Evan Porter - Losing 25% of Traffic - Update #3 - DS079 #DougShow #Best Education Page #Online Earning

hey what's going on

welcome to the Doug show my name is Doug

Huntington and in this episode I talked

to Evan Porter and Evan has been on the

show two other times and he shared his

success story alright so the first time

he was sharing a story about making

$4,000 per month using the keyword

golden ratio and then a few months later

he joined me when he doubled it again he

doubled his revenue again he was making

about eight thousand dollars per month

and this is not as cheery of an episode

all right things are still going okay

for Evan but I think it is important for

me to share these kind of updates as

well

so unfortunately Evan was hit by one of

the algorithm updates and traffic

dropped on one of his sites alright so

traffic dropped on his big money maker

by about 25% now we didn't get into the

revenue exactly in this specific episode

at some points I think when people reach

a certain revenue amount they kind of

you know they hold back a little bit so

I didn't press Evan on this too much I

can respect that and it kind of you know

I appreciate the fact that people wanna

you know hold their livelihood a little

bit more you know close to the chest

there so anyway Evan got hit by this

algorithm update lost a little bit of

traffic lost a little bit of revenue so

that's a bummer and it happens from time

to time I believe basically in any

business model whether it's a

brick-and-mortar business if you're

doing like any kind of online business

you have maybe Facebook Ads running or

you're doing had sense or you're you're

running AdWords for a dropshipping site

or you have Kindle publishing and blah

blah blah there's always some you know

change that can happen that can impact

you and we have to react right you got

to do something in an Evans case he is

you know working full time for himself

on his affiliate marketing sites so it's

pretty important for him

to take it in stride do things that he

he thinks that they will help right and

then keep moving forward keep growing

keep learning as you go I've gone

through this myself

I continue to go through it from time to

time and you just have to keep pushing

forward and that's what Evans doing so

again he I think it's very key is

essential it's my responsibility to

share these kind of stories with you as

well

now one cool thing that's going on is

Evan started a site and it is less than

a year old yet it's already at the

$2,000 per month mark using the same

sort of formula the same kind of

blueprint however it's in a different

industry and you know he's treating a

little bit differently in some ways so

we talked about like this new site and I

think it's promising and I think it's

still you know it holds water I guess

this whole business model right so yes

there are potentially ups and downs

there are risks out there but we have to

keep pushing on I mean whatever you end

up doing there's potentially you know

some things you have to adjust for so

without further ado let's hear from Evan

hey what's going on is Doug Huntington

here and this is the Doug show chillin

with Evan Porter how are you today hey

I'm good Doug I'm glad to be back and

you have been on the show a few times so

I think this is your third third time on

yeah I'm gonna be a veteran at this

point yeah it's awesome well for the

people that don't know you can you give

a little bit of an intro about your

background and just pretty pretty brief

but yeah what's up with you yeah sure

I'll do the the short version my name is

Evan I used to work as a full time

writer and content marketer I got my

start in an agency and eventually went

on to write for one of the really big

viral news publishers and I got started

doing my own blogs and affiliate

marketing coming up on two years now

maybe a year and a half or so that I've

been going at it close to full time so

these days I do

do blogging full-time and yeah that's

pretty much where I'm at awesome so in

this is like a classic case where like

someone had skills obviously writing is

a very valuable skill for being a

blogger but you are able to take those

skills and you actually you know worked

at a big company so you're able to like

really learn like web content well and

now you're able to work for yourself

which is super cool and that's how we

got connected at first because you you

pinged me and you were like hey I'm

using the keyword golden ratio and I was

able to like get a lot more traffic and

the first time you are on if I remember

correctly it was like you were making 4k

per month and then you did some more

stuff than you're making 8k which is

awesome and then you know this has been

a couple almost a couple years now

so this is the update so where are you

at now this is sort of like this summer

time of 2019 yeah for sure well I wish I

could say it was all all rosy but you

know there's definitely been some

setbacks and trials and tribulations so

when we talked I think it was January of

this year January is like the really

peak season of the main niche that I'm

in so I had a great month everything was

looking really amazing for a while and

then I got hit I had got hit by an

update in March to the March 12th Google

update I saw my traffic just overnight

not like crazy I didn't lose everything

but I lost about 20 to 25% of my long

tail traffic it looks like you know we

were talking before this I didn't lose

any major rankings there was no obvious

symptom it just seemed like some of

those longer tail searches weren't

coming in anymore like they Google had

shuffled around the way they were

organizing those search results and yeah

my site got hurt a little bit and took a

bit of a setback there but overall the

business is still like pretty healthy

I'm still earning you know a full-time

income and just trying to rebuild what I

had lost there got it

and then like did did the earnings drop

correspondingly like the 25% as well or

was it different yeah more or less I

definitely felt like a lot of my money

pages

and the Amazon affiliate type pages got

hit the most but you know I have

multiple revenue streams and they all

kind of had gains and losses in

different areas so it's hard to say

exactly but yeah I mean the overall

revenue took a big dip as well okay and

how did you deal with that like uh no

you know just a personal level cuz

that's like this has happened to me

right it's a real kick in the boss so

how'd you get a lot of freaking out a

lot of cursing drinking no no I mean I

just reached out to smart people that I

know and and I was like hey what do you

know about this update like what's going

on was there a specific thing that

Google was targeting I never really got

a clear answer I mean I know a lot of

the times you don't really know right

people have guesses and predictions and

there's evidence that leans one way or

the other but you know I wish it was as

simple as you know you can just go flip

one button on your site and get

everything back but it's often quite a

bit more complicated than that so I just

had to kind of accept that okay this is

a setback and I got a I got to kind of

rebuild it a little bit I mean it was a

good thing that I didn't lose my main

keyword ranking so it's not like Oh

Google hates my site no I just kind of

saw a dip I'd again like that longer

tail traffic like potentially I had some

posts ranking for things that they

didn't really deserve to rank to rank

for and that's gone and so I just gotta

build it back up got it and did you what

did you do like actually on the site did

you try to add some more like

credibility or what was your approach

and I'll just leave it at that what was

your approach yeah well it definitely

made me kind of take take a step back

and take stock of you know my strategies

and things like that

so I've been trying to get some more

links doing some more link building it's

something I've really neglected this

deep you've been to the site and with

happy it being so big and making a good

amount of money I feel like that left it

a little bit vulnerable so I've been

able to get some good some good links

through you know kind of guest posting

and writing articles for like media

publications and things like

that I've looked at my site speed which

I realized was not ideal and so I've

made a couple tweaks to kind of bring

that up and just kind of turning over

every step yeah sure so I think that the

link building thing is interesting

because knock on wood

I haven't had any issues in the last few

years with any of the algorithm updates

generally especially in the last year so

2018-2019 my observation is most of the

people that have been hit usually don't

have very many backlinks to their site

across the board like I can't think of

an example where someone's like I was

crushing it with backlinks also my site

guy had just I haven't seen that so yeah

you mentioned you neglected it did you

have very many links like up until March

well the site's over two years old now

so it has accrued some natural backlinks

its accrue at a lot of social media

shares and and forum posts and things

like that I did one link building

campaign early in the site's history

which got a couple but other than that

no I wouldn't say it had like a huge

backlink profile you know but the

interesting thing is I have we talked

like I have two different sites and only

one really got hit by that update and

the other one is still growing very very

nicely so in terms of like the overall

way that I approach the content strategy

I don't think it was an issue I think it

was one of those things where you know

those those certain niches that Google

is really really tough on you know you

need to do more in certain niches to

have that authority

got it and that said like your other

site is growing and you said you have

the same content approach hopefully

you're doing a little more link building

so like can you give us an idea on like

how old the second site is like the

amount of traffic and any other details

that you want to share yeah so the

second site I started last June so it's

almost exactly a year old right now and

it has about 60 or 70 articles on it

brings in 60 to 70 thousand page views

on

and I think last month it made just shy

of just shy of $2,000 so that one is

performing great for how old it is and

the type of sided it is gotcha so okay

just one year old $2,000 a month yes

correct

okay so after six months did you see

like the Google sandbox lift and that

sort of thing yeah hear about definitely

I mean I've seen it so many times now

that it really is like a you can see it

in your search console it's like two to

two

you know it just it is overnight

practically almost exactly at that

six-month mark if you've been putting in

the work and you have enough content to

see it yep awesome it's always good to

get like more data points so I have been

hearing there's like a one-year sandbox

too so like are you past one year or is

it like gonna be in the next few days

here yeah past one year I can't remember

if there was a surge but it kind of

seems to hum along like it'll plateau

and then it'll jump little plateau and

then it'll jump that's kind of what I

see in the search console in terms of

the organic traffic so yeah I mean it it

lines up when you hit that year point

you definitely you have a lot more

possibilities as for what you can rank

for okay cool and let's see so we got

the links you're doing a little more so

are you doing like regular guest posting

or what's your approach with the link

building yeah so what I've been trying

recently is you know my background is in

writing like I wrote for real media

publications and stuff like that so I've

been working on pitching like media

outlets like big media sites that are

relevant to my niche think like you know

like a Huffington Post that covers

everything

you know there's almost no topic that

they don't cover and it's a little bit

different than a typical guest post like

you have to pitch and you may even get

paid for some of those opportunities and

you know you gotta use your real name

you got to use a real photo you got to

have writing chops but you can often get

a link in your little author profile

that can go back to your site that can

be pretty powerful so that's kind of a

high effort approach to be pitching big

publications like that those big fish

but

I feel like that's something that not a

lot of bloggers are gonna be able to do

and so with my background like I've been

going for it take advantage of that

that's awesome

and then I feel like you were doing some

Pinterest work in the past is that is

that right am I remembering that yeah

definitely I use I do utilize Pinterest

and it's a great traffic driver for me

but lately I've been trying to scale

down the time that I put into it

because I don't want it to become a time

suck and it's honestly not my favorite

thing to work on so my approach right

now is I've made pins for every post

that I've ever published and I make new

ones as they come up and I just have the

smart loop feature on tailwind going

which is just you kind of make a list of

your best performing pins and then it it

loops and it repented and over again you

know every couple of months spacing them

out appropriately and I pin you know new

stuff as it comes up and and that's

basically the strategy I like to keep it

really really simple so I don't spend

hours and hours on it okay and do you

have a handle like does that traffic

from Pinterest convert well or is it

just nice to have as far as like traffic

from another source yeah it's it's uh it

can be a little bit bouncy you know

people their attention span isn't super

sharp on social media they can bounce in

and out but the good thing is that I'm

monetize with ads as well so you know

the raw traffic is valuable to me and I

finally got around to putting a basic

email capture on my site so I'm trying

to drive people into that too so at the

very least I'll get the ad revenue and

potentially some email signups cool got

you got you and what do you what network

you're using for your ads I'm on media

vine they're on both of my sites and

they've been awesome okay is there any

like like minimum traffic requirement

for media vine and any other details you

could share yeah they have you need to

have 25,000 sessions per month that's

the minimum to get in I think they'd

like to see a little bit of history with

that traffic level although I was able

to get in a little bit early on my

second site because I had a I had a

previous site in good standing with them

and so that helps

but you know they can be pretty picky

like if your traffic is not us-based

or if you're getting 90 percent of your

traffic on one post there's certain

things that they don't like so it can be

a little bit difficult to get in but if

you have 25,000 sessions per month

that's the minimum yeah okay cool and I

guess those are sort of like the

high-level questions for the update but

like do you any any other interesting

things that have been going on that you

want to share about either of your sites

or just doing this stuff in internet

marketing yeah yeah I know I've actually

been in an interesting phase lately

and maybe some of your viewers and

readers can relate to this because and

you I'm sure you can relate to this but

I'm at this point now where the stuff

that you do in the processes you use to

build a site up from nothing to a couple

thousand dollars a month like that's not

necessarily what's gonna get you to you

know 10k a month 15k a month and the

whatever your goal might be and so yeah

when you when a site gets big and it has

a lot of traffic and it's making money

it actually gets harder to grow I think

like just adding a post here and there

it doesn't really move the needle

anymore so I'm kind of in a place where

I'm testing I'm testing lots of

different things lots of different types

of content and promotional strategies to

see like what's gonna work and what I

can start to really scale up because I

think it's I think it's time cool well

let us know what it is whatever you are

whatever you uncover the mystery yeah I

think you're right I mean like you IV I

mean you started a new site within a

year you've hit like a pretty big

milestone that so many people are like

if I could just make like you know two

thousand bucks three thousand bucks like

that's enough for them to quit their job

and like keep pushing but like yeah it's

another it's another set of skills and I

think you know potential obviously

you're a strong very good writer and it

may be around like like the link

building stuff like you got a match up

the two like you don't have to be

awesome at either one necessarily as

long as you got a little bit

but it's funny I was just talking to

someone else recently and part of its

perhaps my fault right where I'm just

like publish a bunch of contents don't

build any links it'll be okay like that

that's enough that's like the cost of

entry and then after that like if you

can do the other stuff that everyone

else hates doing link building then you

could be alright so yeah for sure I mean

interesting things start to happen like

when you've got a site that's old and it

has a lot of content and a lot of

traffic like yeah you can publish a new

post and get new traffic but a post you

wrote two years ago might start slipping

down the rankings so you got to do a

little bit more than just like publish

one new post a week to you know to

continue to grow but like early on it's

not hard to go from a hundred bucks a

month to five hundred like that can

happen in one month but yeah there's

like tiny invisible incremental gains

like that's what you're seeing when you

when your site is at a certain size so

you need to overcome that somehow and

that's kind of where I'm I'm at right

now is in that restore a tidge izing

phase cool cool so we are we're gonna be

talking about another couple topics in

future episodes so you actually wrote a

guest post for a niche site project so

thanks for doing that but it was around

zero search volume so we'll talk about

that in another episode people keep an

eye out for that one or an ear out if

you're listening to the podcast Evan

where can people find you out so you can

actually go to words by Evan Porter com

it's all one word words by Evan Porter

it's my old personal writers blog but

lately I've been jotting down some

things and I'm learning and stuff that

I'm trying in my journey as a blogger

and yeah I think you might find it

interesting

cool so I'll put a link for that and

thanks a lot Evan we'll catch up with

you next time thanks dad

[Music]

thanks again to Evan really appreciate

the time and I encourage everyone to

check out his other episodes if you

haven't listened to them yet and do let

me know your questions for Evan so you

can shoot an email over at feedback at

Doug die show or you can leave a

voicemail the number I don't remember

right now but it's in the show notes in

the description so you can leave a

actual voicemail I won't answer it it's

not like my iPhone that I have like in

my pocket or anything but I can get the

voicemail and then I can play it on the

show just like this now the cool part is

is highly likely Evans gonna be on the

show again so if you have specific

questions for Evan let me know because

then I can ask them those questions I

can get your questions directly to Evan

and then we can talk about it so I think

that's pretty cool now I'm gonna cut it

short today

so you have a great day check out some

other episodes back in the archive or

something like that or maybe you just

you know sit quietly turn off your phone

turn off your or whatever just sit

quietly

you know meditate get into it a little

bit and we'll catch you on I don't know

what day this is coming out but on

another Monday or Thursday out there

have a great day and we'll talk soon

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