes super detailed kind of videos
so thanks
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