Fill the Market Void - Matt Giovanisci - Moneylab.co #Best Education Page #Online Earning

all of the sites that I've started are

based on things that I know I think way

back in the day you know as I was

starting some university I did have some

other niche sites like a Crocs you know

like the shoe the rubber shoe Crocs

website I did have a snowboarding web

site which I snowboard so that wasn't

that far off I had a home recording

studio site

little tiny little niche sites cuz I was

I was under this impression that like oh

start a ton of niche sites see which one

takes off and then just double down on

that so I kind of like throw throw

everything against the wall see what

sticks and then kind of move forward no

I don't do that anymore I'm just like

okay what do I really want what do I

really what can I talk about if like if

I can't hire a writer for the first year

to like what can I write about or what

do I want to see in the world coffee was

one of those which is why I started

roasting coffee because I had such a

hard time when I was really trying to

get into coffee just personally I was

like all these sites kind of suck you

know I think there was like a few that

were pretty decent but they were trying

to be so hipster that I was like you're

actually like giving me minimal

information in an effort to be minimal

so it's like you're yeah so I started ro

Steve and then obviously I'm a home

brewer so obviously there's no but I

I've been a home brewer for a while on

and off I've been on very much for like

the last two to three years but it I

started it back when I was living my

parents in Jersey something I've always

been interested in it's one of those

things like I can sit down and watch

really really bad YouTube videos as long

as it's about home brewing I could sit

there for hours did you remember back in

the day there was brewing TV on it was a

podcast yeah yeah one of my feet I still

go back and watch him basic brewing

video i watch I can go back and just

watch old episodes yeah yeah ever and

it's just one of those things I'm like I

can just non-stop devouring this content

same so why not jump jump in and do what

I you know what I think is missing from

the space and what I always thought was

missing was just really specific

informational how to's everything looks

like sort of anecdotal sort of like

here's what I've done sort of like I'm

thing there's some testing that it's

like well I don't really need to see all

the testing which is like what money

labs all about it's kind of the opposite

like I've done this I brewed this beer

you know 16 times I have this process

down I've tried these ingredients I've

tried these processes I tried these

products this is the way for if you want

us to get started so I kind of like just

cut to the chase give me the answer and

then I can go from there like I will

build off of like your hard work and

then move on to something so that's what

I really want it so I start at brew

cabin you know we live in Colorado I'm

like I'm wearing Patagonia so it's like

cabin is the thing I always wanted to

have one and maybe will one day so that

was I just had a nice ring to it and

then as far as like keyword research so

brute cabins have sort of a tumultuous

sort of up-and-down tumultuous like

on-and-off cycle where it's like okay

I'm gonna do it as a money lab

experiment to start this home brewing

website and see if I can make it

profitable in a year and the idea there

was to create a bunch of content create

a recipe database create an ingredients

database and then build software to help

home brewers you know track recipes and

build recipes and stuff because at the

time you know we had beer Smith we had

beer tools we had and that was like we

had Brewers friend which was online but

those other tool tools that everybody

was using were things you had to

download on your computer and really

were made for Windows so it was like all

right I wanted something that I could go

outside and not have to download

something I can go on my phone and just

you know so I thought I'll do that now

there has been there's many but that was

the original idea hired a writer

multiple writers and the way that I did

research is I iced and I talked about

this in my course but I do two types I

do first I start a competition research

which I use a program called hrs and I'd

start looking at who out there is

writing about home brewing you know and

I'm just going on Google and typing in

and a lot of these things I knew because

I'm like I know researching like home

brewers association is a big one they're

here in Boulder beer and brewing in Fort

Collins there's brew Lhasa fee

there's all these people that are

writing content you know I call it

competition but I'm not trying to really

compete but they've done the hard work

to rank for things maybe not even trying

right I want to see what they're ranking

for and what people are searching for so

you look at them first and you see what

are their top pages what are your top

keywords and then what are the

difficulties on them so and if they are

they worth going after so usually when I

go into a tree F's I look for stuff that

has over a thousand searches a month

with low difficulty in the homebrewing

space so when I first started a lot of

the articles were like you know a yeast

starter like the first article or it's

like okay that's not the first article

that you would put on a site if you were

thinking of it as like a course or

something but I'm like well I need to

start getting traction from google and

then I do this thing where not every

post is a post that's like ranked able

we it's kind of like I don't know who

came up with this director thing it's

like you know do one for them two for

you you know one for them three for

whatever the idea is like you do a movie

for the public you do the ER you do the

Avengers and then you do your your indie

flick that you really want to do sir and

that and the way I look at it is that

you could also I think you can you look

at it like okay well I'm going to do an

article about you starter because the

competition is low it's obviously about

home brewing and I'm gonna do it really

well and I'm gonna start ranking but

then I'm gonna do an article about brew

in a bag or something that has that

really doesn't have maybe a good search

volume but I want it to exist and the

people who find me through the yeast

starter article goes oh there's other

things like this is a really good site

I'll subscribe I'll become you know

dedicated follower and so I follow the

same principles on all the sites which

is like not everything has to be ranked

able but if we do I tend to do this what

I call it the moonshot effect or the

moonshot technique which is another way

to say it is go big or go home or the

idea of being like shoo for the moon and

land in the Stars right so you go after

the big parent keyword but knowing that

you won't reach it but you will end up

ranking for all these tertiary or

secondary key

words in the process of doing that so

it's like try really hard to write the

best thing for this impossible keyword

and in the process without even really

trying all that hard you'll end up like

you know ranking for all these little

things that you know end up you know

collectively giving you a ton of traffic

okay you know that's kind of the way I

approach it but you know I do tend to

shy I mean like for example like brewing

software as a term is like a forty

difficulty which is pretty high for the

home brewing space and it gets like two

hundred and fifty searches a month so

it's like high difficulty low volume I'm

going to write that article because it

needs to be I feel like it needs to be

read I may not rank for brewing software

but in but I may rank for like brewed

tools review or brew father review or

all these like little things that I'm

gonna pack into the article that like I

didn't even look for or and or didn't

even come up in the competition research

research in you know eight rafts it's

like it or maybe like I didn't even who

the hell knows that people are searching

for this unless you were to literally go

into a dress and go I wonder if this

specific keyword gets and you have to

literally type it in and get it right

and then oh well I found something

interesting so you know I think you

start from what others have done and

then you kind of work your way into like

you know at that's at that point you

might have some clout and you'll start

to rank for things much easier after

that cool

you

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